ProEves: India's #1 Childcare

Benefit Management
Company

Compliance | Convenience | Care

About ProEves
ProEves provides a platform for parents to discover, compare, and book childcare centers, while
ensuring organisations are compliant to providing childcare benefit

Comprehensive Daycare Support: Expertise in:

Near-home and near-office options • Daycare compliance & regulatory governance
• Employee counseling & virtual care support
Seamless Tech Integration:
• Payments management & MIS
Payment processing, MIS, and reporting • Seamless integration with company policies

Employee Engagement Tools:

Discovery, exploration, and counselling

100+ 80K+ 7K+

Corporate Clients Working Parents Counselled Daycare Centers Pan India

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Why Childcare matters

Working CRECHE rules

parents = 40– make it
50% mandatory
workforce. but implementation
Childcare directly impacts remains complex
retention, compliance, and
diversity goals

ProEves
enables
companies
to stay compliant while
strengthening inclusion
and productivity

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The Labor Codes- Childcare Overview
• The Government of India has consolidated 29 labour laws into four unified codes:
Code on Wages (2019), Industrial Relations Code (2020), Social Security Code (2020), and Occupational Safety, Health
& Working Conditions (OSH) Code (2020).
• These codes streamline compliance, formalise employment, and strengthen employer accountability across worker welfare and safety

Relevant extract from the code is as below:

Section 67 of the SS Code 2020 states:
• Every establishment employing 50 or more employees shall provide and maintain a crèche for employees’ children, as prescribed
by the Central Government

Why This Matters for Childcare Compliance Strategic Takeaways for HR, D&I & Leadership

• Greater emphasis on employee welfare: The OSH Code and • Childcare is no longer just a benefit - it is part of the
Social Security Code reinforce the need for safer, more organisation’s compliance, safety, and inclusion architecture.
supportive working environments - aligning directly with
Location
childcare and workplace-ready parental support • Near-office and near-home childcare access becomes essential
• Coverage for All Types of Employees: The Codes reinforce for distributed and hybrid teams.
equal treatment across the workforce, strengthening the
expectation that benefits like childcare apply to all categories of • Organisations must proactively reassess their childcare
employees- including men, women, contract workers, fixed-term readiness considering the stronger welfare lens of the new
staff and those in hybrid roles codes.
• Consolidated compliance expectations: With laws now
unified, childcare obligations under the Maternity Benefit Act and • Providing compliant daycare support directly contributes to
state crèche rules sit within a clearer, more enforceable talent participation, especially for women, and aligns with
compliance framework national policy direction
• Broader organisational responsibility: The Codes encourage
companies to provide infrastructure and benefits that enable
workforce participation - childcare is a critical component of this
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Creche State Laws & Guidelines : Know the Law

National Minimum Guidelines and respective State Guidelines have been provided to enable and facilitate the
employer for establishing and managing the Creche Facility

Eligibility (Age to cover) Employees Covered

All types of employees: Permanent,
Children aged 6 months–6 years
temporary, regular, daily wage, contract and
is gender agnostic

Location Crèche Funding

Crèche must be within ~500m of The creche fee to be funded by employer
employees’ workplace or residence

Note : Maternity Benefit (Amendment) Act, 2017, National Minimum Guidelines for Setting Up and Running Crèches under Maternity Benefit Act, 2017, and Karnataka
Maternity Benefit (Amendment) Rules, 2019 (including the notified version thereof in the official gazette), Protection of Children from Sexual Offences Act

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Compliance Strategy that corporates follow
Compliant Intent to Comply
Compliance Clauses (Companies fully complying) (Companies showing high degree of How can ProEves help ?
intent to comply)

• Daycare in office • Daycare tie-up at the nearest possible • ProEves is the only platform that
• Daycare tie-up @ 500 meters distance from office or home allows near office and/ or near home
Daycare Provision from office compliance PAN India without the need
• Daycare near home for the company to do tie-ups with
multiple companies

• 100% Daycare Fee Funding • Primary or equal contributor • ProEves as a platform provides
towards daycare Fee to decide the affordable centres that can help you
Funding capped amount with daycare choices for the capped
amount pan city

• Tie up with Daycare partners • Tieup with centres with late shift or • ProEves has a network of centers that
• Tie up with Nightcare those open to start night care support day, late evening care and
partners some that support night care;
Working Hours employees can also choose their own
centres as per convenience and
ProEves will empanel the same if they
fufill all crtieria

