Bapuji Educational Association®

BAPUJI INSTITUTE OF ENGINEERING AND TECHNOLOGY,

DAVANGERE-577004

Report on Case Study

Course: Technological Innovation & Management Entrepreneurship (BEC501)

Submitted by
4BD23EC043 K S Veerendra
4BD23EC045 Karthik T M
4BD23EC047 Kavyashree K Y
4BD23EC049 Keerthi Ningappa Badiger

Mr. Mahantesh H Dr. G.S. Sunitha

Course Project Guide Program Coordinator

Department of Electronics & Communication Engineering

2025-2026
 VISION OF THE INSTITUTE
To be a center of excellence recognized nationally and internationally, in
distinctive areas of engineering education and research, based on a culture of
innovation and invention.

MISSION OF THE INSTITUTE

BIET contributes to the growth and development of its students by imparting a
broad- based engineering education and empowering them to be successful in
their chosen field by inculcating in them positive approach, leadership qualities
and ethical values.

VISION OF THE DEPARTMENT

To be in the forefront in providing quality technical education and research in
Electronics & Communication Engineering to produce skilled professionals to
cater to the challenges of the society.

MISSION OF THE DEPARTMENT

M1: To facilitate the students with profound technical knowledge through
effective teaching learning process for a successful career.

M2: To impart quality education to strengthen students to meet the industry

standards and face confidently the challenges in the program.

M3: To develop the essence of innovation and research among students and
faculty by providing infrastructure and a conducive environment.

M4: To inculcate the student community with ethical values, communication

skills, leadership qualities, entrepreneurial skills and lifelong learning to meet the
societal needs.
 COURSE (BEC501)

COURSE LEARNING OBJECTIVES:

This course will enable students to:

• Understand basic skills of Management.

• Understand the need for Entrepreneurs and their skills.
• Identify the Management functions and social responsibilities.
• Understand economic development, creativity and Innovation.
• Understand the Ideation Process, creation of Business Model, Feasibility Study and
sources of funding.
 ACKNOWLEDGMENT

Salutations to our beloved and highly esteemed institute,"BAPUJI INSTITUTE OF

ENGINEERING AND TECHNOLOGY" for having well qualified staff and lab
furnished with necessary equipment.

I am thankful to our beloved Principal Dr. H. B. ARAVIND for providing excellent

academic environment, for his kind support, guidance, and encouragement
throughout the course of this work.
We express whole hearted gratitude to Dr. G.S. SUNITHA Professor and Program
Coordinator of Electronics & Communication Engineering Department, BIET. We
wish to thank her for making our task easy by providing her valuable help and
encouragement.
We press our sincere thanks to our faculty mentor Mr. MAHENDRACHARI,
Lecture, Department of E&CE, BIET for giving us constant encouragement, support
and valuable guidance throughout the course of project without whose guidance this
project would not have been achieved.
We express our sincere thanks to our Technological Innovation & Management
Entrepreneurship (BEC501) Course Coordinator Mr. MAHANTESH H, Assistant
Professor Department of E&CE, BIET for giving us constant encouragement, support
and valuable guidance throughout the course of project without whose guidance this
project would not have been achieved.
We would like to extend our gratitude to all the staff of Electronics & Communication
Engineering Department for their help and support. We have benefited a lot from the
feedback, suggestions given by them.
We would like to extend our gratitude to our parents and friends for their advice and
moral support.
K S Veerendra 4BD23EC043
Karthik T M 4BD23EC045
Kavyashree K Y 4BD23EC047
Keerthi N Badiger 4BD23EC049
 CASE STUDY 1
1. Give the case study case for Management and Planning Process For Realistic
Business Situation.

Case Study: FreshSip Café

FreshSip Café is a modern urban café concept designed to offer customers a refreshing experience of
freshly brewed beverages, healthy snacks, and a cozy ambience. Established with the goal of promoting
wellness through organic ingredients and sustainable practices, FreshSip targets young professionals,
students, and health-conscious individuals.

