PLAN YOUR
PARKING
TODAY'S AGENDA
01 IN TRO D U C TION 06 P RO D UC T P RO TO TYP E
M E E T THE TE AM
02 07 GO TO STR ATEGY
03 P RO B L EM S TATE M E NT 08 B U S IN ES S R OAD M AP
04 M A RK ET R ES E AR C H 09 C O S T & RE VEN U E PR OJE C TIO N S
05 O U R S E RVIC E S 10 VA L U ATIO N & F U ND IN G
ABOUT US
Established in the year 2025, startup “Plan
Your Parking” is founded by 8 Alumini of
TERI School of Advance Studies, Vasant
Kunj.
We are a technology-driven smart mobility
and parking management platform that aims
to simplify urban parking challenges and
improve asset utilization of parking
infrastructure.
Through its mobile and web-based
application, Plan Your Parking enables users
to search, reserve, and pay for parking
spaces in advance, thereby reducing
congestion, improving convenience, and
minimizing idle parking capacity.
E x ist i ng par k in g i nfr ast r uc t ur e i s un d er ut il i zed
D es pit e th e p r es en ce of m ul ti lev el pa r k in g
in fr a s t r u ct ur e, a si gn if ic a nt po r tio n o f p a rk in g
ca pa ci ty r em a ins un der ut il i ze d du e to l a ck of
a wa r en e ss, po or a cc es si b il i ty , m an ua l pr o c es se s,
an d t h e a b sen ce o f a cent r al i ze d b oo kin g an d
m ana gemen t sy st em .
M ost l y m an ua l or f ra gm en t ed sy st ems
La ck of b ookin g and digital paym en t opt ion s
In c r ease s c on gest i on & emi ssion s
PROBLEM STATEMENT
Market Research
Public Parking Private Parking Demand Analysis Pricing Landscape Pain Points
• Daily parking
• Malls demand (cars/day) • Time wasted searching
• NDMC • Same ranges (₹20– • No real-time
• Shopper traffic in
• Shopping Complex 150 depending on information
markets
• DDA zone) • EV users need charging
• Commuter
predictability
patterns around
metro stations
Location Selected Gaps Our Services Pricing Landscape
• Pitampura • No Guaranteed Slot • A dv a n c e B oo k i ng
• Based on Entry & Exit
• Rohini • Low Real Time Accuracy • Real Time Monitoring Timigs
• High Attendant Dependency
• GP S Na v i ga t i on
MARKET SIZE
Total operational malls: Around 95 in Delhi-
NCR.
3.4 Mn
Some of the busiest malls in Delhi NCR include
DLF Mall of India (Noida), Select Citywalk
(Saket), Ambience Mall (Gurugram and Vasant
Kunj), and Pacific Mall (Pitampura). As per Delhi Transport
Authority , presently these
Delhi has a wide network of paid public many private cars are on
3-5% Delhi’s Roads
parking options, including multi-level
Growth expected in
parking structures, metro station lots,
next 5 years
and on-street parking
OUR INNOVATIVE SOLUTIONS
PROTOTYPE
Key
MOBILE F eatuion
• Easy Navigat r es
APPLICATION • Vi e w park in g de t ai ls
(l ocat ion, pr ic e ,
avail ab il it y)
• R e al - ti me sl ot avail ab il it y
• Hassl e f r e e b ook in g
p ar ki ng slot s in advan ce
• Se l e ct ti me & d u rati on f or
b ook in g
• Ad d ve h ic le de t ail s
• Se c ur e login & si gn u p
• Vi e w & m an age b ook in gs
(u p comi ng, past )
SCAN THE QR TO • Book in g c an ce l lat ion opt i on
ACCESS MOBILE APP • In t egr at i on of Googl e Maps
& U P I P aym e nt s.
