Research through Informational Interview
Industry I choose
E-Commerce and Business Operations
I choose this industry because I am interested in understanding how businesses operates online, manage
day-to-day operations, and how they boosts their business through online platforms.
Person Interviewed
Role: CEO & Founder of Soulvia
Industry: E-Commerce & Network Marketing
Relationship: Professional contact
Mode of Interview
Voice note (WhatsApp)
Motive of interview: The interview was conducted to gain the real world insights of e-commerce
business and understand the challenges of running online business in tough competitive market.
Purpose of the Informational Interview
The purpose of conducting this interview was to learn about the e-commerce business and gain
knowledge about the challenges face throughout the journey of Mr. M. Abdullah and also understand the
skills which required that can help me prepare better for future career opportunities. This interview was
not conducted to ask for the job or internship.
Key questions I asked
1. What inspires you to start your new e-commerce business?
2. What are the most critical but important operational activity to run the e-commerce business on
daily basis?
3. What are the biggest challenge you faced during the startup of e-commerce business?
4. Which skills and tools are important for someone who wants to enter in e-commerce business?
5. What common mistakes do beginners or small businesses make in e-commerce business or
digital marketing?
6. How will you manage if you face crisis or failure in future?
7. What advice would you give someone or upcoming generation who wants to build future in e-
commerce business?
8. How do you see the future of e-commerce in our market and what inspire you to continue this
business in future?
Responses of Questions
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4 Key insights
Biggest challenges he faced:
Important skills and tools:
Common mistakes in e-commerce:
Advice for beginners:
Personal Reflection