An Analytical Study on Consumer Satisfaction with Respect to Skin Care
Products
A Brand-wise Analysis
• Research Objective: To examine consumer
satisfaction towards skin care products and
identify key influencing factors.
• Study Area: Focused on female consumers in
Nagpur, Maharashtra through structured
surveys.
• Scope of Analysis: Includes brand preference,
buying patterns, satisfaction metrics, and
recommendation behaviors.
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Introduction to Skincare Industry
Market Evolution and Consumer Behavior
• Global Skincare Boom: Valued at $136.4B in
2020, projected to hit $187.7B by 2026.
• Indian Market Growth: Expected CAGR of 9.5%,
driven by disposable income and lifestyle shifts.
• Informed Consumer Choices: Surge in DIY
trends, organic, and ingredient-based skincare
demand.
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Research Methodology Overview
Approach, Tools and Target Population
Descriptive & Quantitative Simple Random Sampling Analysis Tools
Structured Google Forms survey Ensured unbiased respondent Utilized percentage methods,
with 120 female respondents in selection representing diverse ranking techniques, charts, and
Nagpur. demographics. chi-square tests.
Current Market Situation
Skincare Industry Snapshot
Vast Market Spectrum Consumer Awareness Surge Purchase Channels Expansion
Ranging from herbal to chemical- Digital platforms and lifestyle Retail, pharmacy, e-commerce,
based brands, catering to diverse changes driving demand for and salon-based sales seeing
customer bases. ingredient-focused products. parallel growth.
Major Players in Indian Skincare
Brand Dominance and Variety
Legacy & Modern Labels Herbal vs. Chemical Popular Product Lines
From Himalaya, Lakme, and Brands span pure Ayurvedic to Face washes, sunscreens,
Vaseline to emerging stars like chemical formulations catering to moisturizers, serums, and organic
Mamaearth and WOW Skin niche and mass markets. personal care products.
Science.
Market Size & Growth
Indian Skincare Industry Outlook
• Indian Market Valuation: $2.47B in 2017,
projected $5.03B by 2027 with a 9.5% CAGR.
• Category Performance: Face creams &
moisturizers hold >40% market share.
• Global Market Parallel: $136.4B globally in
2020, targeting $187.7B by 2026.
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Range of Skincare Products
Categories & Usage
• Cleansers & Exfoliators: For daily and weekly
removal of dirt, toxins, and dead skin.
• Moisturizers & Sunscreens: Essential for
hydration and UV protection across all seasons.
• Serums, Masks & Treatments: Targeted
solutions for issues like acne, pigmentation, and
aging.
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Data Analysis: Respondent Profile
Age, Occupation & Lifestyle
Age Groups Occupation Mix Usage Frequency
Majority aged 23-30 (42.5%), 43.3% students, 31.7% working 71.7% use skincare daily,
followed by 31-40 (20%). professionals, 21.7% indicating high product reliance.
homemakers.
Brand Preference Rankings
Top Choices Among Consumers
• Top Ranked Brands: Nivea, Mamaearth,
Vaseline lead as favorites across age groups.
• Brand Switching: 33.3% users use different
brands from their favorites due to availability or
pricing.
• Recommendation Patterns: Nivea
recommended by 58%, followed by Lakme (35%)
and Mamaearth (33.3%).
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Key Purchase Influencing Factors
What Drives Consumer Choices?
• Product Quality: Rated as top factor by 85% of
consumers.
• Skin-Friendliness & Safety: 77.5% prioritize
safety and dermatological compatibility.
• Affordability & Ingredients: Affordability
important for 44.2%, ingredient transparency for
42.5%.
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