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Tutorial 4

The document outlines a tutorial on the Business Model Canvas (BMC) for a course in Entrepreneurship and Small Business. It details the nine components of the BMC and includes an example using McDonald's to illustrate how each component functions within a business model. The tutorial also encourages individual and group activities to apply the BMC in real or hypothetical business scenarios.

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vimallen gunalan
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4 views7 pages

Tutorial 4

The document outlines a tutorial on the Business Model Canvas (BMC) for a course in Entrepreneurship and Small Business. It details the nine components of the BMC and includes an example using McDonald's to illustrate how each component functions within a business model. The tutorial also encourages individual and group activities to apply the BMC in real or hypothetical business scenarios.

Uploaded by

vimallen gunalan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Tutorial 4

BUS 60304 Entrepreneurship and


Small Business
Activity 4-Business Model Canvas
Objectives:
 • Develop skills in visualizing and designing a
business model using the BMC.

 Task 2 (Individual) – Page 3


 Use BMC to create a business model
4-Business Model Canvas :

 A strategic tool to describe, design, and analyze a business model.


Composed of 9 building blocks:
1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure
Tutorial Questions

 List and briefly explain the nine components of the Business


Model Canvas.
 In a group, select a real or hypothetical business and fill out a
basic Business Model Canvas. Present your findings.
 How can using the BMC help an entrepreneur avoid common
startup pitfalls? Discuss
Business Model Canvas (BMC) – McDonald's

Key Partners Key Activities Value Propositions


• Fast & convenient meals •
• Food preparation •
• Food suppliers • Affordable pricing •
Restaurant operations •
Franchisees • Delivery Consistent quality worldwide
Marketing & promotions •
partners • Technology • Strong global brand •
Franchise management •
providers • Marketing Family-friendly experience •
Supply chain management •
agencies Easy digital ordering &
Customer service
delivery
Customer Relationships Customer Segments Channels
• Loyalty programs • Mobile
• Families • Students •
app engagement • • Restaurants • Drive-thru •
Working adults • Children •
Customer support • Mobile app • Website •
Tourists • Fast-food
Promotions & discounts • Delivery apps • Social media
consumers
Social media interaction
Key Resources Cost Structure Revenue Streams
• Brand reputation • • Employee wages • Food
• Food & beverage sales •
Franchise network • ingredients • Rental &
Franchise fees • Royalties •
Employees • Restaurant utilities • Marketing
Rental income • Delivery
outlets • Supply chain expenses • Technology costs
charges
system • Digital technology • Logistics & distribution

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