Government of Telangana – Indian School of
Business
TRI Entrepreneurship Programme
DETAILED PROJECT REPORT
Submitted By
Name:
Student Number:
Table of Contents
S No Topic Page No
Introduction
Executive Summary
Product/Service Analysis
Project Site Details
Technology Analysis and Plant Layout
Raw Material Sourcing
Market Analysis
Competition Analysis
Demand Assessment
Manpower Plan
Project Cost
Means of Financing
Project Implementation Details
Projected Financials
Annexures
1
Introduction
Synopsis of the Project:
Background of entrepreneur:
Location details of the project:
Value Proposition of the project:
2
Executive Summary
Project Name
Product/Service
Product Mix (if any)
Project Cost
Proposed Capacity
Type of Business
Entity Sole Proprietorship
Promoter Details A. Name
B. Qualifications
C. Total Experience (including employment) __ years
D. Total business experience - __ years
E. Total relevant experience in proposed business
activity – __ years
F. CIBIL Score -
G. Total Assets (in promoter’s name ) INR _____
Loans taken from banks -
Loans taken from others -
Net worth = Total Assets – Total Loans Taken
H. Income (as per IT Returns)
- Financial Year 17-18
- Financial Year 18-19
- Financial Year 19-20
3
I. Role in the proposed project –
(Such as business development, production etc.)
Franchise Yes / No
Franchisor’s Name
Guidance Notes:
1. Product or service and the unique opportunity being offered
2. Experience and capabilities in undertaking the investment.
3. Major elements of project cost that are to be funded – Capex and
working capital
4. Source of own funds for the project.
5. Payback of the investment
4
Project Site Details
Project Location Area and City
Google Map
Address
Reasons for choosing the (Connectivity, Competition, Sourcing of
location raw material, skilled labor and other
facilities such as power. Target market
and logistics)
1.
Landmarks
2.
Guidance Note:
Area required in sq ft (location wise).
Type of space - Office, warehouse, manufacturing, or a combination?
Strategic advantage of your location?
Choice of 2 locations in order of preference
5
Product/Service Analysis
Key Products/Services
Proposed
Sub-products proposed
Product Specification
Product Quantity
(in units/percentage)
Packaging Required / Bulk
Identify the need for the product and
Advantages of end product how your product/service fulfils the need
of the customer
Substitute for end product
6
Technology Analysis and Plant Layout
Technology used for end
product
(domestic and international)
Comparison of various
technologies used
(merits and demerits)
Reasons for choosing the
proposed technology
Advantages of the proposed
technology
Complete process cycle with
flow chart along with the
processes involved
Complete layout and structure of the plant
(Diagram needs to be included here)
Include Layout Map
(Diagram needs to be included here)
7
Raw Material Details
(After verifying from the vendors/suppliers etc.)
List of raw material Used
Physical Requirements
(Quantity in units)
Chemical Requirements
(Constitution and proportion)
Sourcing of raw materials
(domestic/International, ease
etc.)
In case of import, the cost
implications
Clearances required, if any
Status on clearances
List of approvals required and
status of approvals
Clearances for quality control
required and status of
clearances
Pollution Control License Status
8
Guidance Note:
Manufacturing process from raw material through finished product.
Flow chart can be attached
Storage of raw materials
List of Key suppliers
Purchasing process and unique purchasing requirements, if any
Storage of finished goods - space required and cost
Logistics for transportation of finished goods to customers
Lead time from raw material to cash collection.
Quality control procedures
Inventory tracking system
Insurance cover
Product / service liability
9
Market Analysis
(Including primary and secondary data sources)
Current problem / market
gap / need
Solution to address the
problem
- Demographic (Age, Gender,
Income, Education, Social Status,
Customer Segmentation Family, Life Stage, Occupation)
- Geographic (Area, Population)
- Behavioural (Purchase Data,
Lifestyle, Personality)
B2B or B2C
Business Type
Current Competition
Competitor performance
Guidance Note:
Marketing mediums will you use to reach your customer?
Frequency of usage
Cost of marketing plan
10
Marketing materials will you need? (business cards, brochures,
website, etc)
Design of marketing materials (attach sample if possible)
Cost of marketing materials
Press releases ,etc?
Free promotions, if any
Competition Analysis
Particulars C1 C2 C3 C4 C5
Unique Selling Proposition
Strengths
Weaknesses
Market Share (%)
Sales (FY 20-21)
Estimated Sales UOM (FY20-
21)
Average Revenue Per
Customer
Estimated Net Profit Margin
(%)
PAT (FY20-21)
Investment (INR)
ROI (%)
Guidance Note
Identify direct and indirect competitors, what and how much they sell (in
units and INR), the number of years they have been in business, and their
specific market niche.
Strengths and weaknesses of each of the competitors
11
Chart or pie-graph of the market shares of each of the competitors.
Indicate the percentage of your market share and the strategy to get it.
Demand Assessment
Customer and Sales Projections
Business Type B2B / B2C
- Demographic (Age, Gender, Income,
Education, Social Status, Family, Life
Stage, Occupation)
Customer
Segmentation - Geographic (Area, Population)
- Behavioural (Purchase Data, Lifestyle,
Personality)
Particulars
Y1 Y2 Y3 Y4 Y5
Estimated
Market
(Nos / Kgs)
Estimated
Market Share
Estimated Sale
in units
Revenue
Average
Estimates
Revenue Per
Customer
Estimated Sales
(INR) (3*4)
Break Even
Point in units
Break Even
Sales in Rs
12
Manpower Plan
Numb
Skills /
Salary per annum
Level er Qualifications &
Experience
Senior Management
Technical
Marketing
Production
Quality Control
Availability of
skilled manpower
Cost of training the
manpower
13
Project Implementation Details
Month wise target is to be given for
Construction phase (Civil
Works)
Purchase of plant and
machinery
Erection of plant and
machinery
Trial Runs
Commencement of
commercial Production
14
Project Cost
Copy paste from excel
Means of Financing
Copy paste from Excel
Projected Financials
Copy paste from Excel
15
Annexures
• Resume of promoter/key management persons
• Pictures of products, locations, etc.
• Vendor quotations for equipment and material
• Floor plans
• Marketing materials
• Details of the manufacturing process and machinery
• Market research surveys and results
• Any other supporting documents
Include those materials that provide significant support, or additional
clarification, for your DPR.
16