12

SHS – CORE
MEDIA AND
INFORMATION
LITERACY
Second Quarter
Module 4
The Different Dimensions in
Media and Information
 12

SHS – CORE
MEDIA AND
INFORMATION
LITERACY
Second Quarter
Module 4
The Different Dimensions in
Media and Information
 Republic of the Philippines
Department of Education
REGION VII, CENTRAL VISAYAS
SCHOOLS DIVISION OF SIQUIJOR
_________________________________________________________________________
COPYRIGHT NOTICE
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be necessary for exploitation of such work for profit.”

This material has been developed through the initiative of the Curriculum Implementation Division (CID)
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No work may be derived from this material for commercial purposes and profit.

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included in this module are owned by their respective copyright holders. Every effort has been exerted to locate
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not represent nor claim ownership over them.
Published by the Department of Education

OIC-Schools Division Superintendent: Dr. Neri C. Ojastro

Assistant Schools Division Superintendent: Dr. Edmark Ian L. Cabio

Development Team of the Learning Module

Writer: Brian Chris T. Abing

Evaluators: Anna-Liza S. Jimenez Susan A. Calibo Ivy Mae L. Dimagnaong Noel P. Paluray
JiJimJimenez
Julieta A. Sarvida Roger B. Antipuesto Kenneth P. Llorente

Management Team: Dr. Marlou S. Maglinao

CID – Chief

Raul R. Abapo
Education Program Supervisor ( EPS – TLE/TVL)

Edesa T. Calvadores
Education Program Supervisor (LRMS)

Printed in the Philippines by___________________________

Department of Education – Region VII, Central Visayas, Division of Siquijor
Office Address: Larena, Siquijor
Telephone No.: (035) 377-2034-2038
E-mail Address: [Link]@[Link]
 INTRODUCTION
This module is written in support of the K to 12 Basic Education Program to
ensure attainment of standards expected of you as a learner.

This aims to equip you with essential knowledge about the different
dimensions in media and information.

This includes the following activities/tasks:

 Expected Learning Outcome – This lays out the learning outcome that you are
expected to have accomplished at the end of the module.
 Pre-test – This determines your prior learning on the particular lesson you are
about to take.
 Discussion of the Lesson – This provides you with the important knowledge,
principles and attitude that will help you meet the expected learning outcome.
 Learning Activities – These provide you with the application of the knowledge
and principles you have gained from the lesson and enable you to further
enhance your skills as you carry out prescribed tasks.
 Post-test – This evaluates your overall understanding about the module.

With the different activities provided in this module, may you find this material
engaging and challenging as it develops your critical thinking skills.
 What I Need To Know

At the end of this lesson, you will be able to:

 Analyze how the different dimensions are formally and informally

produced, organized, and disseminated

What I Know

PRETEST

MULTIPLE CHOICE
Directions: Choose the letter of the correct answer and write it in your
notebook.
1. What medium or tool for communication thus millennials used now days?
a. radio
b. tabloids
c. facebook
d. direct mail

2. Which of the following is a traditional media?

a. twitter
b. tabloid
c. on-line games
d. web video portals

3. Which of the following statement is true

based on this picture?
a. one-directional
b. media experience is limited
c. media experience is more interactive
d. sense receptor used are very specific

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 4. Which of the following refers to the critical approach in listening and watching
media information?
a. Computer Literacy
b. Digital Literacy
c. Media Literacy
d. Visual Literacy

5. Which of the following is a simple and flexible format of presenting information

or conveying ideas whether hand-written, printed or displayed on-screen?
a. text
b. visual text
c. formatted text
d. text information

6. Which of the following learning takes place when mental knowledge is formed
with some kind of visual communications?
a. Computer Literacy
b. Digital Literacy
c. Media Literacy
d. Visual Literacy

7. Evaluate the picture below: What is the message of this picture?

a. People think that they are more immune to media than others
b. People are being manipulated by media
c. People are easily persuade by media
d. People are addicted to media

8. Which of the following literacy that has become a must for any research
worker, entrepreneur, industrialist or students?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

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 9. What does this picture imply?
a. Parental guidance is needed.
b. Children are dependent on television.
c. Children are influence on what they saw on tv.
d. Media exposure shapes social reality by giving
distorted view on the amount of violence and
risk.

