Zscaler Partner Enablement
Zscaler for Users: Use
Case Conversation Guide
Protect Data
Use case playbook at Protect Data
solution level
Use Case Plays
Zero Trust
SWG Replacement Unified Data Protection
SD-WAN/Branch Connector
VPN Replacement VDI Replacement BYOD
Identity Threat Protection Deception Network Segmentation
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Zscaler for Users Solutions Areas
Use Case Plays
OPTIMIZE
STOP CYBER ATTACKS ZERO TRUST APP ACCESS PROTECT DATA ZERO TRUST SD-WAN SECURITY RISK
DIGITAL EXPERIENCES
Protect Against VPN Alternative Prevent Data Loss Hybrid Workforce/ Café-like Branch Quantify and
Advanced Threats & Breaches BYOD Office Connectivity Mitigate Cyber Risk
Universal ZTNA /
Reduce Business Risk Secure Hybrid Improve Control UCaaS Monitoring Zero Trust Improve Board
Workforce/ BYOD Over Data Site-to-Site Reporting on
Improve Visibility Migration to
Everywhere Connectivity Cyber Risk
(ITDR) VDI Replacement / SaaS-based (SD WAN/Branch)
TOP INITIATIVES Third-Party Access Restore Compliance Applications Understand Financial
SWG Replacement
& USE CASES Accelerate M&A Exposure Related to
Minimize Attack Reduce Cost Zero Trust Adoption Integration Cyber Risk
Network
Surface & Complexity
Segmentation
Zero Trust for Server
Endpoint & IoT/OT Connectivity
Replacement
ZIA ZPA Data Protection ZDX Branch Risk360
Connector
ZPA ZIA ZIA ZIA Avalor/U
ZIA VM
AppProtection AppProtection ZPA ZPA
ZPA ZIA
Browser Isolation Browser Isolation DSPM
Client
China Premium Client Connector GenAI Security Connector
PRODUCTS & Client Connector Deception Browser Isolation Cloud
CAPABILITIES Data Protection Private Service Edge Unified SaaS Security Connector
(CASB)
Deception Privileged
Remote Access DLP
Firewall
Identity Threat
SandBox
2024 Zscaler, Inc. All rights reserved
Data Protection
Buyer Situation & Challenges:
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Private Data is now highly distributed, and organizations are struggling to understand where it is, who is
accessing it, and the risk attached to their data. Today’s point products operate in silos, have visibility gaps
03
and generate inconsistent alerting due to multiple DLP engines. Additionally, Data Protection programs are
human error prone and lack the ability to keep up with data risks in real time.
-----
Organizations need a new unified approach to data protection that solves these problem. They need an
integrated solution that is AI-Driven for fast, accurate response time, and a program that brings all protection
under on centralized DLP engine - from Endpoint, to Network to Cloud.
Solution Area | Data Protection
Top Initiatives Who To Target Top Use Cases Elevator Pitch
▪ Prevent Data Exposure: Secure All Segments | All Verticals | Net New & ▪ Prevent Web and Email Data Loss: Find Today’s data is more distributed than
distributed and sensitive data from Upsell and secure sensitive data across web ever. Cloud apps and mobility are putting
accidental loss or external bad actors. and email channels. Inspect all SSL with a sensitive data at risk, and organizations
Budget Owner: CIO/CISO proven platform that scales across all need a new approach to protection.
▪ Accelerate Digital Transformation and
users, devices, and cloud apps. Zscaler Data Protection delivers unified
Consolidate Cloud Architecture: Get ▪ Needs to protect the company and its
centralized data protection across all brand from ransomware and bad actors ▪ Secure Endpoint Data: Enable better security across all data loss channels for
unmatched data loss prevention.
cloud communication, at rest and in targeting sensitive data. productivity while reducing the data risks
Powered by AI that accelerates
motion. of endpoint devices. Secure BYOD
▪ Maintaining regulatory compliance can inspection and response time, Zscaler’s
devices by delivering a secure browser
▪ Restore Compliance: Enforce proper risk be difficult as data visibility is inconsistent Data Protection Platform follows all users,
experience and locks down data.
controls per regulatory requirements. due to cloud and mobility. devices and cloud apps to help deliver
Gain visibility to all cloud channels with a ▪ Secure Gen AI Apps: Find Generative AI airtight data security across devices, data
Technical Decision Maker: Security Architect,
single console. Apps and control data loss in motion and cloud data.
Information Protection Leads, Information
▪ Reduce Cost & Complexity: Maintain Security Leads ▪ Secure SaaS and IaaS Data: Find risky
compliance while simplifying operations cloud apps, and control sensitive data
▪ Improving the effectiveness of the data
surrounding data security, and reduce stored in SaaS with CASB. Prevent
protection architecture, while reducing
complexity through a unified platform. dangerous misconfigurations that can
the cost and complexity.
lead to Cloud Breaches SSPM and DSPM
▪ Ensures data protection program is easily
▪ Accelerate Operations and Workflows:
enforced and operationalized.
