Summer Internship Report

On

A Study on Key HR Functions Including the Interview Screening Process

Submitted by

Mr. Nikhil B. Kene

MBA (Marketing Specialization)

(2024-2026)

Under The Guidance

of Prof. Madhuri

Nistane

Submitted to

In partial Fulfillment of the Requirement

For the Award of Degree of

Master of Business Administration of S.G.B.A.U, Amravati

SUSHILA SURYAWANSHI MANAGEMENT INSTITUTE OF

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 TABLE OF CONTENTS

SR NO PARTICULARS PAGE NO

1 CERTIFICATE i

2 INSTITUTE CERTIFICATE ii

3 COMPANY CERTIFICATE iii

4 DECLARATION iv

5 ACKNOWLEDGEMENT v

6 EXECUTIVE SUMMARY vi

1 INTRODUCTION 1

2 1 BACKGROUND OF RETAIL MARKETING 2

3 CONCEPT OF ORGANIC PRODUCTS IN INDIA 3

4 IMPORTANCE OF RETAIL MARKETING IN AGRI- 4

5 COMPANY PROFILE – TRUGROW ORGANICS PVT. 10

6 13
HISTORY ANDESTABLISHMENT OF TRUGROW
ORGANICS PVT. LTD.

7 ORGANIZATIONAL STRUCTURE 15

8 SUGGESTIONS & FINDINGS 18

9 Retail Marketing Strategies Process & Stages : 21

10 Employee Contribution Toward Sales Performance 23

11 Appendices 29

12 CONCLUSION 35

13 REFERENCES 36

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 CERTIFICATE
This is to certify that Mr,Nikhil Baburao Kene student of Final Year MBA
(Specialization Marketing) of Sushila Suryawanshi Management Institute of
Technology Advancement, Amravati. She has carried out the Internship project
entitled “A Study on Key Functions Retail Marketing Strategies during whole
academic session 2024-2026.

The Faculty Supervisor certifies that the candidate has satisfactorily conducted this
Internship Project for not less than one session and that the project work is result of
the candidates own work and it is of sufficiently high standard to warrant its
presentation for examination. In partial fulfilment of the requirement for the degree of
Master of Business Administration of S.G.B.A.U, Amravati. The assistance and
resources used for this work are duly acknowledged.

Prof. Amol Karmarkar Prof. Madhri Nistane

(Director, SSMITA, Amravati) (Guide & Head of Department, MBA)

Date:

Place: Amravati

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INTERNSHIP CERTIFICATE

iv
 FEEDBACK FORM

DECLARATION

I Mr . Nikhil Baburao Kene hereby declare that this report on summer internship is the
result of my own work on “A Study on Key Retail Marketing Strategies at Trugrow
Organics Pvt Ltd” during 21th May 2025 to 6 th November 2025 and the same has not
been previously submitted to this University, or any other University. The summer
internship report shall be liable to be rejected and/or cancelled if found otherwise.

Date- Mr. Nikhil Baburao Kene

Place-Amravati
MBA(Marketing),
SSMITA,AMRAVATI

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 ACKNOWLEDGMENT

I take this opportunity to acknowledge the deep sense of gratitude towards my Guide,
[Link] Nistane, Department of Management Studies-MBA, Sushila
Suryawanshi Management Institute of Technology Advancement Amravati &
Industry Guide Mr. Vinit Shrirao Managing director of Trugrow Organics Pvt Ltd
While working on summer internship, I faced innumerable problems and practical
difficulties, but the revered guide proved to be my inspiration and sailed me through
all the obstacles impressing upon. I am gratefully indebted to them for their efforts
and excellent Guidance from time to time during the entire course of SIP work.

My sincere thanks to our Honorable, Director Prof. Amol Karmarkar, Sushila

I would also like to extend my sincere thanks to all those peoples who provided their
timely and much needed help directly and indirectly for the completion of this
Summer Internship Work.

Date- Mr. Nikhil Baburao Kene

Place- Amravati MBA(Marketing),SSMITA, AMRAVATI

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 EXECUTIVE SUMMARY

Retail marketing plays a vital role in connecting manufacturers with final consumers and
has emerged as one of the most dynamic sectors of the Indian economy. With changing
consumer lifestyles, rising income levels, and increasing awareness about quality and
value, retail marketing strategies have become more customer-centric and competitive.
This MBA project focuses on studying retail marketing practices and consumer perception
with reference to a selected retail organization.

The main objective of this study is to analyze the effectiveness of retail marketing
strategies, understand consumer buying behavior, evaluate customer satisfaction levels,
and identify the factors influencing purchase decisions in the retail sector. The project also
aims to examine promotional strategies, pricing policies, product availability, and overall
retail store experience from the consumer’s perspective.

The research methodology adopted for this study is descriptive research design. Both
primary and secondary data have been used. Primary data was collected through a
structured questionnaire administered to customers using convenience sampling
technique, while secondary data was collected from books, journals, websites, company
records, and previous research studies. The sample size selected for the study was
sufficient to draw meaningful conclusions.

The findings of the study reveal that product quality, price, availability, and
promotional offers are the major factors influencing consumer purchase decisions in retail
stores. Customers show a positive attitude towards organized retail formats and prefer
stores that offer good service quality, proper product display, cleanliness, and attractive
discounts. Promotional activities such as discounts, combo offers, and loyalty schemes
play a significant role in increasing sales and customer retention.

The study also highlights certain challenges faced by retailers, such as intense competition,
price sensitivity of customers, limited product awareness, and inconsistent availability of
products. Based on the findings, suitable suggestions have been provided to improve retail
marketing strategies, enhance customer satisfaction, strengthen promotional activities, and
increase brand loyalty.

In conclusion, this project emphasizes that effective retail marketing strategies are essential
for sustaining growth and gaining competitive advantage in today’s highly competitive
retail environment. The study will be useful for retailers, marketers, and management
students to understand practical aspects of retail marketing and consumer behavior.

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