BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST.

XAVIER’S COLLEGE, RANCHI

MODIFIED CBCS CURRICULUM OF

BACHELOR IN RETAIL MANAGEMENT (BRM)
PROGRAMME
FOR UNDER GRADUATE MANAGEMENT
UNDER RANCHI UNIVERSITY, RANCHI

Page 1 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

COURSES OF STUDY FOR UNDERGRADUATE BACHELOR IN RETAIL MANAGEMENT PROGRAMME

Subjects Combination for Bachelor in Retail Management (BRM) Programme (164 Credits)
Honours/Core Discipline Specific Skill Enhancement Compulsory Course Generic Courses
Subjects Elective Subjects Courses AECC GE
CC 14 Papers DSES 4 Papers SEC 2 Papers 1+1=2 Papers 2+2+2+2=8 Papers
BRM BRM Specific SEC in BRM Language GE in BRM
Communication +EVS

Core Honours, Allied DSE, Compulsory AECC Courses Examination Structure

End
Mid End Semester
Semester Semester Practical/
Theory Theory Viva
Sem Code Papers (F.M) (F.M) (F.M)
Core 1 Retail Business Environment 25 75 ---
Core 2 Retail Store Operation 25 75 ---
I GE 1 (A) Financial Accounting --- 100 ---
GE 1 (B) Marketing Management --- 100 ---
AECC English Communication --- 100 ---
Core 3 Retail Consumer Buying Behavior 25 75 ---
Core 4 Digital & Social Media Marketing 25 75 ---
II GE 2 (A) Cost & Management Accounting --- 100 ---
GE 2 (B) Integrated Marketing Communication --- 100 ---
AECC Environmental Science --- 100 ---
Core 5 Specialty Retailing 25 75 ---
Core 6 Retail Strategy and Business Policies 25 75 ---
Core 7 International Retailing 25 75 ---
III
GE 3 (A) Human Resource Management --- 100 ---
GE 3 (B) Sales Management & Salesmenship --- 100 ---
SEC 1 Research Methodology and QT --- 100 ---
Core 8 Retail Store Planning Design & Layout 25 75 ---
Core 9 Retail Visual Merchandising 25 75 ---
Core 10 Retail Franchising 25 75 ---
IV
GE 4 (A) Management Information System --- 100 ---
GE 4 (B) Strategic Management --- 100 ---
SEC 2 Business Economics --- 100 ---
Core 11 Retail Supply Chain Management & Warehouse 25 75 ---
Core 12 Fashion & Lifestyle Retailing 25 75 ---
V
DSE 1 Mall Management 25 75 ---
DSE 2 E-Retailing 25 75 ---
Core 13 Retail Customer Service Management 25 75 ---
Core 14 Retail Legislation 25 75 ---
VI
DSE 3 Entrepreneurship Development 25 75 ---
DSE 4 On the Job Training --- --- 50 + 50
Semester Wise Examination Structure for Mid Sem & End Sem Examinations:

Page 2 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
----------------------------------------------------------------------------------------------------------------------------------
-Semester – I 5 Papers
----------------------------------------------------------------------------------------------------------------------------------
-
CORE COURSE – C1 (Credit: Theory–05+ Tutorial-01=06)
Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of the very
short answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five
marks each, out of which any four are to answer.
End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

Retail Business Environment Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: This course provides the knowledge about the retail environment with its nature, functions and
scopes. Retail markets influential factors are also explain for the developments of retail concepts in the
students.

1. Introduction to the Retail Environment: Lectures: 16

(a) Retail Micro Environment: Competitors, Competitor’s Retail Mix, Competitive Strategy, Other
channel members, Cooperation and Conflict, Power, Vertical Marketing systems.
(b) Retail Macro Environment: Demographic factors, economic factors, Cultural and social factors,
political factors, legal factors, technological factors, natural factors.
2. The Functions of Retailing: Lectures: 10
Retail Industry in India and other countries - Structure of Indian retailing – Drivers of growth - and
challenges of retailing industry - Global scenario of retailing – Retailing in US and Asia – European
retailing - Retail Formats - Successful Retailing - The Context of Retail Business Planning.
3. Structural Change in the Retail Environment: Lectures: 08
Changes in the Retail Environment - Socio-Demographic Change - Technology and Economic Change -
Socio-economic Changes - Impact on the Retail Industry
4. Market Structure and Control: Lectures: 08
Retailing Structures - Environment and Competition -The Competitive Environment in Different Retail
Sectors - Government Policy, Competition and Consumer Demand - Retail Development and
Competition –Additional Theories of Conflict and Development.
5. Managing in Good Times and Bad: Lectures: 08
Dealing with Booms and Slumps - The Mood of the Nation -Maintaining the Balance in the Economy -
Government Macroeconomic Policy -The Impact of Economic Fluctuations on the Retailing Industry -
Managing Fluctuations
6. International Retailing, Internationalization and Globalization: Lectures: 10
International Retailing- Push factors, Pull factors, Cross Border trends in Europe, Cross border strategy
and guidelines - Shopping at World Stores - Internationalization and Globalization - Going International
- The Internationalization Process - Culture, Business and International Management

Recommended Books:
1. Retailing an Introduction-Roger Cox and Paul Brittain
Note: Latest edition of text books may be used
Page 3 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C2 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL STORE OPERATION Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: To give student practical understanding of the different operations related to retail.

Unit-I Lectures: 12
Human Resource Management in Retailing, Definition, significance of HRM in Retail, Major Function of
HRM in Retailing, Strategic framework of HRM in Retailing, trends and challenges in HRM in Retailing,
Future of HRM in Retailing.
Unit-II Lectures: 28
Financial Management in Retiling: Concept, Role and source of finance for Retailer, Budgeting-Meaning
Types and budgetary control.
Measuring and Evaluation and Operational performance: financial statement (Trading, Profit & Loss A/c
and Balance sheet), Breakeven analysis, financial Ratio’s with reference to DIPSTIC Parameters (Customer
transaction, Stock, Space and Staff Productivity): Customer Conversion Ration. Transaction per hour, Sales
per transaction, Sales Return to Net Sales, Average Stock Investment Period, Sales to Stock Ration, Return
On Stock Investment, shrinkage to Net Sales, Product Category Ratio, Sales through Analysis, Sales per Sq.
Feet, Percentage of Space for Each Department, sales per Employee, Space Covered per Employee and Staff
Productivity.
Unit-III Lectures: 10
Working capital management in retailing: Concept, Estimation, Working Capital Cycle, Cash management,
Credit Management and Inventory Valuation: FIFO, FIFO, Inventory Management: ABC, EOQ Analysis.
Unit-IV Lectures: 10
IT in Retail Market: Role of IT in Retail, Parameters for use of IT in retailing, IT for competitive Advantage,
Computing and Transmitting Data at the Point of sale, Data Base Marketing, Data Mining and Business
Intelligence.
Recommended Books
1. Retail Marketing Management—David Gilbert
2. Retail Management—C. Bajaj, Rajnish Tuli & Nidhi V Srivastava
3. Retail Management—Gautam Bansal & Sandhir Sharma
4. Retail Business—V. D. Dudeja
Note: Latest edition of textbooks may be used

Page 4 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 1A) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

FINANCIAL ACCOUNTING Theory: 75 Lecture; Tutorial: 15 Lectures

Objective: To make the students familiar with generally accepted accounting principles of financial
accounting and their applications in business organizations excluding corporate entities.

Unit-I Lecture: 10
Financial Accounting: Nature and scope, Limitations of financial accounting. Accounting Standards:
Meaning, Significance, Generally Accepted Accounting Principles (GAAP)
Unit-II Lecture: 12
Accounting Process: Form recording of transactions in preparation of final accounts, Rectifications of errors
Unit-III Lecture: 06
Bank Reconciliation Statements-Meaning, Reasons for difference between passbook and cash book,
Advantages & disadvantages of BRS, Calculation of Reconciliation.
Unit-IV Lecture: 12
Depreciation Accounting: Meaning of depreciation, causes, objects of providing depreciation, factors
affecting depreciation. Methods of depreciation: straight line method and diminishing balance method.
Unit-V Lecture: 12
Accounting for Partnership-Rights, duties and power of a partner, kinds of partners, fixed and fluctuating
capital, goodwill, revaluation & profits sharing calculation, accounting entries for admission of partner,
retirement of a partner.
Unit-VI Lecture: 15
Analysis of Financial Statements, Common Size Balance Sheet, Ratio Analysis.
Unit-VII Lecture: 08
Cash Flow Statement- Meaning, Objectives, Importance, Components of cash flow, preparation of cash flow
(direct and indirect method)

Recommended Books
1. Fundamentals of Accounting—D.C. Rawat & R.C. Bhatt
2. Financial Accounting—S. N. Maheshwari
3. Financial Accounting—P. C. Tulsian
4. Fundamentals of Financial Accounting—Ashok Sehgal & Deepak Sehgal
5. Financial Accounting—R. NarayanaSwarmy
6. Financial Accounting—Naseem Ahmed, Nawab Ali Khan, [Link]
7. Accounting & Analysis—CRISIL
8. Financial Accounting—Weygandt, Kieso & Kimmel
9. Introduction to Accountancy—T. S. Grewal and S. C. Gupta
Note: Latest edition of textbooks may be used

Page 5 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 1B) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

Marketing Management Theory: 75 Lecture; Tutorial: 10 Lectures

Objective: To provide the working knowledge of different concepts of marketing and their use in
managerial decision.

