Task 1: Target Audience
Our target audience: D2C founders, digital marketing agencies and small to medium
businesses, all rely heavily on advertising to drive growth, yet they consistently face similar
challenges around creative production and performance.
The first major pain point is the time required to create high-quality ads. For most founders
and small teams, ad creation involves brainstorming concepts, coordinating with designers or
freelancers, waiting for revisions, and testing different formats. This process can take days or
even weeks, slowing down campaign launches and limiting how quickly they can respond to
market trends. For agencies managing multiple clients, this problem is even bigger, as creative
bottlenecks directly impact delivery timelines and client satisfaction.
The second pain point is the high cost of traditional ad production. Creating professional ads
often requires hiring models, photographers, videographers, designers, and editing teams. For
D2C brands and SMBs operating on tight budgets, these costs can quickly become unsustainable.
Even agencies feel the pressure of rising creative expenses, which reduces profit margins or
forces them to compromise on quality. As a result, many businesses struggle to maintain a steady
flow of fresh, high-performing creatives.
The third key pain point is the difficulty of testing multiple ad variations. Successful digital
advertising depends on constant experimentation — different visuals, hooks, messaging, and
formats must be tested to find what works best. However, manually producing enough variations
is slow and resource-heavy. This limits A/B testing and often leads businesses to rely on a few
creatives for too long, causing performance to decline. AI-powered ad creation solves this by
generating multiple versions instantly, allowing teams to test faster, optimize quicker, and scale
what works.
1. How D2C Brands Create High-Quality Ad Creatives in Minutes Without
Expensive Production Teams
This article would focus on how D2C founders traditionally spend days coordinating shoots,
designers, and edits, and how AI-powered ad creation platforms simplify this entire process. It
would highlight faster campaign launches, reduced dependency on external resources, and
consistent creative output at a fraction of the cost.
SEO relevance: AI ad creator for e-commerce, fast ad creation tools, affordable ad creatives
2. How Digital Marketing Agencies Scale Ad Production for Multiple Clients
Without Increasing Costs
This use case would showcase how agencies struggle with creative bottlenecks and rising
production expenses while managing several clients. It would demonstrate how AI helps
agencies produce large volumes of ad creatives quickly, maintain quality, and improve
turnaround time without hiring more designers or editors.
SEO relevance: AI tools for marketing agencies, automate ad creation, agency ad production
software
3. How Businesses Generate and Test Multiple Ad Variations Instantly Using AI for
Better Performance
This article would address the challenge of slow and limited A/B testing due to manual creative
production. It would explain how AI enables instant generation of multiple ad formats, visuals,
and messaging variations, helping teams optimize campaigns faster and improve conversion
rates.
SEO relevance: AI ad testing tools, generate ad variations, A/B testing creatives with AI
Case Study: How Businesses Generate and Test Multiple Ad Variations Instantly
Using AI for Better Performance
1. Introduction
In digital advertising, creative fatigue is real. Audiences stop responding quickly, platforms
reward freshness, and what worked last month often underperforms today. That’s why creative
experimentation—testing different visuals, hooks, messages, and formats—is critical for
improving performance and maximizing return on ad spend.
However, while most teams understand the importance of testing, very few are able to do it
consistently or at scale.
2. The “Before” Scenario: Challenges in Traditional Creative Testing
Limited creative output
Most businesses end up running only a handful of ad creatives. Producing more variations takes
time, coordination, and effort, so teams often settle for “good enough” instead of truly
experimenting.
Slow testing cycles
Creating new ads usually involves multiple steps—briefing designers, waiting for edits, internal
approvals, and revisions. By the time new creatives are ready, the campaign has already lost
momentum.
High production costs
Traditional ad creation relies heavily on designers, editors, agencies, models, and production
tools. As a result, testing more creatives directly translates into higher costs, making
experimentation feel risky.
Limited performance insights
With only a few creatives live, it becomes difficult to understand what actually drives
engagement or conversions. Teams are left guessing instead of making data-driven decisions.
3. Business Impact
Together, these challenges slow down growth. Ad budgets are spent inefficiently, learning cycles
are delayed, and scaling campaigns becomes difficult because performance improvements
depend on slow, manual processes.
4. The “After” Scenario: AI-Driven Creative Testing with Heyoz
Instant creative generation
With Heyoz, teams can generate multiple ad variations, images, videos, and copy, in minutes
instead of days. This removes the biggest bottleneck in creative production.
Scalable A/B testing
Instead of testing one or two ads, businesses can launch dozens of variations at once. This
makes it easier to quickly identify which creatives resonate best with different audiences.
