INDEX

SR. NO NAME OF THE CHAPTER PAGE NO

6-15
1. Introduction

16-20
2. Company Profile

21-23
3. Review of Literature

24-25
4. Objectives Of Study

26-27
5. Scope of Study

28-30
6. Research Methodology
 Hypothesis
31-47
7. Data Analysis And Interpretation

48-49
8. Findings

50-51
9. Conclusion

Suggestion And Recommendation 52-53

10.

54-55
11. Bibliography

56-59
12. Annexure

1
 INTRODUCTION

In the era of globalization alongside with the improvement of e-commerce, many business
companies started their income and marketing efforts for their products and services by
internet. In easy words Online shopping is described as buying product from Internet
retailers as opposed to a store or save or the act of buying merchandise or services over the
Internet. It is a shape of electronic commerce which permits shoppers to immediately
purchase goods and offerings from a seller over the electronic media. Consumers discover a
product of hobby by means of traveling the internet site of the retailer directly or with the
aid of searching among unique companies using a shopping search engine, which shows the
equal product's availability and pricing at distinctive e-retailers the procedure is called
enterprise to- customer (B2C) online shopping. Online shopping is one of the rapid
developing things. It is viewed as a medium for transaction between retailers and buyers.
Online shopping additionally consists of grant chain management, advertising over internet,
24 × 7 timing, availability of variety of products and services etc. Earlier food, cloth and
shelter have been referred to as simple want however now a day‟s one more need is brought
that is “internet”. Due to transformation in telecommunication sector web has changed the
way customers keep and purchase items and services. Both Indian companies and MNC‟s
have started out the use of the Internet with the purpose of lowering advertising fees and
thereby lower the price of their products in order to meet heavy opposition in the market.
Companies also use the Internet to deliver communicates and spread information, to
promote the product, to take comments and also to conduct pride surveys with customers.
Customers use the Internet not only to purchase the product online, but also to examine
prices, quality; product facets and after sale service facilities they will receive. The Internet
presents a distinctive possibility for corporations to greater efficiently attain the present as
properly as doable customers. Electronic commerce attracts on applied sciences such as
cellular commerce, grant chain management, online transaction processing, electronic
records interchange, stock management system, electronic fund switch etc. E-commerce
may also take up some subsequent facilities such as B2B electronic statistics inter change,
grant direct retail sale and marketing to customer, appoint in launching of new merchandise
and offerings etc. The fundamental element for improvement of E-shopping is due to
alternate in lifestyle of the shoppers and enlargement of online activity. All most of all
customers clutch online possibilities considering that exclusive products get more discounts.
Much above that, it saves time and gives whole relief from the crowd. The outstanding
2
online retailing companies in India are Flipkart, [Link], Snap deal, Myntra and e-Bay
etc. some necessary factors which affect purchaser perceptions for online shopping are
information, easy to use, satisfaction, security, proper utilization of accessible records to
compare the extraordinary products and services.

 Specific features of online shopping:

Online shopping consist of various features which also highlight the benefits from e –
shopping. Thus, the features are described as:

 Convenient prices.

 24*7 Service available.

 Cash back offer.

 Less time consumption.

 Flexible Payment methods.

 Availability of much more variety.

ONLINE SHOPPING

Online shopping is the process of buying goods and services from merchants who sell on the

Internet and people can purchase just about anything from companies that provide their

products online. Online shopping is a form of Electronic Commerce. E-commerce is the

short name for electronic commerce. It is the process of selling and buying the products and

offering online services utilizing electronic media and the internet. E-commerce or Electronic

commerce, is a subset of E-Business (a company that does all or most of its transactions

through the Internet), is the purchasing. selling, and exchanging of goods and services over

computer networks (such as the Internet) through which transactions or terms of sale are

performed electronically. The E-commerce industry allows doing business without worrying
3
about distance and time. These business transactions occur either as business-to-business

(B2B), business to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to- business

(C2B).