SNAPSHOTS OF APP
DEPLOYMENT PLAN Ac hi e v e p os i ti ve ne t pr of i t
Month 31-
Ba ck - en d r ea di ne ss fo r
m i x ed ( p r i vat e + pu b l i c) 36
Ex p a n d to m o r e m o de l
L a u n ch in c o m m e r ci al
Month 19-
Ro h i n i , De lh i Month
h o t sp o10-
ts
24
Month 4- 12
6
Month 25-
Month 0- Month 7-
Tr ac k u se r Month 13- 30
St a bi l i z e o pe ra t i ons
MV P de ve l op m en t
3 9
(a p p + ba c k e nd +
b eh a vi o u r & 18g t h e n
St r en t h e sys te m
St r e ng t h en I m p r o ve t e ch
c l o ud )
cu s to m e r s u pp o r t a u t o m a ti o n
BUSINESS THREE YEAR ROADMAP
Core R even ue
• P ar ki ng book ings
2 02 6 2 02 7 2 02 8 (hourl y & dai ly )
• Addi ng mor e • P ub li c Park ings • Monthl y p asse s
• Tr i al Ph ase - C ov er i ng 2
pr iv at e p arki ng (Sar oji ni Nagar and • Corp orat e tie -ups
mal l s i n D el hi (R oh i n i )
Wi t h hi gh o c c up a nc y sl ots i ncludi ng Gr ee n Park ) Seconda r y R even ue
ra t e an d T ur no ve r r a t e mul ti l eve l park ing be cause of hi gh • Adver ti si n g
pe r sl ot space s f ootfal l. • EV ch argi ng
• Fo c us o n i nv e st m e nt • Infr a deve lop me n t • Car wash
a nd Mar k e ti n g t o p u s h • Te am B ui l di ng • Val et / pr emi um sl ots
Be havi oural c hange.
REVENUE & COST PROJECTIONS
BREAK EVEN & CASH BURN
Y ears 1 & 2: Th e com pany is op erati ng at a l oss (Net P rof it is ne gat iv e ). Th e br eak- eve n p oint in
te rms of r eve nu e was not re ache d.
Y ear 3: T he c ompany ach ie ved a pr ofi t of INR 2,174,80 0 .0 0 . Th e br eak- ev e n p oint was reach ed and
excee de d.
USE OF FUND (60 LACS)
T ot al C ap e x, O pe x a nd ot h e r f un di ng r e q ui r e d fo r f i r s t y e ar i s I N R 6 0 l ac s .
Tech (w ith su pp or t ) 30 Lac
Mar ket i n g 10 Lac
CAP E X (Yr 1) 5 L ac
Wor kin g Cap ital Reserv e 18 Lac
Tota l 60 Lac
VALUATION (DCF METHOD)
Valuation Component Value (INR) Basis of Calculation
Methodology Used DCF Discounted Cash Flow (Explicit Period + Terminal Value)
₹ 15.08
PV of Explicit Cash Flows Present Value of Cash Flows from Years 1–3.
Lakhs
₹ 1.57 Present Value of Year 3 Exit (based on ₹2.21 Cr Terminal
PV of Terminal Value
Crores Value).
₹ 1.72
Total Pre-Money Valuation (Sum of Explicit PV + Terminal PV)
Crores
Our valuation is primarily driven by the long-term asset value we build. While the
immediate cash flows are modest (₹15 Lakhs), the Terminal Value of ₹1.57 Crores
reflects the massive scalability of the infrastructure once established.
FUNDING REQUIREMENT (PRE-SEED)
Total Funding Ask: ₹ 20,00,000 (₹ 20
Lakhs)
Utilization
Expense Head Amount (INR) Allocation %
Strategy
Deployment of
IoT Gates &
Infrastructure (CAPEX) ₹ 5,00,000 Sensors at 5 new 25%
locations (Pacific
Mall, MetroWalk).
Salaries for a 10-
member ground
Operations & Staff ₹ 10,00,000 50%
team to manage
24/7 operations.
Digital campaigns
to drive pilot
"We are raising a round of ₹20₹ Lakhs,
Marketing because ouroccupancy
5,00,000 operationalto model is so efficient,25%
this small amount
allows us to fully fund our hardware expansion and
95% on staffing for the next 24 months."
weekends.
