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Trivial Pursuit Case Study Analysis

This document summarizes a case study about the board game Trivial Pursuit and its competitors. It discusses how Trivial Pursuit was developed in Canada in 1980 and introduced in the US in 1983. It was primarily marketed through word-of-mouth. The document also describes a competing game, TV Guide Trivia Game, which was licensed by TV Guide and aimed to launch in 1984. Finally, it analyzes that the trivia game product class had declined by late 1984, and recommends developing a new game called "WHOOZIT?" that could be played on the Trivial Pursuit board to gain first-mover advantage.

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Rohith Girish
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285 views8 pages

Trivial Pursuit Case Study Analysis

This document summarizes a case study about the board game Trivial Pursuit and its competitors. It discusses how Trivial Pursuit was developed in Canada in 1980 and introduced in the US in 1983. It was primarily marketed through word-of-mouth. The document also describes a competing game, TV Guide Trivia Game, which was licensed by TV Guide and aimed to launch in 1984. Finally, it analyzes that the trivia game product class had declined by late 1984, and recommends developing a new game called "WHOOZIT?" that could be played on the Trivial Pursuit board to gain first-mover advantage.

Uploaded by

Rohith Girish
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

R&R CASE STUDY

Team Members

Abhinav Mathew (F10061) Anthony Vishal Francis (F10064) Githin J Mathew (F10013) Rohith Girish (F10105)

Key Points

Trivial Pursuit introduced in Canada in 1980, strongest sales in 1983 In the US introduced in Sept, 1983 Retailers dictated terms most of the times success depended on less than a dozen retailers Industry was seasonal four weeks prior to Christmas

Trivial Pursuit

Developed in Canada (1980) Introduced in the US in Sept, 1983


Wholesale

- $19 Retail - $29.95 to $39.95 Primarily marketed through WOM

Assumption that success of Trivial Pursuit in Canada would spill over to the US

TV Guide Trivia Game

Licensed by TV Guide (18mn copies weekly) Retailed at $14.95 Available at 10,000 retail outlets from Bloomingdales and Macys to Toys R Us, Sears, Penney, etc. Scheduled launch for late spring, 1984

Our Analysis

Trivial Pursuit as a product class


Is

in the decline stage (Dec 1984) Most major manufacturers had their own version Had a PLC of only a year Heavy discounting by retailers

There is no repeat buy Game was too tough for people to play Only Selchow could survive in 1985

The way forward

Develop WHOOZIT?
First-mover

advantage Easier to play Offer a version which can be played on the Trivial Pursuit board

Learn from the mistakes of TV Guide Trivia Game Possible tie-up with Bettman Archives

THANK YOU!!

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