Unit-I Marketing: Concept, Nature, Functions & Importance. Selling vs Marketing, Marketing
Environment: Nature, Types & Strategies to deal with internal and external (Micro and Macro) Marketing
Environment, Ethical and Social Responsibilities of Marketing. Lecture: 15
Unit-II Marketing System, Types of Marketing, Marketing Information System; Definition and
Components, Marketing Research-Definition Objective, Process & Significance. Lecture: 14
Unit-III Consumer Behaviour: Factors influencing the Consumer Behaviour, Consumer Buying Process,
Buying Motives, Consumer Market in India. Lecture: 08
Unit-IV Market Segmentation: Concept, Importance and basis, Target Market Selection, Market
Positioning: Concept & Importance. Market Repositioning, Product Differentiation vs Market Segmentation,
Contemporary issues in Marketing Lecture: 08
Unit-V Marketing Mix: Definition, Importance & Factors determining Marketing Mix, Meaning and Nature
of Products, Concept of Product Mix, Product Planning and New Product Development, Product Life Cycle,
Product Packaging: Def., Functions and requisite of good packaging, Branding and Labeling. Lecture: 12
Unit-VI Pricing: Concept, Objectives & Importance of Channels of Distribution of Consumer Goods, Types
of Channels of Distribution, Factors affecting choice of distribution channels, Logistics: Meaning,
Importance, Objectives, Marketing Logistics Task, Approaches of Logistics (Total Cost & Total System
Approach) Lecture: 10
Unit-VII Promotion: Meaning, Nature & Importance, Types of Promotion, Concept of Promotion Mix and
Factors affecting Promotion Mix, Emerging trends in marketing. Lecture: 08

Recommended Books:
1. Marketing Management—Philip Kotler
2. Marketing Management—Kotler, Keller, Koshy and Jha
3. Marketing Management—A. K. Shukla
4. Marketing Management—Evance & Berman
5. Principles of Marketing—Mcdenial, Lamb, Hair
6. Marketing—William M. Pride and O. C. Ferrell
7. Fundamental of Marketing—Stanton W. J.
8. Basic Marketing-Concepts, Decisions & Strategies—Cundiff, Edward W.
9. Principles of Marketing—Philip Kotler & Gary Armstrong
10. Marketing Management-Planning, Control—V. S. Ramaswamy & S. Namakumari
Note: Latest edition of text books may be used

Page 6 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

ABILITY ENHANCEMENT COMPULSORY COURSE (AECC) (Credit: Theory – 02)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain three questions. Question
No. 1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

ENGLISH COMMUNICATION Theory: 30 Lectures

Objective: To equip students effectively to acquire skills in reading, writing, comprehension and
communication, as also to use electronic media for English communication
.
Unit I:
Communication – Definition, stages, barriers, types: verbal and non-verbal, Listening- Meaning, Nature and
importance, Principles of Good Listening.
Unit II:
Class-presentation (Oral for five minutes) on any of the above-mentioned topics: Descriptive writing,
expansion of an idea.
Unit III:
Writing skills –, notice writing, advertisement writing, précis writing, essay writing, letter writing
(applications), Business letter formats (letters of enquiry, replies and complaints), resume writing, covering
letter
Unit IV:
Vocabulary building: One word substitution, synonyms and antonyms, idioms and phrases

Recommended Books:
1. Technical Communication, M.H. Rizvi, Tata McGrawhill
2. Effective Business Communication, Asha Kaul
3. Developing Communication Skills, Krishnamohan
4. Functional Grammar and Spoken and Written Communication in English, Bikram K. Das, Orient
Blackswan
5. Precis, Paraphrase and Summary,P.N. Gopalkrishnan, Authors Press
6. Communication Skills, Sanjay Kumar and Pushplata, Oxford Publication
Note: Latest edition of textbooks may be used

-----------------------------------------------------END OF SEM 1------------------------------------------------------

Page 7 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
--------------------------------------------------------------------------------------------------------------------------------
Semester – II 5 Papers
--------------------------------------------------------------------------------------------------------------------------------
CORE COURSE – C3 (Credit: Theory–05+ Tutorial-01=06)
Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL CONSUMER BUYING BEHAVIOR

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: To provide knowledge regarding the consumer behavioral perception about various products
traded under the retail system. Consumers thought and motives are also to be discussed for full
understanding about the consumers demand and its related pursuing systems in the context of retail trading.

1. Introduction to consumer behavior, defining consumer behavior, consumer behavior and retail
marketing management, Scope and application of consumer behavior concepts in the retail marketing,
buyer classification in retail market. Lecture: 15
2. The Individual determinants of consumer behavior, personal factors and psychological factors for the
consumer choice in retail buying Lecture: 08
3. Socio cultural factors and Environmental factors. Lecture: 08
4. Consumer decision process, Influencing factors, Decision-making, Pre and post purchase activities in
retail buying, Evaluation of consumers decision in retail buying in according to foot falls on number
basis. Lecture: 10
5. Introduction to e-Buyer behavior in the retail market, Process of e-Buying in retail, Retail e-Buyers in
the world scenario. Lecture: 10
6. Introduction to Consumer Behavior Model: Howard Sheth Model, Engel Blackwell Model, Jagdish
Sheth Model. Lecture: 09

Recommended Books
1. Consumer Behavior—P. C. Jain & Monika Bhatt
2. Consumer Behavior—M. Vohra
3. Consumer Behaviour—Schiffman L. G
4. Consumer Behaviour—Blackwell
5. Consumer Behaviour—P. C. Jain
Note: Latest edition of textbooks may be used

Page 8 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C4 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

DIGITAL & SOCIAL MEDIA MARKETING

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: It gives knowledge regarding use of social media for promotion in digital & social media
marketing as the very powerful promotional tools and it also recognize human behavior in terms of purchase
and shopping.

1. Introduction to Web Marketing and SEO -The Significance of Web Marketing, Internal Measures for
SEO, Do and Don’t for Web Content, Link Building, Introduction to Web Marketing Tools
Lecture:05
2. Introduction to Ad Words-Online Advertising and Search Engines, Ad Words overview, Creating and
Managing Campaigns Lecture: 05
3. Display Network-Advertising on Display Networks, Image Advertizing, Mobile Advertising, Video
Advertising , YouTube Advertising Lecture: 06
4. Advanced Ad Words-Keyword Planner, Product List Ads Lecture: 03
5. Social Media Advertising- Creating Effective Content, Do and Don’ts for Social Media Advertising,
Analyzing Target Audience. Lecture: 05
6. E-Mail Marketing-Creating E-mail Campaigns, Effective strategies for E-mail Marketing Lecture: 05
7. Social Networking Services (SNS)-Common uses for the SNS, the SNS Industry, Facebook
Advertising, Introduction to Google Analytics, Tracking performances. Lecture: 06
8. Search Engine Marketing (SEM)-Campaigns include Google PPC, LinkedIn, YouTube Video, Face
book Campaign, Benefits of Ad word compared to other Networks, Ad word setup, Creating, Planning,
Deployment, etc. Lecture: 10
9. Social Media Optimization (SMO)-Concept, How social media help Business? , Establishing your
online identity, Engaging your Audience, How to use Groups, Forums, etc. Lecture: 10
Recommended Books:
1. Media and Communication Management—C.S. Rayudu
2. Media & Advertising—C. D. Aggarwal
3. Electronic Media—M. M. Gaur
4. Media Management—Dr. Rakesh Kumar
5. Print Media and Electronic Media—Jitendra Kumar Sharma
6. Digital Marketing-Godfrey Parkin, Web Marketing- Eric Marrow.
7. Basics of Digital Marketing-Damian Rayan & Calvin Jones.
Note: Latest edition of textbooks may be used

Page 9 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 2A) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

COST & MANAGEMENT ACCOUNTING

Theory: 75 Lectures Tutorial: 15 Lectures
Objectives: It gives students insight knowledge regarding use of cost and management accounts and uses in
different areas of costing and accounting.

