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MS EXCEL ACTIVITY: BUILD A SALES PERFORMANCE DASHBOARD
Objective:
Students will create a fully interactive dashboard to analyze and visualize sales performance
data using Excel’s advanced tools: PivotTables, Charts, Conditional Formatting, Named Ranges, and
Data Validation.
INSTRUCTIONS
Step 1: Data Setup
1. Input sales data with the following columns:
o Date
o Salesperson
o Region
o Product
o Units Sold
o Unit Price
o Total Revenue
o Target
2. Format the data as an Excel Table (Ctrl + T) and name it SalesData.
Step 2: Add Calculated Columns
1. Add a column: Total Revenue = Units Sold * Unit Price
2. Add a column: Performance = IF(Total Revenue >= Target, "Met", "Not Met")
Step 3: Use Conditional Formatting
Highlight cells in the Performance column:
o Green if “Met”
o Red if “Not Met”
Use Data Bars or Color Scales on Total Revenue to show performance visually.
Step 4: Create PivotTables
1. Insert a PivotTable summarizing:
o Total Revenue by Salesperson
o Total Revenue by Region
o Monthly Sales Trends
2. Insert a PivotChart for each.
Step 5: Dashboard Design
1. On a new sheet named Dashboard:
o Add slicers (for Product, Region, and Salesperson).
o Insert PivotCharts and format them with consistent colors and titles.
o Add KPIs (Key Performance Indicators) using formulas like:
=AVERAGEIFS(), =MAXIFS(), =SUMIFS()
2. Add dynamic titles using TEXT() and & functions, e.g.:
o "Sales Summary for " & B1 (linked to a slicer cell)
Step 6: Add Interactivity
Use Data Validation to create dropdown lists for:
o Selecting a product to view stats
Use INDEX/MATCH or XLOOKUP to pull related data dynamically based on selections.
Expected Outputs for Students
A well-structured SalesData table with formulas and formatting
At least 3 meaningful PivotTables and Charts
A professional-looking Dashboard sheet with slicers and interactivity
Insights on who performed best, which region exceeded targets, monthly trends, etc.