12

SHS - CORE
MEDIA AND
INFORMATION
LITERACY
Second Quarter
Module 3A
Text, Visual, Audio
Information & Media

SHS – CORE | MEDIA INFORMATION LITERACY 1|Page

 Republic of the Philippines
Department of Education
REGION VII, CENTRAL VISAYAS
SCHOOLS DIVISION OF SIQUIJOR
_________________________________________________________________________
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This material has been developed through the initiative of the Curriculum Implementation Division (CID)
of the Department of Education – Siquijor Division.

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Derivatives of the work including the creation of an edited version, supplementary work or an enhancement of it
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derived from this material for commercial purposes and profit.

Borrowed materials (i.e. songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included
in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek
permission to use these materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.
Published by the Department of Education

OIC-Schools Division Superintendent: Dr. Neri C. Ojastro

Assistant Schools Division Superintendent: Dr. Edmark Ian L. Cabio

Development Team of the Learning Module

Writer: Juris C. Abong

Evaluators: Anna-Liza S. Jimenez Susan A. Calibo Ivy Mae L. Dimagnaong Noel P. Paluray
JiJimJimenez
Julieta A. Sarvida Roger B. Antipuesto Kenneth P. Llorente

Management Team: Dr. Marlou S. Maglinao

CID – Chief

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Education Program Supervisor ( EPS – TLE/TVL)

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Education Program Supervisor (LRMS)

Printed in the Philippines by___________________________

Department of Education – Region VII, Central Visayas, Division of Siquijor
Office Address: Larena, Siquijor
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E-mail Address: [Link]@[Link]
 12

SHS - CORE
MEDIA AND
INFORMATION
LITERACY
Second Quarter
Module 3A
Text, Visual, Audio
Information & Media
 INTRODUCTION
You have learned in the previous modules that all media messages are
constructed – creators make choices each step of the way, from their work’s purpose
and focus to the point of view they use to relay their message. Media, as a vehicle of
these constructed messages, hold substantial influence on the opinion or belief of a
person or even of the public, as humans are, intrinsically, easily persuaded by the
views or choices of the majority. Moreover, the revolution in media, information, and
technology has had direct implications in the shaping of a society’s systemic
landscape both in positive and negative ways.

In this module, you will further look into the media’s impact and contribution
particularly the opportunities and advancements media and information puts on the
table as well as the risks and challenges that come with it. In addition, this module will
discuss in detail the overall implications of media and information to you as an
individual and to the society as a whole.

Specifically, this module consists of: Lesson 12: Text Information and Media,
Lesson 13: Visual Information and Media and Lesson 14: Audio Information and Media
 What I Need to Know
At the end of this lesson, you will be able to:
1. Describe the different dimensions of text information and media.
MIL12TIM-IVb-3
2. Describe the different dimensions of visual information and media
MIL12VIM-IVc-7
3. Describe the different dimensions of audio information and media.
MIL12AIM-IVd-11

What I Know
Pre-Test

Directions: Multiple choice. Write the letter of your correct answer in

your notebook.

1. Which of the following visual media file type is the most web friendly image?
a. JPEG c. TIFF
b. GIF d. PNG

2. What is a type of visual media file that has high in quality, rich in color, simple
and compatible in all Windows OS?
a. JPEG c. TIFF
b. BMP d. PNG

3. Which of the following is NOT an examples of Visual Media?

a. Photography c. Infographics
b. Video d. Podcast

4. Which of the following term means “cut” in film?

a. Cross-fade c. Segue
b. V-fade d. Waterfall

5. Which type of transition is better for voice transitions that for effects?
a. Cross-fade c. Segue
b. V-fade d. Waterfall

SHS – CORE | MEDIA INFORMATION LITERACY 1|Page

6. What is a Principle of sound design that has the combination, balance and
control of multiple sound elements?
a. Pace c. Mixing
b. Stereo Imaging d. Transition

7. Which among the Principles of Sound design that refers to the aspect of sound
recording and reproduction?
a. Mixing c. Pace
b. Transition d. Stereo Imaging

8. What is listening?
a. The act of perceiving sound by the ear.
b. The act of internalizing the music as you hear it.
c. Requires high volume of sound, so it will be perceived by the ear.
d. Requires concentration so that your brain processes meaning from words
and sentences that leads to learning.

