PA K E L E K T R O N L IM IT E D
PAK ELEKTRON LIMITED
GROUP PROFILE - 1
In 1948, the Saigols migrated from Calcutta and initiated their business in Lyallpur
(Faisalabad), the textile city of Pakistan, under the banner of Kohinoor Industries Limited.
Kohinoor Energy Limited
In 1995, another power unit, Kohinoor Energy Limited, was established. Kohinoor Power Limited is a 130
MW power plant located on the outskirts of the city of Lahore. This project has an annual turnover of
$80 million. The capacity of this unit is being doubled.
Kohinoor Power Company Limited
In 1991, the first power unit commissioned in Pakistan, in the Private sector, was Kohinoor Power
Company Limited. Its present production capacity is 15 MW.
Kohinoor Textile Mills
In 1953, KTML started its business in textile sector and emerged as one of the leading textile unit in
Pakistan. Its current capacity is 71,648 spindles with Annual Turnover of approx. $16 million. KTML
laboratory is top rated amongst the best laboratories in Pakistan for testing of textile raw materials.
Saritow Spinning Mills
In 1987, it was established. Saritow Spinning Mills is a spinning unit with 25,440 spindles capacity.
Facilitated with the most modern and efficient Japanese and European machinery, its knitted yarn is
renowned in the Far East and Europe for its fine quality.
GROUP PROFILE - 2
Companies Taken Over By Government In 1972
• INSECTICIDES (PAKISTAN) LIMITED DDT and BHC Plant
• KOHINOOR RAYON LIMITED Acetate Rayon Yarn Plant
• KOHINOOR ENGINEERING LIMITED Workshop Fabrication Erection
• UNITED BANK LIMITED Scheduled Commercial Bank
• UNITED CHEMICALS Caustic Soda / Chlorine Plant
• KOHINOOR OIL MILLS LIMITED Vegetables Cooking OIL Plant
Group Introduction
ESTABLISHED TURNOVER EMPLOYEES
SECTOR COMPANY
YEAR (2011) (2011)
MILLION $
ENGINEERING - PAK ELEKTRON LIMITED 1956 157 5,358
POWER - KOHINOOR ENERGY LIMITED 1995 120 140
GENERATION - KOHINOOR POWER COMPANY LIMITED 1991 9 103
- KOHINOOR INDUSTRIES LIMITED 1953
TEXTILES 22 930
- SARITOW SPINNING MILLS LIMITED 1987
REAL ESTATE - THE FOUR SEASONS 2007 4 20
TOTAL 312 6,551
PEL HISTORY
• Established in 1956 by AEG Germany.
• Started operations in Distribution Transformers and Electric Switchgears.
• Started with 250 employees
• Started with production unit covering 1,033,200 Sq. ft area.
• Taken over by Saigols in 1978.
* Adding to Power Division:
• EPC Contracting, Dry Type Transformer, Energy Meters, Power Transformers and Transformer
services.
• Creating direct employment up to 7,000 employees.
• Established another state of art production unit covering area 614,252 Sq. ft.
* Adding Appliance Division:
• In 1981 started Window AC production to enter home appliances market.
• In 1987 started refrigerator & Deep Freezer production by collaborating with Italy.
• In 1993 started JV with Daewoo Korea for CTV production.
• In 1997 started WRAC & SRAC production with Carrier brand.
• In 1998 started OEM manufacturing of Sony WEGA CTVs’.
• In 2006 started SRAC assembly
• In 2007 started MWO assembly
• In 2009 strategic Partnership with LG.
[Link]
PEL Revenues – In Pak Rupee
*Amount in Million
PD AD Total
30,000
25,679
25,000
19,893
10,643
0% 41.4
20,000
2 3.3 16,118 %
GR: 13,517
CA 13,927
13,078
15,000 11,278
11,042
8,521 58.6%
8,076 6,209 7,915
10,000 8,223
6,077 6,497 15,036
3,983 5,199
5,000 3,163 3,464 8,615
6,869 7,597
2,540 6,012 5,294
1,729 4,545
2,613 2,877
1,434 1,443
-
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2010 2011 2012 Proj.