Covers 100% of
TOTAL ₹ 20,00,000 burn for Years 1 100%
EQUITY DILUTION (PRE-SEED)
2025–2026 (PRE-SEED)
Parameter Value Details
Based on: MVP readiness and
Pre-Money Valuation 172 lacs
Discounted Cash Flow
Required to fund scaling after
Angle Investment 20 Lacs
bootstrap phase
Pre-money + Angel Investment. Reflects the
Post-Money
192 Lacs company’s value immediately after FUNDING REQUIRED: ₹60LAC
Valuation investment and determines angel equity %.
₹40 LAC BOOTSTRAPPING (CO-FOUNDERS)
Early-angel equity for a ₹20L & ₹20 LAC ANGEL INVESTOR
Equity Diluted 10 %
cheque at pre-seed stage.
EQUITY DILUTION: 10%
• BUILD MVP
Founders equity after Founders retain strong majority • EXPAND DELHI NCR (ROHINI +
90%
round control. PITAMPURA)
• BOOTSTRAP + ANGEL FUNDING
ROADMAP FOR FUNDING
2025–2026
(PRE-SEED)
2028–2029 2030-2031
FUNDING: ₹60L
(SERIES-A) FUNDING: ₹2-4 CR (SERIES-
DILUTION: 10% B)
• BUILD MVP DILUTION: 20%
• PHASE 1 DELHI NCR (ROHINI + • LEADERSHIP HIRING
PITAMPURA) • PREPARE FOR
• BOOTSTRAP + ANGEL FUNDING NATIONAL ROLLOUT
FUNDING: ₹70LAC- 1 CR
DILUTION: 15%
2027–2028 • SCALE OPS TO 10–15
(SEED) LOCATIONS
• ADD EV CHARGING PARTNERS
• ADD PUBLIC PARKING
PR & D I GI TA L PE R F O R MA NC E S NA PSHO T ( 0– 3 M O NTH S)
B u i lt E ar ly Vi si bil i t y f or Pl an Y ou r P ar k in g A c r oss
I n s t ag r am & Y o uTu be
SO C IA L M E D I A GR O WTH CO NTE NT PE R F O R M A NC E
• I nstagr am launc hed suc cessfully • Reels r eached 20–1 00 vi ew s
w i th a c onsi st ent br and lo ok or gan i cally
• 6 post s publi shed (ed u cati onal + • B est -perfo rmi n g con ten t
aw ar en ess + solu ti on -fo cused cat egor i es:
co nten t) Park i n g s tr uggle aw ar eness
• 2 4 + ear ly follow er s or gan i cally Smar t pa rk i n g v i sual ex pla i ner
• 65 + pr ofi le v i ew s i n the last 3 0 App pr ot oty pe v i d eo
d ays
• Y ouT ube chann el li n ked to pr ofi le
E A R L Y A U D IE NC E PR V IS IB I L I TY C RE A TED
M ajor i ty engagement fro m: • Page li nk ed w i t h off i ci al Yo uTu be
I NS IG HTS
• Delh i -N C R based user s ch ann el
• M ark et/ mall v i si tor s • Di gi ta l i d ent i ty es tabli sh ed (bi o ,
• Y oun g u rban co mmuter s logo, br an d ton e)
User s i n ter act most wi th: • I ni t i al PR t r acti o n th ro ugh :
• Reali st i c pa rk i ng pr oblem r eels • Post i ng r elatable r eels
• Prot ot ype demo post s • Sh ari ng app co ncept
• Vi sually clean i nfo gr aphi cs • St art i ng mi cr o- i nf luenc er ou tr each
IN FLU ENC ER & C RE ATO R C OL LAB ORATI ON S
(PHASE 1 — D EL HI NC R)
"Te c h B urn e r" – N C R -B as e d Te c h In f l u e n c e r (1 0M + Y ou Tu be )
"De l hi F oo d Wa l ks " ( A n u bh av S ap ra ) – 6 50K+ Yo u Tube | 2 6 1 K+ (H e l i v e s i n NC R & fre qu e n tl y c ov e rs a pps , t e ch h a ck s, mo bi l i t y
In st agram gadge t s )
Why h e fi t s : Why he f i t s:
Sho o t s ac r o s s cr ow de d D e l h i mar ke t s ( C P, C han d n i C how k , L ajpat • Trust e d t e c h v o i c e amo n g y o u th & w orki n g pro fe s s i o n al s