9. Which of the following visual design element that describes a shape or outline,
create texture and can be thick or thin?
a. Line c. value
b. Color d. Form

10. Which of the following visual design element is a geometric or organic area that
stands out from the space next to or around it?
a. Line c. value
b. Color d. Shape

11. What is a type of Audio information which is live or recorded audio sent through
radio waves to reach a wide audience?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Clip

12. Which type of Audio information has sound artificially reproduced to create an
effect in a dramatic presentation?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Effects

13. What is a type of audio is a recording of an interview, meeting, or any sound from
the environment?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Effects
 14. Which of the following type of audio information has a vocal instrumental sounds
combined in such a way as to produce beauty of form, harmony, and expression
of emotion?
a. Music c. Sound Clip
b. Audio Podcast d. Sound Effects

15. What is a digital audio or video file or recording, usually part of a themed series,
that can be downloaded from a website to a media player or a computer?
a. Music c. Sound Clip
b. Audio Podcast d. Sound Effects

16. Which of the following ways to store audio information is a plastic-fabricated,

circular medium for recording, storing, and playing back audio, video, and
computer data?
a. Tape c. CD (Compact Disc)
b. USB Drive d. Memory Card

What’s In
Activity:
1. What is the meaning of the text information below?
2. What is the purpose of Visual Information in the picture?
 What’s New
Activity Is it a fraud?

Directions: Analyze the text information below and answer the guide
questions. Write your answers in your notebook.
I am Attorney Robert Limco of Happy Cola Company.
Congratulations!
Your SIM card number has been chosen in our raffle draw. You have won
500,000 pesos. Please give me your bank account number so we can
deposit your reward. For more details, please contact me.

Guide Questions:
1. What is the tone of this fraudulent message? (enticing, scary, informative,
formal, encouraging, etc.)
2. Why do you think Filipinos fall for this kind of fraudulent or scam text
message?
3. Do you think that text-based messages are powerful?

What Is It
Information Sheet

Media is the means of communication, as radio and television, newspapers,

magazines, and the Internet, that reach or influence people widely. Information, on the
other hand, means knowledge gained through study, communication or research.
Through the years, media has evolved, and continues to help make people’s lives
easier.
 TEXT INFORMATION AND MEDIA
TYPES OF TEXT AND COMMON FILE FORMAT

Source: p.144, Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
Characteristics that are used to create words, sentences and paragraphs

Use of text for:

 heading/title,
 bullet/list,
 paragraph,
 navigation and
 text graphics

Design principles and elements – the principles in designing text elements are
Emphasis, Appropriateness, Proximity, Alignment, Organization, Repetition and
Contrast.
1. Emphasis - refers to the importance or value given to a part of the text-based
content. When trying to make a point or highlighting a message, you can make the
text bold, italicized, have a heavier weight, darkened or lightened (depending on your
background color) or enlarged.
2. Appropriateness - refers to how fitting or suitable the text is used for a specific
audience, purpose or event. In the creation of text-based content, make sure that the
selection criteria (tone, style, purpose, clarity) is followed. As for the choice of
typefaces to be used, refer to the discussion of the characteristics of the fonts. When
it comes to large body text, the font should be clear enough to read.
3. Proximity - refers to how near or how far are the text elements from each other.
When two things are closely related, we bring them close together. Otherwise, we put
text elements far from each other. For example, the main title and subtitle are usually
placed close to each other.
4. Alignment - refers to how the text is positioned in the page. This can be left, right,
center or justified.
5. Organization - refers to a conscious effort to organize the different text elements in
a page. Organization ensures that while some text elements are separated from each
other (based on the principle of proximity), they are still somehow connected with the
rest of the elements in the page. When there are many elements needed to fit in a
page, start by creating a framework or a compartment for the elements. Divide the
space by creating lines across the page, making it look like a cabinet with various
space sizes. Once you are done compartmentalizing, you can place the different text
elements on the boxes.
6. Repetition- concerns consistency of elements and the unity of the entire design.
Repetition encourages the use of repeating some typefaces within the page. When
several typefaces are used on a page, it might distract the audience and fail to
communicate what you want them to get from the content. To strike a balance, do not
also use just a single typeface for a visual design product.
7. Contrast- creates visual interest to text elements. Contrast is achieved when two
elements are different from each other. When you place a white text on a very light
yellow background, contrast is not achieved and the text will be difficult to read, but
when you put a white text on a dark brown background, contrast is created. Contrast
can be achieved in various ways, by joining the following elements: large font with a
small font, serif and sans serif, thin elements with thin elements, cool color and warm
color.
HYPERTEXT
This Go to Page 1 is a hypertext that will bring you to the first slide in this presentation.
This YouTube is a hypertext that will bring you to YouTube

