SEO Questionnaire
The following document is intended to help you structure your thoughts and requirements
for SEO services – it contains all of the necessary information we will be requiring in order
to build our strategy as accurately as possible.
It may be possible that some information is irrelevant to you or your project – please feel
free to skip those, or indeed if you do not understand or can’t yet predict what you need in
a particular area, just leave it blank – we can always ask you at a later date.
The information provided in the questionnaire will be strictly used to analyze your website.
The full analysis may take a minimum of 24-48 working hours after the submission of the
completed Questionnaire
Contact Details
1. Your Name:
2. Your Title:
3. Organization Name:
4. Full Address:
5. Current Business Location (Country/Region):
Any Business Branch (Please mention about all your business branches, if any):
6. Email:
7. Telephone:
8. Fax:
9. Website URL:
10. Best Time to Contact you:
11. Time (Morning/Afternoon/Evening):
Business Information:
1. Name of Your Company/Business:
2. Your Business Industry Type Details:
3. Brief Description of your Company/Business, products and its services
4. Important Technical Information about your Business which will help us in our analysis for
making the right SEO plan for your business:
Q-4.1 If you are unable to find targeted keywords for your business, make a list of
suggested keywords.
Q-4.2 In case you have already provided your final keyword report as per your business
requirements, do you want further research on the keywords, which are best for your
business?
Q-4.3 How do you rate your current website on the search engines? Do you have traffic
statistics or logs for us to review? If so, please include or send the details and files
separately:
Q-4.4 In rank order of priority to the importance of the success of your business, what are
the products or services that you provide? Please state the names of the products and
services below along with a couple of lines of description against each product or service:
Q-4.5 What is the geographic target coverage of your market?
a) Local -
b) Regional -
c) National -
d) International -
e) All -
Clarify your markets as above: It’s an online real estate portal and does not limit itself to a
particular locality or region.
Q-4.6 What are you best known for?
Q-4.7 What would you like to be known for?
Q-4.8 Please outline your current Internet marketing strategy and include your future
(planned) internet marketing strategy
Q-4.9 Who are your customers?
Q-4.11 Who are your best customers and why?
Q-4.12 What organizations or industries are supportive and/or complimentary to your
products/services?
5. Name 3 of your nearest and major online competitors (Company Name, Location, City &
State & Website URL). We will perform analysis of their websites to get an idea of how they
are ranked by the major search engines, the degree of optimization on their websites and
what they are targeting:
6. Have you undertaken website search engine optimization in the past?
a) If yes, please provide us with your previously targeted keyword information
b) What was performed and what were the results?
7. Have you ever undertaken a Link Popularity and Building campaign for your website? If yes,
please provide detailed information about your ‘backlinks’.
8. If your website is in construction than which activities would be helpful according to your
business (Select from below):
a. Facebook Fan Page Promotion
b. Twitter Page Promotion
c. Blog setup and promotion
d. Pinterest Activities
e. Google Plus Community building
If you opt for this than let us know about the Demography and target range of customers.
9. Campaign related Info:
Was it a marketing campaign? Yes or No
Was it a corporate branding exercise? Yes or No
Was it an e-commerce site? Yes or No
Was it a community hub? Yes or No
Was it an online application? Yes or No
List any specific details other than above that you would want to accomplish with further SEO
marketing.
Any other information to help us perform this Pre-SEO analysis.