Unit-I Lecture:10
Introduction-Meaning, objectives and advantages of cost accounting, difference between financial, cost, and
management accounting. Cost concepts and classification, Role of a Cost Account in an organization.
Unit-II Lecture:12
Material Costing-Introduction, objectives of material control system,Economic Order Quantity, Levels of
Material, LIFI and FIFO inventory control system.
Unit-III Lecture:10
Labor Costing-Introduction, Time and motion study, Idle time, Bonus plan, Piece wages system, Rate wage
system, Labor turnover
Unit-IV Lecture:10
Overheads-Meaning, Classification of overhead, Apportionment of overhead, Reapportionment of overhead,
Overhead absorption rate.
Unit-V Lecture:11
Cost Sheet-Meaning, Elements of cost, Advantages of cost sheet, Calculation of cost of sales.
Unit-VI Lecture:10
Process Costing-Meaning, Normal loss, Abnormal loss, Valuation of scrap, Transfer valuation
Unit-VII Lecture:12
Budgeting and budgetary control-Concept of budget and budgetary control, objectives, merits and
limitations, Budget administration, Functional budgets, Fixed and flexible budgets, Zero base budget.

Recommended Books:
1. Cost Accounting—Jawhar Lal
[Link] accounting—Principle and Practice—M. N. Arora
[Link] Accounting—S. N. Maheshwari and S. N. Mittal
[Link] Accounting: Principles and Methods—[Link] and [Link]
[Link] Accounting—H. V. Jhamb
[Link] Accounting—S. K. Singh and Lovleen Gupta
[Link] Accounting—RajivGoel
Note: Latest edition of textbooks may be used

Page 10 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 2B) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

Integrated Marketing Communication Theory: 75 Lecture; Tutorial: 10 Lectures

Objectives: Students should be aware about the communication and its importance in the fields of
marketing by describing various mix and models of communication. The effects of communication over the
proposed buyers/consumers are to describe fully.

1. Meaning & Importance of Marketing Communication and Pre-requisite of effective Marketing

Communication. Lecture: 05
2. Marketing Communication through Marketing Mix. Lecture: 08
3. Communication Model in Marketing—Graphic Models, Verbal Models, The Response Set-AIDA
Model, Lavidge-Steiner Model, McGuire Model, DAGMAR Model. Lecture: 15
4. Integrated Marketing Communication—Brand Marketing, Direct Marketing, Customer Relationship
Management, One Voice Marketing Communication, Integrated Communications. Lecture: 12
5. IMC Strategy in—Advertising, Planning, Determination & Promotional Objective, Role of Advertising
Manager in determining IMC strategy. Lecture: 15
6. Different features of Advertising incorporated in the IMC for effective [Link]: 05
7. IMC Concepts in Product Communicates, Price Communicates, Place (Point of Sale) Communicates,
Promotion Communicates and Publicity in relation with marketing. Lecture: 05
8. Major tools of Publicity—News, Speeches, Special event, Handouts, leaflets and audio- visual public
service activities and other miscellaneous tools. Lecture: 05
9. Persuasive Communication Factors—Content bound, Appeal bound, Argument bound, Style bound,
Communication bound, Media bound, Situation bound and Persuasion Approaches. Future Marketing
Communication Medium—Webs & Internet and its implications. Lecture: 05

Recommended Books:
1. Advertising and Promotion—Belch & Belch
2. Advertising, Promotion, and New Media—Edited by Marla R. Stafford & Ronald J. Faber
3. Contemporary Advertising—William F Arens
4. Advertising Management—S. A. Chunnawala
5. Integrated Marketing Communication—Neeraj Kumar
Note: Latest edition of textbooks may be used

Page 11 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULLUM ST. XAVIER’S COLLEGE, RANCHI

ABILITY ENHANCEMENT COMPULSORY COURSE (AECC) (Credit: Theory – 02)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain three questions. Question
No. 1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

ENVIRONMENTAL SCIENCE Theory: 30 Lectures

Unit 1: Introduction to environmental studies Multidisciplinary Lectures: 02
nature of environmental studies; Scope and importance; Concept of sustainability and sustainable
development.
Unit 2: Ecosystems Lectures:02
What is an ecosystem? Structure and function of ecosystem; Energy flow in an ecosystem: food chains, food
webs and ecological succession. Case studies of the following ecosystems : Forest ecosystem Grassland
ecosystem Desert ecosystem Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)
Unit 3: Natural Resources: Renewable and Non-‐renewable Resources Lectures: 05
Land resources and landuse change; Land degradation, soil erosion and desertification. Deforestation: Causes
and impacts due to mining, dam building on environment, forests, biodiversity and tribal populations. Water :
Use and over-‐exploitation of surface and ground water, floods, droughts, conflicts over water (international
& inter-‐state). Energy resources : Renewable and non renewable energy sources, use of alternate energy
sources, growing energy needs, case studies.
Unit 4: Biodiversity and Conservation Lectures: 05
Levels of biological diversity : genetic, species and ecosystem diversity; Biogeographic zones of India;
Biodiversity patterns and global biodiversity hot spots India as a mega-‐biodiversity nation; Endangered and
endemic species of India Threats to biodiversity : Habitat loss, poaching of wildlife, man-‐wildlife conflicts,
biological invasions; Conservation of biodiversity : In-‐situ and Ex-‐situ conservation of biodiversity.
Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic and Information
Unit 5: Environmental Pollution Lectures: 05
Environmental pollution: types, causes, effects and controls; Air, water, soil and noise pollution Nuclear
hazards and human health risks Solid waste management : Control measures of urban and industrial waste.
Pollution case studies.
Unit 6: Environmental Policies & Practices Lectures: 04
Climate change, global warming, ozone layer depletion, acid rain and impacts on human communities and
agriculture Environment Laws: Environment Protection Act; Air (Prevention & Control of Pollution) Act;
Water (Prevention and control of Pollution) Act; Wildlife Protection Act; Forest Conservation Act.
International agreements: Montreal and Kyoto protocols and Convention on Biological Diversity (CBD).
Nature reserves, tribal populations and rights, and human wildlife conflicts in Indian context.
Unit 7: Human Communities and the Environment Lectures: 03
Human population growth: Impacts on environment, human health and welfare. Resettlement and
rehabilitation of project affected persons; case studies. Disaster management : floods, earthquake, cyclones
and landslides. Environmental movements : Chipko, Silent valley, Bishnois of Rajasthan. Environmental
ethics: Role of Indian and other religions and cultures in environmental conservation. Environmental
communication and public awareness, case studies (e.g., CNG vehicles in Delhi).
Unit 8: Field work Lectures: Equal to 04
Visit to an area to document environmental assets: river/ forest/ flora/fauna, etc. Visit to a local polluted site-‐
Urban/Rural/Industrial/Agricultural. Study of common plants, insects, birds and basic principles of
Page 12 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

identification. Study of simple ecosystems-‐pond, river, Delhi Ridge, etc.

Recommended Books:
1. Raziuddin, M.., Mishra P.K. 2014, A Handbook of Environmental Studies, Akanaksha Publications,
Ranchi.
2. Mukherjee, B. 2011: Fundamentals of Environmental [Link] Publications, Allahabad.
3. Carson, R. 2002. Silent Spring. Houghton Mifflin Harcourt.
4. Gadgil, M., & Guha, R.1993. This Fissured Land: An Ecological History of India. Univ. of California
Press.
5. Gleeson, B. and Low, N. (eds.) [Link] Ethics and Environment, London, Routledge.
6. Gleick, P. H. 1993. Water in Crisis. Pacific Institute for Studies in Dev., Environment & Security.
Stockholm Env. Institute, Oxford Univ. Press.
7. Groom, Martha J., Gary K. Meffe, and Carl Ronald [Link] of Conservation Biology.
Sunderland: Sinauer Associates, 2006.
8. Grumbine, R. Edward, and Pandit, M.K. 2013. Threats from India’s Himalaya dams. Science, 339: 36-‐
37.
9. McCully, P. 1996. Rivers no more: the environmental effects of dams(pp. 29-‐64). Zed Books.
10. McNeill, John R. 2000. Something New Under the Sun: An Environmental History of the Twentieth
Century.
11. Odum, E.P., Odum, H.T. & Andrews, J. [Link] of Ecology. Philadelphia: Saunders.
12. Pepper, I.L., Gerba, C.P. & Brusseau, M.L. 2011. Environmental and Pollution Science. Academic
Press.
13. Rao, M.N. & Datta, A.K. 1987. Waste Water Treatment. Oxford and IBH Publishing Co. Pvt. Ltd.
14. Raven, P.H., Hassenzahl, D.M. & Berg, L.R. [Link]. 8th edition. John Wiley & Sons.
15. Rosencranz, A., Divan, S., & Noble, M. L. 2001. Environmental law and policy in India. Tripathi 1992.
16. Sengupta, R. 2003. Ecology and economics: An approach to sustainable development. OUP. Singh, J.S.,
17. Singh, S.P. and Gupta, S.R. 2014. Ecology, Environmental Science and Conservation. S. Chand
Publishing, New Delhi.
18. Warren, C. E. 1971. Biology and Water Pollution Control. WB Saunders.
19. Wilson, E. O. [Link] Creation: An appeal to save life on earth. New York: Norton.
Note: Latest edition of textbooks may be used

---------------------------------------------------------END OF SEM II-----------------------------------------------------

Page 13 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
-------------------------------------------------------------------------------------------------------------------------------
Semester – III 6 Papers
--------------------------------------------------------------------------------------------------------------------------------
CORE COURSE – C5 (Credit: Theory–05+ Tutorial-01=06)
Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

SPECIALITY RETAILING Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: This course provides the knowledge of different retail marketing system with its specialty,
nature and functions. Divergent views are presented in the subject for clear understanding of every type of
retail products marketing system.