Leverage the power of AI to accelerate
Influencer: Risk and Compliance Team, data loss operations, and streamline
Operations incident management workflows and
user coaching.
▪ Needs to oversee compliance
regulations and develop strong
governance policies.
2024 Zscaler, Inc. All rights reserved
Data Protection | Customer Proof Points
Problem: Has highly sensitive data. Was Problem: Has highly valuable medical data Problem: As a government contractor, under heavy
struggling with scaling data protection across that needs to keep safe from external and expectations to meet and exceed compliance
all users. Also miss visibility as to data loss, and state sponsored threats. Needs full visibility regulations. Secure data across all users, devices and
unable to enforce consistent policies on and across SLL traffic to find and control data connections. Adhere to and maintain Cyber Maturity
off network movement Looking to consolidate data Model Certification (CMMC).
protection into security service edge in
Solution: ZIA, DLP and Advanced Classification order to rescue cost and complexity. Solution: ZIA, DLP, CASB
(EDM, IDM, OCR)
Solution: ZIA, DLP, CASB (ZPA,ZDX) Result:
Result:
▪ Faster Response times: Able to address Result:
incidents within 10 minutes instead of hours ▪ Complete protection across all users, data and
devices, in all locations
▪ Full VIsibility: Able to secure data ▪ Full visibility across all data in motion
everywhere with consistent policies and at rest ▪ Drastic reductions in data risks within one month of
deployment
▪ Control Screenshots: Find and secure ▪ Scalable SSL inspection - without costly
sensitive data in images with OCR hardware ▪ Now meeting all compliance requirements
▪ Less troubleshooting: Faster use experience ▪ Cost savings through retiring legacy ▪ Eases operations management with help of zero trust
reduces incoming calls solutions policies
▪ Less alert fatigue and streamlined SOC
process
Read case study at Read case study at Read case study at
[Link]/customers/protegrity [Link]/customers/medtronic [Link]/customers/general-
dynamics-information-technology
2024 Zscaler, Inc. All rights reserved
Unified Data Protection | Battlecard
Unified Data Protection Landing Page
Buyer Pain Zscaler Way Questions Personas
Data is now highly distributed, and Prevent Web and Email Data Loss: Find and ▪ How many tools do you have to monitor Persona 1:
organizations are struggling to understand secure sensitive data across web/email Data Protection?
where it is, who is accessing it, and the risk channels. Inspect all SSL with a proven ▪ Security Architect
attached to their data. platform that scales across all users, devices, ▪ What is the implication/risk of not being ▪ Information Protection
and cloud apps. able to report on Data Protection across ▪ Data Protection Analyst
Today’s point products operate in silos, have all platforms?
visibility gaps and generate inconsistent Secure Endpoint and Email Data: Enable Persona 2:
alerting due to multiple DLP engines. better productivity while reducing the data ▪ Are you struggling with securing Gen AI
▪ CIO, CTO, IT, Infrastructure, and Ops
risks of endpoint devices and email. Secure Apps
Additionally, Data Protection programs are BYOD devices by delivering a secure browser
human error prone and lack the ability to ▪ Do you have a good idea of the location
experience.
keep up with data risks in real time. of your data?
Additionally, Generative AI apps are leading
Secure SaaS and IaaS Data: Find risky cloud
apps, and control sensitive data stored in
▪ Implications of Data loss or network SKUs
to data loss, while data in public clouds need outage?
SaaS and IaaS with Posture Control
to be secured Primary SKU
▪ Do you struggle with employees taking
Secure Gen AI Apps: Leverage the power of ▪ ZS-DP-Inline-WEB
sensitive data when they leave
Zscaler Cloud Visibility to find and control ▪ ZS-DP-ADVANCED (Inline DLP, CASB,
company?
Generative AI apps and prevent data loss. BYOD, SSPM)
▪ Are you concerned about SaaS and IaaS ▪ ZS-DP-PRIME (Inline DLP, CASB, BYOD,
SSPM, AppTotal, Adv Classification,
Posture and misconfigurations
Incident Mgmt)
Secondary SKU (requires ZIA)
▪ ZIA-BIZ-EDITION
▪ ZIA-TFORM-EDITION
2024 Zscaler, Inc. All rights reserved
Unified Data Protection | Calls to Action
Land CTA Expand CTA
ACTION ITEM ACTION ITEM
Leverage the Data Protection Demand Generation Propose a Data Risk Assessment for Existing Customers
Campaign in the Partner Demand Center
Organizations gain a deep understanding of risks surrounding
Use this campaign to introduce prospects to the future of Data sensitive data, cloud apps, and users. Get comprehensive
Security: a comprehensive, cloud-delivered platform built to guidance on best practices and protection strategies that will
safeguard all your sensitive data, and why Zscaler is the only help you uplevel your deployment and data risk posture. More
comprehensive data security solution. Access the campaign here. information on the program here.
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