PEL POWER DIVISION
Power Division
Power Division established in 1956.
3 state of the art Production factories.
Unit 1 in 1956.
Unit 2 in 2009.
PWF(PEL Wapda Foundation) reclamation workshop in
2008.
Key power products are:
• Distribution Transformers
• Electric Switchgears
• Power Transformers
• Energy Meters
• Grid Stations
Market Insight:
PRODUCT PEL SHARE
Transformer 29%
Energy Meters 20%
Switchgears 17%
Transformers & Energy Meters
• PEL has vast experience in design and manufacturing of standard Market Share: Transformers
and special purpose transformers. Others
20% PEL
29%
• Major Customers include WAPDA & KESC accounting for over
90% of the total transformer sales.
• PEL manufactures three types of energy meters: Transfo
Power
12%
- Single Phase, Poly Phase and Static meter.
• The quality of PEL meters has been certified by KEMA Elmatec
11% Siemens
Laboratories of Holland. 29%
• Major customers include WAPDA & KESC accounting for almost Market Share: Energy Meters
100% of the total energy meter sales. PEL
Creative 20%
20%
Microtech
20%
KBK
20%
Escort
20%
Switchgears & Grid Station
• Switchgears are one of the highly technical and specialized power products Market Share: Switchgears
of PEL. They are produced for indoor and outdoor installations complying PEL
17%
with international installation standards.
• Major Customer:
- WAPDA accounts for over 63% of the total PEL Switchgears sales. Others Siemens
48% 17%
• PEL started manufacturing transformers with a strategic partnership by
signing the following two Agreements:
Alsthom/
1. Technology Transfer Agreement with the world renowned Galanz Trans- Areva
17%
electro Electric of Hungary.
2. Manufacturing Agreement with Transformer Reclamation Workshop of
Pakistan WAPDA foundation (PWF), Lahore, located in PEL’s close
neighborhood.
PEL APPLIANCES DIVISION
Glimpse of Marketing Activities:
[Link]
Appliances Division
• Appliances Division started operating in 1981.
• ISO 9002 Certification in 1997.
• Home appliances products:
MANUFACTURING ASSEMBLING TRADING
Refrigerators Split A/C Water Dispenser
Deep Freezer Floor Standing A/C Washing Machine
Window A/C Microwave Oven
PEL SALES HISTORY
PRODUCT 2008 2009 2010 2011 2012 P
Refrigerator 313,000 280,000 315,000 210,000 300,000
Air-Conditioner 48,000 37,000 34,767 18,000 25,000
Microwave 40,500 29,000 32,000 17,000 35,000
Washing Machine 17,000 10,000 5,000 4,000 15,000
Deep Freezer 7,500 8,000 13,000 10,500 20,000
Pakistan Home Appliances Market
100,000
HA Market Value In Millions
80,000 3,120
2,328 25,070
2,950
60,000
2,193 16,553 20,839
2,256
1,680
11,508
9,283 2,184 13,110
1,905
40,000 1,742
1,341
12,600 11,700
14,112 11,532
20,000
36,680
29,850 29,216
