name: Launch-Demo-Script

description: Use when creating demo scripts for new product

features including discovery recap, feature walkthrough, and
objection handling. Triggers on sales demo prep, product
demo scripts, or feature presentation guides. Requires
product launch brief first.

Launch Demo Script

Create structured demo scripts with discovery integration, wow moments, objection handling,
and follow-up positioning.

Before You Start

Required: Your completed Product Launch Brief

Paste your brief or provide:

Feature name and one-liner

How the feature works (workflow)
Key benefits
Target audience/persona
Known objections or limitations

Input Format

From Brief

Feature details and workflow

Key benefits and proof points
Target personas

Demo-Specific
generated by "Markdown to PDF Fast Converter" 👉 [Link]
 Demo length: 5 min / 15 min / 30 min
Demo context: Discovery call add-on / dedicated feature demo / full product demo
Audience: Decision maker / end user / technical evaluator / mixed
Environment: Live product / sandbox / slides + screenshots

Output Format

1. Demo structure with timing

2. Full script with talk tracks
3. Discovery tie-in points
4. Objection handling responses
5. Wow moment identification
6. Follow-up positioning

Demo Best Practices

Demo Flow

[DISCOVERY RECAP] - Connect to their pain (2 min)

↓
[SETUP] - Frame what you'll show (1 min)
↓
[WOW MOMENT] - Hook them early (2 min)
↓
[WORKFLOW] - Show the full experience (5-8 min)
↓
[VALUE SUMMARY] - Connect back to their goals (2 min)
↓
[QUESTIONS] - Handle objections (5+ min)
↓
[NEXT STEPS] - Clear follow-up (1 min)

The Wow Moment (Critical)

Show the most impressive thing EARLY

Don't bury the lead with setup
Should make them say "oh wow" or lean in
Usually: speed, automation, or surprising capability

generated by "Markdown to PDF Fast Converter" 👉 [Link]

Discovery Integration

Every demo should reference the discovery call:

"You mentioned [pain point]—let me show you how this addresses that"
"Earlier you said [goal]—watch how this helps"
"I remember you were concerned about [objection]—here's how we handle that"

Talk Track Principles

Benefit before action: "This saves you 4 hours. Here's how—" not "Click here, and this
happens"
"Notice how…": Direct attention to key moments
Pause after value: Let it sink in
Ask check-in questions: "Can you see how this would work for your team?"

Pacing

Demo Length Content Depth

5 min One wow moment + key workflow

15 min Full feature + 2-3 use cases

30 min Full feature + edge cases + Q&A

Audience Adaptation

Decision Makers:

Focus on business outcomes

Skip technical details
Lead with ROI/efficiency
Show reporting/dashboards

End Users:

Focus on daily workflow

Show ease of use
Emphasize time savings
Let them imagine using it

Technical Evaluators:
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 Show integrations
Address security/compliance
Discuss architecture (if relevant)
Be precise about limitations

Script Template

15-Minute Demo Script

## Discovery Recap (2 min)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

TALK TRACK:
"Before I show you Smart Scheduling, I want to make sure I
understood what we discussed. You mentioned that your team
spends [X hours] on meeting coordination—does that still
sound right?"

[PAUSE for confirmation]

"And the main pain points were [pain 1] and [pain 2]. Is
there anything else that's come up since we last spoke?"

[PAUSE for additional input]

"Great. What I'm going to show you directly addresses those

issues. Let me show you how."

PURPOSE:
- Confirm understanding
- Let them feel heard
- Set up relevance

---

## Setup & Frame (1 min)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

TALK TRACK:
"I'm going to show you Smart Scheduling—our AI that finds
optimal meeting times automatically.

I'll walk you through scheduling a meeting from scratch,

and you'll see how this eliminates the back-and-forth
email chains you mentioned.
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 Sound good?"

[PAUSE for acknowledgment]

PURPOSE:
- Preview what they'll see
- Set expectations
- Get buy-in to proceed

---

## Wow Moment (2 min)

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TALK TRACK:
"Let me show you the magic first, then I'll break down
how it works.

I've added five participants to this meeting. Normally,

you'd send an email, get three responses, send another
email...

[CLICK 'Find best time']

Notice how it just analyzed everyone's calendars and gave

us three optimal times—ranked by how well they work for
everyone.

That whole process? About 5 seconds. Versus the 6+ emails

you mentioned it usually takes."

[PAUSE—let it sink in]

"Questions so far?"

PURPOSE:
- Hook them immediately
- Show speed/automation
- Connect to their pain

---

## Full Workflow (6 min)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

### Creating a Meeting (2 min)

TALK TRACK:
"Let me walk through the full experience.
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 [Start from dashboard]

Click 'New Meeting'—you'll notice this is where you

already create meetings, so no new workflow to learn.

Add your participants...

