PROPOSED BUSINESS PLAN

On

WIXCONNECT Wireless Broadband [Wi-MAX ISP]

Submitted to:
Professor Dr. S.M Towhidur Rahman
Business Administration Discipline
Khulna University, Khulna

Submitted by:
Nazmul Hasan
Student ID: EMBA -240341
EMBA 2nd Year, 2nd Term
Business Administration Discipline
Khulna University, Khulna
BUSINESS PLAN
WIXCONNECT Wireless Broadband [Wi-MAX ISP]

Prepared By:

Nazmul Hasan
Student ID: EMBA -240341
EMBA 2nd Year, 2nd Term
Business Administration Discipline
Khulna University, Khulna
 Executive Summary

WIXCONNECT Wireless Broadband is a proposed Wi-MAX–based Internet Service Provider

(ISP) aiming to deliver affordable, reliable, and high-speed wireless internet services in the
Khulna Metropolitan Area. The increasing dependence on digital platforms for education,
business, communication, and entertainment has created a strong demand for broadband
connectivity. However, limitations of traditional wired broadband services such as DSL and
cable particularly high infrastructure costs and limited coverage have created opportunities for
wireless alternatives.

The core service of WIXCONNECT is wireless broadband internet using Wi-MAX technology,
which enables efficient data transmission without extensive physical cabling. The business
primarily targets students, professionals, and technology-oriented users who demonstrate high
internet usage and readiness to adopt innovative connectivity solutions. By leveraging wireless
infrastructure, WIXCONNECT aims to reduce operational costs while offering competitive
pricing and flexible service access.

The business plan outlines market assessment, strategic implementation, and financial
projections to demonstrate the feasibility and sustainability of the proposed venture.
Conservative financial estimates indicate early break-even potential and positive cash flow
within the first year of operation. Overall, WIXCONNECT seeks to establish itself as a cost-
effective and scalable broadband solution with strong growth prospects in Bangladesh’s
expanding digital economy.
INTRODUCTION
The tremendous growth of information and communication technology (ICT) has revolutionized
how people, organizations and institutions access and employ information. Access to
dependable and high-speed internet is now regarded as a basic human need, rather than a
privilege, especially in urban and semi-urban setups of developing nations like Bangladesh.
Increased reliance on remote learning, working from home, digital banking and e-commerce has
expanded the use of broadband over the past decade. The majority of users now prefer faster and
more reliable broadband connections that are capable of supporting digital activities in the
present time (Bangs, 2002).

Broadband Internet in Bangladesh was dominated by the DSL, fiber optic and cable media as
well as satellite internet. While such technologies offer a satisfactory level of service quality,
they often suffer from high costs of infrastructure provision, limited coverage and rigid
installation constraints. A large number of potential customers, particularly in highly populated
urban areas, have difficulty subscribing to wired broadband services because of constrains on
the physical network and on availability. Therefore, wireless broadband technology can serve as
an alternative to overcome such structural difficulties, providing similar speed and quality
connectivity (Chesbrough & Rosenbloom, 2002).

WIXCONNECT Wireless Broadband is targeted as a new startup venture to meet the explosive
demand, built on Wi-MAX technology. The project WIXCONNECT aims to offer affordable,
wide-reaching broadband internet services in the Khulna Metropolis where building an
extensive cable network is not feasible through wireless (airwave) transmission technology. WI-
MAX technology makes it simple to transmit the signal across a wide coverage area, thus no
installation work not only eliminates but also can be used with low operating cost. With this
advantage, it would provide competitive pricing with acceptable quality of services which in turn
creates value for customers and the company (Hamel, 2000).

The business plan is built up with clear concentration upon identifiable market segments which
will be the most willing to adapt wireless broadband. Those factors are graduation students, IT
professionals and technology interested users who exhibit their heavy online usage ,huge
dependability upon the digital connection and easy adoption of the new technologies. Since the
efficient way for manifestation remains market both geographically and demographically
respectively This paper focuses on customers whose demand is potential which could be a
stepping-stone to (McKeever, 2012) 10 Comment [FB1]: Revise term & application of these
word with new choice e.i formation not far from its product services mix thus cutting resources
and Losses this means WIXCONNECT being able to grow sustainable.

