Subodh Public School, Near Airport, Sanganer, Jaipur
Session: 2025 – 2026
Worksheet
Class: Scholar 1
Subject: Entrepreneurship Chapter/Topic: Unit 5
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Section A – 1 Mark Questions
Q1. Assertion (A): A market refers to a place where buyers and sellers interact to exchange goods and
services.
Reason (R): Market exists only in physical locations such as shops and malls.
(a) Both A and R are true, and R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is true, but R is false
(d) A is false, but R is true
Q2. The market where individual consumers purchase goods for personal use is called a:
A. Industrial Market
B. Consumer Market
C. Government Market
D. Institutional Market
Q3. Assertion (A): Micro environment includes factors within the control of a business.
Reason (R): Suppliers and competitors are part of the macro environment.
(a) Both A and R are true, and R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is true, but R is false
(d) A is false, but R is true
Q4. The process of collecting, analyzing, and interpreting information about a market is known as:
A. Market Planning
B. Market Research
C. Market Segmentation
D. Marketing Mix
Q5. Assertion (A): The Marketing Mix is also known as the 4Ps of marketing.
Reason (R): It includes Product, Price, Place, and Promotion.
(a) Both A and R are true, and R is the correct explanation of A
(b) Both A and R are true, but R is not the correct explanation of A
(c) A is true, but R is false
(d) A is false, but R is true
Section B – 2 Marks Questions
Q6. Differentiate between Micro Environment and Macro Environment (any two points).
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Q7. Mention any two types of markets on the basis of the nature of goods sold.
Q8. State any two importance of Market Research for a business enterprise.
Q9. Mention any two components of the Marketing Mix and give a brief explanation of each.
Section C – 3 Marks Questions
Q10. A company launching a new energy drink conducts surveys, focus group discussions, and taste tests
before deciding the final flavour and packaging.
Identify the process being undertaken and explain any two steps involved in it.
Q11. An automobile company keeps a close watch on its competitors’ pricing and advertising strategies.
Identify the type of environment the company is monitoring and state any two features of this environment.
Q12. A firm selling eco-friendly products focuses on environmental protection and customer satisfaction.
Explain how macro environment factors may influence its marketing decisions.
Q13. Explain the term Marketing Mix and describe any three elements of it.
Section D – 5 Marks Questions
Q14. Define Market. Explain the various types of markets on the basis of:
(a) Area covered
(b) Nature of goods
(c) Volume of transaction
with suitable examples.
Q15. “Understanding the marketing environment helps a business to plan effectively.”
Explain any four components of Micro and Macro environment that affect marketing decisions.
Q16. Define Market Research. Explain its importance and outline the steps involved in the market research
process.
Q17. Define Marketing Mix. Explain the 4 Ps of marketing with suitable examples for each.
Q18. Suppose a new footwear brand is being launched in your city. As a marketing consultant, explain how
you will design its marketing mix strategy to ensure its success. Give any five points.
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