STRATEGIC FINANCIAL
MANAGEMENT
INTRODUCTION
• Strategic financial management is the process of managing the finances of a company to
meet the organisation's goals.
• It’s a management approach that uses financial tools and a mix of techniques to create a
strategic plan. It also ensures the strategy is implemented as planned and is achievable in
the long term.
BENEFITS OF STRATEGIC FINANCIAL
MANAGEMENT
• Financial Benefits
• Non-financial benefits
FINANCIAL BENEFITS INCLUDE:
• Profitability management
• Solvency planning
• Liquidity management
• Understanding of competitive landscape
NON-FINANCIAL BENEFITS INCLUDE:
• More efficient decision-making
• Aligning company-wide goals
• Common frameworks
• Innovation and technology adaptation
IMPORTANT FACTORS TAKEN INTO
CONSIDERATION
• Key performance indicators (KPIs)
• Timelines
• Team involvement
• Plans
FINANCIAL STRATEGY
• Financial strategy of an organisation is essentially concerned with
procurement and utilization of funds.
• Financial strategy deals with areas such as financial resources, analysis of
cost structure, estimating profit potential, accounting functions and so on.
4 BROAD AREAS OF FINANCIAL STRATEGY
• Evaluating Financial Performance
• Financial Forecasting
• Capital Structure Planning
• Other Financial Considerations
COMPONENTS OF A FINANCIAL STRATEGY
• Financing Decision
• Investment Decisions
• Dividend Decisions
• Working Capital Management
• Cash Flow Management
• Managing Growth and Risks
STRATEGIC FINANCIAL PLANNING PROCESS
• Scanning the External Environment
• Internal Introspection
• Clear and Compelling Goals
• Management’s Vision Aligned with the Company’s Vision
CHARACTERISTICS OF STRATEGIC FINANCIAL
PLAN
• It relates to long-term management of funds.
• It focuses on profitability & wealth maximization
• It is result oriented convergence of resources, especially financial & economic resources.
• It promotes growth, profitability &sustainability of the organization
• It applies contemporary & traditional financial evaluation.
CHARACTERISTICS OF STRATEGIC FINANCIAL
PLAN
• It incorporates an innovative, creative, multi-dimensional & lateral thinking oriented
approach.
• It is structured as well as flexible in nature.
• It is consider costs on a strategic basis.
• It is an amalgamation of analytical financial techniques along with qualitative &
quantitative judgments
IMPORTANCE
• Proactive planning forecasting funding needs.
• Optimal utilization of resource
• Strategic investment plans
• Liquidity maintenance
• Stakeholder interest
• Perspective beyond working capital requirements
IMPORTANCE
• Perspective beyond working capital requirements
• It creates to short term fund needs.
• Encourages consistency in profitability