The terms e-commerce and e-business are often used interchangeably. The term E Tail

(electronic retailing) is also sometimes used in reference to transactional processes for E-

Shopping or Online Shopping. E-Shopping is the browsing and purchase of goods using

computer (Internet) or Television catalog, also called Home Shopping. Online Shopping is a

form of e-commerce which allows customers to directly buy goods form seller over the

Internet. Online shopping is a form of electronic commerce which allows consumers to

directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by

searching among alternative vendors using a shopping search engine, which displays the

same product's availability and pricing at different e-retailers. A typical online store enables

the customer to browse the firm's range of products and services, view photos or images of

the products, along with information about the product specifications, features and prices.

Online stores typically enable shoppers to use "search" features to find specific models,

brands or items. Online customers must have access to the Internet and a valid method of

payment in order to complete a transaction, such as a credit card, a debit card, or a service

such as PayPal. For physical products (e.g., books or clothes), the e-retailer ships the

products to the customer; for digital products, such as digital audio files of songs or software,

the e-retailer typically sends the file to the customer over the Internet.

Say goodbye to the days when you stood in line waiting, and waiting, and waiting some more

for a store clerk to finally check out your items. Online shopping transactions occur

instantly-saving you time to get your other errands done! Additionally, unlike a store, online

shopping has friendly customer service representatives available 24 hours a day, 7 days a

week to assist you with locating. purchasing and shipping your merchandise.
4
 E-COMMERCE WORKING

Electronic commerce, commonly known as E-commerce, is trading in products or services

using computer networks, such as the Internet. Electronic commerce draws on technologies

such as mobile commerce, electronic funds transfer, supply chain management, Internet

marketing, online transaction processing, electronic data interchange (EDI), inventory

management systems, and automated data collection systems. Modem electronic commerce

typically uses the World Wide Web for at least one part of the transaction's life cycle,

although it may also use other technologies such as e-mail.

E-commerce offers products and services through websites, a customer simply has to visit

an e commerce website and browse various offering through browser catalog, a customer

can select multiple offerings and can add them to the shopping cart, once the shopping is

done the customer can check out and proceed to payment section where various online

payment options are available like internet banking, credit card, debit card etc. Once

payment is done the customer is notified about the order and order is shipped on the postal

address provided by the customer.

E-commerce businesses may employ some or all of the following:

 Online shopping web sites for retail sales direct to consumers. Providing or participating in
online marketplaces, which process third- party business to consumer or consumer-to-
consumer sales.
 Business-to-business buying and selling.
 Gathering and using demographic data through web contacts and social media.
 Business-to-business electronic data interchange.
 Prevail for launching new products and services.

5
❖ BENEFITS OF E-COMMERCE:

E-commerce benefits are broadly classified in 3 major categories:

• Benefit to organization

• Benefit to consumers

• Benefit to society

ADVANTAGES OF E-COMMERCE :-

There are so many advantages to purchasing products online from E-commerce

websites. Some of them are listed below:

 Save Money: You can get services and products at flexible rates.
 Save Time: You don‟t have to go to the market to buy products.
 24*7 Support: You can buy and checkout a product whenever you want.
 Convenience: You can buy products from anywhere in the world.
 Compare Online: E-commerce websites allow their customers to compare products.

6
BENEFIT TO ORGANIZATION:

 Using e-commerce, organizations can expand their market to national and

international markets with minimum capital investment. An organization can easily

locate more customers, best suppliers, and suitable business partners across the

globe.

 E-commerce helps organizations to reduce the cost to create process, distribute,

retrieve and manage the paper based information by digitizing the information.

 Commerce improves the brand image of the company. o E-commerce helps

organization to provide better customer services.

 E-commerce helps to simplify the business processes and makes them faster and
efficient.

 E-commerce reduces the paper work.

 E-commerce increases the productivity of organizations.

BENEFIT TO CUSTOMERS:

 Customers can enquire about a product/service and place orders anytime, anywhere
from any location.

 E-commerce application provides users with more options to compare and select the
cheaper and better options & also quicker delivery of products.

 A customer can put review comments about a product and can see what others are
buying, or see the review comments of other customers before

7
 making a finalpurchase.

 A customer can see the relevant detailed information within seconds, rather than
waiting for days or weeks.

