BASIC GRAPHIC DESIGN TRAINING 3.
0 I LEEGRAPHICS
GRAPHIC DESIGN TERMS || Hosted by LEEGRAPHICS
Here’s a basic design glossary that will help you with your chosen application. Though
software can vary wildly in its appearance and use, these terms are surprising universal.
ARRANGE
“ARRANGE” allows us to move objects to the front or to the back. This command lets us
stack items in our compositions, which, as we’ll see in the lecture on interlocking elements,
builds stability into our work.
GROUP
“GROUP” lets us move and manipulate a collection of items as a single unit.
ALIGN
Just what it says: “ALIGN” may be the single most useful command you will use. Aligning text
and other design objects to a grid is a critical start to making your work look polished and
professional, and the “ALIGN” command will be your best ally in making that happen. We can
align objects to their top, left, right, or bottom edges, as well as to their centers.
DISTRIBUTE
Ensures that items are spaced equidistantly. This can be especially helpful when working with
repetitive elements in your layout.
SCALE
Simply making an item bigger or smaller. Most applications allow this with the use of “handles”
at the corner of selected objects.
CONSTRAIN
“CONSTRAIN” allows us to scale an item up or down proportionally, without distorting it. Most
applications will constrain proportions if the shift key is pressed during scaling.
ROTATE
ROTATING an object simply tilts it from side to side. As with constraining proportions during
scaling, holding the shift key while rotating an object generally tilts the object at 10 or 15-
degree increments.
OPACITY, TRANSPARENCY, TRANSLUSCENCY
These are all terms that relate to how much we can “see through” an image. When used in
conjunction with “ARRANGE,” controlling an object’s opacity opens up huge design
possibilities. These commands are worth experimenting with.
CROP
Remember that you’re never stuck with a given image. The “CROP” command (or tool) lets us
design using smaller parts of larger images.
HUE, SATURATION, AND LIGHTNESS
These are all terms that apply to color control. The figure above addresses the difference
between these terms, but nothing beats playing with them. Try using these commands on a
photo and see how they affect the overall look.