1. Novelty Retail—Different items of novelties, Gifts, Price range and its category, Consumer demand and
supply in according to choice and display. Lectures: 04
2. Fashion Retail—Apparel and fashion, Seasonal demand and Demand by Event, Price War in the apparel
marketing, Kid’s Response Retail—Kid’s wear by demand and by fashion, Toy’s and other accessories
of Kid’s by performance and by appearance. Lectures: 06
3. Bulk Retailing—B2B system of operation, Sub-Dealer system of operation, Commissions and Margin
in this operation. Lectures: 04
4. Home Appliances Retail—Kitchenware and its usefulness and demand of stylish products, Ready to use
cookeries and its demand by presentation and price sensitive presentation, Different FMCG goods and
other ready to use Electronic Products with its ready to use operation system by way of usefulness and
budgeting. Lectures: 08
5. High Value Ornamental Retail—Hall Marking Gold and Branded Diamond, Value user system,
Seasonal and Non seasonal demand, Price Cutting and other strategical factors of promotion, High
demand and Low demand area. Lectures: 06
6. Pharmaceutical Retail—Different category of products, Price orientations and demand, Over the Trade
Counter (OTC) Products, Servicing and Demand creations. Lectures: 05
7. High Value Consumer Care Retail—Special discounting and Servicing, Products offering and its value
of cost to the customer, Special service at the door step and Customer Relationship Management in
profile and operation. Lectures: 05
8. Personal Retail—Special Vacation Packages, Composite and Comprehensive Packages to the customer,
Special system of servicing, Value Addition and its real value servicing system. Lectures: 04
9. Food and Grocery Retailing – Grading of food in accordance to law, quality and its shelf life, Package
and unpackaged foods in the retailing, Price sensitivity and Retail Strategy, Differentiation between fast
moving and slow moving food products and the strategy of Retailing in according to shelf life of

Page 14 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

the product, Procurement of generic food products and re-packaging for Retailing, Identification of
Grocery products by its territorial demand in according to retailing, Bulk retailing of the Grocery
products and customer orientation with it, Price war in the Grocery products and other promotional
aspects associated with it, Management of Grocery Products as per the food grading and adulteration of
it. Lectures: 16
10. Retail ‘n’ Retail—Concessioner Format. Lectures: 02

Recommended Books
1. Consumer Behaviour—P. C. Jain & Monika Bhatt
2. Consumer behaviour—M. Vohra
3. Consumer behaviour—Schiffman L. G
4. Consumer Behaviour—Blackwell
5. Consumer Behaviour—P. C. Jain
Note: Latest edition of textbooks may be used

Page 15 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C6 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL STRATEGY & BUSINESS POLICIES

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: To provide knowledge regarding business strategy related to retail and its associated functions.
Strategy will be discussed in the scope of seven P’s of business, so that whole of the business and its
functioning will be understandable.

Retail Strategy Lectures: 25

1. Basic Concepts of Retail Strategy.
2. Strategies in relation to market identification with social and economic factor.
3. Strategy of –Product Mix, Promotion Mix, Price Mix.
4. Different Orientation of Strategies—Location, People, Display.
5. Environmental Analysis in according to Retail Market Classification.
6. Internal Retail Strategy Analysis in relation to various subjective factors.
7. Retail Strategy Formulation in according to resource analysis and application.
8. Retail Strategy Implementation and its effects on turnover and consumer.

Business Policies Lectures: 35

1. Business Policies – Introduction, Objectives, Importance, Defination of policy, process, procedure and
programmes, Types of Policies, Business policy statement.
2. Business policy and Decision marking – Indroduction, Objective, Factors considering befor framing
business policies, steps involved in framing business policies, Policy cycle and its stages, Role of
policies in retail strategy.
3. Business Continutiy Plan – Introduction, Concept, Steps in BCP, Business impact area, BCp and its
influencing on policy making
4. Business investment strategy – Business plan and venture, Business investment strategies for new,
existing, poor and faulty businesses.
5. Strategies for multinational corporation – Concept, Benefits of MNCs, Limitation of MNCs, Techniques
employed by MNCs to manage market
6. Strategic Alliance – Concept, Types of strategic alliance and business decision, problems involved in
strategic alliance
7. Role of creativity and innovation in business – Introduction, creativity, Innovation, Importance and
challenges

Page 16 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

Recommended Books
1. Retail Management-A Strategic Approach—Barry, Berman and Joel R. Evas
2. Strategic issues in International Retailing—John Darosoa, Roy Larke, Masao Mukoyama
3. Strategic Retail Management—Srini R. Srinivasan
Note: Latest edition of textbooks may be used

Page 17 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C7 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.
End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

INTERNATIONAL RETAILING Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: To provide the basic understanding of the international marketing and different factors of it.
This also provides the knowledge regarding various organizations relates with the international business.

Unit I Lectures:10
International Retail management- an Introduction , Retailing within an international context, The nature and
scope of Retailer Internationalization,Push and Pull factors of Retailer Internationalization, Global
marketing mix in retail context, International Retail organization formats, Retail Internationalization
Theories, Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Unit II Lectures:10
International Retail Environment, Assessing the International Economic, Political ,Legal and Social
Environment, Market Selection, Market Entry Methods- Flagship Stores, Organic Growth, M&A,
Franchising, JVs, Concessions, Exporting and Wholesaling, Internet, Relationship between Market Selection
and Market Entry, International Market De-Entry: Divestments and Withdrawals
Unit III Lectures:20
Retail Logistics - Retail Supply Chain Management: Theoretical Perspectives, Differences in logistics
‘culture’ in International Markets, Consumer Choice and Retail formats, Logistics cost Structures, The
Internationalization of Logistics Practice, Strategic sourcing and procurement , Cross docking
Unit IV Lectures:20
Role of technology In Global Retailing Business-E-tailing, Pure click retailing, Role of RFID technology in
retailing, Business Intelligence Tools for Retail, Role of Information Technology in International Retail

Recommended Books
1. Levy Michael, Weitz A Warton. ,2009 Retail Management,7th ed., Tata Mcgraw Hill, India
2. Berman Barry, Evans Joel., 2010., Retail management ,10th ed., Pearson, India
3. Bajaj Chetan, Tuli Rajnish, Srinivasan Nidhi, 2005 Retail Management,1st ed., Oxford, India
4. Pradhan Swapna ,2010, Retailing management , 3rd ed.,Mcgraw –Hill, India
5. Hasty Ron, Reardon James, 1997 Retail Managemet,1st ed.,Irwin Mcgraw Hill, India
6. Gibson G. Vedamani, "Retail Management – Functional Principles and Practices", 4th Edition, 2008,
Jaico Publishing House. 2.
7. S.C. Bhatia, "Retail Management", 2008 , Atlantic Publishers. 3.
Note: Latest edition of textbooks may be used

Page 18 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 3A) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

HUMAN RESOURCE MANAGEMENT 75 Lecture; Tutorial: 15 Lectures

Objectives: Provides knowledge about the importance of human resource management with its various
applicable systems. This subject considers the strategic system of human resource management with its
various propositions and lay down the productive system of human resource management.