HYPERLINK
This [Link] is a hyperlink or link to my SlideShare
account
This [Link] is a hyperlink or link that will bring you to YouTube

UNFORMATTED TEXT
FORMATTED TEXT

Source: Microsoft Word

What is a Typeface?
Typeface- also called font, font type, or type
-refers to the representation or style of a text in the digital format
-usually comprised of alphabets, numbers, punctuation marks, symbols and
Other special characteristics

TYPES OF TYPEFACES
Source: p. 120, MIL TG by CHED

1. SERIF –connotes formality and readability in large amount of texts

-usually used for the body text of books, newspapers, magazines and research
Publication.
-give a classic or elegant look when used for title or heading
-Ex: Times New Roman, Garamond, Baskerville

2. SANS SERIF
-Brings a clean or minimalist look to the text
-Used for clear and direct meaning of text such as road signage, building
directory or nutrition facts in food packages
-give a modern look and is used primarily in webpage design
EX: Arial, Helvetica, Tahoma, Verdana, Calibri

[Link] – draws much attention to itself because of its brush-like strokes

- must be used sparingly and not be used in large body text
-usually used in wedding invitation cards or other formal events
-Ex: Edwardian, Vladimir, Kunstler

4. Decorative –caters to a wide variety of emotions (such as celebration, fear,

horror, etc.)or themes (such as cowboys, circus holidays, summer, kiddie, etc.)
Ex: Chiller, Jokerman, Curls MT
 VISUAL INFORMATION

Visual media and information – materials, programs, applications and the like
that teachers and students use to formulate new information to aid learning through
the use, analysis, evaluation and production of visual images.

Types of visual media – photography, video, screenshots, infographics, data

visualization (charts and graphs), comic strips/cartoons, memes, visual note-taking,
etc (Give examples of each type and highlight special characteristics of a given type
and its application).

Formally and informally produced visual media – visual media produced by

formal organizations such as schools, government, and established media/publishing
outfits are considered formally produced. Other visual media are considered informally
produced.

Purpose of visual information – the primary purpose of visual information is to

gain attention, create meaning, and facilitate retention. (Show at least one example
for each purpose and ask learners their reactions or responses to each one).

Use of visual information-

 To add emphasis
 Direct attention
 Illustrate concepts
 Provide background content
 Visual design elements - the building blocks or basic units in the construction
of a visual image. (Show visual media and information that incorporates most of the
design elements. Point out why these elements are important). The Design Elements
are:
a. Line – describes a shape or outline. It can create texture and can be thick
or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or
contour lines.

b. Shape – usually a geometric area that stands out from the space next to or
around it, or because of differences in value, color, or texture. Shape may
also be organic.

c. Value – the degree of light and dark in a design. It is the contrast between
black and white and all the tones in between. Value can be used with color
as well as black and white. Contrast is the extreme changes between
values.

d. Texture – the way a surface feels or is perceived to feel. Texture can be

added to attract or repel interest to a visual element. Visual texture is the
illusion of the surfaces peaks and valleys, resulting in a feeling of
smoothness or roughness in objects.

e. Color – determined by its hue (name of color), intensity (purity of the hue),
and value (lightness or darkness of hue). Color and color combination can
play a large role in the design. Color may be used for emphasis, or may
elicit emotions from viewers. Color maybe warm, cool, or neutral. It plays a
major role in our visual perception, as it influences our reactions about the
world around us. It is therefore important to create color palettes that evoke
the appropriate audience reactions. Color has three properties.

f. Form – a figure having volume and thickness. An illusion of a 3-dimensional

object can be implied with the use of light and shading. Form can be viewed
from many angles. Elements and principles will help you create and evaluate
visual images for instruction.

