12

SHS - CORE
MEDIA AND
INFORMATION
Second Quarter
Module 3B
Motion, Interactive, Multimedia
Information & Media
 Republic of the Philippines
Department of Education
REGION VII, CENTRAL VISAYAS
SCHOOLS DIVISION OF SIQUIJOR
_________________________________________________________________________
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Published by the Department of Education

OIC-Schools Division Superintendent: Dr. Neri C. Ojastro

Assistant Schools Division Superintendent: Dr. Edmark Ian L. Cabio

Development Team of the Learning Module

Writer: Juris C. Abong

Evaluators: Anna-Liza S. Jimenez Susan A. Calibo Ivy Mae L. Dimagnaong Noel P. Paluray
JiJimJimenez
Julieta A. Sarvida Roger B. Antipuesto Kenneth P. Llorente

Management Team: Dr. Marlou S. Maglinao

CID – Chief

Raul R. Abapo
Education Program Supervisor ( EPS – TLE/TVL)

Edesa T. Calvadores
Education Program Supervisor (LRMS)

Printed in the Philippines by___________________________

Department of Education – Region VII, Central Visayas, Division of Siquijor
Office Address: Larena, Siquijor
Telephone No.: (035) 377-2034-2038
E-mail Address: [Link]@[Link]
 12

SHS - CORE
MEDIA AND
INFORMATION
Second Quarter
Module 3B
Motion, Interactive,
Multimedia Information &
Media
 INTRODUCTION
You have learned in the previous modules that all media messages are
constructed – creators make choices each step of the way, from their work’s purpose
and focus to the point of view they use to relay their message. Media, as a vehicle of
these constructed messages, hold substantial influence on the opinion or belief of a
person or even of the public, as humans are, intrinsically, easily persuaded by the
views or choices of the majority. Moreover, the revolution in media, information, and
technology has had direct implications in the shaping of a society’s systemic
landscape both in positive and negative ways.

In this module, you will further look into the media’s impact and contribution
particularly the opportunities and advancements media and information puts on the
table as well as the risks and challenges that come with it. In addition, this module will
discuss in detail the overall implications of media and information to you as an
individual and to the society as a whole.

Specifically, this module consists of: Lesson 15: Motion Information and Media,
Lesson 16: Manipulative/Interactive Information and Media, and Lesson 17:
Multimedia Information and Media
 What I Need to Know

At the end of this lesson, you will be able to:

1. Describe the different dimensions of motion information and media.
MIL12MIM-IVef15
2. Comprehend how motion media and information is/are formally and informally
produced, organized and disseminated. MIL12MIM-IVef16
3. Describe the different dimensions of motion information and media.
MIL12MIM-IVef15
4. Describe the different dimensions of manipulatives / interactive media.
MIL12MPIM-IVgh-19
5. Comprehend how manipulatives / interactive media are produced, organized,
and disseminated. MIL12-MPIM-IVgh-20
6. Evaluate the reliability and validity of manipulatives / interactive media, as well
as their sources using selection criteria. MIL12-MPIM-IVgh-21
7. Synthesize overall knowledge about different information and media sources
by producing and subsequently evaluating a creative multimedia presentation
(living museum, electronic portfolio, others). MIL12MM-IVij-26

What I Know
Pre-Test

Directions: Multiple choice. Write the letter of your correct answer in your
notebook.

1. What is a communication process that takes place between humans and

computer software?
a. Audio Media c. Motion Media
b. Interactivity d. Hypersensitivity

2. What is a method of communication in which the program’s outputs depend on

the user’s inputs, and the user’s inputs in turn affect the program’s outputs?
a. Audio Media c. Motion Media
b. Interactive Media d. Visual Media
3. How do you call a visual media that gives the appearance of a movement?
a. Visual Media c. Motion Media
b. Interactive Media d. Audio Media

4. What is media communication that uses audio or recordings to deliver and

transfer information through the means of sound?
a. Visual Media c. Motion Media
b. Interactive Media d. Audio Media

5. What is the software application developed specially for use on small, wireless
computing devices such as smartphones and tablets, rather than desktop or
laptop computers?
a. Mobile Application c. Aid Application
b. Site Application d. Soft Application

6. How do you call a television display technology that enables a three-

dimensional effect?
a. 3D TV c. iMAX-enabled TV
b. 2D TV d. Smart TV

7. What is a game played by electronically manipulating images produced by a

computer program on a television screen or other display screen?
a. Video games c. Nintendo
b. Role-playing game d. Guessing game

