Breakthrough thinking from inside the box
Click to edit Master subtitle style Devendra Kumar Sahu Vaishvik Kale Mayank Raizada
8/4/12
Introduction
Fallacy of thinking outside the box Inside the box thinking
Why brainstorming fails?
Wild and out of the box thinking Slicing the existing data in new ways
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Correct way: middle path
Asking questions to create new boxes Asking right questions
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The process of thinking inside the box
Bound the range of acceptable ideas and select questions accordingly Select participants who can produce original insights Ensure that everyone is fully engaged Properly align the social norms of meetings
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Focus every discussion using
Donts
Do not rely solely on brainstorming session Narrow the list of ideas to the ones you will seriously investigate right away
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Concept Leveraging Using Systematic Inventive Thinking
Click to edit Master subtitle style Devendra Kumar Sahu Vaishvik Kale Mayank Raizada
8/4/12
77
Prelogue
Customers are source of Innovative ideas?
Imagination to envision? Product success? Flurry out of the reach ideas Flop ideas
Outside the Box thinking
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What is the Solution..????
Systematic Inventive Thinking
88
Substraction Multiplication Division Task Unification
Box with Constraints Present Product
Attribute Dependency change
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99
SIT
Substraction
Multiplication Division Task Unification Attribute Dependency
Remove useful component and implement function with existing components
Complexity Size Cost
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SIT
Substraction
Multiplication
Division Task Unification Attribute Dependency
Make one or more copies of same element
10 10
More qualitative change Multiply benefits
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SIT
Substraction Multiplication
Division
Task Unification Attribute Dependency
Existing product into component parts
1. 2.
11 11
Physical Functional
Car CD Tape players Caeserea detachable rugs
3.
Preservational
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SIT
Substraction Multiplication Division
Task Unification
New task to existing element of product or environment
12 12
Attribute Dependency
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SIT
Substraction Multiplication Division Task Unification
Attribute Dependency
Finding relationship between attributes of product and environment of its uses
13 13
Photochromic lenses Female razors Indoor sprikler kits
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Choosing the Tool
Complex Product Substraction Cost Reduction Quantitative Improvement Task Unification Multiplication Substraction
14 14
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How to Approach
Breakdown into Physical components List products Attributes External Constraints Brainstormi ng New Innovative Product
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15 15
Customer Feedback
16 16
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Thank You
Systematic Brainstorming
Internal Attributes Ex te rn al At tri b ut es
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Color Type of Ring Battery Power Users Age Caller Identity Time of day Available balance
LED
X X X
X X
X X X X
X X X X