[Add emails]

Now here's where it gets interesting. Instead of

picking a time and hoping it works, click 'Find best time.'

[CLICK]

The AI is analyzing:
• Everyone's availability
• When they tend to accept meetings
• Their focus time blocks

[Results appear]

See these three options? The first one is ranked 'Best'

because it's during everyone's productive hours. The
second one works but it's right after lunch when one
person typically has a post-lunch slump.

[Point to rankings]"

---

### Selecting & Confirming (2 min)

TALK TRACK:
"Let's say the first option works for me.

[CLICK first option]

One click—and now everyone gets an invitation automatically.

No email chain. No 'Does this work?' No waiting for responses.

Notice the meeting is already on my calendar.

[Show calendar view]

And here's the confirmation that invites went out.

[Show confirmation]

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 That whole process took under 30 seconds. You mentioned
your team spends 5+ hours a week on this. Imagine getting
most of that time back."

---

### Preferences & Customization (2 min)

TALK TRACK:
"Now, you might be wondering—what if I have preferences?

[Navigate to Settings]

You can tell the AI things like:

• 'I don't want meetings before 10 AM'
• 'Protect my focus time blocks'
• 'I prefer morning meetings'

[Show preference options]

These preferences are respected in every suggestion.

So if you have that 'no Friday afternoon meetings' policy

you mentioned, you'd set that here and the AI will
never suggest Friday afternoons.

[Show exclusion setting]"

---

## Value Summary (2 min)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

TALK TRACK:
"Let me tie this back to what we discussed.

You said your main pain points were:

1. Too much time on scheduling—we just turned a 6-email
process into one click
2. Meetings at bad times—the AI finds times when people
are actually productive
3. Protecting focus time—preferences ensure deep work
isn't interrupted

Early customers are seeing 73% fewer scheduling emails

and about 4 hours saved per week per person.

For a team your size, that's roughly [calculate] hours

back every month.
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 How does that compare to what you were hoping for?"

[PAUSE—let them respond]

PURPOSE:
- Reinforce value
- Connect to discovery
- Quantify impact
- Invite reaction

---

## Questions & Objections (4+ min)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

"What questions do you have?"

[Address questions—see Objection Handling section]

---

## Next Steps (1 min)

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TALK TRACK:
"Based on what you've seen, what would be the best next
step for you?

[Let them respond]

[IF they want to try it:]

Great—I can set you up with a trial today. You'd have
full access for 14 days.

[IF they need to involve others:]

Makes sense. Would it help if I joined a call with
[stakeholder] to answer their questions?

[IF they need to think:]

Totally understand. I'll send a follow-up with
everything we covered. What would be a good time
for us to reconnect?"

PURPOSE:
- Get commitment
- Offer clear options
- Don't end without next step

generated by "Markdown to PDF Fast Converter" 👉 [Link]

Objection Handling

"We already use [calendar tool]"

Response:
"Smart Scheduling works with [calendar tool], not instead of it.
It reads your existing calendar and just adds the AI scheduling
layer. You keep using everything you already use.

Does that address your concern, or is there more to it?"

"My team won't adopt another tool"

Response:
"I hear that—adoption is a real challenge. Two things that help:

First, this isn't a separate tool. It's a button inside your

existing workflow. No new login, no new app.

Second, the value is immediate. The first time someone avoids

a 6-email chain, they get it.

What's worked for adoption in the past for your team?"

"What about privacy/calendar access?"

Response:
"Good question—privacy is a top concern for most teams.

The AI only sees availability—not meeting titles, attendees,

or content. It knows 'busy from 2-3' but not why.

And for external participants, we only see what they've made

publicly available.

Does that address your concern, or would you like me to

share our security documentation?"

"This seems expensive for what it does"

Response:
"Let me share how other teams think about this.

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If it saves 4 hours per person per week, and you have
[X] people, that's [Y] hours per month.

At your team's average cost, that's roughly [Z] in

recovered productivity.

The tool costs [price]. So the question is whether the

time savings are worth it.

What would getting those hours back mean for your team?"

"What if the AI picks bad times?"

Response:
"You always have final say—nothing books without your click.

The AI suggests, you decide. If none of the suggestions work,

you can always pick manually like you do today.

What we've seen is that within a few weeks, the AI learns your
patterns and gets increasingly accurate. You can also set
explicit preferences to guide it.

Want me to show you how the preference settings work?"

Wow Moments to Highlight

1. Speed: "5 seconds vs. 6 emails"

2. Intelligence: "It knows when people are productive, not just free"
3. One-click: "That whole process, one click"
4. Learning: "It gets smarter as you use it"

Limitations

Cannot deliver the demo for you

Script needs adaptation to your product's actual UI
Discovery information required for personalization
Objection handling needs your specific competitive context
Timing estimates are approximate

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