23,644 26,640
-
2008 2009 2010 2011 2012 P
Refrigerator Air-Conditioner Microwave Oven Washing Machine Deep Freezer
PEL Range – DESIRE Series
DESCRIPTION UNIT PRD-100 PRD-110 PRD-120 PRD-130 PRD-135 PRD-145 PRD-155 PRD-140 PRD-150 PRD-160
Capacity Litres 200 210 230 250 260 295 325 360 380 420
Nominal Tension Volts 220 220 220 220 220 220 220 220 220 220
Frequency Hz. 50 50 50 50 50 50 50 50 50 50
Compressor Wattage W 120 120 120 145 120 145 169 169 169 217
Total Current A 0.96 0.96 0.96 1.1 0.96 1.1 1.28 1.28 1.28 1.48
Freezing Capacity
Kgs 3 3 5.7 5.7 6 6 6 7 7 9.5
At
(in 24 hrs.) Ambient
Defrosting (REF) - Auto Auto Auto Auto Auto Auto Auto Auto Auto Auto Temp
Adjustable Thermostat - Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 55°C
CFC Gas (R-134a) Kg. 0.170 0.224 0.225 0.215 0.173 0.173 0.175 0.235 0.220 0.180
H (mm) 1325 1420 1505 1600 1485 1615 1745 1595 1665 1845
Packing Dimensions W (mm) 607 607 607 607 668 668 668 730 730 730
D (mm) 710 710 710 710 762 762 762 780 780 780
Net Weight Kg 46 48 51 55 63 67 70 75 77 85
Gross Weight Kg 56 58 62 66 74 79 82 88 90 99
Refrigerators Market Analysis
PEL Daw Haier Orient Waves Others
1,400,000
3%
1,200,000 2% 8%
3% 10% 10%
3%
2% 10% 4% 8%
1,000,000
7% 4%
5% 12%
8%
5% 5%
800,000 13%
52%
600,000 53% 45%
53%
49%
400,000
200,000
30% 25% 26% 23%
19%
-
2008 2009 2010 2011 2012 P
PEL Refrigerators
• PEL Direct Cool Refrigerators were introduced in 1987.
• PEL is #2 in Refrigerator business.
• Known for Best Cooling Performance.
• Recent perception of customers and trade “PEL-DESIRE” is
aesthetically the best refrigerator available in the market.
New Product Development
• Desire Series Refrigerator – 10 Models 2011
6 Series WB Series
3 Models 3 Models
Slim Line Series
4 Models
• Upcoming Models in 2012 7 Models (In two Series)
PEL
After sales
Network
PEL Dealer / SVC Network
AJ&K
PAKHTOONKHWA
Population: 5%
Population: 12%
Dealers: 5%
Dealers: 11%
Sales : 1 Office
Sales : 2 Office
Service: 0 Centre
Service: 2 Centre
BALOCHISTAN
Population: 6%
Dealers: 1% Lahore PUNJAB
Sales: 1 Office Population: 56%
Service:: 1 centre Dealers: 66%
Sales : 13 Office
Service: 11 Centre
Total Appliances dealers in Pakistan : 2,750
SINDH
PEL Dealers : 1,575
Population: 21% PEL Sales Offices : 20
Dealers: 17%
Sales: 3 Office PEL SVC Centre : 18
Service; 4 Centers
Contracted Customer Care : 210
Sales Offices:
Service Centre:
PEL Service
• Highly Trained & Qualified Technicians.
• One Call Solution.
• One of the largest Service Network covering 320
cities/towns.
• More than 200 company employees service staff.
Service Centers Details Service Centers
Punjab 11
Sindh 4
Pakhtoonkhwa 2
Balochistan 1
Total 18
Any Other Comp.