It is the purpose of this business plan to provide a detailed and comprehensive description of our
business model, to demonstrate its viability and ensure survival of WIXCONNECT as a wireless
ISP. It describes the market, its services/products, promotion and sales approaches, data
collection techniques, financial forecasting and long-term sustainability. Using these alliances
and workforce training, WIXCONNECT would like to be seen as a cost-effective and a cyber
competitive alternative in the Bangladeshi nation (Joseph & Covelo, 2006).

BUSINESS OVERVIEW

WIXCONNECT Wireless Broadband is a concept to be internet service provider (ISP) which

intends to provide cheap and dependable internet broadband wireless connection through Wi-
MAX technology. The service will start in Khulna Metropolitan Area to meet the burgeoning
demand of urban users for high-speed connection. With increasing browsing associated with
digital education/distance learning, online commerce, remote employment and entertainment-
based services over the internet; it is evident for proliferation of other broadband solutions that
are flexible scalable and economical (McKeever 2012).

WIXCONNECT’s fundamental business is services-oriented, providing wireless broadband

access without long reach of cables. Unlike DSL or cable internet service, WIXCONNECT is
transmitted wirelessly using Wi-MAX antenna/repeater technology. The capex reduces
substantially, and the maintenance cost also gets reduced as well as deployment is faster and so
is easy to expand the network. All that customers need is a Wi-MAX compliant modem.
Installation of the service does not require infrastructure and for those within its coverage area
simply plug-and-play (Bangs, 2002).
WIXCONNECT is formed as a private start up enterprise -owned and controlled by enterprise
management. The first operational iteration comprises basic networking gear, office
workstations, antennae and repeaters to provide a consistent level of service. The firm would be
implementing a lean operational model, wherein administrative, marketing and customer
service functions are largely done online. This strategy can reduce the cost letting business to
direct resources in terms of services on network improvement (Hamel, 2000).

Strategically, WIXCONNECT competes head-on with traditional broadband providers,

providing equivalent internet speeds for less. Business focuses on flexibility, mobility and
convenience as value propositions key to customers who are restricted regarding wired internet
services. Through the use of cutting-edge wireless technologies, as well as emphasis on customer
target marketing WIXCONNECT is hoping to gain a foothold in the local broadband market
that will not only be sustainable but also have room for future growth with more available
general demand (Joseph & Covelo, 2006).

In general, the summary of business confirms Wixconnect’s objective to integrate innovation and
commercial viability, in order to meet consumer’s connectivity requirement as they evolve.
With effective deployment of wireless infrastructure and a targeted provisioning strategy, the
company seeks to realize continuous new customer acquisitions, survive financially, and
eventually secure competitive positioning in the new broadband market that has been emerging
to serve Bangladesh (Chesbrough & Rosenbloom, 2002).

Table 1: Basic Business Information

Item Description

Business Name WIXCONNECT Wireless Broadband

Business Type Internet Service Provider (ISP)

Technology Wi-MAX

Location Khulna Metropolitan Area

 Ownership Private Startup

TARGET MARKET SEGMENT STRATEGY

Focused market segments Interestingly, WIXCONNECT Wireless Broadband uses a larger

population of potential customers to arrive at smaller numbers of customer groups which show
high usage -- because they are technology adopters and have strong desire for reliable access to
broadband. But instead of targeting the whole market, the company focuses only on segments
that are most likely to purchase wireless broadband and do so habitually. This has the advantage
that you can effectively plan resources, have precision targeting for marketing and reach your
market quickly (McKeever, 2012).

The initial segments of the market targeted are college and university students in and around
Khulna City. As students, use of the internet and all its services are some of the activities that
peak due to academic / research needs, online learning platforms and entertainment consumption.
They are tech-savvy and savor the high-speed connectivity at reasonable prices. Wireless
broadband is a flexible, easy-to-use service which caters especially for tenants of rented
property and students living in hostels where fixed BB connections may be inconvenient or
unavailable (Bangs 2002).