Example:
Visual Design Principles

1. Consistency of margins, typeface, typestyle, and colors is necessary,

especially in slide presentations or documents that are more than one page.

2. Center of interest – an area that first attracts attention in a composition. This

area is more important when compared to the other objects or elements in a
composition. This can be by contrast of values, more colors, and placement in
the format.

3. Balance – a feeling of visual equality in shape, form, value, color, etc. Balance
can be symmetrical and evenly balanced, or asymmetrical and unevenly
balanced. Objects, values, colors, textures, shapes, forms, etc. can be used in
creating balance in a composition.

4. Harmony – brings together a composition with similar units. If for example your
composition was using wavy lines and organic shapes, you would stay with
those types of lines and not put in just one geometric shape. (Notice how similar
Harmony is to Unity - some sources list both terms).

5. Contrast – offers some change in value creating a visual discord in a

composition. Contrast shows the difference between shapes and can be used
as a background to bring objects out and forward in a design. It can also be used
to create an area of emphasis.

6. Directional Movement – a visual flow through the composition. It can be the

suggestion of motion in a design as you move from object to object by way of
placement and position. Directional movement can be created with a value
pattern. It is with the placement of dark and light areas that you can move your
attention through the format.

7. Rhythm – a movement in which some elements recur regularly. Like a dance,

it will have a flow of objects that will seem to be like the beat of music.

8. Perspective – created through the arrangement of objects in two dimensional

space to look like they appear in real life. Perspective is a learned meaning of
the relationship between different objects seen in space.
Infographics

information graphics or infographics are graphic visual representations of

information, data or knowledge intended to present information quickly and clearly.
Sample infographics
 Sample infographics

COMMON VISUAL MEDIA FILE TYPES

Web Graphics- Probably the most web friendly image format there is. JPEG is great
for images when you need to keep the size small, such as when you need to upload it
online. If you don’t mind compromising the quality of the image a bit, use JPEG.
WEB GRAPHICS / ANIMATION/ CLIP ART- Out of the three formats (GIF, JPEG &
PNG) GIF is the worst choice for web graphics, although file sizes are very small, and
they load very fast. Plus, if you want to add animation effects, use GIF. Also great for
clip art.

TIIFF is the best and only choice for professionals when images are intended for print.
Its ability to read CMYK and YcbCr color, plus its ability to store such high pixel
intensity makes it the only choice for designers, photographers and publishers.

WEB GRAPHICS/ LOGOS & LINE ART

PNGs are great for web graphics. If you want to keep the size small, but still retain
the image quality, use PNG. Also if you want to use transparencies, the PNG is the
format for you.

These files are large and uncompressed, but the image are rich in color, high in
quality, simple and compatible in all Windows OS and programs. BMP files are also
called raster or paint images.

AUDIO INFORMATION AND MEDIA

What is an Audio?
Sound, especially when recorded, transmitted, or reproduced.

AUDIO MEDIA
Media communication that uses audio or recordings to deliver and transfer
information through the means of sound.
Sound is the best way to attract attention
Often audio provides the only effective way to convey an idea, elicit an
emotion, or dramatize point.
Sounds also can be combined in a multimedia presentation to provide
information and enhance the other media being presented
The use of Sound:
 Background
 Attention grabber
 Sound effect
 Narration
 instruction
Types and Categories of Audio Information
1. Different samples of audio files. Let the learners identify the type.
a. Radio broadcast - live or recorded audio sent through radio waves to
reach a wide audience.
b. Music - vocal and/or instrumental sounds combined in such a way as to
produce beauty of form, harmony, and expression of emotion. It is composed and
performed for many purposes, ranging from aesthetic pleasure, religious or ceremonial
purposes, or as an entertainment product.
c. Sound recording - recording of an interview, meeting, or any sound from
the environment.
d. Sound clips/effects - any sound, other than music or speech, artificially
reproduced to create an effect in a dramatic presentation, as the sound of a storm or
a creaking door.
e. Audio Podcast - a digital audio or video file or recording, usually part of a
themed series, that can be downloaded from a website to a media player or computer.