N agar) • P e rfe c t fo r re v i e w i n g mo bi l i t y ap ps
P arki n g s t ru ggl e i s a majo r pai n po i n t f or h i s au di e n ce • G oo d for e a rl y us e r t rac t i o n + c re di bi l i t y
C a n e as i l y i n t e grat e : Sugge s t e d C o l l ab orat i o n F ormat :
“H ow we p arke d h as s l e -f re e t oday u s i n g Pl a n Y o ur P arki n g” • Sh o rt “ To p 5 Use ful A pp s i n D e l h i NC R ” v i de o wi t h Pl an Y ou r
“B e f ore -an d- aft e r e x pe ri e n ce u s i n g t h e app a t bus y ma rk e t s” P arki n g i n c l u de d
H i gh l o c al t ru s t + mas s i v e re a ch • 2 0– 30 se c Y ouTube S h ort / In s ta gram re e l o n :
Sugge st e d C o l l ab orat i on F o rmat : • R e al - ti me pa rk i n g
• 30–4 5 s e c In s t agram re e l (p arki n g s t ruggl e → ap p so l ut i o n ) • Adv a n ce bo oki n g
• F o od v l o g + pa r ki n g de m o ( “H ow w e re ac h e d C h an dn i C h ow k wi t ho ut • Na v i ga ti on
w orry i n g ab ou t parki n g”) • A pp usabi l i t y de mo
• C o mmun i t y p os t s h ou t o u t
Y OUTU B E CH AN NEL & AD S
Plan_your_parking
@PlanYourParking
Ma r ke ti n g
O u r g o a l i s t o m ak e Pl a n Ur Pa rk i n g t h e m o s t c o n ven ie nt an d t ru st ed sm ar t p ar ki n g
s o l u t i o n b y b o o st i n g u se r a d o p t i o n th r o u g h st ro n g vi s i bi l i ty a nd t a rg et e d di gi t al
m a rk e ti n g .
Tar get Cu sto m er S egm ents Uni que Selli n g Pr oposi t io n (USP)-
• Dai ly ur b an com m u ter s str u gg l i n g • Real -ti m e avail ab i l it y of nearb y
w i th p ar ki n g avai l a bi l it y par kin g sp ace s
• M all an d m ar ket visi t or s l oo ki n g fo r • Ad va n c e bo oking & cashl es s
h assl e-fr e e par kin g paym e nt s thr ou gh ap p/w eb
• Co r po r ate em p lo ye es r e qu ir i n g • Redu cti o n in congest i o n & w ai ti ng
r eg ul ar an d pr ed ic ta bl e p ar ki n g time
• P r op er ty o w n er s/ par k i n g op er ato r s • Smar t mo bi lit y exper i en c e pow er ed
by an al yt i c s
w i ll in g to m o neti z e id le p ar ki ng
• Centr al i z ed platfor m for pr ivat e,
sp aces
pu bl ic, an d mu ltil e ve l par king space s
M a r k et i n g C ha nne l s S t r a t egy
Br an d M e s s ag i n g & Id e n ti t y
D i g i t al C h an n el s :
Br a nd Pr omi s e: “ Sm ar t Pa r ki ng . Ze r o
S o c i al m ed i a c am pa i gns ( I ns ta gr a m , G oo gl e
Hass l e. ”
Ads )
• Re li a b l e, e a s y- to -u s e , an d c us to m er -fir s t
I n f l u e n ce r & m i cr o -i n fl ue nc er co l la bo r at i on s
• Co ns i s te n t c o m m u ni c a ti o n t hr o ug h c l e a r
v i su a l s , si m p l i f i ed t e x t, a nd tr u s t-b ui l d i ng G e o - t ar get e d ad s a r ou nd hi g h-t r af fi c z one s
m e ss a g i ng O f f l i n e C h a n n e l s:
• M o de r n , te c h - d r iv e n i de n ti t y t o a p pe a l to O n -g r o u n d ki o sk s & ba nne r s at m al l s and
yo u n g u r ba n c o m mu te rs m ar ke ts