BENEFITS TO SOCIETY:

 Customers need not travel to shop a product, thus less traffic on road and low air
pollution. E-commerce helps in reducing the cost of products, so less affluent people

can also afford the products.

 E-commerce has enabled rural areas to access services and products, which are
otherwise not available to them.

REVIEW OF LITERATURE:

Online shopping has been a buzz nowadays especially among the youngsters. Many studies

have been undertaken on the subject. Various aspects of online shopping like website

security, trust, reliability, risk, attitudes, intentions and behavior of online shoppers are

studied.

Vidyashree. D.V, Alay.P, and Shobha. H.N (2018) examined that consumer‟s perception

on online shopping varies from person to another and the perception is limited to a certain

extent with the availability of the proper connectivity and the exposure to the online

shopping has to be improved to make the customer satisfied. The perception of the

consumer also has similarities and difference based on their personal characteristics usage

based on their needs and demand. In the day to come online shopping has tremendous

potential and more and more business are going to add online platform to offer extended

retailer‟s shelves in the customers. However they have to build up the trust by offering

value service to the customers to sustain in the long run.

8
K.S. Silpa, P.U. Rajasree and Dr.P. Balasubramanian (2016) This project was an attempt

to study people perception towards online shopping. As result of survey the majority of

people favor to do online shopping, even if they felt some difficulties. Majority of the

people agree that in near future online shopping will be more on demand than offline

shopping. Therefore, online marketing have a wider scope in the coming years. More people

prefer cash on delivery than net banking. Greater part of respondents encourages other

people to enter into e-shopping. Most of people do not shop online due to fear of quality of

goods, afraid to give out their credit card details and also they find conventional methods

more enjoyable. The fact that large number of people is getting attracted towards online

shopping creates a basis for tremendous prospects for marketers of today and tomorrow.

Thakur Sonal and Aurora Rajinder (2015) found that Internet is one of the ways which is

changing the consumers shopping and buying behaviour. Mostly consumers are using the

internet to buy the product and to compare prices and features of product therefore;

ecommerce companies should understand the internet users‟ perception towards the online

shopping. The prospect of online marketing is increasing in India with the increasing

internet literacy.

[Link] and [Link] (2013) studied E-shopping has become growing

more popular, the main reason is convenience (and often lower prices). Usually in the

holiday season, online shopping saves an individual the hassle of searching several stores

and then waiting in long queues to buy a certain item. Internet is changing the way

consumers shop and buy goods and services, and has quickly evolved into a global

phenomenon. costs, thereby minimizing the price of their products and services in order to

face competition.

9
OBJECTIVES

 To study the online shopping behavior of customers.

 To identify the factors affecting the perception of online shoppers.

 To study the customers level of satisfaction with regard to online shopping.

 To find out the various issues, if any, faced by the consumer in online shopping.

 To know the type of products purchased by consumers through online shopping.

 To identify the most contributing factor affecting overall satisfaction of online

shoppers.

 To identify the factors influencing consumers to buy online.

SCOPE:

 E-commerce should expect a 270% increase rate, from $1.5 trillion in 2015 to $4 trillion
in 2021. It presents a prospect of a steady upward trend with no symptoms of decay.

The global E-commerce business have been regularly picking up the global retail

industry.

 Savings done in physically marketing of products can be passed on to customers.

 FDI will help in improving supply chain.

 Huge population increase in literacy level will help companies to increase in there
share.

 Making websites in local languages will boost up site visit and sale.

 Increase in availability of internet at doorsteps and use of smartphones will help in

increasing market share and tap huge market. That‟s why the E-commerce industry

is growing day by day.

10
TOP 4 E-COMMERCE SITES IN INDIA IN 2020-21 AMAZON

[Link] is an ecommerce platform that sells many product lines, including media

(books, movies, music, and software), apparel, baby products, consumer electronics, beauty

products, gourmet food, groceries, health and personal care products, industrial & scientific

supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments,

sporting goods, tools, automotive items, toys and games, and farm supplies and consulting

services. Amazon websites are country-specific (for example, [Link] for the U.S. and

[Link] for France), though some offer international shipping. Amazon has earned a

reputation as a disruptor of well- established industries through technological innovation and

"aggressive" reinvestment of profits into capital expenditures. As of 2023, it is the world's

largest online retailer and marketplace, smart speaker provider, cloud computing service

through AWS, live-streaming service through Twitch, and Internet company as measured by

revenue and market share. In 2021, it surpassed Walmart as the world's largest retailer

outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has

over 200 million subscribers worldwide. It is the second- largest private employer in the

United States.

