©2025 TVET CDACC
041306T4BUS
BUSINESS MANAGEMENT LEVEL 6
BUS/OS/BM/CC/01/6
Manage Business Research and Development
November/December 2025
TVET CURRICULUM DEVELOPMENT, ASSESSMENT AND CERTIFICATION COUNCIL
(TVET CDACC)
[Link]
WRITTEN ASSESSMENT
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TIME: 3 HOURS
INSTRUCTIONS TO CANDIDATE
1. This paper consists of TWO sections: A and B.
2. Attempt ALL questions in section A.
3. Attempt question ELEVEN (11) and any other TWO (2) questions in section B.
4. Marks for each question are indicated in the brackets.
5. Candidates are provided with a separate answer booklet
6. Do not write on the question paper.
This paper consists of THREE (3) printed pages
Candidate should check the question paper to ascertain that all pages are printed as
indicated and that no questions are missing.
Page 1 of 3
©2025 TVET CDACC
SECTION A (40 MARKS)
Attempt ALL Questions in this Section
1. In research, the first thing is to identify the problem that exists. List FOUR reasons why
this is important. (4 Marks)
2. Customer feedback comes directly from consumers’ opinions of a product or service.
State FOUR techniques of obtaining such feedback. (4 Marks)
3. Determining the approximate cost of a research project involves breakdown of all
resources required. State FOUR factors to consider while determining the cost. (4
Marks)
4. There are various methods that one could use in conducting market research. Give the
differences between ‘quantitative research’ with ‘qualitative research’. (4 Marks)
5. Establishing the business research problem is a key step in research and development.
Name FOUR factors to be considered in this step. (4 marks)
6. A number of probability sampling techniques can be used while conducting business
research. State FOUR probability sampling techniques.
[Link] (4 Marks)
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7. Defining the research problem is the foundation of any successful study. Give FOUR
factors to consider when defining a research problem. (4 Marks)
8. Various types of data can be collected during research. Differentiate between ‘primary
data’ and ‘secondary data’. (4 marks)
9. There are several tools that a business researcher can use in conducting market research.
State FOUR data collection tools. (4 Mark)
10. Research hypothesis is useful in guiding the research and shaping how data is collected
and analyzed. Differentiate between 'null hypothesis' and 'alternative hypothesis'. (4
marks)
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©2025 TVET CDACC
SECTION B (60 MARKS)
Attempt Question Eleven (11) and any other TWO questions in this section
11. A startup company has recently expanded its production to organic beauty and skincare
products using locally sourced ingredients such as avocado oil, shea butter, castor oil and
aloe vera. Despite growing interest in natural beauty products in Kenya, the company has
struggled to expand beyond beauty shops and online platforms. To guide its expansion
strategy, the owners of the company have been advised to engage a research firm to assist
in conducting a business research project to understand the consumer behavior, tastes,
preferences, competition and market potential in urban and peri-urban areas of Kenya.
a) Develop a questionnaire with Three close-ended questions and Two open-ended
questions to be administered to potential skincare product buyers of the new
product. (10 Marks)
b) Explain FIVE benefits the company will gain from conducting the research.
[Link] (10 Marks)
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12. a). You have been tasked to lead a team of researchers in conducting a market survey for
an upcoming supermarket. Describe the FIVE steps that your research team will follow
in conducting this research. (10 Marks)
b). In modern times, data analysis has become highly computerized and automated. Explain
FIVE benefits of automating data analysis. (10 Marks)
13. a). Your team has recently concluded undertaking a research project for a client. Discuss
FIVE reasons why it is important to properly document the research findings. (10 Marks)
b). The quality of the research work is likely to be judged mainly by the report. Outline FIVE
features of a good research report. (10 Marks)
14. A soft drinks firm is planning to introduce a sugar-free soft drink targeting urban youth.
Before launching, the marketing team wants to understand the consumer attitudes toward
the product, price sensitivity, and preferred flavors. The research team intends to
interview 300 youths within the town for purposes of the research.
a) Explain FIVE merits of selecting such a sample for the research. (10 Marks)
b) Outline FIVE advantages of using personal interviews to conduct the research.
(10 Marks)
Page 3 of 3