10. Which of the following purpose why motion media has been formally
produced?
a. for personal use
b. to create a new idea
c. for every individual to use it
d. to follow industry standards

11. Which of the following literacy has the ability to search, organize and use
information in an effective manner in networked environment?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

12. Which of the following does not belong to the group?

a b c d

13. Which of the following literacy refers to the use of library resources and
services effectively for the right purpose?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

14. Identify what type of media shown in the picture.

a. Broadcast media
b. New media
c. Print media
d. Video games

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 15. Which of the following purpose why motion media has been informally
produced?
a. for personal use
b. to create a new idea
c. for modern society to use it
d. to follow industry standards

16. Which of the following media refers to handling jobs using various software
like word processing, spread-sheet and power-point?
a. Computer Literacy
b. Digital Literacy
c. Network Literacy
d. Visual Literacy

What’s In

 You’ve learned about the different dimensions of media and information?

 Copy in your MIL notebook the illustration below. Provide 2 sentences in

each box: How motion media can be produced formally and informally?

How motion
media can be
produced
formally and
informally?

 Provide 2 sentences in each box: What are the purposes of text

information?



 What are the
 purposes of
 text

information
?

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 CRITERIA 4 3 2 1

Content Content
makes focuses on
Content Content does not
important important
includes a few include ideas about
Content connections concepts
ideas about the subject area or
between about the
the subject. ideas are incorrect.
subject area subject
concepts. matter.

What’s New

Directions: Please follow the illustrations below and answer the

following questions. Do it in your notebook.
Using the internet pick any YouTube video which you fancy, preferably those
created by amateur media people. It could be anything – a music video of your
favorite song, a dub smash, coverage of an event, or the latest trend. Ask yourself
some questions:

1. How this video was created?

2. What materials were used?
3. What decisions were made to make it entertaining or attention-grabbing?
4. What was included, and of course, what was also excluded?

Rubric for Essay

Criteria Rating
Content and ideas are organized in a clear , logical 1 2 3 4 5
manner
Provides adequate discussion supporting the main idea 1 2 3 4 5
Conveys a genuine personal view regarding the topic 1 2 3 4 5
or issue
Employs standard grammar conventions, proper 1 2 3 4 5
punctuation, and proper word choice
TOTAL (20 points)

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Legend: Rating : Description

5 - Excellent
4 - Very Impressive
3 - Impressive
2 - Convincing
1 - Beginning

What Is It

Information Sheet

DIFFERENT DIMENSIONS IN MEDIA AND INFORMATION LITERACY

The concept of Media and Information Literacy has gained its importance-
with the popularity of digital media and Internet. The use of Internet has affected the
entire human community in such a tremendous way that the countries have started
taking Media and Information Literacy as important as the general literacy.

Media Literacy

Today’s era is the era of media. In the last ten years media has started
influencing people to a great extent. The demand for media has increased manifold.
It has not restricted its influence only in entertainment, it has started showing its
magic in every walk of life. Media literacy refers to the critical approach in listening
and watching media information. The critical appreciation of the information provided
by the electronic as well as print media is the need of the hour. The media literate
person is able to comprehend the information provided so that he/she recognizes the
need to and ways to use it in effective manner.

Computer Literacy

Computer literacy refers to the ability to use computer in handling different

jobs. The ability further refers to handle jobs using various software like word
processing, spread-sheet, power-point etc. It can be defined as the knowledge and
ability to use computers and related technology efficiently. Another valuable
component of today’s age of Internet, and information explosion, information literacy
does not convey any meaning for the users of information without computer literacy.
To search, organize and use right information for the right purpose, computer literacy
is a must. To put it simply, information literacy cannot be addressed without
addressing computer literacy.

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 Network Literacy

Network literacy is the literacy which is related to networked environment. It

can be World Wide Web, Local Area Network, Wide Area Network. The ability to
search, organize and use information in an effective manner in networked
environment can be considered as one the aspects of information literate person.

Digital Literacy

Today digitization of information has taken up in a big way by various

organizations. The handling of information in this digital environment has become a
must for any research worker, entrepreneur, industrialist or students. For example,
there are innumerable number of organizations which are engaged in selling study
modules of various subjects studied under different boards. A lot many CD are
available in the market. Selection of right digital source, searching it efficiently and
using the retrieved information in the digital media is one more aspect to be
information literate person.

Library Literacy

Library literacy refers to the use of library resources and services effectively
for the right purpose. Libraries possess bundles of resource materials printed and
electronic. A library literate person knows how to search information sources for right
information, how to use it for right purpose and how to respect the ethical and legal
part of the information searching and finally how to acknowledge the sources.
Information literacy and library literacy are almost synonymous, with a difference of
the range of sources used. Information literate person would know how to handle
information which is collected from outside the libraries also.

