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Retail Marketing Insights for Pantaloons

Pantaloons Retail (India) Limited is a large Indian retailer that operates multiple retail formats. It was founded in 1987 and owns brands like Pantaloons fashion outlets, Big Bazaar hypermarkets, and Food Bazaar supermarkets. This marketing research aims to study Pantaloon's retail store marketing and customer shopping attitudes. The research methodology uses simple random sampling of shoppers at a Pantaloons store in Allahabad. Data analysis finds that most customers are aged 26-35, and that price and promotional offers are the most important buying factors, especially for male and female customers. Recommendations include improving customer service, billing speed, employee authority, and problem-solving.

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8 views12 pages

Retail Marketing Insights for Pantaloons

Pantaloons Retail (India) Limited is a large Indian retailer that operates multiple retail formats. It was founded in 1987 and owns brands like Pantaloons fashion outlets, Big Bazaar hypermarkets, and Food Bazaar supermarkets. This marketing research aims to study Pantaloon's retail store marketing and customer shopping attitudes. The research methodology uses simple random sampling of shoppers at a Pantaloons store in Allahabad. Data analysis finds that most customers are aged 26-35, and that price and promotional offers are the most important buying factors, especially for male and female customers. Recommendations include improving customer service, billing speed, employee authority, and problem-solving.

Uploaded by

pankajpras
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented by: Pankaj Prasun Rishi Kumar

11MBARM002 11MBARM003

Pantaloons Retail(India) Limited, is a large Indian retailer, which is part of the Future Group, Whose MD and Group CEO is Mr. Kishore Biyani, and operates multiple retail formats in both the value and lifestyle segment of Indian consumer market. The companys brands includes Pantaloons, a chain of fashion outlets, Big Bazaar, a hypermarket chain and Food Bazaar, a supermarket chain. The first Pantaloon was opened in Gariahat in 1997 . It has undergone several transitions. This store mostly sold external brands.

Pantaloons

Retail ( India) limited was incorporated as Manz Wear Private Limited by Mr. Kishore Biyani on 12 October 1987 , converted into a public limited company in September 1991, renamed as Pantaloons Fashion ( India) Limited a year later and thereafter into Pantaloons Retail(India) Limited in July 1999. Pantaloons Retail was awarded the international retailer of the year 2007 by the U.S. based National Retail Federation (NRF) and the emerging retailer of the year 2007 at the world retail congress held in Barcelona. Pantaloons Retail is the flagship company of Future group, a business group catering to the entire Indian consumption space

This marketing research aims to study: 1. To study the retail store marketing 2. To study the shopping attitude of consumers 3. To suggest steps to improve sales

RESEARCH METHODOLOGY
SAMPLING DESIGN:Simple Random Sampling is used to collect data from the shoppers because the target population is small, homogeneous, and the sampling frame is clearly defined. METHOD OF COLLECTING DATA:1. Primary Data 2. Secondary data AREA OF WORK:Pantaloons Retail, Civil Lines. Allahabad STATISTICAL TOOLS USED:1. Pie Chart

DATA ANALYSIS
Footfall analysis according to age.
13 22 27 18-25 26-35 36-45 38 more than 45

Key Buying Factor


9 12 8 20

6
13 8

15

price ambiance product

service quality promotional offer exchange policy

location greencard discount value of money

Gender wise analysis.

MALE
price ambience product

.
service quality promotional offer exchange policy 12% 10% 12% 10% 13% 4% 7% 18% 14% location greencard discount value of money

FEMALE
price ambience product

.
service quality promotional offer exchange policy location greencard discount value of money

9%
14%

14%

5%

7%
12% 10% 17% 12%

CONCLUSION
Footfall analysis according to age:- it is seen that maximum

of the customers are group of 26-35 which is of 38% Key Buying Factor:- it is seen that maximum of the customers key buying factor are group of Price and Promotional offer which are of 20% & 15% respectively. Gender wise analysis. MALE:- :- it is seen that maximum of the male customers are group of Price and Promotional offer which are of 20% & 15% respectively. FEMALE:- it is seen that maximum of the female customers are group of Price and Promotional offer which are of 14% & 17% respectively.

RECOMMENDATION
1. Trained customer care associates
2. Fast billing process 3. Delegation of authority

4. Out of the solution

THANK YOU

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