11
 FLIPKART

Flipkart is an Indian based E-commerce web portal founded by Sachin Bansal and Binny

Bansal in 2007. Now Flipkart is a part of Walmart. Walmart acquired Flipkart in 2018.

Flipkart sells everything from gift vouchers to electronics to home appliances. In fact,

statistics claim that there are more items on flipkart than in a mall. Hence, Indians are heavily

reliant on flipkart for all their shopping needs. Flipkart Private Limited is an Indian e-

commerce company, headquartered in Bengaluru, and incorporated in Singapore as a private

limited company. The company initially focused on online book sales before expanding

into other product categories such as consumer electronics, fashion, home essentials,

groceries, and lifestyle products.

The service competes primarily with Amazon India and domestic rival Snapdeal. As of

March 2017, Flipkart held a 39.5% market share in the Indian e-commerce industry. Flipkart

has a dominant position in the apparel segment, bolstered by its acquisition of Myntra, and

was described as being "neck and neck" with Amazon in the sale of electronics and mobile

phones.

12
 SNAPDEAL

Snapdeal is an India based E-commerce web portal founded by Rohit Bansal and Kunal Bahl in

2010. Snapdeal is a completely Indian website and is often preferred bythe masses for its cheap

rates. It sells products at really low prices and hence, is a favourite of the masses. It is a good

idea to buy from Snapdeal if you are looking for absolutely cheap prices. snapdeal is an e-

commerce startup headquartered in New Delhi that connects buyers to sellers of millions of

products from national, international and regional brands. It has grown to become one of the

largest online marketplaces in India. Snapdeal is host to 200 million listings and offers

products across 600 categories. Snapdeal had partnered with several global marquee investors

such as Softbank, Alibaba, Foxconn, Ontario Teachers' Pension Plan, BlackRock, Temasek,

eBay Inc., Premji Invest among others.

13
 MYNTRA

Myntra is an India based E-commerce web portal founded by Mukesh bansal and Vineet

Saxena in 2007. Myntra also has a large number of accessories and clothes on its online

portal. It has a large number of categories as well and one can buy from a category of their

choices. From westem to ethnic to traditional, all kinds of clothes are sold on Myntra.

Myntra App, India‟s no. 1 online fashion destination justifies its fashion relevance by

bringing something new and chic to the table on the daily. Fashion trends seem to change at

lightning speed, yet the Myntra shopping app has managed to keep up without any

[Link] has vowed to serve customers to the best of its ability by introducing its first-

ever loyalty program, The Myntra Insider. Gain access to priority delivery, early sales,

lucrative deals and other special perks on all your shopping with the Myntra app. Download

the Myntra app on your Android or IOS device today and experience shopping like never

before.

14
RESEARCH METHODOLOGY

It is defined as a highly intellectual human activity used in the investigation of nature and

matter and deals specifically with the manner in which data is collected, analyzed and

interpreted. A system of models, procedures and techniques used to find the result of a

research problem .

STATEMENT OF THE PROBLEM

Online shopping has gained a more importance in today‟s marketing conditions. But same

time increased the number of scamps, fraudulent practices and cheating of consumers. Such

cheating activities had created fear in the minds of customers and also negative impact in

the attitude of consumers towards online shopping. The problem area of this survey is

consumer‟s perception towards online shopping will determine the factors that influence

customers to shop online and those factors will help the companies to formulate their

marketing strategies towards online marketing.

15
TYPE OF RESEARCH

The type of research of this study is Descriptive. A Descriptive study was undertaken as a part
of conclusive research to know the consumer‟s perception about online shopping in the city of
Nagpur based upon their responses on statements relating to different aspects of online
shopping along with the demographic details.