PEL
with max. HA Sales
Service Centers 18 19
Contract Workshops 210 215
Customer Service Department
Head Office 14 - km, Ferozepur Road
Lahore
Tel : (042) 35811951
email: CustomerCare@[Link]
Tariq Siraj Ext: 3230
Head - Customer Service Department email: [Link]@[Link]
Muhammad Anwar Ext: 3228
Manager Spare Parts email: M_Anwar@[Link]
Gull Zaib Bhatti Ext: 3227
Manager Business Development & Corporate Customers
email: [Link]@[Link]
Zonal Service Managers
List of PEL Service Centers
S. No. Service Center & Address Telephone Number email
UAN Landline
1 PEL SERVICE CENTER - KARACHI-I (021) 111-102-103 (021) 34538230 (021) 34538217 csd.khi1@[Link]
H. No. 189- E, Block-2, P. E. C. H. S. (Near Government Girls College) (021) 34310398 (021) 34538230
2 PEL SERVICE CENTER - KARACHI-II (021) 34986751 (021) 34984479 csd.khi2@[Link]
A-120, BLOCK No.5, Sardar Ali Sabri Road, Gulshan-e-Iqbal
3 PEL SERVICE CENTER - HYDERABAD (022) 111-102-103 (0223) 868571 (0223) 817547 [Link]@[Link]
Bungalow No. 158/B, Block-D, Unit No.7, Latifabad
4 PEL SERVICE CENTER - SUKKUR (071) 5620832 (071) 5010032 [Link]@[Link]
H. No.C-447-2-5-6, (Opp. Attma Ram Clinic), Wallice Road, Gaari Ahata
5 PEL SERVICE CENTER - MULTAN (061) 111-102-103 (061) 4584516 (061) 4584517 [Link]@[Link]
159 /A Shamsabad Colony (Near Eid Gah Chowk)
6 PEL SERVICE CENTER - FAISALABAD (041) 111-102-103 (041) 8546991 (041) 8732485 [Link]@[Link]
Kohinoor Industries Limited, Madina Town, (Opp. Degree College for Women) (041) 8732486
7 PEL SERVICE CENTER - SAHIWAL (040) 4220173 (040) 4467576 [Link]@[Link]
173, Tehsil Road, (near Misali Hotel)
8 PEL SERVICE CENTER - BAHAWALPUR (062) 2731811 (062) 2731812 [Link]@[Link]
H. No. 81-X, New Sadiq Colony, (Opposite Dubai Palace)
9 PEL SERVICE CENTER - RAHIM YAR KHAN (068) 5881837 (068) 5883837 [Link]@[Link]
White House No.1, Near Adeel Filling Station, Thali Chowk, By-Pass Road
10 PEL SERVICE CENTER - LAHORE UAN 111-102-103 (042) 37552349 (042) 37536004 csd.lhr1@[Link]
H. No. 16, Shah Jamal, (Near Ahsaan Hospital) (042) 37552643 (042) 37564631
11 PEL SERVICE CENTER - GUJRANWALA (055) 3846635 (055) 3252746 [Link]@[Link]
2-C1, St. No.1, Session Court Road, Civil Lines (Near Punjab College of Commerce) (055) 3732957
12 PEL SERVICE CENTER - GUJRAT (053) 3609035 (053) 3609152 [Link]@[Link]
Khayam Plaza (Opp. Rosary Hospital), Police Lines Road
13 PEL SERVICE CENTER - SIALKOT (052) 3251421 (052) 3254455 [Link]@[Link]
2 - Defence Road (Opp. Azam CNG Station), Opp. Main Street, Omar Town (052) 3251422 (052) 3251268
14 PEL SERVICE CENTER - SARGODHA (048) 3725110 [Link]@[Link]
Plot No.4, Gate No.2, Shaheen Park, Rehmat Center Main Road (048) 3726210
15 PEL SERVICE CENTER - RAWALPINDI (051) 111-102-103 (051) 4456077 (051) 4573356 [Link]@[Link]
13-A, Satellite Town, (Near Arshi Masjid) (051) 4454757
16 PEL SERVICE CENTER - PESHAWAR (091) 5853398 (091) 5843898 [Link]@[Link]
H. No. 44, St. No.6, Gulshan-e-Iqbal Town, University Road (091) 5852908
17 PEL SERVICE CENTER - WAH Cantt. (051) 2506601 [Link]@[Link]
H. No 4, Green Valley (Near Qadir CNG), G. T. Road
18 PEL SERVICE CENTER - DERA ISMAIL KHAN (0966) 850047 [Link]@[Link]
Madina-Tul-Latif Colony, Opp. Qurtaba University, Sheikh Yousuf Road
Mobility & Spare Facilities at Service Centers
Technical Facilities at Service Centers
• Ample Spare Parts available at all Service Centers.
• Highly Trained Technical Staff with Technical
Equipment.
• Refrigeration Tools.
• Vacuum Pumps.
• Weighting Scale & charging gauges.
• Welding Equipments.
• Call Center.
• Mobile Vans & Pickup for prompt services.