1. Introduction to Human Resource Management; HRM in the Retail Sector. 4 Lectures

2. Strategic Human Resource Management; Strategic Human Resource Management with focus to Retail
Sector. 5 Lectures
3. Recruitment & Placement—Job Design, Personnel Planning & Recruitment & Selection for the Retail
Sector, Process & Sources. 8 Lectures
4. Training & Development—Retail Employees Training System with Evaluation and Development,
Methods, Performance Management and Appraisal. 9 Lectures
5. Motivation- Meaning, Process, Theories of Motivation. 8 Lectures
6. Leadership- Definition, Importance, Types 4 Lectures
7. Compensation—Design & define strategic pay plans for the Retail Employees, Performance based
payment and incentive system, Fringe benefits and its awarding system in according to law and
corporate practice system. 8 Lectures
8. Placement and Induction. 4 Lectures
9. Group and Group Dynamics. 4 Lectures
10. Organisational Culture and Employee Behaviour. 7 Lectures
11. Conflict Management. 4 Lectures
12. Counseling & Negotiation. 6 Lectures
13. Employee Relations—Ethics, Industrial Relations. 4 Lectures

Recommended Books
1. Human Resources Management and Human Relations—V. P. Michael
2. Managing Human Resources—V. D. Dudeja
3. Human Resource Development and Management—Bishwanath Ghosh
4. Human Resource Management-Principles & Practice—P. G. Aquinas
5. Human Resource Management—Ashwathappa
6. Principles & Practice of Personnel Management—Abhishek Malhotra
Note: Latest edition of textbooks may be used

Page 19 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 3B) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

SALES MANAGEMENT & SALESMENSHIP

Theory: 75 Lecture; Tutorial: 15 Lectures
Objective: This course provides the insight knowledge about the sales and its management system including
resource management. The objective and role of sales manager is describe for the practical knowledge
enhancement.

1. Introduction to Sales Management concept, the role of the Sale manager. Lectures: 08
2. Sales Planning—Process, Types and Control. Lectures: 04
3. Sales Forecasting—Methods and Significance. Lectures: 05
4. Sales Budget-Types, Methods and Procedure Lectures: 05
5. Sales Force Management—Functions of Sales Manager-Recruitment, Selection, Training, Deployment,
Compensation, Planning, Motivation, Control, Performance Appraisal. Lectures: 18
6. Different forms of Sales Organization—Line, Line & Staff, Functional, Product based, Geography wise,
Sales Lectures: 06
7. Departmental Relations, Distribution-Network Relations. Lectures: 04
8. Controlling and Sales efforts—Quotas, Sales Control and Cost Analysis. Lectures: 05
9. Sales Territories – Meaning, Significance, Consideration in Territory Management. Lectures: 05
10. Introduction To Salesmenship – Psychology In Selling Lectures: 02
11. Selection of Salesman – Training, Remuneration of salesman Lectures: 03
12. Fundamentals of successful selling Lectures: 03
13. Types of salesman – Travelling salesman, Retail salesman Lectures: 03
14. Sales talk – Presentation & Demonstration, Overcoming objection, Closing Sales talk Lectures: 04

Recommended Books:
1. Fundamentals of Sales Management—Ramneek Kapoor
2. Sales Management In Indian Perspective—Vaswar Das Gupta
3. Sales Management-Theory & Practice—Bill Donaldson
4. Sales Management—Still, Cundiff & Govoni
Note: Latest edition of textbooks may be used

Page 20 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

SKILL ENHANCEMENT COURSE SEC 1 (Credits: Theory-02)

Marks: =100 Pass Marks Th ESE = 40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

Research Methodology & Quantitative Technique Theory: 30 Lectures

Objectives: It develops the understanding about the various aspects of research and its applications. The
application of data and its importance are also provide the knowledge about the research systems with data.

Research Methodology 12 Lectures

1. Research—meaning, objective & types.
2. Research design—meaning, features of a good design.
3. Methods of data collections.
4. Attitude measurement & Scales.
5. Test of Hypothesis-Parametric & Nonparametric Tests.
6. Interpretation
7. Report writing.

Quantitative Technique 18 Lectures

1. Arithmetic Progression
2. Measures of Central Tendency—Arithmetic Mean, Median and Mode.
3. Measures of Variations—Range, Quartiles, Mean Deviation and Standard Deviation.
4. Correlation & Regression Analysis.
5. Time Series.
6. Probability Distribution.
7. Permutations and Combinations.
8. Index Numbers.
9. Use of MS Excel in Data Analysis.

Recommended Books:
1. Research Methodology—R. Panneerselvam
2. Quantitative Techniques—C. R. Kothari
3. Quantitative technique—C. Satyadevi
4. Mass Media Research—Roger D. Wimmer & Joseph R. Dominick
Note: Latest edition of textbooks may be used

------------------------------------------------------END OF SEM III---------------------------------------------------

Page 21 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
--------------------------------------------------------------------------------------------------------------------------------
Semester – IV 6
Papers
--------------------------------------------------------------------------------------------------------------------------------
CORE COURSE – C8 (Credit: Theory–05+ Tutorial-01=06)
Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL STORE PLANNING, DESIGN & LAYOUT

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: This course provides the knowledge of retail stores planning, layout and planning aspects with
its influential factors. The importance of all the influential factors are also describe for clear understanding.

Planning Lectures: 20
1. Planning—Need and Orientation.
2. Pre and Post planning factor—Resources, Manpower, and Strategy Application.
3. Budgetary Planning and Application.
4. Trend Analysis for Demand Forecasting and Planning.
5. Territorial Oriented Planning.
6. Planning for Customer retention and to increase the footfalls of customers.
7. Planning for Retail Marketing Mix.

Design Lectures: 20
1. Compact design and its advantages and disadvantages.
2. Tailor made design in according to carpet area with its advantages & disadvantages.
3. Scattered design with advantages and disadvantages.
4. Design in according to performance and cost control.
5. Design and its relationship with outlay.
6. Texture and Colour and its effects on consumers.

Layout Lectures: 20
1. Descriptive layout.
2. Comprehensive layout.
3. Categorical layout.
4. Ultra Modern or State of the Art layout.
5. Layout in according to official/corporate guidelines.
6. Layout and its uses in the Retail Management.
7. Configurable layout in according to design and its advantages.
8. Cost formation and depletion due to layout application.

Page 22 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

Recommended Books
1. Retailing Management—Swapna Pradhan
2. Retail Marketing Management—David Gilbert
3. Professional Management of Retail Business—Dr. V. D. Dudeja
Note: Latest edition of textbooks may be used

Page 23 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C9 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL VISUAL MERCHANDISING Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: This course provides the knowledge about the influence of visual merchandising in the retail
marketing system. Every tool of visual merchandising and its effects are describes for clear understanding of
the students.

1. Visual Merchandising—Use and Application in the Retail Promotion. Lectures: 06

2. Different Types of Visual Merchandising and its effects in the Retail promotion. Lectures: 08
3. Advantages of in store Displays and Visual Merchandising. Lectures: 05
4. Effects of Colour and Messages in the Visual Merchandising. Lectures: 05
5. New products launch through visual merchandising. Lectures: 06
6. Existing products promotion through visual merchandising. Lectures: 06
7. Different factors incorporation in the design of visual merchandising. Lectures: 05
8. Change over time and its various factors to overcome the visual monotonous effects over the consumer.
Lectures: 08
9. Development of the display process in according to 7P’s of marketing mix. Lectures: 06
10. Consumer orientation with the displays in short and long term strategy. Lectures: 05

Recommended Books
1. Retail Merchandising—Swapna Pradhan
2. Retail Management—Rosemary Vastery
3. Visual Merchandising—Anurag
Note: Latest edition of textbooks may be used

Page 24 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C10 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL FRANCHISING Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: This course provides the knowledge of franchising system applicable for the retail sector.
Different franchising system is discussed for understanding the various systems of franchising management.

1. Franchising and Business Growth. Lectures: 05

2. Business promotional tool in the Retail Franchising. Lectures: 06
3. Power of Franchising in the extra distribution network. Lectures: 04
4. Retail Franchising in the B2B growth. Lectures: 05
5. Diversification of business through Retail Franchisin Lectures: 05
6. Effects of Franchising in branding and non-branding. Lectures: 06
7. Special business orientation through franchising. Lectures: 04
8. Brand creating and nurturing through the retail franchising. Lectures: 05
9. Establishment of Kiosks through Retail Franchising at the high footfall area. Lectures: 05
10. Establishing of Micro Outlets through Retail Franchising. Lectures: 06
11. Franchising strategy used as a micro penetration tool. Lectures: 04
12. Promoting of Chain Outlets through Retail Franchising. Lectures: 05

Recommended Books
1. Retail Franchising—Manish V. Sidhpuria
2. Retail Management—Swapna Pradhan
Note: Latest edition of textbooks may be used

Page 25 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 4A) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

MANAGEMENT INFORMATION SYSTEM

Theory: 75 Lecture; Tutorial: 15 Lectures
Objectives: Management information is the most vital aspects of corporate management. Information
enables the corporate sector for better performance and organization management. This subject fulfills these
objectives for the students.

