In the Name of Allah
The most Gracious, The most Merciful
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FINAL PROJECT
Presented To: Presented By:
Ms Hina Ali Marium Bibi
Abdul Majid
Group Salim
Number Raja Shoaib
Ayesha Arooj
5 Sehrish Kiyani
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Different Logos of
Google:Name:
Project
Google ….. A Search
Engine…..
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Contents:
HowCompetitors
Briefthey manage?
Introduction
Google
Otherbussiness
google
History expansion
offerings
of google
What
Basic
Swot
is a search
advantages
analysis
engine?
Google
Revenue
Challenges
Explained
& expenses
10 points
Bussiness
google
Summary
expansion
tricks grid
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[Link] is an American Public Corporation
Attaining the position of No.1 all over the world
Google's Search Engine Home Page
Google's Search Engine Options
All you need to do is just enter a word or phrase and hit
“enter”
How to read search results?
Suspicious results and strange behaviour
(This site may harm your computer)
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In January 1996, Larry & Sergey worked on a project
called “BackRub”
What was the purpose of this project?
Page Rank (Algorithum)
In 1997, Google was in its initial stage
In september 1998, Google was registered
as a search engine
Only one employee was hire at that time…
Now it has 20,222 employees
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Search Engine Definintion
Purpose of Search Engine
How search engine works?
What is a Google Search
Engine?
Search quality is a special
department
Provide scaleable plateform
Basic boolean
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Focus on the user and all else will follow
It’s best to do one thing really, really well
Fast is better than slow
Democracy on the web works
You don’t need to be at your desk to need
an answer
You can make money without doing evil
There’s always more information out
there
The need for information crosses all
borders
You can be serious without a suit
Great just isn’t good enough
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Google Vision:
“To enable people to find, use, share, and
expand all human knowledge”
Google Mission:
"To make the world's information
universally accessible and useful”
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Different types of files at your will
Scholarly search
Meanings of any word in an instant
Find the time of any location
Weather at your finger tips
Google does live commentary too!
Calculate with your browser
Compare your currency with others
Keep trades of the stocks
Wanna find some faces?
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Yahoo
MSN
AOL (America Online)
& many more….
Basic Features of Google:
No advertisment on the front page
60million webpages
Doodles
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First funding which received by Google
Acquire different labs (Pyra Lab)
Pay per click
Different Google activities:
In 2005, Google invested 1billion dollars in AOL
In 2005, Google announced a research
partnership with NASA
In 2006, Google paid 3billion dollars to DELL
In 2006, Google signed a deal to provide there
search on MySpace for 900million dollars
Pays Mozilla & Opera hundred of millions
In 2006, google bought youtube in 2billion
dollars
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WOT Analysis:
“Search Engine” of a search engine
Competition among the companies to be
a part of google main index
A lot number of share in the Web world
(80% of webpages are there)
Bringing order to the Web pages
Competitors on Google Toes
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S OT Analysis
Why Google employees quit?
Googler’s are not happy with the
performance of Google
Low monthly Pay
Too much bureaucracy
Poor management
Hiring process takes a lot of time
Doing alot of work
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SW T analysis
Availing opportunities by Doodles
By advertising
Make innovations in the mobile world
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SWO Analysis
Why could google die…??
Maybe!…not now… but tomorrow??
Yahoo VS Google
Companies start excluding thereself
Threats from other competitors
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Making innovations
Google make a record…
(To be stable itself in a STAR stage)
Profits are increasing day by day
Competitors are in question mark stage
I can tell you everything because I have a Google…
& so do you…
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Bussiness Level Strategies:
Should we compete?
What are we good at?
How do we compete?
Corporate Strategies:
What bussiness are we in?
Where do we make money?
What should we be in?
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Handy Search Toolbar
Provide a “white house” Option
Quick Search box
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On August 24,2005 google talk was launched
On that time, english version is just available
Google talk is Just available for PC’s
Google talk provides a chat area
Gmail account is needed for this purpose
Provides facility to share videos & files
Providing facilities of offline messages
On June 30,2006 google talk is available on
mobiles
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Google Desktop..Making your computer searchable
Provide a facility of Google gadgets & side bar
Quick search bar makes searching more easier
Provide facility of deskbar & floating deskbar
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The most important software by Google
It is available under three different licences
Google Earth, a free version with limited
functionality
Google Earth Plus (discontinued), which
included additional features
Google Earth Pro ($400 per year), which is
intended for commercial use
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Orkut was launched at Jan22,2004
Designed to meet new friends
& maintain existing
Initiate target market was the
United states
Majority of its user are in Brazil
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World is on your Fingure tips
Google is for everyone
No need to go anywhere else
Provide us a best result
Google itself a supervisor
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Online Marketing
Diversification
Microsoft Monoply
Technical Challenges
Streamlining Communication
Copyright Challenge
Challenge of Language
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Summary about history
How search engine helps you?
What is vision & mission of Google?
Portfolios of Google
Hurdles Faced by Google
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