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Implementation Test Project

The document outlines a test project focused on segmentation for email and SMS campaigns, requiring the creation of specific audience segments and recommendations for a Black Friday campaign. It also includes a brief on implementation tasks, such as creating screen recordings of email design in Klaviyo and structuring various automated flows. Additionally, it addresses the handling of non-consented email or SMS lists for client communications.

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kiyos.market.pe
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5 views1 page

Implementation Test Project

The document outlines a test project focused on segmentation for email and SMS campaigns, requiring the creation of specific audience segments and recommendations for a Black Friday campaign. It also includes a brief on implementation tasks, such as creating screen recordings of email design in Klaviyo and structuring various automated flows. Additionally, it addresses the handling of non-consented email or SMS lists for client communications.

Uploaded by

kiyos.market.pe
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Implementation Test Project

Test Project #1: Segmentation


●​ Create following segments for both email and SMS and share screenshots of the
definition
○​ Engaged Audience in last 180 days
○​ Non-purchasers L180
○​ Bounce exclusion
○​ First-time purchasers
○​ Never Engaged
●​ What segmentation would you recommend for a Black Friday campaign that
allows you to reach as many people as possible while balancing deliverability?

Test Project Brief #2: Implementation


●​ Please create a screen recording of:
○​ How you currently implement email design within Klaviyo for campaigns.
○​ Structure flows:
■​ Abandoned Cart
■​ Browse Abandoned
■​ First-time post purchase nurture

●​ Create dynamic product block for Abandoned cart flow


●​ Given a scenario If a client comes in with an email or SMS list that hasn’t been
consented before, how would you plan to use that list for sending emails and SMS?

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