● Presentation is to make an emotional sale. Don't hand out printouts of your slides.
They don't work without you there.
● Pecha Kucha is a global presentation phenomenon started in 2003. Pecha Kucha
method of presentation design and delivery is very simple. You must use 20 slides,
each shown for 20 seconds, as you tell your story in sync with the visuals. That's 6
minutes and 40 seconds. Slides advance automatically, and when you're done
you're done. That's it. Sit down.
● One of the reasons why presentations fail is because presenters fail to bring
anything unique, create, or new to the presentation.
● Questions we should be asking:
○ How much time do I have?
○ What's the venue like?
○ What time of day will I be speaking?
○ Who is the audience?
○ What is their background?
○ What do they expect of me?
○ Why was I asked to speak?
○ What do I want them to do?
○ What visual medium is most appropriate?
○ What is the fundamental purpose of my talk?
○ What's the story here?
○ What's my core point? (The one thing people will remember)
○ Also, "So what?" or "Your point being...?"
● What's important is 1) slides the audience will see 2) notes only you will see 3)
handout to be taken away.
● Simplicity. If everything is important, then nothing is important. If everything
is a priority, then nothing is a priority. You must be ruthless in your efforts to
simplify--your message to its absolute core.
● Unexpectedness. You can get people's interest by violating their expectations.
Surprise people. But to sustain their interest, you have to stimulate their curiosity.
The best way to do that is to pose questions or open holes in people's knowledge
and then fill those holes. Make the audience aware that they have a gap in their
knowledge and then fill that gap with the answers to the puzzle.
● Emotion.
● Stories.
○ Best elements to include in your story:
■ 1. Identify the problem.
■ 2. Identify causes of the problem.
■ 3. Show how and why you solve the problem.
● Sketch your visuals.
● Always keep the audience in mind by first keeping your talk as short as you can
and still doing an effective job telling your story.
● Then go back and edit like crazy, eliminating parts that are not absolutely crucial
to your overall point or purpose.
● "Everything should be made as simple as possible, but not simpler." --Albert
Einstein
● Create visuals that are simple.
● Avoid tired, overused software templates.
● Limit bullet points or avoid using them completely.
● Learn to see empty space, and learn to use it in a way that brings greater clarity to
visuals.
● "Lighten up and you lighten up those around you."
● You can get good images at:
○ iStockphoto
○ Morguefile
○ Flickr Creative Commons Pool
○ Everystockphoto search engine
○ NASA Image Exchange
● Start strong to make a connection
○ Make it personal.
○ Reveal something unexpected.
○ Show or tell something novel [something new].
○ Challenge conventional wisdom.
● Don't hold back. If you have a passion for your topic, then let people know it.
● Power of smile. If it's fake, people can tell. Some studies show that if you give an
insincere smile, audience may perceive your as projective an untrustworthy or
hypocritical image.
● Show your curiosity and engage the audience by the way you speak:
○ Do you see that?
○ Look here!
○ This is amazing!
○ What do you think happens next?
○ Wasn't that surprising?
● Get close to the audience. Shorten the distance between ourselves and the
audience.
● Bring individual audience members closer to each other while remaining sensitive
to local perceptions of personal space.
● Remove any barriers between us and the audience that create space.
● Use B key to make the presentation black.
● Watch presentations by Steve Jobs at [Link]/apple-events