It is designed to cater to the needs of the end customer.
A small specialty shop may have all of its employees
under one category called Store Operations.
A large department store may have a complete staff
consisting of a manager, assistant manager and sales associates for its Sporting Goods department, Home and Garden, Bed and Bath, and each additional department.
In U.S. the density of retail is the greatest and large
concentration of retail firm. US retail firms are large enough to operate their own warehouses. They sell through large stores with over 20,000 sqr ft. In Japan small stores operated by relatively small firms and large independent wholesale industry. Merchandise often might pass through three distributors between the manufacturer and retailer. Employment is more in retail in Japan as compared to U.S. European distribution system falls in between the U.S. and Japanese. Northern Europe is more like US style whereas South part is of Japanese style small family owned retailers.
Social & political objectives
Geography
Market size
Globally Indian retail market is the fifth largest retail
destination. Indian retail sector accounts for 22% of the country's GDP by 2012. It contributes to 8% of total employment. Hypermarkets, currently accounting for 14% of mall space. Max number of small family businesses utilizing household labour. Majority of retail enterprises use less than three hired workers.
To define the store's organization, start by specifying all tasks that need to be performed. 2. Then divide those responsibilities among various individuals or channels. 3. Group and classify each task into a job with a title and description. 4. The final step is to develop an organizational chart.
1.
Owner/CEO or President
Store Operations Cashier Sales Promotions Marketing Advertising Merchandising
Human Relations
Personnel
Planning
Buying Finance
Training
Inventory Control
Store Management
Visual Displays Loss Prevention Accounting Public Relations Technology Credit
Receiving
Information Technology
Nature of Ownership
Proprietorship Partnership (general, JV) Limited liability company
Operational Structure
Independent Trader Multiple or Chain Store Franchising Consumer Cooperatives Department store Discount stores Specialty stores Hypermarkets
Length & Depth of Merchandise
Nature of Service Type of Pricing Policy Type of Retail Location
Free Standing Location Unplanned business district. Planned Shopping Center Airport Retailing Store Retailers Non-store Retailers E-Retailing Direct selling Tele shopping
Method of Customer Interaction