The next lot is people in jobs such as working in offices, business persons, entrepreneurs,
freelancers and small businessmen. This segment is highly dependent on a reliable connection
for communication, e-commerce, telecommuting, and business processes running in the cloud.
Working professionals have never enough time and thus always demand a reliable and seamless
access to internet. The wireless solution to be offered through WIXCONNECT provides a
convenient means of operation in comparison with the existing cable-based alternatives with
respect to mobility, time and competitive costs that is on demand by this sector (Joseph &
Covelo, 2006).

The third group of target users are the technologically-minded (techies) who are generally among
the first to adopt new hardware and software products and in effect, help drive broader adoption.
These are users that actively look for better internet solutions and they’re interested in trying out
new services. Through the luring of tech savvy customers, WIXCONNECT is also able to gain
word-of-mouth promotion as well as initial feedback that led to improvement in service provided
and credibility on the market. This sector serves as a key driver for diffusion of wireless
broadband technology at the local level (Chesbrough and Rosenbloom, 2002).

In general, the target segment approach of WIXCONNECT is to maximize the adoption potential
with respect to user segments with high demand, readiness to pay and openness for wireless
technology. Through targeting with services, pricing and promotional messages on these
segments, the company is intended to ensure a sustainable growth and becomes competitive in
the broadband internet market of Bangladesh (Hamel, 2000).

Table 2: Target Market Characteristics

Segment Usage Level Price Sensitivity Key Need

Students High High Speed & Cost

Professionals Medium–High Medium Reliability

Tech Users Very High Low Innovation

VISION, MISSION STATEMENT AND GOALS

A. Vision Statement

The vision of WIXCONNECT Wireless Broadband is to become a reliable and innovative

wireless internet service provider that supports digital connectivity, economic participation, and
social development in Bangladesh. The business aspires to bridge the digital divide by offering
accessible and high-quality broadband services to urban and semi-urban communities where
traditional wired internet infrastructure is limited or inefficient. Through continuous
technological improvement and customer-focused service delivery, WIXCONNECT aims to
establish a strong presence in the wireless broadband sector and contribute to the development of
a digitally connected society.
B. Mission Statement

The mission of WIXCONNECT Wireless Broadband is to provide affordable, stable, and high-
speed wireless internet services using Wi-MAX technology. The company is committed to
delivering reliable connectivity that meets the evolving needs of students, professionals, and
technology-oriented users. By leveraging cost-efficient wireless infrastructure and streamlined
operations, WIXCONNECT seeks to ensure convenient installation, flexible usage, and
consistent service quality. The mission also emphasizes customer satisfaction, ethical business
practices, and sustainable growth through efficient resource utilization and continuous service
enhancement.

C. Goals and Objectives

The primary goals and objectives of WIXCONNECT Wireless Broadband are structured to
ensure measurable performance and long-term sustainability.

Short-term Goals (1 Year):

 To successfully launch wireless broadband services in the Khulna Metropolitan Area

 To establish a stable subscriber base through targeted marketing and competitive pricing

 To achieve operational stability and maintain acceptable service quality standards

 To reach the break-even point within the first year of operation

Medium-term Goals (2–3 Years):

 To expand network coverage by installing additional antennas and repeaters based on

customer demand

 To introduce diversified service packages tailored to different usage levels and customer
segments

 To strengthen brand recognition and customer loyalty in the local market

Long-term Goals (5 Years and Beyond):

 To expand operations beyond the initial service area into other urban and semi-urban
regions

 To adopt advanced wireless technologies to improve speed, reliability, and coverage

 To position WIXCONNECT as a competitive and sustainable wireless broadband

provider in Bangladesh

D. Keys to Success

The success of WIXCONNECT Wireless Broadband depends on several critical factors. First,
the effective use of Wi-MAX technology allows the business to minimize infrastructure costs
while ensuring scalable service delivery. Second, focusing on clearly defined target market
segments enables efficient marketing and resource allocation. Third, maintaining reliable service
quality and responsive customer support is essential for customer retention and positive word-of-
mouth promotion. Finally, continuous monitoring of financial performance and market trends
will allow WIXCONNECT to adapt strategies and sustain long-term growth.

