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Brand Design Process

The brand design process consists of seven steps, starting with brand and competitor research to define the design direction and target audience. It includes moodboarding, gathering assets, logo design, and social media design, culminating in the creation of mockups and brand guidelines. Each step focuses on specific deliverables and design elements to ensure a cohesive brand identity.

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11 views2 pages

Brand Design Process

The brand design process consists of seven steps, starting with brand and competitor research to define the design direction and target audience. It includes moodboarding, gathering assets, logo design, and social media design, culminating in the creation of mockups and brand guidelines. Each step focuses on specific deliverables and design elements to ensure a cohesive brand identity.

Uploaded by

officialchinye
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Brand design process

Step 1: The brand research


1. The task - e.g design a logo

2. Deliverables - how they should be delivered

3. Target audience

4. Competitors

5. Brand keywords

6. Design direction - colors, typography, images

7. Mockups for each deliverable (AI)

Step 2: Competitor research


1. Logo research - common to disruptive, group by logotypes, simple to
complex

2. Colour, images, typography

Step 3: Moodboarding
1. Using brand keywords to build 2 moodboards

2. color, typography, effects, mockups, images, textures

Step 4: Gathering assets


1. Getting colors.

2. Choosing possible fonts (5 max).

3. Choosing images

4. Choosing mockups for each deliverable (3 max)

Step 5: Logo design


1. Logo design - research, wordmapping, sketching, gridding, clearspace

2. Pattern design

Brand design process 1


Step 6: Social media design
1. Inspiration - Foreground (Layout and direction), Background, Text, color,
imagery

2. Poster grids

3. Design

Step 7: Mockups & Brand Guidelines


Creating brand guidelines, and mockups to post

Brand design process 2

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