Feasibility Study
Feasibility Study
The researcher would indebted to so people who have suggested and shared
their ideas to the conceptualization of this research.
This Feasibility Study has been made possible by the guidance, supervision,
cooperation and participation of the following:
To our Almighty God who always look up and secure the safety of the proponents
in doing this project.
To our parents for the financial assistance and who always guide and give words
of wisdom to inspire us in doing our best in preparing the Feasibility Study.
To our beloved intelligent Professor, Marie Joy V. Odron, who has greatly shared
his knowledge with us with patience and diligence in helping us meet the necessary
works for the completion of our Feasibility Study.
Partners combine its expertise in running this business with the help of our
parents and guardians who hands out their support financially to make this project
successful. The management is not only looking forward to self-benefit but also with the
customers and community. Proving good quality products that ensures the safety and
satisfaction of the customer.
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CHAPTER I
Introduction
A Filipino Lumpia with a twist is what we are introducing to the market. For this
brand perception that we formalize, we would like to linger the interest of the buyers and
also the consumer with our version of lumpia that we called Fisheese Lumpia. We
would like to introduce our lumpia with a twist of seasoned fish flakes with melted
cheese. Lumpia, is a popular Filipino dish, are essentially spring rolls, typically enjoyed
as an appetizer or snack. They are made with thin, paper-like or crepe-like pastry skin
usually eat and taste at home without trying to explore what will make the product more
likely to be purchasable. Introducing a lumpia dish with filling of fish and melted cheese
is what makes our product more unique and new to the market. A Fisheese Lumpia is
not just for appetizers or snacks, you can also eat this as your main dish for breakfast,
lunch or dinner. This is a delicious version of Filipino Lumpia which people would like it
We make this product proposal for the purpose that, we want to serve our valued
customers in a new product dishes, by introducing them a fisheese lumpia that will
surely enjoy by our target customers. We add special ingredients for our product such
as Fish flakes and melted cheese. These type of lumpia is not really common and not
available in our market, so we offer a fisheese lumpia with a twist of flavor. This
delightful snack combines the savory taste of fish and melt-in-your-mouth goodness of
cheese, all wrapped in a crispy, golden lumpia wrapper. This innovative product offers
an exciting experience for consumers who have crave a fusion of traditional Filipino
flavors with a modern influence. Perfect as a snack, appetizer, main dish or a party
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food. This business is run by the selected students of BSHM-3B at ESSU-MAIN
CAMPUS.
“Fisheese Lumpia”
Product Description
Product Process
Equipment/Materials
Competitive Condition
Target Market
Demand
Product
Pricing Strategy
Packaging
Capitalization
Sources of Funds
Total Sales
Total expenses
Form of ownership
Job Analysis
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Management Policies
Contribution Income
Conceptual Framework
process, equipment and materials. In this area, it discusses on how the product
“Fisheese Lumpia” is produce, what ingredients and materials are needed, and where
condition, target market, demand, supply, product, and pricing strategy. This area talks
about the structured questionnaire floated to the respondents and the result determines
the demand and supply and for the researchers to know whether their product will
The capitalization, sources the financial study shows the capitalization, sources
of funds, total sales, total expenses, income statement, balance sheet, and cash flow
statement. This area discusses if the business is profitable or not. In addition, it serves
as a guide for the researchers to know if the transactions within 2 months is increasing.
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Framework of the Study
Product
Competitive
Process Condition Sources of Funds
Materials/
Equipment Demand Total Sales
Pricing Income
Strategy Statement
Balance
Sheet
Cash Flow
Statement
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Scope and Limitation of the Study
Eastern Samar State University Main Campus and will be based on marketing,
part of the respondents. The product will be disseminated through direct selling and
orders are also accepted from the customer within in Tabunan and Maypangdan,
Borongan City from those who are willing to purchase our product.
The study gives the consumer a product that is affordable and has some twist
This section will provide a brief description on the various significances of the
study given.
To the customers - the researchers believed that the customers will benefit because
the study was made for them and our product has many health benefits that is good to
their health. The researcher had priced the product at a reasonable price through the
survey we conducted and the costing we made. We assure that everyone can afford our
product.