COMPANY SUMMARY

The Company Summary section provides an overview of WIXCONNECT Wireless

Broadband, outlining its background, resources, management structure, ownership, social
responsibility, and internal capabilities. This section explains how the business is organized and
how it plans to operate effectively within the competitive broadband market.

A. Company Background

WIXCONNECT Wireless Broadband is a proposed startup Internet Service Provider (ISP) that
plans to deliver high-speed wireless broadband services using Wi-MAX technology. The
business is designed to operate initially within the Khulna Metropolitan Area, where demand for
reliable internet connectivity has increased significantly due to digitalization in education,
business, and communication. By using wireless technology instead of traditional wired
infrastructure, WIXCONNECT aims to reduce installation complexity and operating costs while
providing flexible and accessible internet services to its target customers.

B. Resources, Facilities and Equipment

WIXCONNECT will utilize a combination of technical, human, and financial resources to

deliver its services efficiently. The primary technical resources include Wi-MAX base stations,
wireless access points, antennas, repeaters, and customer-end modems. In addition, the business
will operate with computer workstations, networking software, and basic office facilities for
administrative and customer support functions. Human resources will consist of management
personnel, technical support staff, and administrative employees. Financial resources will be
sourced from the owner’s investment and managed carefully to ensure sustainable operations.

C. Marketing Methods

The marketing methods of WIXCONNECT focus on cost-effective and targeted promotion. The
company will utilize local advertising through retailers, educational institutions, and community
centers to reach potential customers directly. Digital marketing through the official website and
social media platforms will provide detailed service information and enable online subscription.
This integrated marketing approach allows WIXCONNECT to increase brand visibility while
maintaining low promotional costs and ensuring direct engagement with target market segments.

D. Management and Organization

The management structure of WIXCONNECT will be simple and efficient, suitable for a startup
operation. The business will be led by the founder, who will be responsible for strategic
planning, decision-making, and overall business management. Technical staff will handle
network installation, maintenance, and service quality monitoring. Administrative and customer
service staff will manage billing, customer inquiries, and service support. Clear lines of authority
and responsibility will be maintained to ensure operational efficiency and accountability.

E. Ownership Structure

WIXCONNECT Wireless Broadband will operate as a privately owned startup business.

Ownership will remain with the founder, allowing centralized decision-making and flexible
strategic management. The legal structure will comply with relevant business registration and
regulatory requirements applicable to internet service providers in Bangladesh.

F. Social Responsibility

WIXCONNECT recognizes its responsibility to contribute positively to society. The business

aims to promote digital inclusion by providing affordable internet access to students and
professionals. Wireless infrastructure minimizes environmental disruption by reducing the need
for physical cabling. The company also plans to support community development by enabling
access to online education, digital services, and communication platforms.

G. Internal Analysis

An internal analysis of WIXCONNECT indicates several strengths, including low infrastructure

costs, scalable wireless technology, and a focused target market strategy. Potential weaknesses
include limited brand recognition and initial resource constraints typical of startup ventures.
Opportunities arise from growing broadband demand and technological adoption, while threats
include competition from established ISPs. By leveraging its strengths and addressing
weaknesses through effective management and service quality, WIXCONNECT aims to build a
sustainable and competitive business.
PRODUCTS AND SERVICES

WIXCONNECT Wireless Broadband offers wireless internet connectivity services using

advanced Wi-MAX technology. The core product of the business is high-speed broadband
internet access designed to meet the growing digital needs of individuals and small businesses.
Unlike traditional wired broadband services such as DSL or cable, WIXCONNECT delivers
internet services through wireless transmission, eliminating the need for extensive physical
cabling and complex installation processes.

The primary service provided by WIXCONNECT is wireless broadband internet access with
speeds comparable to standard DSL connections. Customers require a Wi-MAX-compatible
modem and must be located within the coverage area of the wireless network. Once connected,
users can access the internet for academic, professional, and personal activities, including online
learning, remote work, digital communication, streaming, and e-commerce. The wireless nature
of the service allows users greater flexibility and mobility compared to fixed-line broadband
connections.