1. Understanding of MIS – Objective, History, Impact, Role and Importance, MIS categories, Manager
and activity in MIS, Types of computer, Notebook, Personal Digital Assistant, Hardware support
Lectures: 06
2. MIS Concept – Objective, Perceptive of MIS, Concept and Relationship, Concept of management
organization. Lectures: 05
3. Strategic management Information system – Background, Performance, product differentiation and
value chain, how IT influence organizational goals. Lectures: 06
4. MIS & Business Process Re-engineering - Objective, Basics of BPR, Importance of BPR, Improving a
process in BPR, Data mining, data warehousing Lectures: 09
5. MIS Planning & Development Information System – Objective, Planning & Development, System
analysis, SDLC, Roles of system Analyst, Feasibilty of system, types of feasibility study, DFD, Data
Dictionary, System design, Testing, Implementation and maintenance Lectures: 09
6. Planning & Development Alternatives – Objectives, Ascertaining of class of information, Determining
the Information requirement, Managementof information in the MIS, Organization for Development of
MIS Lectures: 08
7. MIS organization Structure – MIS at management level, Strategic planning level, operation level,
Economic and behavior theories, ERP Lectures: 09
8. Trends in MIS – Objective, Decision support system, Artificial Intelligence Lectures: 09
9. E-Entreprise system – managing the e-enterprise, organization of business in an e-enterprise, e-business,
e-commerce, e-collaboration Lectures: 08
10. Decision making in MIS – Concept, Types, Process Lectures: 06

Recommended Books:
1. Strategic Management—R. Srinivasan
2. Strategic Management—Keso Prasad
3. Essentials of Strategic Management—J. David Hunger & Thomas L. Wheelen
4. Strategic Management—Fred R. David
5. Strategic Management & Competitive Advantage—Jay B. Barney & W. S. Hesterly
6. Strategic Management—John Parnell
Note: Latest edition of textbooks may be used

Page 26 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

GENRIC ELECTIVE (GE 4B) (Credit: Theory–05+ Tutorial-01=06)

Marks: 100 (ESE: 3Hrs)=100 Pass Marks Th ESE =40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

STRATEGIC MANAGEMENT 75 Lecture; Tutorial: 15 Lectures

Objectives: The most important aspects of business are strategic system and its applications at the various
stages. Different models are analyzed thoroughly for proper understanding of business with its strategic
application.

1. Introduction to Strategies- Introduction; Objectives; Fundamentals of Strategy; Conceptual Evolution of

Strategy; Scope and Importance of Strategies; Purpose of Business-Setting Goals(SMART), Objectives
and tactics; Difference between Goals and Objectives of Business; Strategic Intent through Vision and
Mission Statement; Core Competencies of Business. Lectures: 16
2. Strategic Management- Introduction; Need and Scope; Evolution and Development, Key Features of
Strategic Management; Importance of Strategic Management; Role of Strategists in Decision Making,
Strategist in various management levels; Types of Strategies-Corporate Level, Business Level, Tactical
and Functional Level, Operational Level. Lectures: 16
3. Strategy Analysis- Meaning, Strategy Analysis and its Importance; Environmental Appraisal and
Scanning-Need for Environmental appraisal, environmental Scanning Techniques, Competitive and
Industry Analysis; Organisational Positioning and Strategic Advantage profile-BCG Business Portfolio
Matrix, Igor Ansoff Growth Matrix, McKinsey/GE Growth Pyramid Lectures: 16
4. Strategy Formulation &Imolementation – Introduction, Strategic Formulation, Approach to strategic
decision making process, Process in strategic formulation, Strategic implementation and its stages,
Reasons, Strategy leadership and strategy implementation, Strategic business unit Lectures: 16
5. Strategic control & Evaluation – Introduction, Strategy Evaluation, Strategic Control, Concept of
Synergy and its meaning Lectures: 11

Recommended Books:
1. Strategic Management—R. Srinivasan
2. Strategic Management—Keso Prasad
3. Essentials of Strategic Management—J. David Hunger & Thomas L. Wheelen
4. Strategic Management—Fred R. David
5. Strategic Management & Competitive Advantage—Jay B. Barney & W. S. Hesterly
6. Strategic Management—John Parnell
Note: Latest edition of textbooks may be used

Page 27 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

SKILL ENHANCEMENT COURSE SEC 2 (Credits: Theory-02)

Marks: =100 Pass Marks Th ESE = 40

Instructions to Question Setter for

End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 & 3 will be short
answer type of 5 marks. Group B will contain descriptive type six question of 20 each, out of which any four
are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.
.
BUSINESS ECONOMICS Theory: 30
Lectures
Objectives: This course intends to expose the student to the basic concepts in economics, in both micro and
macroeconomic system.

Unit I: Lectures: 08
Introduction–Basic concepts, Economic rationale of optimization, Nature and scope of business economics,
Macro and Micro economics, Basic problems of an economy, Marginalism, Equimarginalism,
Opportunity cost principle, Discounting principle, Risk and uncertainty. Externality and
trade-off, Constrainedand unconstrained optimization, Economics of Information.
Unit II: Lectures: 05
Theory of Utility - Theory of utility, cardinal and ordinal utility theory, law of diminishing marginal
utility, law of Equimarginal utility, indifferencecurves, consumer equilibrium, consumer surplus.
Unit III: Concept of Demand and Supply - Different concepts of demand,
demand curve, Determinants of demand, Law of demand, Demand forecasting
Unit III: Lectures: 08
Concept of Demand and Supply - Different concepts of demand, demand curve, Determinants of
demand, Law of demand, Demand forecastingmethods, Market equilibrium, Concepts of elasticity.
Concept of supply, supply curve, Conditions of supply, Elasticity of supply, Economies of scale and
scope.
Unit IV: Lectures: 05
Production and Cost Analysis - The production function, Short-run and Long-run production function, law
of diminishing returns and returns to [Link], variable and other cost concepts, least cost-input
combination, Relationship between production and cost.
Unit V: Lectures: 04
Pricing in different Market Structures - Market – Types – Structures –Features - Price determination (long
run and short run) in Perfect Competition,Monopoly, Monopolistic and Oligopoly markets, pricing
strategies.

Recommended Books
1. Managerial Economics and Financial Accounting—M. Kasi Reddy & S. Saraswati
2. Managerial Economics—K. P. M. Sunderam
3. Microeconomics—Robert S. Pindyck & Daniel L. Rubinfeld
4. Business Economies—K. Rajagopalachar
5. Principles of Economics—Case, E. Karl and Fair C. Ray
Note: Latest edition of textbooks may be used

------------------------------------------------------END OF SEM IV----------------------------------------------------

Page 28 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C11 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL SUPPLY CHAIN MANAGEMENT & WAREHOUSEING

Theory: 60 Lecture; Tutorial: 10 Lectures
Objective: This course provides the knowledge for the importance of supply chain and logistics in the
various ways especially for the retail sector. It also provides the knowledge about the different party system
applied in the logistics with its advantages and disadvantages.

1. Retail Supply Chain Management. Lectures: 04

2. Role of Transportation in Logistics and Supply Chain Management for Retail. Lectures: 03
3. Modes of Transportation for the Retail Sector. Lectures: 07
4. Containerization and Multimodal Transport in India with its advantages and disadvantages for the Retail
Sector. Lectures: 06
5. Distribution Centre designing & Packaging system for the Retail Sector. Lectures: 05
6. Material Handling Procedure in the Retail Sector. Lectures: 05
7. Distribution Network designing in Retail Supply Chain. Lectures: 03
8. Reverse Logistics and Competitive Strategy for the Retail Sector. Lectures: 06
9. Logistic Supply Chain Management (LSCM) Alliances 3 Party Logistic (3PL) + 4th Party Logistic
rd

(4PL) =7th Party Logistic (7PL) Principles. Lectures: 06

10. Advantages and Outsourcing in the Retail Sector. Lectures: 03
11. Organizing and Planning for LSCM functions in the Retail Sector. Lectures: 04
12. Measurement and Improvement of Logistics Service Quality for the Retail Sector. Lectures: 05
13. Total Quality Management (TQM) of Supply Chain in the Retail Sector. Lectures: 03

Recommended Books
1. Supply Chain Management for Retailing—Rajesh Roy
2. Retail Supply Chain Management—James B. Ayers, Marry Ann Odegaard
Note: Latest edition of textbooks may be used

Page 29 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C12 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + 75 (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

FASHION & LIFESTYLE RETAILING

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: This course provides the knowledge about the lifestyle products retailing system. The objectives
of fashion are attached with this course for better understanding of the subject and fashion trends and its
influence on the lifestyle products.