 HYPOTHESIS:

Hypothesis (H2): A significant number of online consumers do not complete the purchase process
due to perceive risk and privacy or security concerns. So the

hypothesis is-
Null hypothesis (Ho): perceive risk and privacy or security concerns have no impact on online
shopping.

Alternative hypothesis (HA): perceive risk and privacy or security concerns have a
significant impact on online shopping.

Where the variable under this hypothesis are: online payment security, personal

information privacy, lack of general trust, unclear product warranties & return policies,lack

of computer skills and slow web-connection.

16
DATA ANALYSIS / PRESENT WORK:

The study was conducted to know the consumer perception towards online shopping. The

research is primarily descriptive in nature. The data was collected in the form of

questionnaires. The study was made by collecting the data from the source of filling

questionnaire by 50 samples taken out of the entire population.

The questionnaire was pretested in order to identify possible problems in terms of clarity

and accuracy. Thus, several changes were made in order to improve the presentation of the

items, based on comments and feedback. Apart from demographic-related questions, five-

point Likert scale was used for all the questions concerning consumers‟ expectations and

perceptions about the online shopping.

The analysis of the data is as follows –

1. SOCIO-ECONOMIC PROFILE OF THE RESPONDENTS

a. Gender

b. Age

c. Education

d. Occupation

17
ONLINE ACTIVITIES BY GENDER

GENDER RESPONDENT PERCENTAGE

Male 60 60%

Female 40 40%

RESPONDENTS ON THE BASIS OF GENDER

Interpretation:

Figure 1(a) show percentage wise analysis of the data in respect of the gender in which 40%

of therespondents were female who prefer online shopping and 60% of respondent were

male.

18
ONLINE ACTIVITIES BY AGE

AGE RESPONDENT PARTICULAR

Under-20 6 6%

21-30 Years 86 86%

31-40 Years 6 6%
41-50 Years 3 3%

Above 50 3 3%

RESPONDENTS ON THE BASIS OF AGE

Figure 1(b)

Interpretation:
Figure 1(b) shows percentage wise analysis of the respondents‟s age in which 86% of the

respondents were between the age group of 21-30 which defines that the youth is more

active on using e-commerce websites for online shopping. Whereas the other age groups are

adopting the new way of technology and its usage and online shopping is one of them

which is they are

using with good experience.

19
 LEVEL OF EDUCATION

EDUCATION RESPONDENT PERCENTAGE

Undergraduate 14 14%

Graduate 44 44%

Postgraduate 40 40%

ITI 10 10%

RESPONDENTS ON THE BASIS OF EDUCATION

Figure 1 (c)
Interpretation:

Figure 1(c) shows the percentage wise analysis of the data in which 44% of the respondents

are graduated who buy products online. 40% of the respondents are post graduated whereas

other respondents are undergraduate. So most of the graduate and undergraduate people are

going for online shopping.

20
ON THE BASIS OF OCCUPATION

OCCUPATION RESPONDENT PERCENTAGE

Business 6 6%

Employed 26 26%

Student 66 66%

Housewife 6 6%

RESPONDENT ON THE BASIS OF OCCUPATION

Figure 1(d)

Interpretation:

Figure 1(d) shows the percentage wise analysis of the data in which 66% of the respondents
are the students who buy products online whereas 26% of the respondents are employed
using E-commerce sites and 6% are housewife and other 2% of the respondents are self-
employed. This defines that again as the age group data here also majority of the youth i.e.
students and employed people online shopping and housewife are also adopting online
shopping sites for saving their time and do housewife work easily and on time.

21
SITES FOR ONLINE SHOPPING

SITES RESPONDENT PERCENTAGE

Amazon 52 52%

Myntra 16 16%

Flipkart 32 32%

RESPONDENT BEHAVIOUR TOWARDS ONLINE SHOPPING

E-Commerce sites uses for online shopping

Figure 2(a)

Interpretation:

Figure 2(a) shows the percentage wise analysis of the percent wise analysis of the data in which

52% of the respondents like to visit amazon site, 32% of the respondents preferred to visit

flipkart and 16% of the respondents preferred myntra for online shopping. People are likely

using flipkart and mytra.

