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Farm Class

The document outlines a real estate farming strategy targeting various demographics, including Millennials, Gen Z, and empty nesters, with a focus on specific price ranges for properties. It details methods for outreach, such as door hangers, postcards, door knocking, calling, emailing, and social media, along with considerations for timing and organization. Additionally, it provides cost estimates for printing and sending materials to facilitate these marketing efforts.

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andreainthewoodlands
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2 views38 pages

Farm Class

The document outlines a real estate farming strategy targeting various demographics, including Millennials, Gen Z, and empty nesters, with a focus on specific price ranges for properties. It details methods for outreach, such as door hangers, postcards, door knocking, calling, emailing, and social media, along with considerations for timing and organization. Additionally, it provides cost estimates for printing and sending materials to facilitate these marketing efforts.

Uploaded by

andreainthewoodlands
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Farming in Real Estate

WHO

WHERE

HOW

WHAT TO DO

WHEN

HOW MUCH
WHO

Millenials / Gen Z Singles Young Family

Multigenerational House Empty Nesters


Single Family House
WHERE
$200-400,000
$700-800,000

WHERE

55+
$500-600,000
HOW
Organize your routes
WHEN

✓ Season
✓ Time In the day
✓ Weekdays/Weekends
✓ Clothes
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
✓ Sending Postcards

POSTCARD DESIGN SIZES

4,25” X 6” 6” X 8,5” 6” X 11"


$650/440=$1,47
Print: $0,18*440=$79,20
Send: $0,51*440=$224,40
Total: $303,60
$0,69/unit
Print: $0,18*440=$79,20
Send: $0,19*440=$83,60
Total: $162,80
$0,37/unit
$5.92

6000 black pages or up to 8000 color pages included. $345,00

440 houses/month*24months= 10,560 prints


$345,00/10,560= 0,032 (printer ok for 2 years)
Cost of each print= 0,032*440= $14,08
Paper = 5,92/150*220= $8,68
Ink: $65/8000*440= $3,56
Total print cost: $26,32
Send: $83,60
Total: $109,92 (0,25/unit)
Door Hangers

$26,00

Guilhotine+Hole Punch= $41,00 /


2000 = $0,02
Paper = 5,92/150*220= $8,68
Ink: $65/8000*440= $3,57
Total cos: 0,04/unit= $17,60/month
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
✓ Sending Postcards
DNC
✓ Calling
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
✓ Sending Postcards
✓ Calling
✓ Emailing
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
✓ Sending Postcards
✓ Calling
✓ Emailing
✓ Social Media
What to do
 Create different points of contacts:
✓ Farming every month, leaving something at their doors – Door Hangers
✓ Door Knocking
✓ Sending Postcards
✓ Calling
✓ Emailing
✓ Social Media
✓ Events
Monica Carr
ENVELOPE

TELEFONE

TENDA ENENTO
Real Stories
@AndreaInTheWoodlands

[Link]

AndreaInTheWoodlands@[Link]

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