Product Development & Design Assignment
Name: Shaikh Mohd Adeeb
Roll No: 221524
Branch: Mechanical Engineering
Selected Product: Bicycle (Re-development)
Q1. Need Identification
Customer feedback, market gaps, usage observation and technology trends indicate need for a
lighter, safer and low-maintenance bicycle.
Q2. Changes to Incorporate
Lightweight frame, hydraulic disc brakes, suspension, rust-proof coating, smart GPS, ergonomic
seat.
Q3. Design Factors
Both Engineering and Industrial Design are required for performance and aesthetics.
Q4. PD&D; Process
Market research, concept generation, design, prototyping, testing, manufacturing and launch.
Q5. Market Research Methods
Surveys, focus groups, competitor analysis, online reviews, field study.
Q6 & Q7. Design Process
Prescriptive design approach is chosen for systematic development.
Steps in Product Development
Need identification, specification, concept generation, detailed design, prototype, testing,
manufacturing, launch.