Lower production costs
By automating much of the creative process, businesses reduce their dependence on expensive
production resources, making experimentation affordable and repeatable.
Faster optimization cycles
Because creatives can be generated and tested instantly, teams can continuously refine
campaigns based on real performance data, not assumptions.
5. Practical Use Case Example
Consider a brand that previously relied on a small set of ads created every few weeks. Each
iteration required design time, approvals, and additional budget. After switching to Heyoz, the
same team was able to generate multiple creative variations for every campaign launch.
Within days, they identified high-performing visuals and messages, paused underperforming ads,
and doubled down on winners, resulting in stronger engagement and better conversion rates
without increasing ad spend.
6. Key Benefits
● Higher engagement and conversion rates through continuous testing
● Significantly reduced creative production costs
● Faster campaign optimization and learning cycles
● Scalable content creation without adding operational overhead
Task 3: CRM Execution (Folk Setup & Fix)
Ideal Pipeline Stages for Lead Management
1. New Lead (Unqualified)
All incoming leads are initially captured for preliminary review.
2. Cold Lead – Not Contacted
Leads yet to receive any outreach.
3. Contacted – Awaiting Response
Initial communication sent; response pending.
4. Warm Lead – Engaged
Leads that have responded or shown interest.
5. Warm Lead – Follow-Up Pending
Leads who engaged once but did not respond to subsequent outreach attempts.
6. Qualified Lead
Leads meeting the target customer criteria.
7. Meeting or Demo Scheduled
Leads with a confirmed call or demonstration.
8. Trial Initiated / Proposal Sent
Leads who have begun a trial or received commercial terms.
9. Customer (Converted)
Leads successfully converted into paying customers.
10.Inactive or Lost Lead
Leads that have dropped off or declined.
● Define the "Tagging Rules." How do you organize leads so that we can easily filter
specifically for "Agencies who replied but didn't book a call"?
Ans: To ensure strong data hygiene and enable precise segmentation within Folk, leads should
be organized using three clear and consistent tagging rules: Engagement Tags, Lead Category
Tags, and Source of Acquisition Tags.
Engagement Tags should reflect how a lead interacts with our outreach efforts. These tags
capture real-time behavior and help prioritize follow-ups. Examples include Contacted, Replied,
No Response, Call Booked, Follow-Up Pending, and Inactive. These should be updated after
every interaction to maintain accuracy. For instance, if a lead responds to a message but does not
schedule a meeting, they should be tagged as Replied and No Call Booked. This makes it easy to
identify engaged prospects who need further nurturing.
Lead Category Tags classify leads based on their business type or persona, such as Agency,
E-commerce Brand, SaaS Founder, or Creator. This allows teams to quickly filter and tailor
communication based on audience needs.
Source of Acquisition Tags track where each lead originated, such as Website, Referral, Social
Media, Outbound Outreach, or Events. This provides visibility into channel performance and
helps optimize future lead generation efforts.
Link:[Link]
s/a8730a1c-6356-4e1b-990e-3fd232094ba9/view/c8cfba2a-6e21-4689-95e9-8da5b889dcb7
Task 4:
Comparison of Various Instagram DM tools
Parameter ManyChat IGdm Pro Botbuz Trengo BotHelp
Very
user-friendly, Simple
No-code builder More features = Extremely
drag-and-drop desktop-focused
Setup & with a few more steeper curve; approachable; built
flows and UI — quick to
ease of knobs — easy built for teams for small
templates; setup for single
use but may need and inbox teams/creators who
minimal purpose
small tweaks. workflows. want fast launch.
learning curve (welcome DMs).
for marketers.
Follow → Native Built specifically Supports Can be Has ready templates
DM follow→DM for welcome follow→DM configured to for welcome DMs
support template, messages; flows and claims send welcome and subscriber
(welcome reliable via includes pacing compliant DMs as part of flows.
on follow) official API — controls. implementation. automation
plug & play. flows.
Desktop tool Enterprise
Account Uses official Markets itself as Uses sanctioned
with rate approach with
safety / Instagram API Meta-friendly; integrations and
controls; still be rate control and
Meta-appr paths — safest follows API best emphasizes
cautious but compliance
oval choice at scale. practices. compliance in docs.
offers pacing. focus.
Powerful:
dynamic fields, Good for Decent
Very strong: Solid variable
Customizat conditions, tailored conditional flows
routing, CRM support and quick
ion & tags, messages and and intent
fields, agent replies — good
personaliz sequences — timing, but handling;
handoff and personalization for
ation great for limited complex personalization
conditional rules. SMBs.
personalized logic. possible.
onboarding.