Idea Generation:
The idea for FreshSip Café was born from a market gap analysis conducted by a team of business
graduates. They observed that most local cafés focused either on affordability or luxury, but few offered
a blend of health, quality, and sustainability.
Key ideas generated included:
Offering organic smoothies, herbal teas, and freshly brewed coffees.
Introducing “DIY Drink Corners” where customers could customize their beverages.
Creating a digital loyalty app to engage repeat customers.

Planning Process:
 Objective Setting: To become the city’s most trusted healthy café brand within 2 years.
 Strategy Formulation: A cost-leadership and differentiation strategy was adopted.
 Market Research: Surveys and focus groups were conducted among target customers aged 18–35.
 Operational Planning: Menu development, staff recruitment, vendor selection, and location
finalization.
 Financial Planning: Initial investment of ₹15 lakhs with a break-even expected within 18 months.
Outcomes:
 Within 10 months, “FreshSip Café” achieved remarkable success:
 25% higher customer loyalty than nearby cafés.
 Featured as the city’s “Best Eco-Friendly Café of the year”.
Conclusion:
The FreshSip Café case study highlights how effective management and systematic planning can turn a
simple business idea into a profitable and sustainable enterprise. By aligning goals with market needs, using
innovative strategies, and focusing on customer satisfaction, the café created a unique market identity.
 2. Discuss the comprehensive case study for the establishment of the organization and
its recruitment process.
Case Study: Establishment of “EcoPure Organics Pvt. Ltd.” and Its Recruitment Process
Introduction: EcoPure Organics Pvt. Ltd. is a newly established company based in Bengaluru, India, founded
in 2022. The company focuses on manufacturing eco-friendly, chemical-free personal care and household
products. The vision is to promote sustainable living and provide affordable organic alternatives to the mass
market.

Part 1: Establishment of the Organization

The process of establishing EcoPure Organics involved several systematic steps:

a) Opportunity Identification
Through market research, the founders discovered the increasing consumer shift towards sustainable
products due to environmental awareness and rising allergies from chemical-based goods. They recognized
a potential niche market for eco-friendly personal care products like soaps, shampoos, and detergents.

b) Business Plan Development

A detailed business plan was prepared, including:
 Market analysis
 Product range (organic soaps, herbal shampoos, biodegradable detergents).
 Target customers — urban households, eco-conscious youth, and health-oriented families.
 Financial planning — startup capital of ₹25 lakhs, mainly through personal savings and a small
business loan.

c) Infrastructure Setup
A small production unit was established on the outskirts of Bengaluru with essential machinery and eco-
friendly packaging systems.

d) Organizational Structure
The company followed a functional organizational structure, with departments such as:
 Production
 Marketing and Sales
 Human Resources (HR)
 Finance and Accounts
 Research and Quality Control

Part 2: Recruitment Process

To ensure quality human resources, EcoPure developed a transparent and systematic recruitment policy.
a) Manpower Planning
The HR department analyzed workforce requirements based on operational needs. Initially, they decided to
hire:
 10 production worker
 2 marketing executives
 1 HR manager
 1 accountant
b) Job Analysis and Description
Each role was clearly defined in terms of
 Job title
 Responsibilities
 Required qualifications
 Skills and experience
For example:
Marketing Executive: Graduate with 2 years of marketing experience, good communication and digital
marketing skills.

c) Recruitment Sources
EcoPure used both internal and external sources.
 Internal: Employee referral
 External: Online job portals, local employment exchanges, campus placements, and newspaper ads.

d) Selection Process
The selection process consisted of
 Application Screening
 Written Test – to assess technical and communication skills
 Personal Interview – conducted by HR and department heads
 Final Selection and Offer Letter

e) Induction and Training

 Newly appointed employees underwent.
 Orientation program on company culture, ethics, and environmental goals.
 On-the-job training for production and marketing teams.
 Safety and hygiene workshops.

f) Performance Evaluation
A six-month probation period was followed by performance appraisal based on:
 Productivity
 Attendance
 Teamwork
 Quality control parameters

Outcomes:
Within a year of its establishment, EcoPure Organics achieved:
 A steady market presence in southern India.
 Increased brand recognition through eco-campaigns and social media marketing.
 Employee retention rate of 90%, showing a successful HR strategy.