2. Different ways of storing audio media:

a. Tape - magnetic tape on which sound can be recorded.
b. CD - a plastic-fabricated, circular medium for recording, storing, and playing
back audio, video, and computer data.
c. USB drive - an external flash drive, small enough to carry on a key ring, that
can be used with any computer that has a USB port.
d. Memory Card - (aka flash memory card or storage card) is a small storage
medium used to store data such as text, pictures, audio, and video, for use on small,
portable, or remote computing devices.
e. Computer hard drive - secondary storage devices for storing audio files. f.
Internet/Cloud - websites or file repositories for retrieving audio files, and more
precisely the files are stored in some datacenter full of servers that is connected to the
Internet.

3. Different audio file formats:

a. MP3 (MPEG Audio Layer 3) - a common format for consumer audio, as
well as a standard of digital audio compression for the transfer and playback of music
on most digital audio players.
b. M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - an audio coding
standard for lossy digital audio compression. Designed to be the successor of the MP3
format, AAC generally achieves better sound quality than MP3 at similar bit rates.
 c. WAV - is a Microsoft audio file format standard for storing an audio bit
stream on PCs. It has become a standard file format for game sounds, among others.
d. WMA (Windows Media Audio) - is an audio data compression technology
developed by Microsoft and used with Windows Media Player.

Sound Characteristics and Purposes

1. Sound Effects - any sound other than music or dialogue.
2. Music - vocal or instrumental sounds (or both) combined in such a way as to
produce beauty of form, harmony, and expression of emotion.
3. Silence - absence of audio or sound. b. Principles of Sound Design – the
techniques for combining the different elements or objects.
4. Mixing - the combination, balance and control of multiple sound elements.
5. Pace - Time control. Editing. Order of events: linear, non-linear, or multi-linear.
6. Transitions - How you get from one segment or element to another. Types of
transitions:
 Segue - one element stops, the next begins ("cut" in film).
 Cross-fade - one element fades out, the next fades in, and they overlap
on the way.
 V-Fade - First element fades to inaudible before the second element
begins.
 Fade to Black - V-Fade with some silence between elements.
7. Stereo Imaging - Using left and right channel for depth. It refers to the aspect
of sound recording and reproduction.

Advantages and Illustrations of using Social Media in the following Areas:

Areas Advantages Limitation
Relationships People are physically apart Demands on relationship-building
can continue to increases with the social media.
communicate at a lower cost, People expect friends and family
send pictures, use live- to respond immediately. Some
streaming, thereby private conversations can be
strengthening the ties made vulnerable to exposure.
between them.
Diversion/ Social Media can provide This form of entertainment can
Entertainment great entertainment and often be addictive. Others find it
allow users to have a respite more difficult to manage their time
from their busy schedules. wisely and to focus on the task at
hand.
Learning Social media provides a Teachers need to develop skills
platform for real for a more inclusive and
collaborative learning. personalized way of facilitated
Resources can be made learning. Not all information is
readily available. Learners valid, accurate, or beneficial.
can take control of their own
learning.
 Recognition Instant recognition by the Social media has created a
way of simply liking a post specific need for validation and
can be very gratifying and attention.
encouraging.
Career It has become easier to There is no separation of private
Progression market oneself through and professional. What is posted
social media. Connections about the private self may affect
and referrals are established the professional.
more quickly.

What’s More
ACTIVITY 1

Directions:
1. Imagine that you have an advertising firm.
2. Your task is to create a brochure for a client with specific needs.
3. Select a one topic for your brochure

Below are the Topics:

a. Tourism Campaign – This brochure will invite the readers to spend their
summer vacation in your city.
b. Election Campaign – This brochure will promote to the readers a local politician
who will run for mayor in the upcoming election.
c. School Admission – This brochure will advertise to the readers a
college/university in your place.
d. Community Advisory – This brochure will inform the readers about the new
policy for garbage collection schedule and segregation in your community.