8. What is a game in which players assume the roles of characters in a fictional

setting?
a. Video games c. Virtual Reality
b. Role-playing d. Guessing game

9. How do you call the computer generated simulation of a 3D image or

environment that can be interacted with in a seemingly real or physical way by
a person using special electronic equipment?
a. Video games c. Virtual Reality
b. Role-playing d. Guessing game

10. What is type of interactivity which refers to a menu slide that branches to
different events?
a. Hotspot c. Tabs
b. Rollover d. Timeline

11. What is a type of interactivity where in if clicked, it displays a relevant content

with an appropriate graphic?
a. Timeline c. Rollover
b. Hotspot d. Tabs
 12. How do you call an image or portion of an image that changes in appearance
when the mouse cursor moves over it?
a. Tabs c. Hotspot
b. Timeline d. Rollover

13. What is a special region to act as a trigger to another web page?

a. Hotspot c. Tabs
b. Rollover d. Timeline

14. What is a non-linear interactive slideshow where the pathway through the show
is determined by the user’s interaction with it?
a. Click on image c. Flip Cards
b. Slideshow d. FAQs

15. How do you call a card that when clicked flips to display a description and other
info?
a. Click on image c. Flip Cards
b. Slideshow d. FAQs

16. What is a form of motion media created by individuals often for personal use?
a. Proper c. Informal
b. Improper d. Formal

What’s In
Activity:
1. Name at least 5 video/interactive games.
2. Name 3 social media account that you know.
3. Give 2 advantages of social media.
 What’s New
How do you interact in the following picture?

1.

2.
 What Is It
INFORMATION SHEET

MOTION MEDIA AND INFORMATION

What is a Motion Media?
 It is a visual media that gives the appearance of a movement
 Can be a collection of graphics, footage, videos. It is combined with audio, text
and/or interactive content to create multimedia.

2 Forms of Motion Media

1. Informal – created by individuals often for personal use
2. Formal – created by professionals who follow industry standards in creating,
editing and producing motion media.

Steps in Formal Production of Animations:

1. Writing the story
2. Script is written and dialogue is recorded
3. Animators sketch major scenes, in between fill in the gaps
4. Background music and background details are added
5. Drawings are rendered

The use of Video

 The embedding of video in multimedia applications is a powerful way to convey
information which can incorporate a personal element which other media lack.
 Promoting television shows, films, or other non-computer media that
traditionally have used trailers in their advertising.
 Giving users an impression of a speaker’s personality.
 Showing things that move.
For example a clip from a motion picture. Product demos of physical products
are also well suited for video

TYPES OF MOTION MEDIA

1. According to Format
 Animation- Animated GIFs (Graphic Interchange Format), Flash,
Shockwave, Dynamic HTML
 Video Formats/Video Codecs – MP4, DivX, MPG, 3GP, AVI, MKV,
etc.
 2. According to Purpose
 Education
 Entertainment
 Advertising

3. According to Source
 Personal
 Social media
 Media Companies

4. According to Audience
 Private/Public
 General/Directed
CREDIBILITY OF MOTION MEDIA
Determining the Credibility of Motion Media:
 Validity of information
 Source
 Relationship of the Author to the event

Technical Methods to Detect Fake/Tampered Video:

1. Smoothness of the Video- This is often detected when movements are not
smooth; when action seems to jump from one position to another, as if some
action was missing.
2. Lighting Coverage Matches- one way to detect lighting matches is to look at
the shadows; the source of light determines the size and direction of the
shadow
3. Scale and Size Consistent- scale refers to how the size of the objects in
reference to one another are near the real thing. If the picture is reduced or
enlarged by a certain percent, then all of the objects should be resized by that
Percent. Objects that are far away are usually smaller than objects that are
nearer.

Advantages of Motion Media:

1. It captures motion in a manner that can be viewed repeatedly
2. It can show processes in detail and in sequence
3. It enables learning with emotions.
4. It can cut across different cultures and groups
5. It allows scenes, history, events and phenomenon to be recreated

Limitations of Motion Media:

 Compared to other forms of visual media the viewer cannot always interrupt
the presentation
 It is often times costlier than other forms of visual media.
  Other data may be presented best using still images. Examples are graphs,
diagrams, maps.
 It is subject to misinterpretation

Elements of Motion Media

1. Speed - A fast movement gives vigor and vitality, intensifying emotions. A slow
movement connotes lethargy, solemnity or sadness.
2. Direction- indicates a movement from one direction to another. It can also refer
to the growing or shrinking of an object.
3. Timing- can be objective or subjective. Objective timing can be measured in
minutes, seconds, days, etc. Subjective timing is psychological or felt.
4. Transition- used to switch between scenes
5. Sound and Color- adds meaning to the motion
6. Blurring- In animation, blurring can provide the illusion of fast movement. In
videos, it is often used to censor information for security or decency