Visual Literacy
Learning takes place in various ways. Visual learning takes place when
mental knowledge is formed with some kind of visual communications. Generally in
schools, there are many visual learners, though not explored most of the time, who
learn better through visual media. Visual literacy can be defined as the ability “...to
understand and use images, including the ability to think, learn, and express oneself
in terms of images”.

Text Information and Media

 Text information:
-a non-fiction writing written with intention of informing the reader about a
specific topic

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  Text:
-a simple and flexible format of presenting information or
conveying ideas whether hand-written, printed or displayed on-
screen

-any ‘’human-readable sequence of characters’’ that can form

intelligible words

Characteristics of Text Information and Media

 a text is any media product we wish to examine

 a text is effortful to comprehend
 a text has its limitations too
 images can communicate everything at once

Parts of the Text

 Titles
-allows the reader to identify the over-all topic of the text and understand the
main idea.

 Headings
-allow the reader to identify specific topics and also divide the text into
sections.

 Bold Print and Italic

-use to signal the reader that the word is important

 Charts, Tables and Graphs

-used to organize large amounts of info to small space

 Illustration
-helps the reader to understand the information in a visual way

 Caption
-used to explain the illustration

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 Text Types and Formats and Sources

 Types
-Brochures, magazines, textbooks and instruction manuals, newspaper
article, Encyclopaedia
 Formats
-Documentary, news article, interviews, advertisement, images

 Sources
-books, magazines, newspaper, articles

Advantages of text information

 Availability
-printed materials are already available on a variety of topics and in many
different Formats.

 Flexibility
- They are adjustable to many purposes and maybe used in any lighted
environment

 Portability
- They’re easily transported to another place without the aid of machine or
electricity

 User-friendly
- Easy to use, no extra effort to search

Purposes of text information

 To bring in a better communication and understanding between the general
public and government.

 To help the people know what’s happening in the country about the economy,
social and political situation.

Limitation of text information

 Text also has limitation

- The most obvious drawback of text as a knowledge building and
communication tool is that it lacks the inherent expressiveness of speech.

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 -A transcript may accurately record the spoken words, but the strategic and
emotive qualities and impact of speech are diminished on the page.

Value of text information

 New information
Informational text contributes to readers understandings of a wide range of
topics.

 Varying Formats
Reading informational text provides students exposure to content presented.
This exposure presents text variety and offers.
Ex: graphs, charts, primary sources, brochures, manuals, and other
documents.
 Analytical Thinking
Reading information in presentations other than narrative requires that
readers practice different skills of interpretation and analysis.

 Motivation
Kids wants to know the how and why behind things. That’s why informational
text is necessary as it feed kids one by one information to what is happening
around them.

Visual Information and Media

 Visual Text
-Is a text that we view the images work together to create a meaningful
patterns, symbols, ideas and messages for the reader

-The words and images work together to create meaning

Ex: movie poster film video games photographs music videos advertisements
paintings picture book

 Examples of Visual Media

• Photography
• Video
• Screenshots
• Info-graphics
• Data Visualization (charts and graphs)
• Comic Strips/Cartoons
• Memes
• Visual Note-Taking

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  Purpose of Visual Information

• Gain Attention
• Create Meaning
• Facilitate Retention
Audio Information and Media

 What is an Audio?
-Sound, especially when recorded, transmitted, or reproduced

 Audio Media
-Media communication that uses audio or recordings to deliver and transfer
information through the means of sound

Types of Audio Information

1. Radio Broadcast - live or recorded audio sent through radio waves to reach
a wide audience

2. Music - vocal or instrumental sounds combined in such a way as to produce

beauty of form, harmony, and expression of emotion

3. Sound Recording - of an interview, meeting, or any sound from the

environment

4. Sound Clips / Effects - any sound artificially reproduced to create an effect in

a dramatic presentation (ex. sound of a storm, or a door

5. Audio Podcast - a digital audio or video file or recording, usually part of a

themed series, that can be downloaded from a website to a media player or a
computer

Ways to Store Audio Information

1. Tape - magnetic tape on which sound can be recorded

2. CD (Compact Disc) - a plastic-fabricated, circular medium for recording,

storing, and playing back audio, video, and computer data

3. USB Drive - an external flash drive, small enough to carry on a key ring, that
can be used with any computer that has a USB Port

4. Memory Card (aka Flash Memory Card or Storage Card) - is a small storage
medium used to store data such as text, pictures, audio, and video, for use on
small, portable, or remote computing devices

5. Computer Hard Drive - secondary storage devices for storing audio file

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 6. Internet / Cloud - websites or file repositories for retrieving audio files, and
more precisely the files are stored in some data center full of servers that is
connected to the Internet

Characteristics and Purposes of Sound

 Characteristics of a Sound:
1. Volume - intensity of a sound
2. Tone - the audible characteristic of a sound
3. Pitch - is how high or low a sound is
4. Loudness - refers to the magnitude of the sound heard

 Purposes of a Sound:
• Give instruction or information
• Provide feedback
• To personalize or customize
Motion Information and Media

 What is Motion Media?