To the researchers - in doing the study, the researchers have acquired new skills and
experiences that they can use in their future profession .This study will give them
knowledge on how to manage a real business, and this will be a huge help for them
especially when they walk towards the path of the business world.
The study gives the consumer a product that is affordable and we will assure that
this is a safe and healthy product, because our Fisheese Lumpia is rich in protein that is
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Furthermore, this feasibility study will serve as a guide and a stepping stone to
those students who would want to put up their own business. Also this will help the
likely to be successful.
Definition of Terms
Balance Sheet - one of the financial statements that show the total assets, total
Break-even Point - refers to an indicator of the volume where profits equal zero,
business
given price
Income Statement - type of financial statement that shows the annual sales of
the business with its expenses incurred for the whole year
acquire customers
through survey.
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Chapter II
METHODOLOGY
This chapter discuss how the researchers will gather the data and information that will be
used in the entire study. It describes who will be the respondents and focus of the research. This
also shows the procedure of source of data and methods of collecting data; these chapter also
discuss the type of research, research design and research locale where the study will be
conducted and target market, market segmentation and presentation, in marketing sales
activities, detailed of our product and service description that we will going to apply to our
Research Design
The researchers used the descriptive design and applied survey questionnaires and key
number of identified respondents from the different departments inside Eastern Samar State
University. The participants who were asked to evaluate the fisheese lumpia during the survey
were randomly selected from identified respondents. The survey was aided using an interview
guide questioners.
Research Locale
The researchers floated the survey questionnaires around specific departments of Eastern
The number of students that are being selected here are from different departments and are
brief discussion on what is the research about. Therefore in this area the researchers planned to
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Respondents
Due to a large number of people that may become possible customers, the researcher got at
least 140 respondents from the identified research locale. These identified respondents are the
BS Engineering 15
BS Education 15
BS Accountancy 15
BS Hospitality Management 30
BS Criminal Justice 25
BS Business Administration 20
BS Biology 20
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TOTAL 140
The researcher have gathered data through primary data. The primary data were gathered
Eastern Samar State University Main Campus. Also, we conduct an online survey to gathered
Chapter III
Technical Study
This study discusses about the process of production and the activities of the business. It states
also the materials that used in production and other aspect regarding bringing the raw materials
into finished products ready for trade. The product specifications, the product processes using the
flow chart. This chapter will discuss how the business being managed and the product being
processed.
All of our products and ingredients thereof shall be stored, handled, distributed, and kept
so as to protect them from spoilage, contamination, and disease. Every ingredients were stored in
a clean dry place with cover to keep away from any insects. Before beginning the work,
preparing, or handling of our ingredients each of us engaged shall wash their hands and arms
thoroughly and then rinse in clean water. All the materials we used in making our products, we
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always make sure that the materials are clean. Before putting our products in a plastic topper
ware we washed it thoroughly to make sure our products are clean and safe to consume.
Production Process
Ingredients:
Fish 1kl
Oil 1 litre
Onion ¼ kl.
Garlic ¼ kl.
Carrots ½ kl.
Pepper 1 pack
For Sauce:
Chili 10 pcs
Onion 5 pcs
Step-by-Step Procedure
- In a bowl, combine the flaked fish, grated cheese, minced onions, minced garlic, and carrots(if using).
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- Keep them covered with a damp cloth to prevent drying out.
- Place about 1 to 2 tablespoons of the fish and cheese mixture near the bottom of the wrapper.
- Fold the bottom edge over the filling, then fold the sides inward, and roll tightly toward the top.
- Fry the lumpia in batches, turning occasionally, until they are golden brown and crispy
- Remove the fried lumpia and place them on a plate lined with paper towels to drain excess oil.
7. Serve:
- Serve hot with a choice of sweet chili sauce, garlic or any preferred dipping sauce.
1. Preparation Stage
- Procure Ingredients: Buy fresh fish, cheese, lumpia wrappers, and other necessary ingredients (onion,
garlic, etc.).
