Consumer attitudes towards Force Motors
QUESTIONNAIRE
I am a student B.B.M, final year at S.J.V.P. College,
Harihar. As a part of my academic curriculum I have a
undertaken a Project work on the topic entitled “CONSUMER
ATTITUDE FORCE MOTORS” ( with special reference to
goods carrier vehicles in Davanagere city.).This questionnaire
seeks necessary information which will be helpful for me to
complete my project report work request you to spare your
valuable time to fill the same.
Thanking you,
Yours faithfully,
(SANDESH SURALIKERIMATH)
1. Name of the proprietor:
2. Address:
3. What is your age?
18 years 18-35 years
35-45 years Above years
S.J.V.P College, Autonomous-Harihar
Consumer attitudes towards Force Motors
5. What is your occupation?
Student: Self Employed:
Businessman: Government Employee:
Others:
6. What is the level income?
Below 5,000 Rs. 5,000-10,000
Rs.10,000-15,000 Rs. 15,000-20,000
Above 20,000
7. Vehicles used in the firm:
Brand 3 Pick- Goods MUV Travele Others
r
Name Wheele up Carrier
r
Brand
Usage
Capacit
y
Other
8. Have you take vehicle on a contract basis?
Yes No
9. If yes which type of vehicle you have hired?
3Wheeler MUV PICK-UP
Goods Carrier Traveler Others
S.J.V.P College, Autonomous-Harihar
Consumer attitudes towards Force Motors
10. What are the important aspects that you consider while
purchasing a new vehicle? (Rank in the order of preference)
Brand
Price
Looks (Appearance)
Mileage
Maintenance and Spares
Resale Value
Carrying Capacity
Other
11. Are you aware of Force Motors?
Yes No
12. If yes how?
Advertisement Sales Executives
Friends Other source
13. What is your most preferred brand?
Force Motors TATA
Mahindra Others
14. Perception (image that you have) about Force Motors:
Excellent Good Satisfactory
Poor Very poor
S.J.V.P College, Autonomous-Harihar
Consumer attitudes towards Force Motors
15. Any plan to buy a new vehicle?
Yes No
If yes,
3 wheeler MUV Pick-up
Goods Carrier Traveler Others
16. If yes, when you want to buy the new vehicle?
With in a month With in Three Month
Between 6 Months-1 years More than one year
17. If yes, when you to buy the new vehicle?
18. Would you like to mention the name of any person who
wants to purchase the vehicle?
19. Are dealers need more training?
Yes No
20. Are dealers are provided with more incentives?
Yes No
S.J.V.P College, Autonomous-Harihar
Consumer attitudes towards Force Motors
21. Do you agree existing technology used in the vehicles is
sufficient?
Should be improved
Sufficient
22. Do you agree there is a nationwide support for Force
vehicle’s service and spares
yes No
23. What do you like the most in Force Motors vehicles?
Pickup
Utility
Fuel Efficiency
24. Additional details if any:
25. Any suggestions
“Thanks for your cooperation”
Date:
Place: Signature
S.J.V.P College, Autonomous-Harihar