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The document outlines an examination for a Business Management course focusing on managing business research and development. It includes instructions for answering questions in two sections: Section A with short answer questions and Section B with long answer questions. Topics covered include definitions, importance, sources, processes, tools, challenges of business research, and the role of research and development in organizational growth.

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12 views2 pages

Exam

The document outlines an examination for a Business Management course focusing on managing business research and development. It includes instructions for answering questions in two sections: Section A with short answer questions and Section B with long answer questions. Topics covered include definitions, importance, sources, processes, tools, challenges of business research, and the role of research and development in organizational growth.

Uploaded by

francmwichwiri
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BUSINESS MANAGEMENT DEPARTMENT

UNIT: MANAGE BUSINESS RESEARCH AND DEVELOPMENT

Time: 2 Hours

Total Marks: 100

INSTRUCTIONS

Answer ALL questions in Section A.

Answer ANY THREE (3) questions in Section B.

Write clearly and neatly.

SECTION A – SHORT ANSWER QUESTIONS (40 MARKS)

Answer ALL questions. Each question carries 5 marks.

Define the term business research. (5 marks)

State five importance of business research to an organization. (5 marks)

Identify five sources of business research data. (5 marks)

Outline five steps involved in the business research process. (5 marks)

List five tools used in data collection. (5 marks)

State five challenges faced during business research. (5 marks)

Explain the meaning of research and development (R&D). (5 marks)

Give five benefits of research and development to business growth. (5 marks)

SECTION B – LONG ANSWER QUESTIONS (60 MARKS)

Answer ANY THREE (3) questions. Each question carries 20 marks.

9.

Explain the stages involved in conducting business research from problem identification to
reporting.

(20 marks)

10.
Discuss the role of research and development in improving product quality and customer
satisfaction in an organization.

(20 marks)

11.

Describe the methods used in market research and explain how each method helps
management in decision making.

(20 marks)

12.

A retail company is experiencing declining sales.

a) Explain how business research can help identify the causes.

b) Describe how the findings can be used to improve performance.

(20 marks)

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