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The document outlines key areas of focus for a jewelry business, including audience identification, competitor analysis, and staying updated on industry trends. It emphasizes the importance of effective marketing and sales strategies to enhance visibility and sales. Additionally, it details the learning process through customer feedback and competitive observation to adapt products and marketing approaches.

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vezurita
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6 views2 pages

Project

The document outlines key areas of focus for a jewelry business, including audience identification, competitor analysis, and staying updated on industry trends. It emphasizes the importance of effective marketing and sales strategies to enhance visibility and sales. Additionally, it details the learning process through customer feedback and competitive observation to adapt products and marketing approaches.

Uploaded by

vezurita
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

What I Want to What I G r a m m a r - R e a d i ng -

Know?
-E n t r e p r e n e u r s h i p
know?
Audience Identification:
Know who your ideal customers are, their
preferences and purchasing habits. This will help
me create products that really interest them and
target my marketing efforts more effectively.
Competitor Analysis:
Know my competitors, their strengths and
weaknesses, and their marketing strategies. This
will allow me to identify opportunities in the
market and differentiate myself from them. My business starts from my love for
Industry Trends: accessories and complements, as I
Keeping up with the latest trends in jewelry
consider them fundamental to mark our
design, materials and styles. This is crucial to
ensure they are relevant and attractive to
own style. They are a good way to
current customers. complement our daily clothing. As much
Marketing and Sales Strategies: the rings, necklaces and bracelets that I
Know the best strategies to promote and sell my have are of very good quality since I have
jewelry, either through physical stores, online or been able to verify it by using them. I
social networks. An effective marketing strategy
have a lot of variety and quality which
can significantly increase my visibility and sales.
makes them attractive to shoppers. PROJECT
I have also been able to bring to my
business some makeup, thanks to the
K-W-H-L
quality of my suppliers I brought them to Chart
put them for sale as well. I consider
makeup a great way to look more Valentina Zurita
fashionable and better with accessories. 1C
What I learned?
How will I learn? I have learned who my ideal customers are
and what their tastes and preferences are.
Conduct online surveys and interviews This has allowed me to adapt to meet their
with current customers to learn about specific needs and desires.
their preferences. By observing the competition, I have
Analyze comments on my social discovered marketing and sales strategies
that work well in the market, and I have
networks to obtain information about
adapted them to my own business.
my followers and their interests.
I have learned to stay on top of the latest
Marketing Strategies: Observe how to trends in design and materials, which has
promote, which channels to use (social allowed me to keep my products attractive
networks, online stores, physical to customers.
stores). I have discovered the effectiveness of
Product and Price Analysis: Review the digital marketing strategies, such as the
products offered by competitors, their use of social media, to attract and retain
prices and their promotional customers.
strategies.

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