22
TIMES OF SHOPPING RESPONDENT PERCENTAGE

Once in a week - -
Once in a month 18 18%
Once in 2-3 month 36 36%
Once in a half year 20 20%
Once in a year 16 16%
As per requirement - -
Once in 5 year - -
Depends upon needs it can anytime if - -
needs get created

How frequently respondents shop through e-commerce sites

Figure 2(b)

Interpretation:
Figure 2(b) shows the percentage wise analysis of that data of those respondents who more
active on online purchasing in which 36% of the respodents shop online once in 2-3 months.
20% of respodents shop online once in a half year. 18% and 16% respondents shop online
once in a month, once in a year respectively. Other respondents shop online as per their
requirement and needs. This defines that the the people are more active on online shopping for
getting the new product available them on time.

23
 ONLINE RESPONDENTS PERCENTAGE

Esay payment 10 10%

No travel to shop 32 32%

Wide range of product 36 36%

Quality of product 18 18%

Discount - -

Offers - -

Factors that motivated respondents to buy product online

Figure 2(c) Interpretation:

Figure 2(c) Shows the percentage wise analysis of the data that the 36% of the respondents
like their e-commerce site because of the wide range of the products available to them and
32% of the respondents buy products online for not travelling to shop to buy the product.
18% respondents like to buy online products for quality of products. Easy payment for
buying the product was preferred by the 10% of the respondents. Other respondents use
online shopping for discount and offers.

24
 PAYMENT RESPONDENT PERCENTAGE

Debit/Credit card 12 12%

Bank transfer - -

UPI 32 32%

Cash on delivery 56 56%

Respondents make their payment of online shopping through

Figure 2(d)

Interpretation:

Figure 2(d) shows the percentage wise analysis of the data in which 56% of the respondents
preferably use cash on delivery for purchasing online. 32% of the respondents make their
payment through UPI following 12% of the respodents use debit/credit card for the online
shopping. This defines that most of the people use cash on delivery while very few people
use bank transfer payment method for online shopping.

25
 Products that purchase through online shopping

Figure 2(b)

Interpretation:

Figure 2(b) shows analysis of the data by using five point like scale by using rank 1 to 5 in

which most of the respondents purchase Clothes, footwear, jewellery through online shopping

as they gave rank1 to this. Electronic items are also purchase through online shoping.

26
Factors that influenced respondents when they doing online shopping

Figure 2 (f)

Interpretation:

Figure 2(f) shows analysis of the data by using five point likert scale by using rank 1 to 5 in

which the factor quality of products and online payment safety influenced respondents when

they doing online shopping.

42
Respondents level of agreement towards online shopping

Figure 2(g)

Interpretation :

Figure 2(g) shows analysis of the data by using five point likert scale in which the respondents

are agree that online shopping is as secure as traditional shopping. The respondents are strongly

agree that online shopping saves time. The respondents gave neutral response as online

shopping is risky. The respondents are agree that selection of goods available on internet is

very broad. Most of the respondents are strongly agree that they prefer cash on delivery than

online payment. Respondents prefer online shopping to traditional shopping.

43
Online site respondents visited for shopping

Figure 2(h)

Interpretation :

Figure 2(h) shows analysis of the data by using five point likert scale by using rank 1 to 5 in

which most of the respondents use Amazon for the online shopping. Flipkart and Myntra are

also preferred for online shopping. Ajio and other online sites are likely preferred by

respondents.

44
Factors that influenced respondents to choose online shopping over tradiotional
shopping

Figure 2(i)

Interpretation :

Figure 2(i) shows analysis of the data by using five point likert scale by using rank 1 to 5 in

which respondents choose online shopping over traditional shopping. As the online shopping

gives good service to the customers. Due to lower prices and free shipping respondents choose

online shopping.

45
 EXPERIENCE RESPONDENT PERCENTAGE

Excellent 26 26%
Good 68 68%
Fair - -

Poor - -

Respondents experience towards online shopping

Figure 2(j)

Interpretation :
Figure 2(j) shows that the respondents experience towards online shopping in which 68% of
the respondents agreed that their experience is good and 28% of the respondents have
excellent experience towards online shopping and 4% of the respondents have fair experience
towards online shopping. Whereas, no respondents have bad experience while shopping
online. This shows that the respondents are satisfied with e-commerece websites with more
good and excellent experience.