1. Introduction to Fashion and Lifestyle goods. Lectures: 03

2. Category of fashion and lifestyle products. Lectures: 04
3. Value addition of the goods in according to customer orientation. Lectures: 04
4. Association of Esteem and Pride with the customer and Retail Marketing. Lectures: 05
5. Promotion and the Lifestyle Retailing. Lectures: 05
6. Special Orientation of retail store with the life style goods. Lectures: 04
7. Lighting and Designing in association with the Fashion and Lifestyle Retailing Lectures: 03
8. Branding and Brand building in association with the Lifestyle Retailing. Lectures: 05
9. Investment and Lifestyle Retailing. Lectures: 04
10. Change of Fashion and its effects on Retailing. Lectures: 04
11. Procurement and display of fashion goods with positioning in Retail Marketing. Lectures: 04
12. Segmenting the products in according to its value addition. Lectures: 06
13. Distribution channel and its effectiveness in fashion and lifestyle Retailing. Lectures: 05
14. Market position of fashion and lifestyle products. Lectures: 04

Recommended Books
1. Retail Management—V. D. Dudeja
2. Retail Management—Dr. R. S. Tiwari
3. Retailing Management—Swapna Pradhan
4. Retail Product Management—Rosemary Vastery
5. Concept of Retail—Dr. R. S. Tiwary
Note: Latest edition of textbooks may be used

Page 30 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

DICIPLINARY SPECIFIC (DSE 1) (Credit: Theory–05+ Tutorial-01=06)

Marks :100 (ESE): 3Hrs Pass Marks (ESE) =40

Instruction to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two group of questions. Group A is compulsory and will contain two questions. Question No.1
will be very short answer type consisting of ten questions of 1 mark each. Question No.2 will be short
answer type of 5 marks. Group B will contain descriptive type six questions of fifteen marks each, out of
which any four are to answer.
Note: There may be subdivisions in each question asked in Theory Examinations.

MALL MANAGEMENT Theory: 60 Lectures; Tutorial: 10 Lectures

Objective: This course provides the knowledge about shopping mall and its various system of management.
The administration of malls is also described for orientation with mall cultural system and resource
management.

Unit I Lectures: 05
Introduction, Malls, Types of Malls, Retail Scenario in India Growth of Retail in India, Mall Space Supply–
Mall Management
Unit II Lectures: 06
Mall Design Process., Current Planning Framework Design Issues for Shopping Centres, Large Format
Retailing, Loading Docks, Sustainability, Security,Community Enhancemen, Public/Private Space,
Feasibility Study, Architects
Unit III Lectures: 12
Leasing and Administration – Tenant Mix Evaluate the Tenant Mix, Market Analysis, Mall
Analysis ,Owners’ Expectation ,Leasing,Finding a Tenant for Your Space,Leasing Plan,Actions on all
Vacancies Reporting of Leasing Activity, Presentation of Vacancies, Leasing Tools, Documentation Used
with Perspective Tenants, Best Leasing Practice, Lease Administration,Record of Tenant and Lease Detail,
Tenancy Schedule, Lease Preparation, Lease Renewals, Rent Reviews, Monthly Holdover, Determination
of Lease at the End of Term, Assignment of Lease, Insurance Certificates, Lease Surrender Usage Clause
Change, License Agreement, Aged Debtors, Rent Collection, Office Management
Unit IV Lectures: 10
Marketing of Malls - Marketing Management, Marketing Management Steps, Marketing Plan, Elements of
a Marketing Plan, Marketing Budgets, Steps in Preparation of Marketing Budgets, Marketing Calendar
Promotions and Events, Campaign Post-Analysis, Marketing Communications, Positioning, Advance
Market Research, Customer Exit Survey, Development Research
Unit V Lectures: 08
Shopping Mall Management – Introduction, Objective of Shopping Mall Management Manual, Scope of
Shopping Mall Management, Pest Control, Definition and Scope of ServicesStrategy for Implementation
Methodology for Shopping Mall Management, Areas of Responsibility for Unit/Lead
Unit VI Lectures: 08
House Keeping Services – Introduction, Scope of Service, Service Standards, Quality Measuring Tools
Importance of the Housekeeping Department, Personnel Involved in Housekeeping in Commercial
Establishments, Organising Project, Handling, Lost and Found, Duties of Guards, Safety Rules, Personal
Hygiene and Staff Discipline, Guidelines to Motivate Staff, Routine for Office/Cabin/Enclosed Area

Page 31 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI
Cleaning, Routine for Cleaning Toilets, Cleaning Directions

Unit VII Lectures: 05

Fire Management - Introduction to Fire Management, Introduction to Fire-Fighting System, Risk
Assessment, Fire Safety Plan, Fire Management Team, Responsibilities of Fire Safety Officer and
Supervisor, General Fire Procedures for All Staff, Fire Protection Equipment, Fire Safety Committee
Inventory of Fire Equipments Required, Security Inventory, Checklist for Emergency Evacuation Drill
Unit VIII Lectures: 04
Security Management - Introduction, Design Process, Security Deliverables, Scope, Security Organisation,
Responsibilities, Parking Management, Bomb Threat Procedures
Unit IX Lectures: 02
Feasibility study of Upcoming Malls in the vicinity.

Recommended Books
1. Mall Management—Abhijit Das
2. Mall Management—Arif I. Sheikh & Kaneez Fatima
Note: Latest edition of textbooks may be used

Page 32 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

DICIPLINARY SPECIFIC (DSE 2) (Credit: Theory–05+ Tutorial-01=06)

Marks :100 (ESE): 3Hrs Pass Marks (ESE) =40
Instruction to Question Setter for
Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.
End Semester Examination (ESE):
There will be two group of questions. Group A is compulsory and will contain two questions. Question No.1
will be very short answer type consisting of ten questions of 1 mark each. Question No.2 will be short
answer type of 5 marks. Group B will contain descriptive type six questions of fifteen marks each, out of
which any four are to answer.
Note: There may be subdivisions in each question asked in Theory Examinations.

E – RETAILING Theory: 60 Lectures; Tutorial: 10 Lectures

Objectives: This course providing knowledge about the latest techniques applied in the electronic retailing
with its different application and trends. Customer aspects with electronic retailing are described for proper
retail planning and customer orientation.

1. Introduction to e-retailing Lectures: 08

Concept, Role, Meaning, Definition, Transition from Traditional Marketing to e-Marketing,
Demographics and Targeting, Adaptability and Closed–Loop Marketing, Advantages of e-Retailing,
Shortcomings of e-Retailing
2. Application of e-retailing Lectures: 08
The Application Domain: e-Retailing Practices, e-Retailing Application Perspective, e-Retailing Online
Merchandising Techniques, Online Store Front, Creating Look & Feel, Online Brand Management,
Online Purchasing
3. Trends in e-retailing Lectures: 08
The Current Trends-Current Trend Analysis and Measures, Current Status of Online Retailing, e-
Retailing Statistics
4. E-Commerce Lectures: 15
Procedures and Methods, Meaning and Usage, B2B Model, B2C Model, C2C Model, B2G Model, P2P
Model, M- Commerce, e-Commerce Payment Systems, E-Payment Security Challenges, E-Payment
Business Risks, E-Commerce Security Solutions
5. Marketing mix of e-retailing Lectures: 10
the roles of cyber intermediaries in E-retailing; E-retailing and supply chain management system;
Concept of online pricing; factors affecting online pricing; different methods of on line pricing; price
discrimination in E-retailing; pricing strategies for information goods; dynamics pricing for E-retailing.
Promotional strategies of E-retail business
6. Customer loyalty in e-retailing Lectures: 11
Role of E-CRM, Third party assurance in retailing, Element of trust in E-retailing, ERP and E-retailing,
Challenges in successful implementation of ERP in E-retailing, E-fulfillment-meaning, Scope of
process of E-fulfillment, Impact of E-retailing on traditional transportation system-issues and
opportunities.

Recommended Books
1. e-next creating in India by BCCL
2. e-retailing by Charles Dennis
Note: Latest edition of textbooks may be used
I
Page 33 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C13 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL CUSTOMER SERVICE MANAGEMENT

Theory: 60 Lecture; Tutorial: 10 Lectures
Objectives: This course provides the knowledge about the customers and its oriented services in the benefits
of retail management. Different products with its associated services are well described in this course.