 Is visual media that gives the appearance of a movement
 Can be a collection of graphics, footage, videos. It is combined with
audio, text and /or interactive content to create multimedia

2 Forms of Motion Media

 Informal
-Created by individuals often for personal use

 Formal
-Created by professionals who follow industry standards in creating, editing
and producing motion media

Steps in Formal Production of Animations

 Writing the Story

 Script is written and dialogue is recorded
 Animators sketch major scenes, in between fill in the gaps
 background music and background details are added
 drawings are rendered

Technical methods of detecting tampering/fake video

1. Smoothness of video - This is often detected when movements are not

smooth; when action seems to jump from one position to another, as if some
action was missing

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 2. Lighting coverage matches - One way to detect lighting matches is to look
at the shadows; the source of light determines the size and direction of the
shadow

3. Scale and size consistent- scale refers to how the size of the objects in
reference to one another are near the real thing. If the picture is reduced or
enlarged by a certain percentage then all of the objects should be resized by
that percentage Objects that are far away are usually smaller than objects that
are nearer.

Advantages of Motion Media and Information

 It captures motion in a manner that can be viewed repeatedly

 It can show processes in detail and in sequence
 Simulations allow for safe observation
 It can cut across different cultures and groups
 It allows scenes, history, events and phenomenon to be recreated
 It enables learning with emotion

Limitations of Motion Media and Information

 Compared to other forms of visual media the viewer cannot always

interrupt the presentation.
 It is often times more costly than other forms of visual media.
 Other data may be presented best using still images. Examples
are graphs, diagrams, maps.
 It is subject to misinterpretation

Manipulative Media and Information

 Loosely defined as any material, program, or application.
 Use to formulate new information to aid learning through the use, analysis,
evaluation, and production of interactive and hands-on media.

Manipulative Information
 Is defined by Oxford Dictionary as the act of controlling or influencing. Magpile
(2016) further describes that a person manipulates does it skillfully in order to
achieve what he or she wants in the way he or she wants it. Media
manipulation is highly subjective and most of the time, the control or hold on
something is only beneficial or favorable for one. This is done “by exploiting
the viewer interests and deceiving their perception of reality.”

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 Advertising Agencies
 Advertising has become a huge of the economy today. This provides all the
essential information the people need to consume a product or a service.

 An article published in 2012 showed that many advertising agencies have

shut-down due to corrupt practices that have grown rampant in the industry
causing them to be the first ones to be cut in the operations of companies.

 According to a top Filipino marketing director formerly based in the Greater

China market quoted in the same article, “Ad agencies must give value to
marketers other than the usual.

What’s More

Activity

Directions: The learner shall answer the following statement and

questions below. Write your answers in your notebook.
Single out a commercial on television meant to sell hair products for women.

1. Name all the elements you see and hear.

2. Where is the setting?
3. A commercial is always selling a product. How is this commercial selling its
product? What is its most potent way of selling the product?
4. Are there memorable lines or visual effects? What makes it memorable?

Rubric for Essay

Criteria Rating
Content and ideas are organized in a clear , logical 1 2 3 4 5
manner
Provides adequate discussion supporting the main idea 1 2 3 4 5
Conveys a genuine personal view regarding the topic 1 2 3 4 5
or issue
Employs standard grammar conventions, proper 1 2 3 4 5
punctuation, and proper word choice
TOTAL (20 points)

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Legend: Rating : Description

5 - Excellent
4 - Very Impressive
3 - Impressive
2 - Convincing
1 - Beginning

What I Have Learned

I learned that:

 The concept of Media and Information Literacy has gained its importance-
with the popularity of digital media and Internet. The use of Internet has
affected the entire human community in such a tremendous way that the
countries have started taking Media and Information Literacy as important
as the general literacy.
 Text is a simple and flexible format of presenting information or conveying
ideas whether hand-written, printed or displayed on-screen
 Visual learning takes place when mental knowledge is formed with some
kind of visual communications.
 Audio Media is a communication that uses audio or recordings to deliver
and transfer information through the means of sound
 Motion information is visual media that gives the appearance of a
movement. Can be a collection of graphics, footage, videos. It is combined
with audio, text and /or interactive content to create multimedia.
 Manipulative media is defined as any material, program, or application. Use
to formulate new information to aid learning through the use, analysis,
evaluation, and production of interactive and hands-on media.