WIXCONNECT’s services are designed to be scalable and customizable. As customer demand

increases, the company can expand network coverage by installing additional antennas and
repeaters without major restructuring of the existing system. In the future, the business may
introduce different service packages based on speed, data usage, or customer type, allowing users
to select plans that best suit their needs and budget. This flexibility enhances customer
satisfaction and supports long-term revenue growth.

A key distinguishing feature of WIXCONNECT’s services is ease of installation and

maintenance. Wireless deployment significantly reduces installation time and disruption for
customers, making the service particularly attractive for students, professionals, and technology-
oriented users living in rented or temporary accommodations. Centralized network monitoring
enables efficient service management, quick fault detection, and timely technical support,
ensuring consistent service quality.

Overall, WIXCONNECT’s products and services emphasize affordability, reliability, and

convenience. By combining wireless broadband technology with a customer-focused service
approach, the business aims to provide a competitive alternative to traditional broadband
providers while addressing unmet connectivity needs in the target market.

The market assessment evaluates the external environment, customer characteristics, industry
structure, and strategic options relevant to WIXCONNECT Wireless Broadband. This analysis
helps determine the feasibility of the proposed business by identifying market demand,
opportunities, threats, and competitive positioning within the broadband internet sector of
Bangladesh.

A. External Analysis

The broadband internet market in Bangladesh has experienced steady growth due to rapid
digitalization in education, business operations, government services, and personal
communication. The increasing use of online learning platforms, remote work systems, mobile
applications, and digital entertainment has significantly raised demand for reliable and high-
speed internet connectivity. However, traditional broadband services such as DSL and cable
often face limitations related to infrastructure availability, installation complexity, and high
maintenance costs.

Wireless broadband technologies, particularly Wi-MAX, present a strong alternative by enabling

wide-area coverage without extensive physical cabling. The external environment therefore
offers favorable conditions for new wireless internet service providers. Key drivers of change
include technological advancement, rising consumer expectations for mobility and speed, and
government initiatives supporting digital transformation. At the same time, regulatory
requirements, licensing procedures, and competitive pressure from established ISPs represent
potential external challenges that must be managed effectively.

B. Customer Analysis

The primary customers of WIXCONNECT Wireless Broadband are students, professionals, and
technology-oriented users located within the Khulna Metropolitan Area. These customer groups
demonstrate high internet usage intensity and strong dependence on stable connectivity for daily
activities. Students require fast and affordable internet for academic research and online classes,
while professionals depend on reliable connections for work-related communication, digital
transactions, and remote collaboration. Technology-oriented users actively seek innovative and
flexible internet solutions and are often early adopters of new services.

Customers in the target market value affordability, reliability, ease of installation, and service
flexibility. Many potential users face difficulties accessing wired broadband due to location
constraints or rental housing conditions. Wireless broadband addresses these issues by offering
mobility and minimal installation requirements, making it an attractive option for a wide range of
users.

C. Industry Analysis

The broadband industry in Bangladesh is competitive, with major players offering DSL, cable,
fiber, and mobile internet services. Competition is largely based on price, speed, service quality,
and coverage area. While established providers benefit from brand recognition and existing
infrastructure, they often lack flexibility in expanding coverage or reducing costs due to high
infrastructure investment.

From an industry perspective, the threat of new entrants remains moderate due to regulatory and
technical requirements, while substitution threats exist from mobile internet services. However,
wireless broadband using Wi-MAX occupies a distinct position by offering higher stability than
mobile data and greater flexibility than fixed-line services. This creates a niche opportunity for
WIXCONNECT to differentiate itself through service design and targeted market focus.

D. Strategic Alternatives

Based on market conditions, WIXCONNECT has several strategic alternatives. One option is to
compete directly with existing wired broadband providers by offering lower prices and faster
deployment. Another alternative is to focus on underserved and semi-urban areas where wired
services are limited or unavailable. The chosen strategy emphasizes differentiation through
wireless technology, customer convenience, and targeted segmentation rather than large-scale
price competition. This approach allows WIXCONNECT to build a sustainable customer base
while gradually expanding its network and service offerings.