- Prepare Ingredients:
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- Prepare lumpia wrappers by separating them carefully.
2. Mixing Stage
- Combine Filling:
- Mix flaked fish, cheese, garlic, onions (and optional carrots) in a bowl.
3. Wrapping Stage
-Assemble Lumpia:
- Roll tightly and seal the edges with beaten egg or water.
4. Cooking Stage
- Fry Lumpia: Fry the wrapped lumpia until golden brown and crispy.
- Drain Excess Oil: Place fried lumpia on paper towels to absorb excess oil.
6. Selling/Distribution Stage
- Campus Selling:
7. Marketing
Product Description
The fisheese lumpia is made by fish flakes and cheese, then wrapped with a lumpia
wrapper. It is a snack, appetizer and this can be eaten as a main dish for lunch and dinner. It has a
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taste of fish with a combination of cheese and other mixture. Each stick were sold starting at the
price of 10 pesos. It is a perfect snack and viand at the same time with an affordable price.
•Frying Pan
sauces.
Knife
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• Chopping Board
•Tong
• Strainer
Marketing Study
This chapter will help to know the marketing aspect of the business . The marketing
aspect will cover the following ; General business condition , Tabulation of result , Target market
For the business to prosper , it should be given time and effort . The proponent of this
business must have the desired creativity so as to be able to provide quality service to its
customers. The fulfilment of the needs and wants of its customer or target market must be the
Target Market
Fisheese Lumpia focuses on its rich influence to customers who are enthusiastic in eating classic
spring rolls . Our focus is to sell our product to the students and faculties in Eastern Samar State
University – Main Campus . All ages or families is also our target market.
Market Segmentation
Fisheese Lumpia consider all types of people in all ages and all genders whether they have low
or high income that can be a potential buyer . We extend our time and effort to differentiate and
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understand their needs , wants, and their preferences in order to meet the satisfaction of our
innovative product.
Fisheese Lumpia
140 Series 1 Column2
120
100
80
60
Demand
40 Study
20
Respondent Answer
yes 120
no 20
Respondent’s
Answers
Everyday 50
Fisheese Lumpia Occasionally 60
Often 20
Series 1 Series 2 Very often 10
70
60
The result show that over 120 of the respondent said that they like eating the classic spring roll
50
40 20 of the respondents said that they don’t like it . This results implies that there is a big
while
30
20
fraction
10
that our product will be viable to the target consumers who have craved for a spring roll .
0
everyday occasionally often very often
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The results show that 50 of the respondents ate classic spring roll everyday and 60 occasionally ,
while there are 20 of them who often eat classic spring roll and 10 of the respondent said every
often . By the results, we can have some adjustment for the production of our product.
Respondent
Answer
Fish 80
Pork 60
The results show that there are 80 of the respondents who like fish spring roll , while 60 of the
respondents prefer pork . The result implies that our products has a big chance that to be
patronized by the consumers based on the resulting findings .
3. How do you find a classic fish spring roll being combined with a cheese ?
10
30 Very satisfying
Satisfying
Average
10
0
30
Php 10
Php 15
110
The results show that 100 of the respondents finds our fisheese lumpia as very satisfying , while
30 of them said they are satisfied and only 10 as average . By these results we are confident that
our product will be patronized by the consumers.
4. How much are you willing to pay for our fisheese lumpia ?
Fisheese Lumpia
140 Column3 Column2
120
100
80
60
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age
20
0
Fish Pork
The results show that 110 of the respondents said that they are willing to pay 10php for our
fisheese lumpia and 30 prefer 15php . These results gave us an idea on what will be the pricing
for our fisheese lumpia product.
Respondent
Answer
Category Very satisfied Satisfied Average
Taste 110 20 10
Packaging 60 50 30
Cleanliness 100 40 0
Price 130 10 0
The results gave us the perspective on how will we handle the following factors that will affect
the product operation based on the respondents responses . And by this results, it gave us more
confidence that our product has a good quality that can satisfied our customer .
