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Social Media Strategy for VIVENCIA EDU
This document presents a comprehensive social media strategy for Vivencia Edu prepared by AvanFlix, this plan aims to
establish a compact visual framework for Vivencia Edu while enhancing its overall social media presence in the health
domain.
Our approach includes the creation of a monthly Social Media Marketing (SMM) retainer. These offerings are designed to
transform Vivencia Edu's current inconsistent visual aesthetics into a cohesive and compelling digital presence.
1. Monthly SMM Services
We propose a monthly retainer to systematically enhance Vivencia Edu's digital presence. Our core offerings include:
• Content Strategizing & Calendar Development: Creation of editorial calendars outlining post types, such as blogs,
infographics, and isual posts.
• SMM Content Creation: Production of visually appealing graphics and engaging copy that align with the
new brand identity.
• Social Media Management (Instagram, Facebook, Linkedin): Daily management including post scheduling,
comment moderation, and audience engagenment.
• Performance Marketing: Strategic planning and execution of targeted campaigns, optimizing ad spend
and tracking conversion metrics.
• SEO (Search Engine Optimization) & Google My Business Optimization: Improve online visibility and attract
organic traffic through search engines.
• Google Reviews & Reputation Management: Build trust and credibility by encouraging positive reviews from
satisfied patients.
• Tracking & Analytics: Measure the effectiveness of the entire digital marketing strategy and ensure continuous
improvement.
Description
Minimumn Commitment
Deliverable
Static Posts
8 per month
Professionally designed image posts
showcasing
and campaign
highlights.
brand, products/services,
10 per month
Engaging Stories on Instagram/Facebook with polls,
Stories updates, behind-the-scenes, and announcements.
8 per month
High-quality reels and shorts focusing on brand
Reels/Short Videos
storytelling, campaigns, and customer experiences.
YouTube (Full-Length Professionaly edited video (walkthrough, testimonia,
Videos) 2 per month or explainer) to establish long-form visibility on YouTube
Content Shoot 1 per month Adedicated photoshoot or video shoot for lifestyle,
|(Photo/Video) brand/product showcase, or customer stories.
Monthly Analytics 1 per month Performance report with engagement, reach, and lead
Report linsights to refine strategy.
Facebook Page Ongoing Posting, response handling, and optimization of content
Management tailored for Facebook audiences.
|Iinstagram Handling Ongoing Day-to-dayplatform management, uploads,
performance tracking, and engagement.
Google My Business |Ongoing Regular updates and optimization of Google profile,
|Management with service highlights and review push.
|Google/Meta Ads Ongoing Targeted campaigns for awareness + lead
generation
across Google & Meta platforms.
WhatsApp Marketing Monthly broadcast campaigns Sending updates, offers, or lead forms through
WhatsApp broadcast campaigns.
SEO Included(basic on page +keyword JBasic SE0 support (on-page + keyword
ranking) to
ranking) ímprove search visibility.
Influencer 1 per month Collaboration with one micro-influencer to
extend reach
Campaigns and credibility.
KPls after 3 Months.
. An increase in overalf engagement.
Growth in folower base across key platforrns.
.Enhanced click-through and conversion rates from posts.
Improved brand sentiment and audience interaction based on qualitative feedback.
Monthly Retainer: INR 1,00,000/Month
(excluding ad budget)
2. Recommendation: Communication Strategy & Segments
To create a varied yet cohesive social feed, we suggest segmenting content into distinct categories that highlight
Vivencia Edu's expertise. Recommended segments include:
VisualBranding & Learning ldentity
Showcase Vivencia Edu's vibrant classrooms, interactive workshops, and student experiences to establish a modern,
forward-thinking education brand. Use visuals of active learning, creative sessions, and collaborative activities to
communicate the essence of learning beyond textbooks.
Life Skills & Future-Ready Tips
Share weekly insights on financial literacy,entrepreneurship, design thinking, and self-awareness. Provide quick
takeaways students car appły in daity tife--tike smart budgeting tips, creative problem-sołving exercises, or real-wortd
applications of design thinking.
Student Journeys & Transformation Stories
Highlight the journeys of students who've developed confidence, critical thinking, and life skills through Vivencia's
programs. Share before-and-after experiences, feedback from parents and teachers, and measurable skill
improvements.
Meet the Mentors- Facilitators & Educators
approaches to
Feature Vivencia Edu's facilitators, program designers, and partner experts,showcasing their unique
experiential learning and their role in shaping future-ready students.