4. Identify the appropriate content for the brochure based on the Media and
Information Design Framework. Answer the table below and put your answer
on your notebook.

Component Guide Questions Learners’

Answers
Target Who are the possible readers of this brochure?
Audience
Sender/Aut Who is the author of this Brochure?
hor
Key Content What is the tone of the text in the brochure?
What are the sample phrases or taglines that you will?
What are the facts/figures that you will include in the
brochure?
Purpose What is the intention of the brochure?
Form/ What are the font types/colors/highlights that you will
Style use in the brochure?
What are the words or phrases that you need to
emphasize in the brochure?
Medium/Fo What are the blank of the brochure? - Paper type,
rmat texture, glossy, matte
 Folding (three-fold, two-fold)
 Full color, black and white
Aside from the brochure, what other text-based
formats that you can use to deliver your message?
CATE 4 3 2 1
GORY
Brochure includes Brochure includes Brochure Brochure
all of the following 4 of these includes 3 of includes 2 or
5 elements: basic elements these less of these
country elements. elements.
Content

information,
famous
attractions, brief
trip itinerary, fun
facts, and contact
information
Each section in Almost all Most sections Less than half of
Organizatio

the brochure has sections of the of the brochure the sections of

Writing &

a clear beginning, brochure have a have a clear the brochure

n

middle, and end. clear beginning beginning have a clear

middle and end. middle and beginning,
end. middle and end.
No spelling errors No more than 1 No more than 3 Several spelling
remain after one spelling error spelling errors errors in the
Proofreading
Spelling &

person other than remains after one remain after brochure.

the typist reads person other than one person
and corrects the the typist reads other than the
brochure. and corrects the typist reads
brochure. and corrects
the brochure
All facts in the 99-90% of the 89-80% of the Fewer than
Accuracy &

brochure are facts in the facts in the 80% of the facts

Sources

accurate and brochure are brochure are in the brochure

sources are cited. accurate and accurate and are accurate
most sources are few sources and no sources
cited. are cited. cited.
 Attractiveness The brochure has The brochure has The brochure The brochure’s

Organization
exceptionally attractive has well- formatting and
attractive formatting and organized organization of
formatting and well-organized information. materials are
&

well-organized information. confusing to the

information. reader.

ACTIVITY 2
Infographics
information graphics or infographics are graphic visual representations of
information, data or knowledge intended to present information quickly and clearly.

Directions:
1. Create a visual-based presentation (infographics) by using the principles of
design.
2. Research facts and figures about a social or ethical issue on media and
information literacy.
3. Using any desktop publishing software, the group must create an infographic
to show the facts and figures visually. (Alternatively, if research takes a long
time or is not practical, the learners can present facts and figures about
themselves or topics they are familiar with instead).
4. The learner must post their completed work in their MIL Portal or any group
chat. (If laptop, cellphone and internet connection are not available, you may
use a cartolina to create an infographics)
5. In planning for their infographic, the learner must accomplish the Media and
Information Design Framework as shown below:

Media and Information Design Framework

Component Guide Questions Learners’
Answers
Target Who are the possible readers of this infographic?
Audience
Sender/Auth Who is the author of this infographic?
or
Key Content What is the tone of the text in the infographic?
 What are the sample phrases or taglines that you will
use to relate the information?
What are the facts/figures that you will include in the
infographics?
Purpose What is the intention of the infographics?
Form/ What are the font types/colors/highlights that you will
Style use in the infographic?
What are the words or phrases that you need to
emphasize in the infographic?
How will you organize your text and visual elements?
Medium/For Is this the best platform to use? Why?
mat