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 Compliance Strategy that corporates follow

Compliance Clauses Compliant Intent to Comply (Companies showing How can ProEves help ?
(Companies fully complying) high degree of intent to comply)

• Four breaks to parents • No transport support • ProEves is the only platform that can
be provided in order to visit • Only support by partnering with centres support employees across all PIN codes
near office centres near office and near home hence solving for any kind of transport
• Transport support and support
Transport Provision assistance for near
office centres
• In case parents chose
near home daycare centres,
transport support is
not required

Employee Category • All employees categories full • Benefit extended to only women • ProEves can provide phased approach of
Provision time, part time, contractual employees eligibility provision, and with our
• Gender agnostic affordable network the expansion in
eligible employees is manageable

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ProEves : Effortless Compliance
How to build the Strength of 7 for Creche Benefit
Compliant
1 Shows all available daycares within 500m of home or office

Cost-Effective
2 Affordable Daycares on platform cost ~50% less than near-office
centers

3 Audit-Ready
Tracks daycare usage, location, and payment proofs digitally

4 Inclusive Benefit
Expands daycare network annually to meet diverse needs

5 Risk-Protected Benefit
Secures indemnity from employees and daycare partners

6 Efficient Benefit
Cuts HR and Procurement effort by up to 20%

7 Convenient Benefit
Reduces travel needs with nearby daycare options
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ProEves: Effortless Control for Employers
Quick & Easy Set-Up

01 02 03
Set Up Activate Access Monitor Engagement
The company defines eligible Employees are given access to the HR and Finance can view enrolments,
employees and preferred locations childcare portal with screened centres. usage trends, and benefit adoption in
with ProEves. real time.

04 05
Stay Compliant Simplify Administration
ProEves handles documentation and audits for each Consolidated MIS, GST-compliant invoicing, and periodic
location. review meetings keep everything on track.

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Simple, transparent, and stress-free childcare support
— for every parent, everywhere

Discover
Parents explore screened daycare centres near home or office
through the ProEves portal.

Choose & Apply

They select a preferred centre and submit a declaration digitally
for compliance

Confirm Admission
ProEves coordinates with the daycare for confirmation,
fee details, and onboarding.

Stay Engaged
Parents receive updates, can share feedback, and raise queries
directly on the platform to be supported through preadmission
and admission and post admission formalities
Track & Report
Monthly usage and feedback reports are automatically shared
with both parents and HR.

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Strategic Value: Compliance for Employers, Confidence
for Parents

For Clients (Corporates): For Parents (Employees):

• Ensure Compliance – Align yourself with national & • Flexibility & Choice – Access verified centres near
state daycare laws. home or office.

• Drive Inclusion – Strengthens DEI and boosts • Safe & Reliable – Professionally audited, high-
retention of working parents. quality childcare network.

• Simplify Management – One platform for • Work-Life Balance – Enables smooth return-to-work
compliance, monitoring, and reporting. and reduces stress.

• Manage Budgets – Flexible approach to manage • Discounts – Topical discounts

budget and cost on daycare benefit

• Support Audit requirements – One stop shop for

audit and documentation control on the benefit

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Daycare Platform for all locations
HQ, Sales offices, Factories

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How ProEves compares to direct daycare onboarding

Compliance Clauses ProEves Direct Daycare

Policy and Process • ProEves Platform provides policy, processes, FAQs and user • Daycare will not provide any policy , process, FAQs and user
guide guide
Near office and Near • ProEves platform provides the flexibility to provide all • Daycare can offer only their own list of centres
centres (near office & near home)
home support
• Discovery support and listing of daycare centre benefit for
parents; parents struggle to discover daycares

Funding • Without funding support by company, ProEves Platform • Daycare may provide discount initially but can discontinue if
allows employee to benefit through Counsellor access, they see no footfalls. Every year, renewal would be tough
Topical Discounts, Newsletter, Webinar provided by ProEves

Monitoring Support • Provides query MIS, Employee Declaration Letter and • HR team will need to manage and visit all such daycares
centres are listed on platform post screening on 30
elements. Safety Audit Experts available