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 What I Can Do

Directions: Reflect on the following questions below and give a brief

answer to each question. Do it in your notebook.
1. Reflect on the words “baduy”, “jologs,” or “cheap” as words to describe
audience preferences in this time and age. How have you engaged with these
words? What counts as “baduy,” “jologs,” or “cheap” when it comes to
consuming media texts? At any one point in time, did you consider yourselves
predisposed to consuming media that may be referred to as “baduy,” “jologs,”
or “cheap”? Do you take these words seriously? Why or why not?

2. What are the ways by which you are able to share your experiences as you
engage with media and information texts with other people? What are the
ways by which they receive your experiences?

Rubric for Essay

Criteria Rating
Content and ideas are organized in a clear , logical 1 2 3 4 5
manner
Provides adequate discussion supporting the main idea 1 2 3 4 5
Conveys a genuine personal view regarding the topic 1 2 3 4 5
or issue
Employs standard grammar conventions, proper 1 2 3 4 5
punctuation, and proper word choice
TOTAL (20 points)

Legend: Rating : Description

5 - Excellent
4 - Very Impressive
3 - Impressive
2 - Convincing
1 – Beginning

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 Assessment
Post – test;

MULTIPLE CHOICE TEST

Directions: Choose the letter of the correct answer and write it in your
notebook.

1. What form of media information is a non-fiction writing written with intention of

in formatting the reader about a specific topic?
a. Text
b. Text information
c. Visual Text
d. Audio information

2. What advantages of text information wherein easy to use and no extra effort
to search?
a. Availability
b. Flexibility
c. Portability
d. User-friendly

3. Which media is a text that we view the images work together to create a
meaningful pattern, symbols, ideas and messages for the reader?
a. Text
b. Text information
c. Visual Text
d. Audio information

4. Which of the following refers to the critical approach in listening and watching
media information?
a. Computer Literacy
b. Digital Literacy
c. Media Literacy
d. Visual Literacy

5. Which of the following is a simple and flexible format of presenting information

or conveying ideas whether hand-written, printed or displayed on-screen?
a. text
b. visual text
c. text information
d. formatted text

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 6. Which of the following learning takes place when mental knowledge is formed
with some kind of visual communications?
a. Computer Literacy
b. Digital Literacy
c. Media Literacy
d. Visual Literacy

7. Which of the following literacy that has become a must for any research
worker, entrepreneur, industrialist or students?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

8. Which motion media created by individuals often for personal use?

a. Formal motion media
b. Informal motion media
c. Motion Media
d. Validity of information

9. Which of the following literacy has the ability to search, organize and use
information in an effective manner in networked environment?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

10. Which of the following literacy refers to the use of library resources and
services effectively for the right purpose?
a. Computer Literacy
b. Digital Literacy
c. Library Literacy
d. Network Literacy

11. What advantages of text information are easily transported to another place
without the aid of machine or electricity?
a. Availability
b. Flexibility
c. Portability
d. User-friendly

12. Which of the following media refers to handling jobs using software like word
processing, spread-sheet and power-point?
a. Computer Literacy
b. Digital Literacy
c. Network Literacy
d. Visual Literacy

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 13. What visual media gives the appearance of a movement?
a. Formal motion media
b. Informal motion media
c. Motion Media
d. Validity of information

14. What advantages of text information are adjustable to many purposes and
maybe used in any lighted environment?
a. Availability
b. Flexibility
c. Portability
d. User-friendly

15. Which motion media created by professionals who follow industry standards
in creating, editing and producing motion media?
a. Formal motion media
b. Informal motion media
c. Motion Media
d. Validity of information

16. What advantages of text information has printed materials already available
on a variety of topics and in many different formats?
a. Availability
b. Flexibility
c. Portability
d. User-friendly

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References
Online Sources:
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emphasis-applied-in-web-design/
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graphic-design-with-examples
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graphic-design-with-examples
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agooddesignrememberto-c-r-a-pcontrastrepetitionalignmentproximity/
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building-blocks-ofvisual-design
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versus-geometric
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fordesignersunderstanding-colourtheory/
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