OCEANA BOUTIQUE
EXECUTIVE SUMMARY
Oceaña Boutique is a pop-up retail store concept based in Alcoy, Cebu. It is designed to cater to
tourists and beachgoers by offering locally inspired souvenirs, beachwear, and organized
activities like snorkeling and whale watching. We aim to give visitors items to take home and
memorable experiences they’ll want to return for. With Alcoy’s growing tourism, Oceaña
Boutique aims to stand out by blending fashion, culture, and ocean adventure in one unique
spot.
1. COMPANY OVERVIEW
Mission:
To be the go-to shop in Alcoy for beach lovers and tourists looking for authentic finds
and exciting marine activities.
Vision:
To grow into a well-loved local brand that supports sustainability, local artisans, and
marine tourism in Southern Cebu.
PROBLEM AND SOLUTION
Problem:
Most souvenir shops in Alcoy focus on generic items. Tourists often struggle to find meaningful,
high-quality souvenirs or organized experiences. Many stores don’t reflect the local charm or
provide convenient beach services in one place.
Solution:
Oceaña Boutique fills that gap by offering:
• Stylish and sustainable souvenirs with local flair
• Snorkeling gear and marine tours (curated partnerships)
• Personalized customer service in a cozy, island-style setup
• Unique branding that makes the shop itself a destination
TARGET MARKET
• Local and foreign tourists visiting Alcoy beaches like Tingko Beach
• Backpackers and eco-travelers looking for affordable yet unique finds
• Families and groups seeking organized marine activities
• Beachwear shoppers who want light, stylish vacation items
• Ages 18 to 45, middle-income and up, with interest in travel, fashion, and nature
COMPETITION
In Alcoy, there are a few key competitors that provide similar products and services. Below are
the major competitors of Oceaña Boutique.
(Key Competitors in Alcoy)
1. Local beachside souvenir stalls – Often limited to basic shirts, magnets, and
shells
2. Resort-owned shops – Sometimes overpriced and limited to in-house guests
3. Nearby dive shops – Focus on gear rental, not lifestyle items or curated tours
4. Online sellers (Shopee/Lazada) – Not location-based, and lack local character
COMPETITIVE ADVANTAGE
Oceaña Boutique is different from other stores in Alcoy because we don’t just sell
souvenirs—we offer fun beach experiences and support locals by providing them a job too.
Tourists can shop for local beachwear, accessories, and souvenirs crafted by the people of
Alcoy, then book an exciting activities like snorkeling and tuna sightseeing all in one place.
We also focus on:
• Stylish and affordable beach items
• Friendly service in a relaxing island vibe
• Locally made products that support the community
• A one-stop shop for both shopping and adventure
With our fresh style and friendly service, we aim to give every tourist a great experience in
Alcoy.
V. Product or Service Description
Oceaña Boutique offers a mix of products and services designed for tourists visiting Alcoy:
A. Products
● Souvenirs: Locally made items such as keychains, magnets, handmade crafts, and
eco-friendly keepsakes
● Beachwear: Stylish and comfortable beach clothes like cover-ups, hats, swimwear,
and t-shirts
● Accessories: Sunglasses, waterproof pouches, beach bags, and jewelry
● Travel Essentials: Sunscreen, flip-flops, refillable water bottles, and tote bags
B. Services
● Snorkeling Tours: Guided snorkeling trips to nearby marine spots with gear included
● Tuna Sightseeing Trips: Boat rides to see tuna in their natural habitat, with local
guides
● Beach Experience Packages: Combo deals with gear, snacks, and tour access
● Pop-up Café (plan): Refreshing drinks and light snacks for tourists
All products are curated to reflect Alcoy’s tropical charm, and services are offered in partnership
with trusted local guides and boat operators.
SUMMARY OF WHAT OCEAÑA BOTIQUE OFFERS:
● Products: Locally crafted souvenirs, beachwear, accessories, and travel essentials.
● Services: Guided snorkeling tours, tuna sightseeing trips, and beach experience
packages.
● Future Plans: A pop-up café offering refreshing drinks and snacks for beachgoers.
VI. Marketing tactics
In order to reach new tourist and customer groups for Oceana Boutique, we will apply various
marketing tactics. We will advertise our beach and brine activities as well as souvenirs via
social media, Facebook, Instagram TikTok, where we can share photos and videos of our
wonderful activities.
We will also work with local resorts and hotels to refer our services to their customers. Posters
and flyers to be placed in the bus terminal and tourism offices in Alcoy.
Lastly, we will encourage happy customers to share their experiences online and leave good
reviews, so more people will know about Oceana Boutique.
VII. Timeline and the Metrics
VIII. Financial Forecasts
The financial outlook for Oceana Boutique is grounded in realistic market expectations and
careful planning. In our first year of operation, we anticipate generating steady revenue through
four primary streams: beach activities (such as snorkeling, banana boat rides, and tuna
sightseeing), retail sales of handcrafted souvenirs, beach gear rentals, and event-based
promotions or partnerships. These combined sources are projected to support a sustainable
monthly cash flow, especially during peak tourist seasons.
To operate efficiently, we’ve outlined key expenses such as rent for our beachfront location, staff
salaries, inventory purchases, marketing, and routine maintenance. While initial costs will be
higher during the launch phase to support setup and branding, we expect our consistent tourist
foot traffic and marketing efforts to drive sales and help us reach a profit by the end of year one.
This forecast is based on a few key assumptions: Alcoy will continue to attract both local and
foreign tourists throughout the year; a significant portion of visitors will engage in at least one
activity or purchase a souvenir; and our social media presence will drive awareness and interest
in our offerings. We also plan to adjust operations depending on seasonal demand, ensuring
that we stay flexible and cost-effective. With this balanced approach, Oceana Boutique is
well-positioned to grow into a profitable and recognizable coastal brand in Alcoy.
XI. Financing Needs
Breakdown of Financing Needs:
1. Startup Costs (One-time Expenses) – ₱100,000 – ₱110,000
Category Estimated Cost Equipment & Tools (crafting, POS, etc.) ₱ 16,000
Rental Equipment (kayaks, floaters, chairs, tables, piso WiFi, etc.) ₱ 69,000
Office Supplies & Printer ₱ 5,550
Initial Raw Materials (souvenirs & accessories) ₱ 8,000
Business Permits & Registration ₱ 1,500 – ₱ 3,000
Miscellaneous/Contingency ₱ 2,000 – ₱ 5,000
TOTAL: ₱ 100,000 – ₱ 110,000
2. Working Capital (Monthly Operating Needs for 1-2 months) - ₱50,000 – ₱70,000
Category Monthly Cost Staff Wages (2 staff) ₱ 16,000
Utilities (electricity, water, WiFi) ₱ 3,800
Rent (storefront + storage) ₱ 12,000
Replenishment of materials/supplies ₱ 6,000 – ₱ 10,000
Marketing/Advertising (social media, flyers) ₱ 1,000 – ₱ 2,000
TOTAL: ₱ 50,000 – ₱ 70,000