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Retail Store Operations Comparison

The document presents a comparative study of retail store operations across different formats, including Kirana stores, Multi Brand Outlets (MBO), and Exclusive Brand Outlets (EBO). It details store sizes, merchandise mix, staff hierarchy, roles and responsibilities, and customer engagement strategies. The conclusion highlights the differences between organized and unorganized retail formats, emphasizing the variety offered by single brand outlets compared to traditional Kirana stores.

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Anamika Misra
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72 views7 pages

Retail Store Operations Comparison

The document presents a comparative study of retail store operations across different formats, including Kirana stores, Multi Brand Outlets (MBO), and Exclusive Brand Outlets (EBO). It details store sizes, merchandise mix, staff hierarchy, roles and responsibilities, and customer engagement strategies. The conclusion highlights the differences between organized and unorganized retail formats, emphasizing the variety offered by single brand outlets compared to traditional Kirana stores.

Uploaded by

Anamika Misra
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

COMPARATIVE STUDY ON RETAIL STORE OPERATION WITHIN DIFFERENT FORMATS

Gupta Store

DETAILS

KIRANA STORE

MBO (Multi Brand EBO (Exclusive Outlet) Brand Outlet) SHOPPERS STOP Departmental Store 50000-55000 Sq. Ft. Sportswear, luggage, electronic store, womens fashion. Mens fashion, cosmetics, and perfumes 20-25 TOMMY HILFIGER Excusive Brand Outlet 2450 Sq. Ft. Kids, Ladies, Casuals, Mens, Formals, Accessories

STORE NAME STORE FORMAT SIZE MERCHANDISE MIX

GUPTA STORE Kirana Store 30 Sq Ft. Grocery Items and FMCG

TOTAL NUMBER OF STAFF

Four

Seven (outsourced from Samarth)

HIERARCHY

Sole Proprietor

HIERARCHY OF TOMMY HILFIGER


CEO COO Brand Manager Regional Manager

Senior Area Manager Area Manager


Store Manager Assistant Store Manager

DETAILS ROLES AND RESPONSIBILITIES

KIRANA General Store Trading

MBO (Multi Brand Outlet) To give and get the best to be a global retailer in India and maintain the number 1 position in India. 9:00 AM for the staff 11:00 AM for customers 9:30 PM for the customers 10:00 PM for the staff No targets are fixed

EBO (Exclusive Brand Outlet) Maintain stock Treat customers well Updated with new trend Achieve targets and goals 9:30 AM for Staff 11:00 AM or Customers 9:30 PM for Customers 10:00 PM for Staff Targets are given by head office that are given by regional manager Weekdays: 60-70 Weekends: 150-160

STORE OPENING PROCESS

8 AM for Staff 9 AM for Customers 8 PM for Customers 9 PM for Staff Two Lakh monthly

STORE CLOSING PROCESS

TARGETS/PLANNING S/ACHIEVEMENTS

AVERAGE NUM. OF WALK INS

Weekdays and Weekends : 100250

Weekdays: 150-200 Weekends: 200-250

DETAILS CONVERSIONS

KIRANA 60%

MBO (Multiple Brand Outlet) 25.9-35

EBO ( Exclusive Brand Outlet) 2.1 3.0 Basket sale Franchise store Exclusive store Shop in shop Opening two stores in Rajouri garden and Noida Is a Specialty store A retailer has deep commitments in terms of investments, sales targets and marketing.

COMPARISON SUMMARY

Customer comes with a proper mindset to buy things

Shop in shop

CONCLUSION

Holds a wide variety of products Unorganized Format (Kirana Stores) It refers to the traditional formats of low-cost retailing.

Single brand outlet The customer gets to choose from a host of brands and products in a single visit to a single outlet.

References
Tommy Hilfiger: Jaswinder Kaur (Store Manager) Kirana Store: Ashok Gupta (Owner) Shoppers Stop: Vineet Sehgal (Store Manager)

ANAMIKA MISRA ICHPREET JUNEJA

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