STRATEGIC IMPLEMENTATION

Strategic implementation outlines how WIXCONNECT Wireless Broadband will transform its
business idea into operational reality. This section explains the production process, resource
requirements, sourcing strategy, marketing execution, and performance monitoring mechanisms
necessary to achieve the business objectives. The strategy emphasizes efficiency, scalability, and
risk management to ensure sustainable growth.

A. Production

WIXCONNECT will deliver its broadband services through a Wi-MAX–based wireless network
infrastructure. Internet bandwidth will be sourced from a reliable upstream provider and
distributed through a central base station. From this base station, wireless signals will be
transmitted using antennas and repeaters to cover the targeted service area. Customers within the
coverage range will access the service through Wi-MAX-compatible modems.

The production process focuses on minimizing service interruption and maintaining consistent
network performance. Centralized monitoring systems will be used to track bandwidth usage,
signal strength, and system reliability. This approach allows timely detection of technical issues
and ensures uninterrupted service delivery to customers.

B. Resource Needs

To effectively implement the business strategy, WIXCONNECT requires adequate resources

across three key areas:

a) Human Resources:
The business will employ a small but skilled team, including a manager/founder, technical
support personnel responsible for network installation and maintenance, and administrative staff
for billing and customer service. As the customer base grows, additional technical and support
staff may be recruited.

b) Financial Resources:

Initial financial resources will be used to cover startup costs such as networking equipment,
office setup, licensing, and initial marketing activities. Ongoing financial resources will be
allocated to operating expenses, including bandwidth procurement, staff salaries, maintenance,
and promotional activities.

c) Physical Resources:

Physical resources include Wi-MAX base stations, antennas, repeaters, modems, computer
systems, and office facilities. These resources are essential for efficient service delivery and
operational management.

C. Sourcing and Procurement Strategy

WIXCONNECT will adopt a selective sourcing strategy to ensure service reliability and cost
efficiency. Bandwidth and networking equipment will be procured from reputable suppliers
based on criteria such as quality, price, technical support, and reliability. Long-term supplier
relationships may be developed to secure stable pricing and technical assistance. Procurement
decisions will prioritize value for money and compatibility with existing infrastructure.

D. Marketing Strategy Implementation

Marketing strategy implementation focuses on converting awareness into subscriptions.

WIXCONNECT will execute targeted local marketing campaigns through educational
institutions, residential areas, and commercial centers. Digital marketing through the company
website and social media platforms will support customer acquisition and service information
dissemination.

Pricing strategies will be implemented to remain competitive while covering operational costs.
Promotional offers may be introduced during the initial launch period to encourage early
adoption. Customer feedback will be actively collected and used to refine service offerings and
promotional approaches.

E. Performance Standards

To ensure effective implementation and continuous improvement, WIXCONNECT will establish

clear performance standards. Key performance indicators (KPIs) include subscriber growth rate,
monthly revenue, service uptime, customer satisfaction levels, and operating cost control.
Performance will be reviewed on a regular basis, and corrective actions will be taken if
performance deviates from planned targets. These standards ensure accountability and support
informed managerial decision-making.

FINANCIAL PLAN

The financial plan of WIXCONNECT Wireless Broadband presents a structured analysis of

funding requirements, projected financial performance, risk management, and contingency
measures. The objective of this plan is to ensure financial sustainability, control risk, and support
long-term growth of the business through careful planning and monitoring.

A. Financial Projections

WIXCONNECT Wireless Broadband will be financed primarily through owner’s equity during
the startup phase. This approach allows the business to maintain full ownership control while
minimizing financial risk associated with external borrowing. The initial capital will be used to
cover startup expenses, including networking equipment, Wi-MAX infrastructure, office setup,
licensing, and initial marketing activities. As operations stabilize, the business may consider
limited external financing if required for expansion.
The projected financial performance is based on conservative assumptions regarding subscriber
growth, pricing, and operating costs. Monthly operating expenses include bandwidth
procurement, staff salaries, maintenance, office rent, utilities, and administrative costs. Due to
the wireless nature of the service, infrastructure and maintenance costs remain lower than those
of traditional wired internet service providers. This cost advantage supports competitive pricing
while maintaining acceptable profit margins.

