(Name of the Company)
(A Corporate Strategic Planning Analysis)
Group No:
Leader/Members:
Class Schedule:
I. Introduction
What is strategic management? What is strategic planning? How important these processes are
to a company that aims to develop and maintain competitive advantage?
Relate this important management process to the company you are studying. Write your
objectives of this analysis. No. of pages: 1 to 2 pages
II. Company Background
Start with a chronological account of the company’s history, highlighting only the significant
events from the founding of the company up to the current time. For the current status of the
company, dwell more on what it has achieved so far, in terms of the size of the company, its
products, operations, strategies adopted and financial performance. No. of pages: Maximum of
3 pages
III. Industry Analysis
Start with the key players of the industry. For the rest of the paragraphs, dwell on Porter’s
Competitive forces as guide. No. of pages: Maximum of 5 pages
IV. Market Analysis
Identify the market segments available for the company’s products and the company’s target
market(s) for each product types offered. Study the Supply-Demand Situation.
Know the company’s position in the market, whether it is the market leader, innovation leader,
follower or challenger. No. of pages: Maximum of 5 pages
V. Vision and Mission Analysis
What is the vision and mission statements of the company? Does the company’s mission contain
the 9 components of a good mission? If no, give your suggested mission statement that has the 9
components. No. of pages: Maximum of 2 pages
VI. SWOT Analysis
Bring together all the identified Strengths and Weaknesses from the IFE Matrix as well as the
Opportunities and Threats from the EFE Matrix. Match them to identify SO strategies, ST
strategies, WO strategies and WT strategies
VII. Impressions (each member of the group should write a one-paragraph impressions of your
important learnings about strategic planning, the company and the process of coming up with the
report) No. of pages: Maximum of 2 pages
VIII. Peer Evaluation
Note: See the book of Fred David, “Strategic Management” for the detailed guide on how
to prepare each matrix required.