Infographics Rubric
Criteri 5 4 3 2 1
a
Content is Content is Content is Current is Content is
accurate accurate accurate but questionable. inaccurate.
and all but some some Information is Information
required required required not presented is not
information information information is in a logical presented
is presented is missing missing order, making in a logical
Content

in a logical and/or not and/or not it difficult to order,

order. presented presented in a follow. making it
in a logical logical order, difficult to
order, but is making it follow.
still difficult to
generally follow.
easy to
follow.
 Presentation Presentatio Presentation Presentation Presentatio
flows well n flows well. flows well. is n is has no
and Tools are Some tools unorganized. flow.
logically. used are used to Tools are not Insufficient
Presentation correctly. show used in a information
reflects Each acceptable relevant and lacking
Of Information

extensive information understandin manner. some of the

Presentation

use of tools is g. Each Lacking some information.

in a creative represente information is of the
way. Each d and represented information
member’s identified. and identified. and/or
information Overall information is
is presentatio not identified.
represented n is
and interesting.
identified
with their
name.
Use of the Visual Most visual Visual design No visual
visual design design elements are design
Use of Visual

design elements elements are inappropriate elements

Design

elements are appropriate or layout is used.

are appropriate messy.
appropriate. . Layout is
Layout is cluttered.
pleasing to
the eye.
Use of visual A visual Two visual Many visual No effort
Use of Visual

design design design design was made

Principle
Design

principles principles is principles are principles to employ

are used violated violated. were used correct
appropriatel inappropriatel visual
y. y. design
principles.
No spelling Few Some spelling Some spelling Many
errors. No spelling errors. Some errors. Some spelling and
grammar errors. Few grammar grammar grammar
Mechanics

errors. Text grammar errors. Text in errors. Most of errors. Text

is in author’s errors. Text authors’ own text is in is copied.
own words is in words. authors’ own
authors’ words.
own words.

ACTIVITY 3

Directions: Write the story of the graphic novel in your notebook. Then
answer the questions below:
1. What is the story in this graphic novel?
2. Who is the main character of the story? How did you know?
3. What do you know about the main character? How did you know it?
Playwriting Rubric
1 2 3 4

The final draft There more then There are few There are no
has many a few grammar, grammar, grammar,
Conventi grammar, capitalization, capitalization, capitalization,
ons capitalization, spelling, or spelling, or spelling, or
spelling, and punctuation punctuation punctuation
punctuation errors in the errors in the final errors in the
Communication

errors. final draft. draft. final draft.

Ideas and scenes The plot is a The plot is pretty The story is very
seem to be little hard to well organized. well organized.
Clarity randomly follow. The One idea or scene One idea or
arranged. transitions are may seem out of scene follows
sometimes not place. Clear another in a
clear. transitions are logical sequence
used. with clear
transitions.

There are no The playwright The playwright The playwright

stage directions has used stage used stage has really
Format or consideration directions, but directions and demonstrated
Understanding
Knowledge/

of script/play more could have proper script thorough

format. been used. format, thought and
demonstrating a understanding
general regards to stage
understanding. directions and
script format.
 There is little The story The story The story
evidence of contains a few contains creative contains many
Creativit creativity. The creative details details and/or creative details
Thinking/

playwright does and/or descriptions that and/or

Inquiry
y
not seem to have descriptions, but contribute to the descriptions
used much they distract reader's that contribute
imagination. from the story. enjoyment to the reader's
enjoyment.

It is hard to tell The main The main The main

who the main characters are characters (3-4) characters (3-4)
Characte characters are. named. Dialogue are named and are named and
rs There is only 1 and stage described. clearly describe.
main character. directions have Dialogue and Dialogue and
limited stage directions stage directions
expansion of somewhat expand
character expand character character
Application

development. development. development.

Hard to follow It is usually clear It is usually clear It is always clear

characters' which character which character is which character
Dialogue dialogue and is speaking. speaking. is speaking.
minimal effort is Dialogue is Dialogue is well Dialogue is well
put into choppy and not developed, but developed and
conversations. well developed. could be more varied.
varied in
structure.

What I have Learned

Directions: Write your answer in your notebook. Discuss briefly the

following:

1. Text information: the principles in designing text elements are Emphasis,

Appropriateness, Proximity, Alignment, Organization, Repetition and Contrast.

