PHASE I | SOCIAL STUNT PHASE II | EXHIBITION PHASE III | PRODUCT INNOVATION

Time Source of risks Blindspot Strategies Time Source of risks Blindspot Strategies Time Source of risks Blindspot Strategies
Always have a hitlist of parners with clear - Conduct user surveys and
research in terms of their misson/vision interviews to understand user
Partner do not accept collaboration
(Group of ghost-like people) Do not and related information. Limited understanding of expectations and concerns.
Employees Clear contract with violation policy invitation or require to re-deal in User Adoption
fulfill their tasks, quit jobs, etc. benefits - Create informative and
Pre-social stunt

important conditions and terms

Adjust the contract adequately to balance compelling content to highlight
the win-win relationship the value of "Identity Hosting."
- Thoroughly test the "Identity
Hosting" wheel on various
Do not fulfill their tasks, violate Have a clear procedure for each stage of
Do not allow to deliver communications Build a hitlist of offices, clear reasons why to devices and browsers.
Policy contracts, offend each other and collaboration attached with expectation Technical Issues Compatibility and performance
activity at chosen standing areas choose, research on its policy - Address any technical
customers, etc. settings and fee policy for violation actions
challenges and ensure smooth
functionality.
Have a supporter with each team to speak up
in case of need Value-chain partners
Pre-release
and employees - Conduct user testing to
If it is overserious and may lead to violence,
assess the intuitiveness of the
Receive offensive actions/ negative stop the acitivity at the standing area, upload
"Identity Hosting" wheel.
Public comments from public both online and clarification post immerdiately if needed User Experience Confusion or overwhelm
- Iterate on the design based
offline Provide training so that all staffs are aware on user feedback for a
With all booking platforms and seeding of timing and detailed program seamless user experience.
activities, ensure the content quality delivered Lack of HR due to unexpected accidents
During social stunt

that do not cause any misconception towards Ensure back up people for important
brand positions
- Implement robust data
Research carefully and work with related privacy measures, including
Be hindered or fined by the
administrative units to make sure that the encryption and secure storage.
Policy administrative unit at the site of the Data Privacy and Security Privacy breaches and risks
social stunt can take place at the intended - Clearly communicate the

Pre-exhibition
social stunt
location. data handling and privacy
practices to users.
Prepare in advance the event booklet with
- Roll out the "Identity
detailed activitiy, objective, stakeholder
Hosting" feature to a subset of
information, expert assessment.
users, gathering feedback and
Weather conditions do not allow offline Research on weather carefully to decide Give negative comment towards event ot
Others User Adoption Limited user engagement monitoring engagement.
activities standing areas relevant stakeholders Determine whether the situation is needed
- Provide incentives, such as
to reply or not. If in need, classify the type
rewards or badges, for active
of negativity and solve carefully.
participation.

Failure to deliver on promises: The Accountability and reporting: Establish - Continuously monitor the
Post-social stunt

social stunt involves making promises mechanisms to track and measure progress feature's performance and
Plan a clear content roadmap in all
or commitments to address a social towards the promises made during the social promptly address any
platforms and channels.
issue of identity crisis, therefore stunt. Share regular updates with customers, Customers Socail engagement rate is not high which technical issues reported by
Customers Technical Issues Performance or compatibility
customers will expect the brand to showcasing the brand's efforts and may cause low attendant rate users.
Adjust the content if needed and push
follow through. Failure to deliver on accomplishments. If there are any unforeseen - Provide responsive customer
seeding.
those promises can lead to challenges or delays, be transparent about support to resolve technical
disappointment from customers. them and provide explanations. difficulties.
- Offer clear onboarding and
step-by-step tutorials to guide
Coordinators direct the flow, have cooling
During Releasing users through the "Identity
equipment in case of hot weather
Crowded waiting line User Experience Complexity or confusion Hosting" wheel.
- Simplify the user interface
Hand out map and flyers in waiting line.
based on user feedback for a
smoother experience.
- Conduct regular security
Prepare a hitlist in advance so that we can
audits to identify and address
quickly contact others when needed..
potential vulnerabilities.
KOCs/Community page/etc. violate or Data breaches or
Data Privacy - Educate users on data
break the contract Clear the contract with all the information vulnerabilities
privacy measures and provide
delivered concisely, set working hour and
options to control their data
immediately contact
within the feature.
Third party
- Ensure compliance with
relevant laws and regulations
Check all the equipment when seting up. regarding data handling and
Regulatory requirements and
Providers provide low quality equipment Have technical supporting teams to solve Legal Compliance privacy.
legal risks
technical issues - Conduct legal reviews and
seek legal guidance to
mitigate potential legal risks.
- Monitor user engagement
metrics and feedback post-
release to identify any
Do not know how to experience the Provide map and staff/collaborators at
User Adoption Declining user engagement decrease in activity or interest.
exhibition each stage
- Implement updates or
introduce new features to re-
engage and retain users.
- Maintain a robust bug
tracking system and promptly
Carefully set expectations and rules at
address reported issues or
Having unfriendly actions/ offensive check-in stage
Technical Issues Post-release bugs or issues bugs.
behaviors/etc.
- Provide regular updates and
Have security teams to force them out
bug fixes to ensure a smooth
and reliable user experience.
After Closing the - Regularly solicit user
Customers Organise a waiting space at each area with feature feedback through surveys or
water and desserts
feedback channels to identify
Too crowded that customers cannot pain points or areas for
In case of being extremely crowded, User Experience User dissatisfaction
experience the exhibition thoughfully improvement.
update the situation on ezCareMe fanpage
- Actively address user
so that people can be aware of the
concerns and iterate on the
situation
feature accordingly.
- Stay updated with evolving
data protection regulations
ezCareMe booth will also the check out and ensure ongoing
booth, in which visitors will be given Data handling compliance and compliance.
During exhibition

Do not visit ezCareMe booth Data Privacy

ezCareMe infor booklet. Mood check-in will trust - Communicate transparently
be a part of check-out activity about data handling practices
to build and maintain user
trust.
Research thoroughly regarding venue map
Risk of explosion and fire hazards
and back-up plan for such cases
Regarding health issues, obey government
Policies rules if required such as wearing facemask,
Goverment rules due to pandemic, or any
etc.
health-related concerns, security-related
concerns
Regarding security concerns, research and
clear contract with venue providers
Quickly assess the situation => remain calm
and neutral

Value-chain partners Conflicts happened among partners In case of overserious conflict, seperate
the partner and host private discussion to
identify the common goal and facilitate
compromise
Prevent it from happening by careful and
clear procedure of communications.

Report the event as ineffectiveness and Actively call for support from PR and KOLs
Competitors
hypocrite and public from the beginning.

Push up UGC discussion to ensure public

point of view.
Technical issues at venue (air- Check up carefully at first and clear the
Third parties
conditioner, lighting system, etc.) contract with venue lessor
If it is raining, organising team support
visitors going from parking slots to the
Weather situation, medical issues, food, exhibition.
etc.
Having medial support team nearby and
clear contract with food providers
Others
Plan in advance at least 3 ways to access
to the exhibition, understand thoroughly
Accidents happened nearby or
the surrounding map
unexpected situations made it
inaccessible to the exhibition
Coordinators support visitors in case of
need
POST-EXHIBITION

Keep sending nurturing email weekly and

push educational posts
Customers Do not use Mood Check-in afterwards
Disseminate communications plan properly