Introduction to Design & The Design
Process
1. What is Design?
Definition:
Design is the process of creating a solution to a problem with a focus on function, aesthetics,
and user experience. It combines creativity and practicality to make ideas real.
Purpose of Design:
• Solve real-world problems effectively
• Communicate ideas visually and clearly
• Enhance user experience and satisfaction
• Combine creativity with functionality
• Improve aesthetics and usability
2. Stages of the Design Process
The design process follows 4 main stages often called the Double Diamond Model:
Stage 1: Discover (Research & Explore)
• Understand the problem clearly
• Research user needs, existing solutions, and limitations
• Collect information and inspiration
• Activities: Surveys, brainstorming, interviews, online research
Example: Researching what makes a good name tag before designing one.
Stage 2: Define (Plan & Focus)
• Analyze the information gathered
• Clearly define the design problem and objectives
• Decide on the key features and requirements
• Activities: Problem statements, goal setting
Example: Deciding the size, colors, and information to include on the name tag.
Stage 3: Develop (Create & Experiment)
• Generate ideas and create prototypes
• Experiment with layouts, colors, and elements
• Seek feedback from peers or users
• Activities: Sketching, digital design, mock-ups
Example: Creating multiple name tag designs using Canva or Photoshop.
Stage 4: Deliver (Finalize & Present)
• Select the best design solution
• Refine and finalize the product
• Present or launch the design
• Activities: Printing, sharing, or publishing the final design
Example: Exporting the final name tag design as PNG/PDF and presenting it in class.
Visual Representation of the Process
Discover → Define → Develop → Deliver
Research Plan Create Present