Revenue is generated through a subscription-based model, where customers pay a fixed monthly
fee for wireless broadband access. As the subscriber base grows steadily, recurring revenue is
expected to increase over time. Financial projections indicate that WIXCONNECT is likely to
reach its break-even point within the first year of operation, after which the business is expected
to generate positive net income. Key financial indicators such as cash flow, operating margin,
and cost efficiency will be closely monitored to ensure financial health.

To manage financial risks, WIXCONNECT will adopt strict budgeting and spending controls.
Regular cash flow analysis will be conducted to ensure sufficient liquidity for operational needs
and obligations. Performance targets will be set for short-term (one year) and medium-term
(three to five years) periods, focusing on revenue growth, cost control, and asset utilization.

B. Contingency Plan

The contingency plan outlines alternative actions in case the business does not perform as
projected. If subscriber growth is slower than expected, WIXCONNECT will reduce
discretionary expenses, adjust marketing strategies, and focus on high-demand customer
segments to stabilize revenue. Pricing strategies may also be revised to attract cost-sensitive
users without compromising service quality.

In the event of unexpected cost increases, such as higher bandwidth prices or equipment
maintenance costs, the business will seek alternative suppliers and renegotiate service contracts.
Technical contingencies include maintaining backup equipment and alternative bandwidth
arrangements to ensure service continuity. Additionally, operational responsibilities will be
clearly documented to ensure business continuity in case of temporary unavailability of key
personnel.

Overall, the financial plan demonstrates that WIXCONNECT Wireless Broadband is financially
feasible and capable of managing operational and market-related risks. Through conservative
financial planning, disciplined cost management, and proactive risk mitigation, the business aims
to achieve stable operations, early profitability, and sustainable long-term growth.

MONITORING

Monitoring is essential to ensure that WIXCONNECT Wireless Broadband operates according to

its strategic and financial plans and achieves its intended objectives. A systematic monitoring
framework will be implemented to evaluate operational performance, financial health, and
customer satisfaction on a regular basis. This process enables management to identify deviations
from planned targets and take corrective actions in a timely manner.

Operational monitoring will focus on service quality and network performance. Key indicators
such as network uptime, signal strength, bandwidth utilization, and frequency of service
disruptions will be tracked continuously through centralized monitoring systems. Regular
technical reviews will help ensure reliable service delivery and minimize downtime, which is
critical for customer retention.

Financial monitoring will involve periodic review of revenue, operating expenses, cash flow, and
profitability. Monthly financial statements and cash flow reports will be prepared to assess
whether the business is meeting its financial projections. Budget variances will be analyzed to
control costs and maintain liquidity. Key financial ratios and performance benchmarks will be
used to evaluate overall financial stability and efficiency.

Customer-related monitoring will emphasize satisfaction and retention. Customer feedback will
be collected through service inquiries, complaints, and periodic surveys. Subscription growth,
churn rate, and repeat usage patterns will be analyzed to understand customer behavior and
service acceptance. These insights will guide improvements in service quality, pricing, and
support mechanisms.
Responsibility for monitoring activities will rest primarily with the management, supported by
technical and administrative staff. Performance results will be reviewed on a monthly and
quarterly basis, and strategic adjustments will be made as necessary. Through continuous
monitoring and evaluation, WIXCONNECT aims to maintain operational efficiency, financial
discipline, and long-term business sustainability.

Conclusion
This business plan has analyzed the viability and strategy of WIXCONNECT Wireless
Broadband as Wi-MAX technology-based ISP in Khulna Metropolitan Area. The study shows
that the increasing need for high speed, dependable and dynamic Internet in Bangladesh has
fostered a positive ecosystem for alternative broadband options. The limitations of classical
wired services, like DSL and cable in terms of dependency on infrastructure and coverage issues
emphasize wireless broadband as an alternative more effective and scalable (Bangs, 2002).

