Research Design
This study used a descriptive-quantitative research design, which focuses on the
measurement and analysis of numerical data. The primary objective of the quantitative survey
approach was to help the researchers describe and determine the factors that influence the voting
decisions of Humanities and Social Science (HUMSS) students at Caloocan High School,
particularly in terms of perceived intelligence and physical appearance of candidates. This
research design involves the collection of data to answer research questions regarding the current
condition of the subject under study.
A descriptive quantitative study is conducted under a non-experimental research design,
wherein variables are observed and measured without manipulation by the researchers.
According to Ghanad (2023), this type of research design allows variables to be examined
quantitatively in order to describe existing phenomena. In this study, perceived intelligence
specifically academic achievement and public speaking or debate performance and physical
appearance such as fashion sense, style, body language, and confidence were treated as
independent variables, while voting decision served as the dependent variable.
This research design was utilized to gather sufficient data and relevant information on
how HUMSS students perceive intelligence and physical appearance as factors influencing their
voting decisions. Furthermore, the descriptive-quantitative approach allowed the researchers to
compare the voting decisions of students in terms of perceived intelligence and physical
appearance without establishing causal or correlational relationships. The survey method was
employed as the main data-gathering tool. This chapter presents the procedures on how the study
was conducted, including the research design, respondents of the study, and sampling method,
which collectively contributed to the completion of the research.
Reference:
Ghanad, A. (2023). An overview of quantitative research methods. International Journal of
Multidisciplinary Research and Analysis, 6(8).
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Methods