• M e s sa g i n g fo c u s e s on c o nv e n i e n c e , P a r t ner sh i p s w i t h ma l l s, m e tr o st a ti on s, a nd
tra n s p ar e n c y, a n d ti me -s a vi n g o f f i ce s
Cust om e r Ac qu i si t i on S tr at egy M ar ke ting M ix (4 Ps)
I n tr oduct or y o f fer s: fi r st -h o ur f re e, ear l y- Pr o d uct: Sm a rt p ar ki n g app w i th s ea rc h,
bi r d di scount s re s er ve , p a y, an d EV c ha rgi ng opti ons
Re fer r al pr ogr am : ear n fr ee par k i ng Pr ic e : Affo r dab l e h o url y ra tes , m onthl y
m i nut es p a ss es , a nd dyn am i c pr ic ing
Cor por at e par tn er sh i p s: m o n th l y p asse s Pl a ce : L a u nch fo c u s on De lhi m al ls &
for em pl oye es h i g h -tra ffic z on es ; e x pans ion to publ i c
Ca m pus + m al l act i vati on s: e ng ag e h i g h- p a rk in g
foo tf al l grou ps Pr o m o tion : Digi tal ads , i nflue nc er
Push noti fi cat i o ns & ap p re m i nd er s t o m a rke ti n g, offl in e p a rtne rs hi ps,
i n cr ease r epe at u sag e i ntrod u cto r y offe rs
Cu st o m er Ac q u i si t i o n
St r at e g y M ar keting M i x (4 Ps)
• P ro d uct: A sm art m o b i li ty p l atform th at p r o vi des r eal -ti m e par king avai l abi l it y, advance
bo oki ng, seam l ess d i gi tal paym en ts , and i nteg r ated ser vi ces li ke E V c har gi ng and val et
op ti on s.
• P ri ce: Af fo r d a b l e h ou r l y rates, m onthl y p asses, a nd d ynam i c p ri ci ng
• P l ace: Lau n ch fo cu s o n Del hi m al ls & h ig h-traffic z o nes; expansi on to publ i c parki ng
• P ro m o ti on: Di g i tal ad s, i nflu encer m arketi n g, offli ne partn er ships, i ntr od uctor y offers
T hr e e- Ye a r M ar ke ti ng M a r ket i ng Budget Al l ocat i on ( ₹10
Tr a ct i o n M e tr i c s (M a r k et i n g
Roadm a p L akhs)
KP I s )
Yea r 1 : Aw a r e nes s + use r 40% ( ₹4, 0 0, 000) — Di gi ta l adver t i s i ng
• M ont hl y a ct i ve us e r s ( M AU) & per f or ma nc e cam pai gns
• Ap p dow n l o ad s & a cq ui s i t i on th r o ug h he a vy
25% ( ₹2, 5 0, 000) — Br and bui l di ng
c onver si o n to b o ok i n g s di gi t al p r o m o ti o n
( desi gn, PR, out door ads)
• Rep e at b o ok i n g r at e Yea r 2 : E x pa ns i on to 20% ( ₹2, 0 0, 000) — O n- gr ound
• Cus t om e r s at i s fa ct i o n publ i c par ki ng + co r por a t e act i va ti ons & pa r t ner shi ps
s co r e ti e -ups 15% ( ₹1, 5 0, 000) — App st or e
• Cos t per a c qu i s i t i o n (CPA) Yea r 3 : L oya l t y p r o gr a m s, o pti mi za ti on, i nf l uencer m ar ke ti ng &
s ubs cr i pti on m ode l s , a nd r e te nt i on
• Br a n d aw a r e n es s i n ta r g e t
z one s s tr ong br a nd l e ade r s hi p
G O - TO S TR AT E G Y — PL AN U R
PARK IN G
A Sm a r t L au n c h Ro ad m ap to Mak e P ar k in g Ha ss l e- F r e e, B oo ka bl e & H ab i t-
Dr i ven
O u r G o al i s t o Ma k e Pl a n Ur Pa rk i n g t h e d e fa u l t h a b i t fo r e ver y d r i ve r b ef or e
s te p p in g o u t .
THANK YOU
FOR YOUR TIME AND ATTENTION