46
SATISFACTION RESPONDENT PERCENTAGE

Yes 80 80%

No - -
Maybe 16 16%

Respondents satisfaction towards online shopping

Figure 2(k)

Interpretation :

Figure 2(k) shows the respondents satisfaction towards online shopping in which 80% of
the respondents are satisfied with the online shopping. 16% of the people are likely
satisfied with online shopping. Whereas 4% of the respondents are not satisfied with the
online shopping. This defines that most of the people are satisfied with the online
shopping.

52
FINDINGS:

 Problem in replacing or returning the product can be a mental hurdle for the online
shopper to shop next time as it also takes times.

 Majority commodity that people buy online is branded clothes, they think that
information about fabric, size and shape is correct and reliable.

 While others buy many other things and also time is not specified for that.

 We can also observe from data that most of the people are ready to spend from 1000 to
5000 monthly while shopping online.

 Amazon is the most popular online shopping destination, followed by Flipkart and
Myntra.

 People like to buy packed things online. For e.g. Groceries, durable things (e.g. home
décor etc), clothes etc.

CONCLUSION:

o In the era of a fast-growing world, everyone wants to fulfill their needs as per their
demands. These demands take place in online shopping as well, everyone is busy with their
day-to- day life they don‟t have enough time for shopping as well. So they all depend on
online shopping to fulfill their own needs. Online shopping is becoming more popular day by
day with the increase in the usage of the World Wide Web.
o Online shopping makes life easy and comfortable for every age, class & busy peoples.
Understanding customers‟ needs for online selling has become a challenge for the marketer.
o Online shopping to the customer is the help in finding a wide range of products without
going to shop and get home delivery of the products. Now talking about this pandemic
situation online shopping helps the customer to get their product at their doorstep without
going outside a shop for shopping.

o Online shopping is worked on AI i.e. artificial intelligence because this customer

easily finds their product which they looking for, this use of technology has open the doors to
52
opportunities that enable for more convenient lifestyle today. However, these online shopping
concepts lead to possibilities of fraud and privacy conspiracy. Because of this personal data
can easily be manipulated, but today with the latest technology and some cyber securities
these hacking things can easily be avoided. Through these cyber securities and
privacypolicies, website designers & application developers put their best effort to make this
thing happen. Doing so to build customer trust and continues shopping online.

SUGGESTION AND RECOMMENDATION:

 India is a large segment of population so delivery through online shopping can be

available at any place in India.

 Number of users of internet has increased in India but awareness regarding online
shopping is still less in terms of total huge population

 Customers in India are still very preserved when it comes to payment in advance with
various modes provided before receiving of product; they feel some insecurity in
paying well in advance through online mode.

 Customers still feel that they will not get exact product which they have paid or ask for
Delivery.

 Many companies charge delivery charges on purchase of certain amount, which should
be reduced specially for metros.

 Most of the Indian customers want a personal feel of the product before purchase,
which a huge challenge for companies.

 Wide expansion of internet services facilities in rural area can bring the more
customers for the online shopping sites.

 Transaction security and consumers data safety are principal concerns of online
customers purchasing products or services online.

Therefore online vendors can assure their consumers by providing them guarantee, delivery on
time, special offers, by improving their technological system.

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SUGGESTION AND RECOMMENDATION

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BIBLIOGRAPHY

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BIBLIOGRAPHY:

 Changchit, C., Douthit, S. J., & Hoffmeyer, B. (2005). Online shopping; Company

business management. Journalof Academy of Business and Economics.

 Deepak Chawla and Neena Sondhi, 2011: “Research Methodology: Concepts

And Cases”,Vikas Publication.

 Bellman, S., Lohse, G. and Johnson, E. (1999) „Predictors of online buying

behaviour,‟Communications of the ACM.

Websites:-

 [Link]
 [Link] .
 [Link] .
 [Link] .
 [Link] .

55
Annexure

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