Scribd
Upload
20 views2 pages

Program Manager - BTL

The Program Manager (BTL) role involves building and scaling Below-the-Line growth strategies across multiple cities, focusing on lead generation, team management, and funnel ownership. The ideal candidate should have 1.5–2 years of experience in operations or program management, strong Excel skills, and a hands-on approach to team leadership. This position offers significant exposure to leadership teams and the opportunity to drive revenue-linked outcomes.

Uploaded by

RAVI RAJ
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
20 views2 pages

Program Manager - BTL

The Program Manager (BTL) role involves building and scaling Below-the-Line growth strategies across multiple cities, focusing on lead generation, team management, and funnel ownership. The ideal candidate should have 1.5–2 years of experience in operations or program management, strong Excel skills, and a hands-on approach to team leadership. This position offers significant exposure to leadership teams and the opportunity to drive revenue-linked outcomes.

Uploaded by

RAVI RAJ
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Job Description – Program Manager (BTL)

About the Role


We are looking for a high-ownership Program Manager – BTL to build and scale our Below-the-Line (BTL)
growth engine across multiple cities. This is an end-to-end program management role, combining on-ground
execution, team leadership, funnel ownership, and data-driven decision making.

You will own BTL performance for 4–5 cities, work closely with city sales leaders, and be responsible for
converting BTL efforts into tangible business outcomes.

Key Responsibilities

1. BTL Strategy & Lead Generation


• Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks,
partnerships, referrals, etc.)
• Build scalable playbooks for high-performing BTL activities and roll them out across cities
• Continuously experiment and optimize BTL channels for quality and cost efficiency

2. On-Ground Team Management


• Lead and manage on-ground BTL Executives and BTL Managers across assigned cities
• Drive daily productivity, discipline, and execution rigor on the ground
• Ensure adherence to SOPs, pitch quality, and customer engagement standards

3. Funnel Ownership (End-to-End)


• Own the entire BTL funnel: Lead Generation → Sales Meeting → Order Conversion
• Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages
• Identify and fix leakage points to improve conversion and turnaround times

4. Data, Analysis & Insights


• Track daily, weekly, and monthly BTL performance metrics across cities
• Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunities
• Convert data insights into actionable on-ground interventions

5. Program Management & Scaling


• Act as the single point of ownership for BTL performance in assigned regions
• Drive alignment between BTL, sales, and city leadership teams
• Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel

Ideal Candidate Profile


• 1.5–2 years of work experience
• Prior experience in operations, growth, or program management roles is preferred
• Strong comfort with execution-heavy, on-ground roles

Skills & Competencies


• Strong ownership mindset with comfort in ambiguity
• Hands-on experience or strong inclination towards on-ground team management
• Solid Excel skills (data crunching, basic analysis, funnel tracking)
• Ability to balance strategy and execution
• Strong communication and stakeholder management skills
• Willingness to travel and work closely with field teams

Why This Role?


• High-impact role with direct ownership of revenue-linked outcomes
• Opportunity to build and scale a core growth engine from scratch
• Significant exposure to city leadership, sales heads, and central teams
• Fast learning curve and accelerated responsibility early in the career

You might also like