1. Customer Service—Meaning, Need and Scope. Lectures: 03

2. Different Types of Services meant for the retail customer. Lectures: 05
3. Services and its orientation with the customer. Lectures: 04
4. Attitude of loyalty associated with the retail customer. Lectures: 06
5. Design of different services for the various segments of customers. Lectures: 06
6. Special Services for the bulk customer. Lectures: 04
7. Services designed as per the economic and social environment of the region. Lectures: 04
8. Maintenance of services as per the standard service manual. Lectures: 05
9. Different scheme offered under the services to the customer. Lectures: 05
10. Service and Satisfaction Model for the retail customer. Lectures: 06
11. Product-related Service approach for the retail customer. Lectures: 04
12. Customer retention through services in retail offering. Lectures: 04
13. Retail customers’ integration through services. Lectures: 04

Recommended Books
1. Customer Relationship Management—Alok Kumar, Chhabi Sinha & Rakesh Sharma
2. Retailing Management—Swapna Pradhan
3. Retail Management—Dr. Harjit Singh
4. Fundamentals of Retailing—KVS Madaan
Note: Latest edition of textbooks may be used

Page 34 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

CORE COURSE – C14 (Credit: Theory–05+ Tutorial-01=06)

Marks: 25 (MSE: 1Hr) + (ESE: 3Hrs)=100 Pass Marks (MSE + ESE)=40

Instructions to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions. Question No.
1 will be very short type of consisting of ten questions of 1 mark each. Question No. 2 will be short answer
type of 5 marks. Group B will contain descriptive type six question of fifteen marks each, out of which any
four are to answer.
Note: There may be subdivision in each question asked in Theory Examinations.

RETAIL LEGISLATION Theory: 60 Lecture; Tutorial: 10 Lectures

Objectives: This course providing the knowledge about different applicable laws in the retail sector with its
consequences. The implication of each law is described for proper understanding of the students.

1. Bureau of Indian Standard Act—Important Definitions, Bureau and its functions, Prohibitions, Grant
of License, Appeal, Offences and Penalties. Lectures: 06
2. Carriage of Goods Act—Carriage of Goods by Land, Carriage of Goods by Sea, Carriage of Goods by
Air. Lectures: 04
3. Consumer Protection Act—Nature of Protection, Authorities under the Act, Consumer Disputes
Redressal Agencies, Procedure of Making Complains, Relief available under the Act, Appeals,
Enforcement of Orders, Penalties. Lectures: 07
4. Essential Commodities Act—About Essential Commodities, Control Orders, and Penal provisions of
the Act. Lectures: 04
5. Food Safety Act—Important Definitions, Standards of Quality of Food Articles, Prohibitions and
Restrictions, Conditions for Sale of Food Article, Conditions for License, Duties of Vendors and
Labeling of Food Packages, Implementation procedure, Offences and Penalties. Lectures: 07
6. Monopolistic, Restrictive and Unfair Trade Practices Act—Governing Body, Remedies under the
Act, Competition Act. Lectures: 04
7. Patents, Designs, Trade Marks, ‘Passing’ off, Copy Rights & Geographical Indication of Goods
Act—Procedure for Obtaining a Patent, Trade Mark Act 1999, Copy Right and its Benefits.
Lectures: 05
8. Sale of Goods Act—Definitions of various Goods, Documents of Title of Goods, Conditions of
Warranties, Doctrine of Caveat Emptor, Performance of a Sale Contract, Rights and Duties of Buyers
and Sellers. Lectures: 08
9. Standards of Weights & Measures Act—Basics of Standards Units in Weights and Measures, Use of
Standard Units, Packages for Exports, Price Tags and Stickers. Lectures: 05
10. Implication of Taxes and Duties—CST, VAT, Excise, Customs Duty. Lectures: 04
11. Introduction to Bar Code—Procedure and System for availing Govt. Registered Bar Code by GS-1
Form and other local system. Advantage and Facilitation of Bar Code in the goods transaction at the
Retail outlets or other sites. Lectures: 06I
Recommended Books
1. Business Law—R. S. N. Pillai
2. Business Law—Nabi Publications
Note: Latest edition of textbooks may be used

Page 35 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

DICIPLINARY SPECIFIC (DSE 3) (Credit: Theory–05+ Tutorial-01=06)

Full Marks =100 Pass Marks ESE =40

Instruction to Question Setter for

Mid Semester Examination (MSE):
There will be two groups of questions. Group A is compulsory and will contain five questions of very short
answer type consisting of 1 mark each. Group B will contain descriptive type six questions of five marks
each, out of which any four are to answer.

End Semester Examination (ESE):

There will be two group of questions. Group A is compulsory and will contain two questions. Question No.1
will be very short answer type consisting of ten questions of 1 mark each. Question No.2 will be short
answer type of 5 marks. Group B will contain descriptive type six questions of fifteen marks each, out of
which any four are to answer.
Note: There may be subdivisions in each question asked in Theory Examinations.

ENTREPRENEURSHIP DEVELOPMENT
Theory: 60 Lectures; Tutorial: 10 Lectures
Objective: This course provides students with a solid introduction to the entrepreneurial process of creating
new businesses, role of Creativity and innovation in entrepreneurial start-ups; manage family-owned
companies, context of social innovation and social entrepreneurship and issues and practices of financing
entrepreneurial business.

Unit-1 Entrepreneurial Management Lectures: 24

The evolution of the concept of entrepreneurship, John Kao’s Model on Entrepreneurship, Idea generation,
Identifying opportunities and Evolution, Building the Team/Leadership, Strategic planning for business,
Steps in strategic planning, Forms of ownership-Sole proprietorship, partnership, limited liability partnership
and corporation form of ownership, advantage/disadvantage, Franchising, advantages/disadvantages of
franchising, types of franchise arrangements, franchise contracts, franchise evolution checklist, Financing
entrepreneurial ventures, managing growth, Valuation of a new company, Harvesting and Exist strategies,
Corporate Entrepreneurship.
Unit-2 Entrepreneurship Creativity and Innovation Lectures: 06
Stimulating Creativity, Organizational actions that enhance/hinder creativity, Managerial responsibilities,
Creative Teams, source of innovation business, managing organizations for innovation and positive
creativity
Unit-3 Social Entrepreneurship Lectures: 08
Introduction to social entrepreneurship, Characteristics and role of social entrepreneurs, Innovation and
Entrepreneurship in a social Context, Start-Up and early stage venture issues in creating and sustaining a
Non-profits organization, Financing and Risks, Business Strategies and Scaling up.
Unit-IV Family Business and Entrepreneurship Lectures: 12
The entrepreneur, role and personality, family business, concepts, structure and kinds of family firms,
culture and innovation of family firm, managing business, family and shareholder relationships, conflict and
conflict resolution in family firms, managing leadership, succession and continuity, women’s issues in the
family business, encouraging change in the family business system.
Unit-V
Financing the Entrepreneurial Business Lectures: 10
Arrangements of funds, traditional source of financing, Loan syndicating, Consortium finance, role played
by commercial banks, appraisal of loan applications by financial institutions, Venture capital.

Page 36 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

Recommended Books:
1. Burns, P.-Entrepreneurship and small business. New Jersey
2. Drucker, P. F-Innovation and entrepreneurship: Practice and principles, USA; Elsevier
3. Gersick, K.E., Davis, J.A., Hampton, M. M., & Lansberg, I.-Generation to generation: Life Cycle of the
family business: Boston: Havard Business School Press
4. Hisrich, R., & Peters, M.-Entrepreneurship, New Delhi: Tata McGraw Hill
5. Holt, D. H.-Entrepreneurship new venture creation. New Delhi:PHI
6. John Kao, Creativity & Entrepreneurship
7. Kaplan, J.-Patterns of Entrepreneurship. Wiley
8. Khandwalla, P.-Corporate creativity. New Delhi: Tata McGraw Hill
9. Mullins, J.-New business road test. New Delhi: PHI
Note: Latest edition of textbooks may be used

Page 37 of 38
BACHELOR IN RETAIL MANAGEMENT (BRM) CBCS CURRICULUM ST. XAVIER’S COLLEGE, RANCHI

DICIPLINARY SPECIFIC (DSE 4) (Credits: Theory-01, Tutorial-05)

Marks: 50 (Internal Evaluation)+50 (External Evaluation)=100 Pass Marks (Internal + External)=40

Examination-
Internal Project evaluation and Viva voce based on the project report of On the Job Training with
two Internal Examiners as officially appointed by the University.
External Project evaluation and Viva voce based on the project report of On the Job Training with
two External Examiners as officially appointed by the University.

ON JOB TRAINING
On the Job Works for 30 Days at the Designated Organization recommended by the college

Objectives: To provide basic and hand on understanding of the industry.

Each students of this course shall undergo Practical Internship of four weeks in an approved
business/industrial/government/service organization. The objective of this training is to make the student
acquainted with the industrial/business working environment. After completion of the training they will have
to submit a training report. The internship/project reports will carry 100 marks. It will be evaluated by two
examiners (one internal and one external). The training report is part of the sixth semester. It is to be
submitted by the date fixed by the college.
The students will also have to submit a performance certificate from the company where he/she undertook
the training. This report will also be considered while evaluating the training report by examiners.
Alternatively if it is not possible to do industrial internship the students will prepare a project report on a
topic assigned to him/her by the college. The project report will be evaluated as above.

*Topics, Objectives & Guidelines of the Project is to be decided by the Project Guide.

End of Syllabi-Bachelor in Retail Management (BRM)

Page 38 of 38