Audits • In case of labor audits, vendor audits, regulator audits or • Daycare would not be able to provide any responses in case
even Human Rights audit, ProEves team will support in of an audit
responses on daycares covered, distances and service
claimed and funding compliance
Travel • ProEves provides PAN City access solving for any travel • Direct Daycare tie-ups will result in challenges on travel
support challenges for employees support with lesser options on daycares

Decision Making Risk • ProEves platform passes on the decision-making risk to the • Daycare tie-ups suggested by company ensures the
parent as the parent is the most equipped to decide on the decision-making risk sits with the company, as the company
best centre for their child is deciding on which daycare to be selected

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 Scope of work
Annual Childcare Benefit Management (Mandatory)
ProEves Childcare Management - Annual (Includes the following mentioned below)
• Client’s employees can access network of daycares (affordable, premium, near to home or office) through childcare portal run by
ProEves. No underwriting but utilisation based approach. This is published on the portal or provided through mailbox to the
employees. Centres are remotely screened on various parameters and that is published on portal.
• Employee life cycle management wrt daycares through mailbox/portal and counsellors :
• Resolve basic queries and doubts before taking admission, provide counselling to parents through ProEves counsellors
• Decide the best option for amongst the options available (seats always available across network of centres, always have an
option of multiple centers)
• Daycare complaince consolidation and regular intervention with daycare
• Grievance redressal with daycare and Emergency Intervention/Warning to daycare
• FAQs and support on daycare queries
• All parents are provided an online Video /training module – on taking the informed decision
• Daycare Management
• Regular connect with daycare on monthly MIS and admissions checks
• Grievance & Feedback discussions based on employee inputs

Payment and Monthly Admin Charges

Payment Module (Pay Daycare on behalf of Company )
• Daycares will be registered as vendor by ProEves
• ProEves will confirm on invoicing and enrolment with employees
• ProEves will confirm on the declaration form/admission from the employee
• Daycare will raise an Invoice to ProEves
• ProEves will raise a consolidated invoice to Client

Note: Taxes as per GOI norms 27

Travel if any will be on actuals post approval
Centre screening framework
A comprehensive 360° evaluation framework ensuring safety, quality, compliance and consistency across all ProEves-verified
daycare centers.

Centre Overview & Operating Framework Organisation Strength & Staffing Quality Services & Programs Offered
• Summary / Vision • Organisation Strength • Preschool
• Year of Establishment • Directors • Full-Time Daycare
• Days of Operation – Preschool • Nannies
• Teachers
• Half-Time Daycare
• Days of Operation – Daycare
• Support Staff / Help • Hourly Daycare
• Hours of Operation – Preschool
• Hours of Operation – Daycare • Security • Flexible Daycare
• Age Accepted – Preschool • Qualified Teachers / Staff • Activity Classes
• Age Accepted – Daycare • Staff–Child Ratio – Infants • Engaging Indoor Activities
• Extended Hours • Staff–Child Ratio – Toddlers
• Staff–Child Ratio – Older Kids
• Outdoor Activity
• Weekend Daycare Flexibility
• Massage & Bathing (where
• Free Trials
applicable)

Infrastructure, Safety & Environment Food, Reporting & Parent Engagement Governance, Documentation &
• AC Rooms • Fresh Meals Compliance
• CCTV • Daily / Monthly Parent Reports • Invoicing Discipline (No Cash Receipt &
• Live Video App for Parents Prevention of Service Fraud)
• Doctor on Call / Emergency Provisions • PAN Card and GST Validation (Optional
• Pick & Drop but Encouraged)

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Onsite Support Solution
Factories and Sites

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 Onsite/ Factory daycare setup support by ProEves
Make the right CapEx decision
• Feasibility Assessment : The Onsite /Factory office addresses will be analysed and a feasibility assessment will be done to check for
site/factories where near site approach can be adopted and site/factories where only onsite approach will need to be adopted

• Near Site/Factory Approach Implementation

• Identify near office areas, and hot spots of residential places near site or factory (at 5 or 7 km)
• All such daycares near site/ factory and near residential hotspots will be on platform
• Identify underwriting or no underwriting model approach
• Reduced Capex and Opex

• Onsite Centre Implementation Support

• Identify areas for Onsite creche implementation
• Onsite Guidelines submission – to start the Infrastructure planning and site preparation
• Parent Survey- Assess feasibility around usage, Analyse the infant, toddler, older age mix
• Evaluate possible partners for this mandate (BOT or Operation both)
• Support in RFP and Technical Assessment

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Our partner network: Some key players

and many more…….