Conclusion:

The establishment of EcoPure Organics Pvt. Ltd. showcases how a clear vision, structured planning, and an
effective recruitment process contribute to the success of a new business. The organization’s emphasis on
employee development, ethical work culture, and sustainable business practices positioned it as a promising
start-up in the organic product industry.
[Link] the case study for Integration of Social Responsibilities with Enterprises.
Case Study: Integration of Social Responsibility in Enterprises.
Example: GreenNest Organics Pvt. Ltd.
Introduction:
GreenNest Organics Pvt. Ltd., established in 2015 in Bengaluru, is a growing enterprise that produces
organic food and beverages. The company’s mission is to promote a healthier lifestyle while protecting the
environment. Over the years, GreenNest has realized that a business cannot thrive without addressing the
well-being of society and nature. Hence, it has integrated social responsibility into every part of its business
strategy to achieve sustainable growth and positive social impact.

Integration of Social Responsibility with Enterprise Activities:

1. Social Responsibility Integration

The enterprise designed a structured CSR (Corporate Social Responsibility) plan that aligns with its
business goals and values. Its key areas of focus include:

a) Environmental Responsibility

 use of biodegradable packaging materials to reduce plastic pollution

 Installation of solar power systems to minimize carbon emissions

 Implementation of the “Plant for the Planet” initiative, where one tree is planted for every 50 products
sold.

b) Employee Welfare

 Introduction of health insurance schemes and wellness programs for all staff.

 Skill development training and career growth programs for employees.

 Promotion of gender equality and flexible work schedules for women employees.

c) Community Development

 Collaboration with rural women self-help groups (SHGs) for organic raw material sourcing.
 Support for education of underprivileged children through scholarship programs.
 Conducting health and nutrition awareness camps in local communities.
d) Ethical Business Practices

 Ensuring fair trade with farmers and suppliers.

 Practicing transparency and honesty in all business dealings.
 [Link] Concern Activities Conducted

Activity NameDescriptionDate/YearOutcomeClean Environment DriveConducted city-wide cleaning

campaigns and promoted waste segregation with local NGOs.20232 tons of plastic waste collected and
[Link] Women Empowerment ProgramProvided training and equipment to women SHGs for organic
farming and food processing.2022–2024 Over 500 women benefited; 35% income increase [Link]
Nutrition Awareness InitiativeOrganized workshops in schools to teach children about balanced diets and
healthy habits.20235,000+ students reached; improved community [Link] Plantation
CampaignPartnered with the local forest department to plant trees around industrial and rural
areas.202410,000 trees planted; contributed to greener surroundings.

Outcomes:
 Enhanced corporate image and reputation among customers and communities.
 Improved employee morale and productivity through welfare initiatives.
 Strengthened rural economy by supporting local farmers and women entrepreneurs.
 Promoted environmental sustainability and reduced carbon footprint.

Conclusion:
The case of GreenNest Organics Pvt. Ltd. clearly illustrates how social responsibility can be integrated
effectively into business operations. Through its community engagement, environmental care, and ethical
practices, the enterprise has achieved both economic success and social goodwill.
Integrating social responsibilities not only fulfills moral obligations but also ensures long-term sustainability
and builds trust among stakeholders. GreenNest stands as an inspiring example for other enterprises aiming
to balance profitability with purpose.

Course Outcomes:
After studying this course, students will be able to:
1. Understand the fundamental concepts of Management and Entrepreneurship and opportunities in
order to setup a business
2. Describe the functions of Managers, Entrepreneurs and their social responsibilities
3. Understand the components in developing a business plan, along with the integration of CSR-
Corporate Social Responsibility.
4. Describe the importance of small-scale industries in economic development and institutional support
to start a small-scale industry and understand the concepts of Creativity and Innovation and
Identification of Business Opportunities.
5. Awareness about various sources of funding and institutions supporting entrepreneurs.