FSE 394: Innovation In Corporate Technology
What is Innovation?
Copyright © 2021, Arizona State University
This material may not be uploaded to any other site without the express written permission of the author ([Link]@[Link])
September 13, 2020
From President Crow
“Innovation is infused in ASU’s DNA because we are designed to spark,
support and manifest new ideas. Innovation can be found at all levels of
our education, our research and our community engagement. It drives our
perpetual evolution and it will continue to guide us as we work toward
solutions to the next great challenges of a complex future.”
[Link]
Is Innovation:
A measure of research grants
or patents?
A marketing gimmick?
A spirit of discovery?
A state of mind?
A specific curriculum?
Definition from Miriam Webster
innovation
noun
in·no·va·tion | \ ˌi-nə-ˈvā-shən \
Definition of innovation
• a new idea, method, or device
• the introduction of something new
[Link]
Our working definition of innovation
• a new idea, method, or device that generates value
• the introduction of something new that generates
value
Innovators are problem
solvers
Some measures of value
• Saves time
• Improves reliability
• Reduces cost
• Improves safety
• Adds new functions
• Improves health
• Solves world problems
Innovation is about creating new solutions and solving problems that matter
Spheres of Influence / Innovation
• Personal
• Friends/Family/Co-workers
• Department
• Corporation
• Country
• World
President Crow’s statement revisited
“Creating new solutions is infused in ASU’s DNA because we are
designed to spark, support and manifest new ideas. Solving problems
that matter can be found at all levels of our education, our research and
our community engagement. It drives our perpetual evolution and it will
continue to guide us as we work toward solutions to the next great
challenges of a complex future.”
Where can you apply
innovation in the world around
you?
[ END ]
FSE 394: Innovation In Corporate Technology
Human-centered/
User-centered Design
Copyright © 2021, Arizona State University
This material may not be uploaded to any other site without the express written permission of the author ([Link]@[Link])
What is Human/User-centered design
[Link]
Another View of Human/User-Centered Design
Human- User-
Centered Centered
• Physiology
• Psychology • Use
• Aspirations • Workflows
Human-centered &
User-centered design
is about designing for
people’s needs
An example of user-centered design
An example of human-centered design
Elements of Human/User-Centered Design
01 02 03 04
Observe: Conceptualize: Form: Evaluate:
Interview Brainstorm Render Usability testing
Field Study Sketching Model Questionnaires
Survey Prototype Feedback
Example of Human-Centered Design Process
Bug List
• things that annoy or
bother the person
• failures or deficiencies
• conditions and
situations in which
needs are not met
help us focus on
problems to be solved
in a more people-
centered manner
Persona Generation
Name: Mary
Biographical Sketch:
Mary has been working at DevPro for 5 years as a retail associate, she
spends most of her work day helping with customers find items, restocking
shelves, and ringing up orders on the cash register at the
front of the store. Mary has a Bacheleor’s degree in business management
and is one of the most valuable employees at the store
Aspirations:
Mary would like to earn an MBA and move into store management in the
future.
Issues:
Mary is frustrated with the lack of time that she has available to pursue her
goals and has contemplated leaving DevPro to get her MBA.
Brainstorming
• go for quantity
• build on other’s ideas
• encourage wild ideas
• be visual
• defer judgment
Process Revisited
bug list &
persona
brainstorming
Summary
• Human and User-Centered Design is all about solving problems that matter
to people
• The user and human factors are brought into the design process
• Observing and understanding problems is the first step in solving them
• Brainstorming helps us get a broad range of ideas to work with
[ END ]