INTERACTIVE INFORMATION
What is interactivity?
 The communication that takes place between humans and computer
software
 A method of communication in which the program’s outputs depend on
the user’s inputs and the user’s inputs in turn affect the program’s
outputs.
Use
 Is easy to use
 Enhancement of text only message
 Improves over Traditional Audio-Video Presentation
 Gains and Holds Attention
 Good for “computer-phobics”
 Is entertaining as Well as Educational
 Cost-effective
 Trendy

Platforms of Interactive Media

1. Mobile Applications
2. 3D TV
3. Video Games (Multiplayer)
4. Role-playing games (RPG)
5. Social Media
6. Massively Multiplayer online role-playing game (MMORPG)
7. Interactive websites (Exams, survey, etc)
8. Virtual Reality and Immersive Environment
 a. Mobile Applications

A software application developed specially

for use on small, wireless computing devices such
as smartphones and tablets, rather than desktop or
laptop computers.

b. 3D TV

a television display technology that

enables a three-dimensional effect,
so that viewers perceive that an
image has depth as well as height and
width, similar to objects in the real
world

c. Video Games (Multiplayer)

Game played by electronically
manipulating images produced by a
computer program on a television
screen or other display screen.
Multiplayer games allow two or more

d. Role-Playing Game (RPG)

A game in which players assume the

roles of characters in a fictional
setting.
 e. Social Media
Websites or online services where users (actual people) are the creators and
consumers of the content, and where social interactions (commenting, liking,
posting, talking) are the main features of content.

f. Massively Multiplayer Online Role Playing Game (MMORPG)

Any story-driven online video

game in which a player, taking
on the persona of a character
in a virtual or fantasy world,
interacts with a large number
of other players

g. Interactive Websites
Examples: Pools, surveys, exams, exercises
 h. Virtual Reality

the computer-generated simulation

of a 3D image or environment that
can be interacted with in a seemingly
real or physical way by a person
using special electronic equipment,
such as a helmet with a screen
inside or gloves fitted with sensors

Virtual Reality

Types of interactivity and their purposes:

a. Click on images
b. Hotspot - a special region to act as a trigger to another web page. The hotspot
could be a circle, triangle, rectangle or polygon.
c. Rollover - an image or portion of an image that changes in appearance when the
mouse cursor moves over it.
d. Tabs - clicking on them displays a relevant content with an appropriate graphic.
e. Timeline - a menu slide that branches to different events.
f. Numbers/processes - the number of clicks and the time spent in an interactive
function provide data points.
g. Slideshow - non-linear interactive slideshow where the pathway through the show
is determined by the user's interaction with it.
h. Frequently asked questions (FAQs) –a list of questions and answers relating to
a particular subject, especially one giving basic information for users of a website.
 i. Flip cards - a card that when clicked flips to display a description and other
information.

Emerging interactive media:

a. Interactive television - also known as ITV or iTV. A form of media convergence,
adding data services to traditional television technology. Throughout its history, these
have included on-demand delivery of content, as well as new uses such as online
shopping, banking, and so forth. ITV enables the viewer to issue commands and give
feedback information through an electronic device called a setup box. The viewer can
select which program or movie to watch, at what time, and can place orders in
response to commercials. New setup boxes also allow access to email and e-
commerce applications via internet.
b. Allow viewers to participate in games shows - viewers compete with on-screen
contestants c. Select alternate endings to their favorite program
d. Encourage children to interact with educational programs

MULTIMEDIA INFORMATION AND MEDIA

What is Multimedia?
-The field concerned with the computer-controlled integration of text,
graphics, drawings, still and moving images (video), animation, audio, and any other
media where every type of information can be represented, stored, transmitted and
processed digitally (Dave Marshall).
-is a combination of all kinds of media such as text, speech, sound, graphics or
images, animation, and video.

Advantages of Multimedia
 Multi-sensorial (sight, hearing, etc.)
 It can be interactive
 Caters to a wide audience
Disadvantages of Multimedia
 Can take up a lot of digital storage
 Some products may cater to the larger population but neglect some groups
(ex. PWDs, non-native language speakers)
Uses of Multimedia
 Entertainment
 Education
 Engineering, Mathematics, Scientific Research (Robotics)
 Industry
 Medicine
 Multimedia in Public Places
Different ways of interacting with the internet:
a. Online shopping - compare prices; compare features of similar items; add to cart;
choose payment type; track delivery; get advice from experts; search products; check
local availability; get product recommendations.
b. Online gaming - choose a game; play with computer; play with others; choose a
level, in-game customization, etc.
c. Online classes - interact with content; interact with instructors; interact with
classmates.
d. Chat - group chat; search groups; search friends; translate language. e. News and
information - exchange information; give reaction; news on demand; monitor views.
f. Videos - choose your own adventure; get multimedia content; experience game
elements.

