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Prototype

The document outlines a prototype product design activity where participants create a physical or digital prototype of a new product, focusing on key branding elements. It includes steps for defining the product, developing branding elements like logos and visual cues, building the prototype, and preparing a presentation. Deliverables include the finished prototype and a summary explaining the product and branding choices.

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Cecil Quisay Lagarde
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4 views2 pages

Prototype

The document outlines a prototype product design activity where participants create a physical or digital prototype of a new product, focusing on key branding elements. It includes steps for defining the product, developing branding elements like logos and visual cues, building the prototype, and preparing a presentation. Deliverables include the finished prototype and a summary explaining the product and branding choices.

Uploaded by

Cecil Quisay Lagarde
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

INSTRUCTION: PROTOTYPE PRODUCT DESIGN ACTIVITY

OVERVIEW

You will create a physical or digital prototype of a new product, incorporating key
branding elements (logo, visual cues, sounds/scents/tastes where applicable) and
applying logo design principles. The goal is to bring a product idea to life while
demonstrating understanding of how branding shapes consumer perception.

TASKS & STEPS

1. DEFINE YOUR PRODUCT

• Choose a product category (e.g., food/beverage, personal care, tech accessory,


fashion item).

• Write a 1-sentence description of what your product does and who it’s for.

2. DEVELOP BRANDING ELEMENTS

• Logo: Design a logo following these guidelines:

◦ Keep it simple and versatile (works on small/large surfaces).

◦ Aim for distinctiveness to stand out from competitors.

◦ Incorporate timeless symbolic elements relevant to your product.

◦ Focus on one key feature to make it memorable.

• Visual Cues: Decide on signature colors, shapes, or packaging design that will
identify your product (e.g., a unique bottle contour, bold color scheme).

• Optional Brand Touches: Plan a tagline, signature sound/scent/taste (if relevant to


your product type).

3. BUILD THE PROTOTYPE

• Physical Prototype: Use materials like cardboard, paper, clay, fabric, or recycled
items to create a scale model of your product and its packaging. Add printed/drawn
branding elements.

• Digital Prototype: Use tools like Canva, Adobe Spark, or PowerPoint to design 2D/3D
renderings of the product and packaging, with all branding elements integrated.
• Label all branding components on your prototype (e.g., "Logo," "Tagline,"
"Signature Color").

4. PREPARE YOUR PRESENTATION

• Explain why you chose each branding element and how it connects to your target
consumers.

• Describe how your prototype reflects logo design principles and how sensory cues
(sight, sound, etc.) will help build consumer recall.

DELIVERABLES

• The finished prototype (physical or digital file).

• A 1-page summary listing your product description and explaining each branding
choice.

TIMELINE

• Day 1–2: Finalize product idea and branding elements.

• Day 3–4: Build/create the prototype.

• Day 5: Present your prototype and summary to the group.

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