Creating Business Pitch Decks
Pitch Deck
A presentation utilized to inform and explain ideas or projects in the
business context to potential/existing investors, partners or peers.
Its purpose is to be a medium of communication to persuade the
audience that the proposed idea is worth the consideration and
support.
It is a visual aid for business proposals.
It tells the audience about:
o What is the idea
o Why it is important
o What is needed to support the idea
o How it works
o How it is beneficial to its investors
Purposes of a Pitch Deck
To Attract – Potential investors and lenders
To Gain – Approval, Attention and Support
To Communicate – Ideas and proposals into a visual
representation
To Persuade – Show the purpose and value of the idea
Characteristics of an Effective Pitch Deck
Concise – Uses only the sufficient amount of information and
graphics
Visual – Use of graphs and charts
Data – Includes all the facts and information necessary
Chronological – Information flows in a logical manner
Goal – Shows the purpose of the pitch and ends with a request
Standard Sections in a Pitch Deck
Title – First impression and identity
o Name of the Business or Proposal or Project
o Logo of the Business or Project
o Name of the Presenter
Problem – Justification
o The challenges that the project aims to provide a solution to
o Experiences that must be dealt with using the project
Solution – Addressing the Problem
o The product/system that fixes the challenges faced
Market Opportunity – Shows demand
o Market – Potential customers who may buy or use a product
o Includes:
Target Users – Specific population targeted as the audience
Market Size – Totality of the population
Potential Growth – Ability to increase in size, revenue and
popularity
Product/Technology – Feasibility
o Describes the features, software/hardware, and design of the
solution
o Includes:
Apps – Its specific functions or tools
Systems – How it works and how secure it is
Platforms – How It runs
Business Model – Sustainability
o How the project earns revenue
o Includes:
Subscription – Fees paid in a monthly basis (Usually)
Advertising – Ads to earn additional revenue
Charges – Fees for additional tasks or services of the app
Competition – Awareness
o Identifies competitors and the advantage/disadvantages of the
proposal in comparison.
o How it differentiates to the other projects/products
Marketing Strategy – Acquisition
o Explains how customers will be reached
o Includes:
Social Media
Partnerships
Online
Direct
Team – Credibility
o Introduces the people behind the project and their roles
Financial Projection - Planning
o Presents the expected income, expenses, and profit
o Includes:
Startup Costs – Initial expenses to launch the
project/product
Revenue Forecast – Estimated income
Break-even Analysis – The point in time when the project
starts to recover cost and earned profit
Funding Ask - Request
o States how much money is needed to support the project
o Informs how it will use the money given