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 Thank You!

Together, we make workplaces

more inclusive — one parent, one
child at a time.

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Some important snippets from the laws

Revised Maternity Benefit Act –

Creche clause added by law

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Some important snippets from the laws – Near office
or Near home
National min standards and protocol 2024 encourage
compliance by providing near home support

Karnataka Act mentions that in the absence of daycare at 500

mtrs, guidelines from other national agencies may be used.

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Some important snippets from the laws – Gender
Neutral
Karnataka Act – gender neutral to children of all employees National Min Standards and Protocol 2024 states in
Objectives Point 1 that daycare provision is for all workers

Maharashtra act- also ask for provision for children of all

workers

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Some important snippets from the laws –
Funding by Employer

RTI from Ministry clarifies the daycare benefit is

fully funded by company

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Some important snippets from the laws –
Funding by Employer

RTI from Ministry clarifies the daycare benefit is

fully funded by company

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Some important snippets from the laws –
Funding by Employer

1. Gender Neutral
2. Creche distance as per Central guidelines (National Min Guidelines )
3. Creches of all nature allowed – private, public or any agreed format as per establishments
4. 4 visits a day allowed for nursing mothers if needed
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Important links to refer to

Creche rule introduce in the Revised Maternity Benefit Act

[Link]

Karnataka State Rules

[Link]

Maharashtra Shops and Establishment Act

[Link]

Tamil Nadu Creche revised

[Link]
rules/

Haryana Draft rules

[Link]

National min Standards and Protocol for Creche, 2024

[Link]

National min guidelines 2017-18

[Link]

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Glimpse of the Platform

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ProEves Process Flow
• Visit the Dayacre Portal, powered by Proeves and look through the
Step 1 Day-care options in your location.

• If you are looking for near office / near- home creche facility,
Step 2 please raise a Daycare Query/Request

• Proeves team will contact you within 48 hours to understand your

Step3 Day-care requirements

• Go through the Resources/ Deciding Day-care tutorial to get

Step 4 equipped with information on how to choose a creche facility

• Visit the shortlisted creche centres and finalise on the one that
suits your requirement. If shortlisted centre doesn’t exist, empanel
Step 5 the centre

• Submit Admission Declaration after shortlisting the daycare.

Step 6 ProEves counsellors will support you through the process

• If you have any concerns about the services, you can register a
Raiseservice For initiating Submit Submit Submit exit Day-care Complaint with ProEves. In case of daycare exit, submit
request by admission empanelment complaint to Form on
Step 7 termination
request, submit request for listing ProEves if any
filling up the discontinuation
admission new center, grievances with
form & get a call the centre of the services • In case there is anything urgent please reach out to ProEves
declaration form which is not
Step 8 counsellor on the email shared on the portal
back
available on the
platform

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Childcare Portal by ProEves
Login Process - How to Register ? Location wise daycare Search

1. Enter your official email ID to enter the daycare / childcare portal, an Left Side Panel has list of Location wise daycare to explore & choose
OTP will be generated and shared over mail. Please wait for 2-3 the best option for your child.
minutes for the OTP over mail. Enter the OTP to login to the childcare
portal. Step 1: Click on arrow to Select City/Area/Location of your choice

2. Once OTP is entered, please submit the request and you will have Step 2: For each selected area, look at daycare choices (single daycares
access to the portal for purpose of browsing, seeking information and or daycare list)
raising requests with proeves team.

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Childcare Portal by ProEves

Search Daycare through Daycare List Daycare Detailed Page – Know More About the Centre

Step1: To view daycare choices, employees can access Daycare List Once you open the Daycare List/ Daycare page : Speak to the Proeves
page showing list of day cares for the selected location. team to let them know the Daycare of interest by raising a counsellor
Step2 : Employees can search for their area of interest, and for each chat. Raise a Parent reference request, Block a visit or just speak to a
daycare they can Click on Know More to visit the specific Centre proeves counsellor to make an informed choice by using the menu
page. options provided.

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Childcare Portal by ProEves
Raising a Service Request – Through Header Menu Raising a Empanelment Request – Through Header Menu

Submit Admission Declaration Form Submit Your Grievance

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