Events, Workshops & School Collaborations
and NEP 2020 aligned programs. Promote
Cover interactive workshops, school tie-ups, experiential learning camps,
progressive schools.
upcoming sessions, share event highlights, and celebrate partnerships with
Curriculum Highlights & Program Spotlights
entrepreneurship, self-awareness, and design thinking
Create focused posts on key modules-like financial literacy,
explaining how each program equips students with real-world
skills and why they matter in today's fast-changing
world.
Behind-the-Scenes & Raw Learning Moments
activities, and hands-on sessions to capture the energy of
Post candid visuals of students brainstorming, group
schools.
Vivencia's experiential approach and build trust with parents and
Trends & Education Insights requirements, and research
implementations, global skill
emerging education
trends, NEP 2020
ldre updates on future succesS.
and mindset training are crucial for
backed insights on why life skills
3. Timeline & Phases
to execution: Conduct
ensure a smooth transition from planning
We propose a streamlined workflow to
produce a guideline that will serve as the foundation
in-depth research, finalize key brand elements, and
for all future social content.
framework to roll out consistent,
POST-Delivery: Immediately commence Monthly $MM Services. leVeraging the new identity
high-impact visual content.
4.0perational and Payment Procedure Policies for Avan Flix
Charges and Taxation
All quoted charges incude an 18% applicable tax, which will be added at the tirne of bilfing.
Payment Terms
Vivencia Edu agrees to make an advance payment for the first month of Social Media Marketing (SMM) services.
Upon receiving this signed document, AvanFlix will issue a proforma invoice to Vivencia Edu
Offer: AvanFlix will provide a 10% discount if Vivencia Edu opts for a six-month SMM package and makes full payment
in advance.
Note: The advance payment for the first month of SMM İs mandatory. If Vivencia Edu chooses to continue with separate
SMM services for the remaining two months and subsequent months, payment must be made in full at least seven (7)
days prior to the start of each monthly billing cycle.
• Reporting and Deliverables
Avanflix will provide a comprehensive monthly report detailing work delivered and progress achieved. Should the
deliverables exceed the agreed scope, both parties will collaborate to adjust expectations accordingly.
• Agency Operating SOP
- The agency operates five (5) days a week, Monday through Friday, from 10:00 A.M. to 7:00 P.M.
-There shall be no pushing or re-negotiation on agreed deadlines once committed. Any adjustment must be
mutually discussed and confirmed in writing.
• Confidentiality
Both parties agree to maintain the confidentiality of any proprietary information exchanged during this project,
including business plans, marketing strategies, and financial information.
• Intellectual Property
All intellectual property rights for the work created will be considered joint property between Avanflix and the client,
unless otherwise stated in writing.
• Revisions and Approval
Clients are expected to allow for reasonable revisions as part of our process. Revisions should be based on factual
requirements rather than personal preferences, and significant changes may incur additional charges.
The scope of work will be clearly
defined in the Statement of Work. Any
and may result in additional amendments must be agreed upon in writing
costs and extended timelines
Termination of Agreement
Either party may terminate the agreement with 30 days'
written notice. In the event of termination, the client will be
invoiced for all work completed up to the
termination date
Limitation of Liability
AvanFlix shall not be liable for any indirect, incidental, or conseguential damages. The agency's total liability is
limited
to the amount paid by the client for the specific
project.
Force Majeure
Neither party shall be held liable for any delay or failure to perform due to circumstances beyond its reasonable
Control, including acts of God, war, terrorism, or natural disasters. Dispute Resolution
Any disputes arising from this agreement will be resolved through negotiation. If an amicable solution cannot be reached,
the dispute will be referred to mediation or arbitration in accordance with the laws of Hyderabad, Telangana.
• Governing Law
This agreement shal be governed by and construed in accordance with the taws of Hyderabad, Tełangana.
• Refund Policy
Avanflix maintains a no-refund policy. However, if we are unable to deliver the agreed-upon work, a reimbursement
may be considered based on the work completed, subject to mutual discussion.
Thank you for considering Avanflix as your partner in transforming Vivencia Edu social media presence. Our proven
methodology and commitment to excellence will bridge the gap between your current digitalstate and an impressive,
cohesive visual identity.
We look forward to collaborating with you and delivering a seamless, high-impact social media experience for Vivencia
Edu.
Authorized Signatory Authorized Signatory
AvanFlix Vivencia Edu
Date:/2025 Date:_/2025