PEL Production Facilities
PEL production has following facilities:
Machinery Capability
Press Shop Total 47 Presses ranging from 20 Tons to 300 Tons along with coil center, shearing machines and
benders
Paint Plants Total 3 paint plant with Powder coating system from GEMA Switzerland
Condenser Manufacturing Total 5 automatic condensers spot machines along with 2 shutter type press
Thermoforming Total 9 thermoforming machine, Italian make ( PARCO, ATEM, Cannon)
Refrigerators / Deep 2 pre-assembly Lines, fully automatic conveyorized system for Refrigerator and 1 pre-assembly
freezers Pre-Assembly line line for Deep Freezers
PU Cyclopentane Foaming 16 cabinet Jigs along with 20 Door Jigs supported by 5 Foaming Machines from Italy
(Cannon, ICS.)
Final Assembly & Packing 2 Fully automatic conveyorised assembly & Packing system equipped with automatic
Line computerized on-line testing from Agramkow Germany
Assembly & Packing line Assembly & Packing Lines fully automatic conveyorized system with Computerized on-line
for A/C & MWO testing facility
Injection Molding Shop Total 33 Injection Molding machines ranging from 100 Ton to 1000 Tons
Plastic Sheet Extrusion Plastic sheet extrusion machine with a extrusion capacity of 500 Kg/hr from Taiwan
Gasket extrusion 2 Automatic Extruders from AMUT Italy
Production Facilities Cont…
30 High-tech Machines
upto 400Ton upto 1000Ton
Press Shop Plastic Injection Molding
High Speed
CNC Machining Centers
Dies & Mold Plastic Sheet Extrusion
Production Facilities Cont…
Italian Made
Thermoforming Machines
Thermoforming Gasket Extrusion
4 Paint
Plants
Paint Plant
Chest Freezer Assembly Line
Inner Coiling Machine Leak Detector
Foaming Machine Vacuuming & Charging
1)- PEL DOMESTIC DF MODELS
ARCTIC SERIES
The units are designed for tropical regions. Achieving -24⁰C with fastest cooling -18⁰C in just 1.8 hrs
SINGLE DOOR TWIN DOOR
PDF 080 ARCTIC PDFT 135 ARCTIC
PDF 100 ARCTIC PDFT 150 ARCTIC
PDF 130 ARCTIC
ICE BERG SERIES
ENERGY EFFICIENT (Built in Eutectic Bottles)
8 CFT
12 CFT
15 CFT
2)- PEL OEM / Commercial Chest Freezers
• OMORE (ENGRO FOOD)
• WALL’S (UNILEVER, PAKISTAN)
• IGLOO
8 CFT ,12 CFT , 15 CFT with Hard Top & Glass Top
Special Designed deep freezer, with 100mm Foam Thickness with built-in Eutectic in body
to retain cooling in case of electricity shutdowns. The units uses R404a/R290 with Danfoss
Compressor to achieve -32⁰C . The unit maintains its temp for 18hr with out
Plate Freezer (48 eutectic bottles)
These units are customized designed to freeze eutectic solution being used by Ice Cream
Distributers—S.P.D.
Units freezing capacity: 48 bottles to -40⁰C in just 24hr
Digital Thermostat Option
New Developments
New Designs
Solar Panel + DC Compressor
Digital Thermostat Option
Unit Location Tracking by GPS
PEL Domestic Chest Freezer Cont...
Model PDF 175C PDF 275 PDF 370 Single Door
Features
Capacity (Liter) 175 L 275 L 370 L
Compressor Danfoss
TLES 5.7 FT TLES 6.5 FT NL 8.4 FT
Thermostat Danfoss
Refrigerant R134a
Insulation CFC free Polyurethane
Capillary Imported from Italy
Condenser Aluminum Fins & Copper Tubes (with Fan)
176/ 9.52Ø/2R/8C/6FPI 176/ 9.52Ø/4R/8C/6FPI 176/ 9.52Ø/6R/8C/6FPI
Evaporator Copper Tube 5/16” x 0.5 mm (on ASTM)
Cabinet & Door CR sheet (0.5mm & 0.7mm)
PEL Domestic Chest Freezer Cont...