Focused on Omnichannel
Wide: CRMs,
core DM focus Rich integrations Common marketing
Integration Zapier, Shopify,
functionality; (WhatsApp/FB/I for helpdesks, and CRM
s& Google Sheets,
fewer native G) — integrates CRMs and integrations; easy
ecosystem etc. — great for
third-party with marketing internal tools. broadcasting.
lead capture.
plugs. stacks.
Typically
Free tier + paid Competitive for Higher entry
affordable for
Pricing plans that scale omni-channel price — built for Affordable tiers for
single-use;
(what to with contacts — SMBs; custom teams, multiple creators and small
competitive
expect) good starter plans for larger agents and agencies.
pricing for
economics. use. SLAs.
focused use.
Good campaign Flow analytics Robust team
Useful dashboards
metrics, Basic reporting and intent and
Analytics & for subscriber growth
subscriber lists, — delivery and metrics conversation
reporting and message
and conversion message stats. improving over analytics, SLA
performance.
tracking. time. reporting.
Creators & Accounts Customer
Agencies/SMBs Freelancers, small
Best fit / SMBs who want focused on safe, support teams,
wanting agencies, creators
who marketing paced welcome e-commerce
omnichannel on a budget who
should pick funnels and messages and stores needing
chatbots with want no-code
it lead capture via low friction multi-agent
some AI. automation.
DM. setup. inbox.
Use pacing + Use the pacing Route high-value
Real-world
personalization controls — Tune intent rules replies to Keep welcomes
tip
(first name, one never blast so replies feel humans quickly; short and offer an
(follow→D
CTA). Test on a thousands at relevant, not use automation easy opt-out or quick
M
staging account once; keep it robotic. only for common menu to avoid spam.
practical)
first. conversational. first touches.
Automation Logic: The automation logic should be designed to create a natural, safe, and
efficient engagement flow while maintaining data quality and avoiding spam-like behavior.
The process begins with the trigger, which activates when a user starts following our Instagram
page. This action automatically moves the lead into the engagement workflow.
Once triggered, the system applies a bot verification layer to filter out low-quality or fake
accounts. This verification is based on multiple profile indicators, including
follower-to-following ratio, number of posts, account age, presence of profile photos, and overall
activity patterns. Accounts that do not meet minimum quality thresholds are excluded from
further automation to maintain engagement quality.
After passing verification, a delay of one minute is applied before sending the welcome DM.
This short pause ensures the interaction feels organic, as if initiated by a real person, rather than
an instant automated response. It also reduces the risk of being flagged by Instagram for
spam-like behavior.
👋
🚀
Script: Heyyy welcome aboard! We’re all about turning simple ideas into fire ads with AI
😎
. Want our free AI Ad Creation Playbook with proven hacks, hooks, and creative tips to
level up your ads in minutes?
Automated Content Creation Workflow – System Prototype
To eliminate the manual effort involved in content creation, an automated system can be built
using tools such as Slack, [Link] or Zapier, OpenAI APIs, Google Docs, Canva/Heyoz, and
social media publishing platforms.
The workflow begins with Slack as the trigger application. Team members share the full
content context in a designated Slack channel, including product details, target audience, content
type (social post, blog, or use case article), tone, and topic. This message submission
automatically activates the automation sequence.
Once triggered, [Link] or Zapier captures the Slack message and structures the input into
a prompt format. This formatted prompt is then sent to the OpenAI API (ChatGPT), which
generates the required content based on the provided context. Depending on the request, the AI
produces social media captions, long-form blog content, or detailed use case articles.
After content generation, the automation sends the output directly to Google Docs, where each
piece of content is stored in an organized folder structure. This allows easy review, collaboration,
and version control.
Next, the workflow pushes the content to Canva or Heyoz, where visual creatives are
automatically created using predefined templates. For social media posts, captions are paired
with visuals to produce ready-to-publish designs.
Finally, the completed content is routed to social media scheduling tools (or native platform
APIs) to publish across channels such as LinkedIn, Instagram, and Facebook, either instantly or
at scheduled times.
Prototype Flow Summary
Slack (Content Context Input)
→ [Link]/Zapier (Automation Trigger & Formatting)
→ OpenAI API (Content Generation)
→ Google Docs (Content Storage)
→ Canva/Heyoz (Visual Creation)
→ Social Platforms (Publishing)