What’s More
Activity 1

Directions: Complete the table below. Write it on your Assessment

notebook.

Interactive Media Platform Description

Mobile Apps

3D TV

Video Games

Virtual reality and immersive

environment

Social Media
 ACTIVITY 2
Media and Information Design Framework

Directions: Write down the characteristics and uses when working with
the different formats in the different types of information and media.
Text Audio Visual Motion Interactive/
Manipulative

What I have Learned

Directions: Write your answer in your notebook. Discuss briefly the
following:

 Motion media and information Can be a collection of graphics, footage, videos.

It is combined with audio, text and/or interactive content to create multimedia.

 Interactive media and information A method of communication in which the

program’s outputs depend on the user’s inputs and the user’s inputs in turn
affect the program’s outputs.

 Multimedia and information is a combination of all kinds of media such as text,

speech, sound, graphics or images, animation, and video.
 What I Can Do
Directions: Answer the following briefly. Write your answer on
your notebook.
1. What are the importance of multimedia?
________________________________________________________
______________________________________________________.

2. How does manipulative media affect our lives?

________________________________________________________
______________________________________________________

Assessment
Post-test
Directions: Multiple choice. Write the letter of your correct answer in your
notebook.

1. What is a communication process that takes place between humans and

computer software?
a. Audio Media c. Motion Media
b. Interactivity d. Hypersensitivity

2. What is a method of communication in which the program’s outputs depend on

the user’s inputs, and the user’s inputs in turn affect the program’s outputs?
a. Audio Media c. Motion Media
b. Interactive Media d. Visual Media

3. How do you call a visual media that gives the appearance of a movement?
a. Visual Media c. Motion Media
b. Interactive Media d. Audio Media

4. What is media communication that uses audio or recordings to deliver and

transfer information through the means of sound?
a. Visual Media c. Motion Media
b. Interactive Media d. Audio Media

5. What is the software application developed specially for use on small, wireless
computing devices such as smartphones and tablets, rather than desktop or
laptop computers?
a. Mobile Application c. Aid Application
b. Site Application d. Soft Application
6. How do you call a television display technology that enables a three-
dimensional effect?
a. 3D TV c. iMAX-enabled TV
b. 2D TV d. Smart TV

7. What is a game played by electronically manipulating images produced by a

computer program on a television screen or other display screen?
a. Video games c. Nintendo
b. Role-playing game d. Guessing game

8. What is a game in which players assume the roles of characters in a fictional

setting?
a. Video games c. Virtual Reality
b. Role-playing d. Guessing game

9. How do you call the computer generated simulation of a 3D image or

environment that can be interacted with in a seemingly real or physical way by
a person using special electronic equipment?
a. Video games c. Virtual Reality
b. Role-playing d. Guessing game

10. What is type of interactivity which refers to a menu slide that branches to
different events?
a. Hotspot c. Tabs
b. Rollover d. Timeline

11. What is a type of interactivity where in if clicked, it displays a relevant content

with an appropriate graphic?
a. Timeline c. Rollover
b. Hotspot d. Tabs

12. How do you call an image or portion of an image that changes in appearance
when the mouse cursor moves over it?
a. Tabs c. Hotspot
b. Timeline d. Rollover

13. What is a special region to act as a trigger to another web page?

a. Hotspot c. Tabs
b. Rollover d. Timeline

14. What is a non-linear interactive slideshow where the pathway through the show
is determined by the user’s interaction with it?
a. Click on image c. Flip Cards
b. Slideshow d. FAQs
15. How do you call a card that when clicked flips to display a description and other
info?
a. Click on image c. Flip Cards
b. Slideshow d. FAQs

16. What is a form of motion media created by individuals often for personal use?
a. Proper c. Informal
b. Improper d. Formal
References
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6c832f8b6f41&v=&b=&from_search=3
5. [Link]
opportunities-challenges-and-power-of-media-and-
information?qid=373823a5-2b55-48fb-ba47-
f5a1221e08de&v=&b=&from_search=19
6. [Link]
current-and-future-trends-in-media-and-information?qid=2882c013-2291-
459c-be1a-6efa91384228&v=&b=&from_search=1
7. [Link]
multimedias-de-son-clavier/
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1_052015.pdf
15. Media and Information Literacy Curriculum Guide by DepEd