We always make sure that the product we sell are always clean and safe . Our product
which is the “ Fisheese Lumpia” was managed for only 2 months . In that two months, the
marketing strategy we used to market our product is by using our social media accounts and post
it online with its description and price. In this way, it can help us to reach a huge numbers of
customers. Also, it will help us to have a wide audience will be aware the existence of our
product which it can attract their interests. And our customers will be updated about our offerings
and promos, such as buy 10 pcs. with 1 free of fisheese lumpia and get 10% discount for the first
5 buyers of our product. This would bring a great opportunity to promote our product because
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not only that our online customers could see our product but also share it to their friends who
would take considerable interest in our product. We will sale personally our product inside the
ESSU-MAIN CAMPUS. We also, accept orders through online and we offer a free delivery
Detailed Product
Fisheese lumpia is a combination of fish and cheese , a unique twist on the filipino
spring roll. This delightful snack combines the savory taste of sea food and melt in your mouth
goodness of cheese , all wrapped in a crispy golden lumpia wrapper . This innovative product
offers an exciting experience for consumer who have crave a fusion of traditional filipino with a
Compitation
have many competitors. There are many canteens inside the school campus, and
our classmates and co-students also has their small businesses as a project on our
Business Finance. Many eateries inside the ESSU-MAIN CAMPUS offer different
kinds of snacks and main dishes, also they offer a variety of lumpia like pork and
many entrepreneurs has different products to sell and has a lower price than our
products. At first we can tell that our product is just a simple one, but it has a
uniqueness and delicious to eat which is perfect to everyone’s cravings and can
attract their interests. So, we stay competitive and do some strategy to acquire a
The Product
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The name “fisheese lumpia” is a fun and creative blend of fish , cheese , and wrapped in a
Fish is a nutritious food that provides a variety of health benefits such as ; heart , brain ,
muscles, bones and helps keep your eyes strong while being light , nutritious and easy to digest .
The cheese is good for your bones , as well as muscles, and teeth because its full of protein
and calcium . It also gives you energy and can help with digestion .
h en
combined , fish and cheese provide a powerful mix of protein and other minerals that are healthy
Packaging
Our product used a simple packaging . which is the streetfood plate tray and a food box
this is reusable and safe to use . It’s a convenient way for us to package and deliver our product.
In this packaging we can secure the safety and cleanliness of our product as well as when we
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Marketing Strategy
Fisheese lumpia will be focusing on creating brand awareness through social media . We
will use social media platform as a marketing tool. In that way our product would be able to
reach a wider audience resulting to a higher profit and offering it on hand to students and faculty
around Eastern Samar State University – Main Campus. Also, we will personally sell our product
around the campus. We believed that marketing is not just about promoting product but also to
build a safer environment with our customers, ensuring the safety and cleanliness of our product
And as an entrepreneur we should know on how to interact properly to other people, and
we should treat well our customers to acquire more loyal buyers of our product and to earn more
income.
Pricing
The pricing of our products is based from the costing we made and survey questionnaire
gathered by the researchers. The researchers floated a survey questionnaire with an option of
prices. We sell our product with the range of 10php each based on the research result that we
conducted. With the price of 10php each , we make sure that our business still have a profit with
We make a thorough computation for the pricing of our products. We compute the overall
expenses every operation and divide it to the number of products we made. For its original price
we add a 30% mark-up to make a final selling price of our product, also to acquire profit in this
[Link] result is we can still make a profit with a 10 pesos price. Because, as we compute
all the materials we used, each cup of our products is only ranging for only 7.95 pesos each. So,
we still have a profit of 2.39 pesos each. Our product has an affordable price and is healthy to
consume.
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The price of the fisheese lumpia product will depend on how the market price all
ingredients and materials we used . Any change of the price of fisheese lumpia product will be
taken into consideration to the factors that measures the consumer’s capability to purchase the
product.
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In Partial Fulfillment
Of the Requirement for Feasibility Study
Submitted by:
Jessa Mae B. Borrico
Fatima Canites
Kyla Jean Balise
Roger Eneran
Submitted to:
Ms. Mariejoy V. Odron
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CHAPTER V
FINANCIAL STUDY
This chapter discusses the financial aspects of the study, in order for a business
This chapter includes the source of funds, balance sheet, income statement, cost
200 each.