Model PDF 370 Twin PDF 410 Twin PDF ICE BERG
Features
Capacity (Liter) 370 L 410 L 290 L
Compressor Danfoss
TLES 6.5 FT NL 8.4 FT FR6CL
Thermostat Danfoss
Refrigerant R134a R404a
Insulation CFC free Polyurethane
Capillary Imported from Italy
Condenser Aluminum Fins & Copper Tubes (with Fan)
176/ 9.52Ø/2R/8C/6FPI 176/ 9.52Ø/4R/8C/6FPI 176/ 9.52Ø/6R/8C/6FPI
Evaporator Copper Tube 5/16” x 0.5 mm (on ASTM)
Cabinet & Door CR sheet (0.5mm & 0.7mm)
PEL OEM Chest Freezer Cont...
Model Polar I Polar I G
Features
Capacity (Liter) 290 L 290 L
Compressor & FR 6CL FR8.5 CL
Thermostat Danfoss Danfoss
Refrigerant R404a
Insulation CFC free Polyurethane
Capillary Imported from Italy
Condenser Aluminum Fins & Copper Tubes (with Fan)
Evaporator 5/16” x 0.7mm
Type Eutectic Cabinet
Cabinet & Door CR sheet 0.5mm & 0.7mm
Sheet
PEL OEM Chest Freezer Cont...
Model Ultra III Ultra IV Plate Freezer
Features
Capacity L 290 L 220L 300L
Compressor & FR 6CL FR6 CL CAJ2464
Thermostat Danfoss Danfoss Tecumseh France
Refrigerant R404a
Insulation CFC free Polyurethane
Capillary Imported from Italy
Condenser Aluminum Fins & Copper Tubes (with Fan)
Evaporator 5/16” x 0.7mm 3/8" x 0.7mm
Type Eutectic Cabinet Non Eutectic
Cabinet & Door CR sheet 0.5mm & 0.7 mm
PEL OEM PEPSI Chest Freezer (Prototype)
Model PEPSI (10 CFT) PEPSI (12 CFT) PEPSI (15CFT)
Features
Compressor Danfoss
TLES 6.5 FT / FR8.5G NL 8.4 FT/ FR10G NL 8.4 FT / FR-11G
Thermostat Danfoss
Refrigerant R134a
Insulation CFC free Polyurethane
Capillary Imported from Italy
Condenser Aluminum Fins & Copper Tubes (with Fan)
176/ 9.52Ø/2R/8C/6FPI 176/ 9.52Ø/2R/8C/6FPI 176/ 9.52Ø/3R/8C/6FPI
Evaporator Copper Tube 5/16” x 0.5 mm (on ASTM)
Cabinet & Door CR sheet (0.5mm & 0.7mm)
Temp 3⁰C
PEL OEM Sourcing
PEL Deep Freezer Components Sourcing
COMPONENTS SOURCE / Origin
Danfoss & Embraco
Compressor (Top leading Manufacturers of
Compressor in the World)
Fan Motor ELCO (Italian Technology)
Thermostat Danfoss
Capillary MCM / Italy
Gaskit (Soft-PVC resin, Anti fungal) REHAU Germany
Aluminum Stucco Sheet ALCOM / Malaysia
CR Sheet JFE Japan
Foam(PUR) ICI
Filter dryer General Filters Italy
Special Feature of PSAC
• Highest Energy Efficient Ratio( EER)
• Full BTU 12000, 18000, 24000 & 48000
• Legendary Cooling like Window AC
• Reverse Crystalline Technology
• Healthy corrugated high efficiency Filter
Screen
• Fins Cure (Gold plated fins, Anti rust, extended
life, Blue fins protection auto cleaning,
Premium cooling)
Special Feature Services &
Warranty
• PEL is Public Limited company
• Warranty ( 10 year warranty of compressor
and 1 year parts warranty ) on Inverter AC
• Local manufacturing of parts
• Large no Service Center (6 service centre in
Peshawar
• Every part is available at service centre
• Special Training workshops to customers
technical team
THANK YOU