Question Paper: E-Commerce
Time: 3 Hours
Maximum Marks: As per University Norms
Section A: Very Short Answer Questions
(1 Mark × 10 = 10 Marks)
1. Define E-Commerce.
2. What is B2B e-commerce?
3. Mention any one force behind e-commerce.
4. What is e-Governance?
5. Define E-CRM.
6. What is Supply Chain Management (SCM)?
7. What is a digital wallet?
8. Expand ERP.
9. What is Social Commerce?
10. What is digital marketing?
Section B: Short Answer Questions
(2 Marks × 10 = 20 Marks)
11. State any two characteristics of E-Commerce.
12. Mention any two types of B2B markets.
13. Give two real-life examples of B2C e-commerce.
14. What is C2C e-commerce?
15. List any two features of E-CRM.
16. What are the goals of E-CRM?
17. Mention two methods of e-payment.
18. State any two risks involved in e-payments.
19. Write any two benefits of ERP.
20. Mention two advantages of social media advertising.
Section C: Short Essay Questions
(5 Marks × 4 = 20 Marks)
Answer any FOUR questions.
21. Explain the nature and concepts of E-Commerce.
22. Describe types of B2B markets: independent, buyer-oriented, supplier-oriented and e-
marketplace.
23. Explain the phases of E-CRM.
24. Discuss the functional components of E-CRM.
25. Explain types of supply chain in SCM.
26. Describe the methods of e-payments.
27. Explain the phases of ERP implementation.
28. Discuss the features of social commerce.
Section D: Long Answer Questions
(10 Marks × 2 = 20 Marks)
Answer any TWO questions.
29. Explain B2C e-commerce business models in detail with real-life examples.
30. Discuss Digital Payment Systems covering digital wallets, payment gateways, UPI, NPCI
and risks involved in e-payments.
31. Explain ERP in detail: definition, features, modules, benefits and limitations.
32. Describe Digital Marketing: definition, objectives, methods and limitations. Also explain
the role of social media advertising.