Entry:
Cash ₱ 700
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COST AND EXPENSE SCHEDULE
(for 1 Week)
Salt 2 packs ₱5 ₱ 10
Chili 7 packs. ₱5 ₱ 35
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PURCHASE OF DIRECT MATERIALS
(for 7 Weeks)
TOTAL ₱ 23 ₱ 560
TRANSPORTATION COST
(for 7 Weeks)
materials)
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PROJECTED DEMAD AND SALES FOR 7 WEEKS
FISHEESE
LUMPIA 100 pcs. 120 pcs. 130pcs. 150 pcs. 170 pcs. 180 pcs. 200 pcs.
SALES
FISHEESE
TOTAL
SALES ₱10,500
(30% Mark-up)
TRIAL BALANCE
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ACCOUNT NAME DEBIT CREDIT
Cash ₱ 5,640
Purchases ₱ 795
Sales ₱ 10,500
Sale ₱ 10,500
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PARTNERS RATIO INITIAL PROFIT TOTAL
Entry:
Cash ₱ 4,940
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AS OF OCTOBER 30,2023
ASSET
Current Asset
Cash ₱ 5,640
PARTNERS EQUITY
Chapter VI
Management Study
This chapter tackles about the entire organizational arrangement of the business.
responsibilities, and flow of authority. All the members of the group have their assigned
tasks to do to help our business manage properly. Also, this chapter discusses about
Form of Ownership
money, skills, and other resources, share profit, and loss in accordance with the terms
of the partnership agreement. We shared the capital, skills, and strategy we needed to
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each patterns can lead to the achievement of greater financial results together that
would be possible apart. Mutual support, motivation, and cooperation are needed for the
Job Analysis
Sentino L. Uy Jr.
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- Also, responsible in collection of Accounts Receivable
products on credit.
Tapioca Macaroni.
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Management Policy
Call on Duty
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Chapter VII
Socio-Economic Study
This chapter includes the socio-economic benefits of the proposed project. The
proposed project aims to help students to satisfy their cravings and to help the healthy
realize the worth innovating and starting a business that would largely contribute to the
Contribution to Income
The main goal of a certain business is to have high income especially in the part
of the owner. In this business, we didn’t need to hire some employee, because this is
just a small business that would managed approximately for 2 months. Also, we will
work as a group which all the members are cooperating to process our products. This
project is just a practice and training to us on how to manage a business in the future.
And maybe in the future, one of us will become a business owner someday, then that
would be the time that our business could help the economic growth of our country and
Tax Contribution
This business didn’t pay any taxes in the government, because this is a small
business that will end after 2 months. This business is just a practice and to fulfil our
project for our subject which is the “Business Finance”. This project really give us a
knowledge on how the business function and how to manage it to run smoothly. Maybe
if this is a huge and ongoing business then we can somehow contribute some taxes to
the government that will help the localities as well as the economy and the people.
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Chapter VIII
Conclusion
Based on the research and study that we conducted, we noticed that the Tapioca
Macaroni become popular to our customers. Many customers was demanding and
looking for our products. It is being purchasable and customers loves it. We therefore
conclude that, our business is feasible and viable in the market. And this business
Recommendation
After bearing in mind the significant in the study that we conducted such factors
could have a good future if it is being pursued and if it is establish as a huge business.
We could earn a huge profit if we continue on managing this business and if we create
some innovation in this products. So, we recommend that the “Tapioca Macaroni” could
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Survey Questioner
Name(optional):__________________________ Course:______________________
Instructions: Put a check on the box for the choice of your answer.
“SWEETENED TAPIOCA”
This is a new type of dessert that is suitable to your taste buds. This is a dessert
that has a balance sweetness with an affordable price. It could lighten up your mood
Yes No
5. How much are you willing to pay for our Sweetened Tapioca?
Pandan Mango
7. Rate the following items asked by CHECKING the box for the choice of your
answer.
Packaging
Cleanliness
Price
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