2. Visual information is to gain attention, create meaning, and facilitate retention.

3. Audio information provides the only effective way to convey an idea, elicit an
emotion, or dramatize point.
 What I Can Do
Directions: Answer the following questions briefly. Write your answer in
your notebook.

1. How would an infographic help you in the future?

___________________________________________________________
__________________________________________________.

2. If you have a business. What would be the best way to advertise your
business? How?
___________________________________________________________
______________________________________________.

Assessment
Post-test

Directions: Multiple choice. Write the letter of your correct answer in

your notebook.

1. Which of the following visual media file type is the most web friendly image?
a. JPEG c. TIFF
b. GIF d. PNG

2. What is a type of visual media file that has high in quality, rich in color, simple
and compatible in all Windows OS?
a. JPEG c. TIFF
b. BMP d. PNG

3. Which of the following is NOT an examples of Visual Media?

a. Photography c. Infographics
b. Video d. Podcast

4. Which of the following term means “cut” in film?

a. Cross-fade c. Segue
b. V-fade d. Waterfall
5. Which type of transition is better for voice transitions that for effects?
a. Cross-fade c. Segue
b. V-fade d. Waterfall

6. What is a Principle of sound design that has the combination, balance and
control of multiple sound elements?
a. Pace c. Mixing
b. Stereo Imaging d. Transition

7. Which among the Principles of Sound design refers to the aspect of sound
recording and reproduction?
a. Mixing c. Pace
b. Transition d. Stereo Imaging

8. How do you define listening?

a. The act of perceiving sound by the ear
b. The act of internalizing the music as you hear it
c. Requires high volume of sound, so it will be perceived by the ear
d. Requires concentration so that your brain processes meaning from words
and sentences that leads to learning

9. Which of the following visual design element describes a shape or outline,

create texture and can be thick or thin?
a. Line c. value
b. Color d. Form

10. Which of the following visual design element is a geometric or organic area that
stands out from the space next to or around it?
a. Line c. value
b. Color d. Shape

11. What is a type of Audio information which is live or recorded audio sent through
radio waves to reach a wide audience?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Clip

12. Which type of Audio information has sound artificially reproduced to create an
effect in a dramatic presentation?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Effects

13. What is a type of audio, is a recording of an interview, meeting, or any sound from
the environment?
a. Music c. Sound Recording
b. Radio Broadcast d. Sound Effects
14. Which of the following type of audio information has a vocal instrumental sounds
combined in such a way as to produce beauty of form, harmony, and expression
of emotion?
a. Music c. Sound Clip
b. Audio Podcast d. Sound Effects

15. What is a digital audio or video file or recording, usually part of a themed series,
that can be downloaded from a website to a media player or a computer?
a. Music c. Sound Clip
b. Audio Podcast d. Sound Effects

16. Which of the following ways to store audio information is a plastic-fabricated,

circular medium for recording, storing, and playing back audio, video, and
computer data?
a. Tape c. CD (Compact Disc)
b. USB Drive d. Memory Card
References
1. [Link]
shaping-our-future/
2. [Link]
information-and-media-part-1?from_action=save
3. [Link]
media?from_action=save
4. [Link]
information?qid=87799805-791d-413f-b3be-
6c832f8b6f41&v=&b=&from_search=3
5. [Link]
80569073?qid=87799805-791d-413f-b3be-
6c832f8b6f41&v=&b=&from_search=1
6. [Link]
opportunities-challenges-and-power-of-media-and-
information?qid=373823a5-2b55-48fb-ba47-
f5a1221e08de&v=&b=&from_search=19
7. [Link]
current-and-future-trends-in-media-and-information?qid=2882c013-2291-
459c-be1a-6efa91384228&v=&b=&from_search=1
8. [Link]
80569073?qid=87799805-791d-413f-b3be-
6c832f8b6f41&v=&b=&from_search=1
9. HTTPS://[Link]/IMAGEFORMATS-MEGA-CHEAT-
SHEETS/
10. [Link]
11. [Link] 469289223641503399/
12. [Link]
13. Media and Information Literacy Curriculum Guide by DepEd
14. [Link]
on/brochure-rubric