Students, tech professionals and computer illiterate users are the most feasible target market
because of their high level of internet usage, digital dependency and willingness to learn new
innovative technologies. By concentrating in these segments, WIXCONNECT can appropriately
deploy resources, customize service packages and targeted marketing, and focus sales strategies.
Wi-MAX technology enables business to compete due to less complexity in installation, lower
operational costs and the possibility for rapid network expansion as a result of increasing
demand (Chesbrough & Rosenbloom, 2002).
First-hand data from structured questionnaires and processed by Excel also validates the market
prospects of WIXCONNECT. [Link] found there is tremendous demand for
broadband wireless services, especially among those who need the speed and who don't want to
be tied down to fixed locations. The analysis of data reveals that a large number of respondents
are ready to switch to another trust worthy wireless broadband provider provided there is cut
throat price and service quality is maintained. These findings also reinforce the business plan's
proposed marketing, sales and pricing strategies. (McKeever, 2012 ).

Re entrepreneurial – potential The business plan we have designed in conjunction with Mg

Capital and Network WSS Research Division demonstrates that the Wixconnect has significant
entrepreneurial opportunities primarily in term of financial standpoint it expresses perfectly how
powerful is this idea and concept to be immune of changes across life, shows that from a fiscal
point the product can assure you not just a regular return but at the same time can be become
self-sustainable due to its low capital cost up front, lean operation structure and recurring
subscription based revenue model. Low-risk investments and the early possibility of profitability
lower risk and ensures sustainability in the long run. With customer adoption, economies of
scale should continue to increase the extent of profitability and future expansion (Joseph &
Covelo, 2006).

To conclude, the WIXCONNECT Wireless Broadband is an accountable and strategically firm

business proposition in the context of Bangladesh’s dynamic broadband environment. With a
closer correspondence of technological innovation with market orientation and data driven
planning, the company is expected to deliver value for customers and equally guarantee
sustainable growth and survival in the wireless internet service industry (Hamel, 2000).

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Questionnaire
Section A: Demographic Information
 1. What is your age group?
☐ Below 18
☐ 18–24
☐ 25–34
☐ 35–44
☐ 45 and above

2. What is your occupation?

☐ Student
☐ Professional/Service Holder
☐ Business Owner/Freelancer
☐ Technology-Oriented User
☐ Other

3. Where do you currently live?

☐ University/Hostel Area
☐ Residential Area
☐ Commercial Area

Section B: Current Internet Usage

4. What type of internet connection do you currently use?

☐ DSL
☐ Cable Broadband
☐ Mobile Internet
☐ Wireless Broadband
☐ No Internet Connection

5. How many hours per day do you use the internet on average?
☐ Less than 2 hours
☐ 2–4 hours
 ☐ 4–6 hours
☐ More than 6 hours

6. What is your primary purpose of internet use?

☐ Study/Education
☐ Work/Business
☐ Entertainment (Streaming/Gaming)
☐ Social Media & Communication
☐ Mixed Use

Section C: Awareness and Perception of Wireless Broadband

7. Are you aware of wireless broadband (Wi-MAX) services?

☐ Yes
☐ No

8. How important is internet speed to you?

☐ Not important
☐ Slightly important
☐ Moderately important
☐ Very important
☐ Extremely important

9. How important is mobility (using internet without fixed wiring)?

☐ Not important
☐ Slightly important
☐ Moderately important
☐ Very important
☐ Extremely important

Section D: Evaluation of WIXCONNECT Service

 10. How interested are you in using wireless broadband internet?
☐ Very low interest
☐ Low interest
☐ Neutral
☐ High interest
☐ Very high interest

11. Would you consider switching to WIXCONNECT wireless broadband if it offers reliable
service at a lower cost?
☐ Yes
☐ No
☐ Not sure

12. What monthly price range would you consider reasonable for wireless broadband
service?
☐ Below BDT 800
☐ BDT 800–1,200
☐ BDT 1,201–1,500
☐ Above BDT 1,500

13. How satisfied are you with your current internet service?
☐ Very dissatisfied
☐ Dissatisfied
☐ Neutral
☐ Satisfied
☐ Very satisfied

Section E: Purchase Intention

14. How likely are you to subscribe to WIXCONNECT in the future?

☐ Very unlikely
☐ Unlikely
 ☐ Neutral
☐ Likely
☐ Very likely

15. Would you recommend a reliable wireless broadband service to others?

☐ Yes
☐ No
☐ Maybe